Marketing Insider Group

MAY 12, 2020

Content marketing is helping e-commerce brands like never before. In order to use content to build brand awareness, differentiate from competitors, secure customer loyalty, drive more traffic to your product pages, and increase sales for your e-commerce business, you have to approach it differently than you have been these past few years.

eCommerce 246

eCommerce Advertising Agencies Paid Search Agency Content Marketing 246

Zoominfo

JULY 9, 2019

For those of you who are new to the ZoomInfo blog, we regularly publish monthly round-ups to feature top B2B content from industry professionals, leading brands, and subject matter experts. . 8 Ways to Collect Better Customer Testimonials in 2019. 6 Creative Ways to Build Sales Pipeline Today. Let’s get into it.

Zoominfo 180

Zoominfo B2B Word of Mouth B2B Sales 180

Zoominfo

MAY 21, 2019

These blog posts typically explore topics related to B2B marketing, B2B sales, recruiting, or business growth. Today’s installment features content about getting ahead in your career, personalized marketing, lead generation roadblocks, brand trust, and more! But, as consumers evolve so must our marketing tactics.

Zoominfo 189

Zoominfo B2B Work Management Marketing Management 189

Hubspot

AUGUST 3, 2023

Table of Contents The Challenges of Selling AI Products Today How to Sell AI Products in a Competitive Market Best Practices from Sales Experts The Challenges of Selling AI Products Today The ever-growing interest in AI would have anyone believe that selling an AI product would be straightforward. Between 2019 and 2022, AI adoption plateaued.

Marketing AI 65

Marketing AI Hubspot Product Tips 65

Hubspot

APRIL 2, 2019

That’s why they create a brand. From the language in their Instagram caption to the color palette on their latest billboard to the material used in their packaging, companies who create strong brands know that their brand needs to live everywhere. These brands are known, loved, and chosen out of a long lineup of options.

Brand Identity 101

Brand Identity Branding Work Management Guidelines 101

B2B Marketing Directions

SEPTEMBER 20, 2020

Strong brands play a similar role in the recipe for revenue growth at B2B companies. A brand that is well known and well respected will enhance the effectiveness of demand generation programs and make it easier for sales reps to win deals.

Lead Ranking 98

Lead Ranking Brand Identity Branding Allocation 98

Sprout Social

MAY 19, 2021

Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways. As social continues to evolve, the ways audiences engage with brands will grow alongside it. And great conversations can have a positive impact on sales. Choose a brand over the competition (77%).

Ideal Customer Profiles 140

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 140

Martech

JULY 25, 2022

CPG brands cutting quantity or quality to bolster earnings are enraging customers. Nearly two-thirds of customers (62%) say they’ll stop buying from brands who do this, according to a new Gartner report. This explains gains in private or store-brand food and beverages. That’s up from 604-to-1 in just two years ago.

Cost 104

Cost Brand Identity Branding Gartner 104

Sprout Social

OCTOBER 17, 2022

We’ll also showcase brands that have embraced their inner hostess with the mostess to surprise their customers and develop their brand affinity. This approach can foster brand awareness and affinity because it creates memorable moments with customers, especially if the brand personalizes the gift or experience.

Brand Identity 105

Brand Identity Branding Viral Marketing Ideal Customer Profiles 105

Marketing Insider Group

FEBRUARY 1, 2021

In 2019, 90% of all U.S. The digital era has led to changes in the way brands market their products and services. You’re familiar with the B2B buyer’s journey : moving prospects through the awareness, consideration, and decision stages of the buying process. adults (100% of adults under 30) were already using the internet.

Buyer Intent 362

Buyer Intent Intent Work Management Marketing Management 362

Buffer

DECEMBER 17, 2019

Not only are Pinterest users making purchase decisions on the platform, 83 percent say they are making purchases specifically based on the content they’ve seen from brands on Pinterest. And there are a lot of opportunities for brands. Here’s how you can use the platform to drive sales. Brand your pins.

Brand Identity 98

Brand Identity Branding Mobile Marketing User-Generated Content 98

Content4Demand

DECEMBER 6, 2018

And don’t worry, we’re not here to scare you by spotlighting new trends and technologies that will throw your entire 2019 plan off course. According to research from Salesforce , 65% of B2B buyers say they’d switch brands if a company didn’t personalize their communications.

Sales Management 78

Sales Management Top of Funnel B2B Marketing Content Marketing 78

Contently

DECEMBER 12, 2018

The brand had a slick new site, detailed persona work, and a strong SEO gameplan. The editing process was excruciating, and every half-decent writer quit after one story. The lower-level managers running the day-to-day of the program knew it was insane, but their hands were tied. The brand purpose craze.

Creativity 167

Creativity Content Marketing Enterprise Management Content 167

Biznology

DECEMBER 31, 2018

This my favorite, from a Vidyard blog post titled “ Three exciting B2B video trends for 2019.” An attractive and informative thumbnail makes a video easier for sales teams to share. It’s declared a trend on the strength of research suggesting that 61% of six-second ads lift brand awareness. Or product features? (If

Trends 112

Trends Video Marketing Enterprise Management Work Management 112

LiveRamp

MARCH 18, 2019

I’ve recently returned from Austin, where SXSW 2019 just wrapped up. Specifically, brand marketers were focused on authenticity––what it means today and what lessons can be learned from direct to consumer brands (DTC) and large brands alike. Authenticity in data management. Authenticity in marketing approach.

Brand Identity 65

Brand Identity Branding Ethics Privacy 65

ClickZ

JANUARY 24, 2020

The true innovation of customer-centricity, therefore, lies in using data-driven insights and technology to understand what customers love about your products and optimizing the customer experience (CX) of your entire brand. They put the customer first (customer insights define campaigns, brand direction, and merchandising/manufacturing).

Brand Identity 122

Brand Identity Branding Amazon Paid Search Agency 122

Strategic-IC

OCTOBER 21, 2019

How can HubSpot Sales software modernise the sales process - and what benefits can be achieved? Why Digitise and Streamline Your Sales Process? Technology, automation and digitisation are changing processes - and buyer journeys - across all industries, verticals and markets, including B2B sales and marketing.

Hubspot 72

Hubspot Software Process Sales Cycle 72

Hubspot

NOVEMBER 3, 2023

Sales teams dedicate a lot of their time to forecasting. Yet, over 50% of sales leaders question the accuracy of their sales forecasting efforts. Since sales forecasting is a rather complex and time-consuming process, organizations seek ways to improve it, with many turning to machine learning.

Forecasting 61

Forecasting Multivariate analysis Top of Funnel Marketing AI 61

Circle Studio

DECEMBER 19, 2018

As we enter the New Year, A/E/C firms have made (and are still making) plans for where and how to spend their marketing time and budgets in 2019. Just as people everywhere are making resolutions to improve their lives—both personally and professionally—in 2019, why not do the same for your firm’s marketing efforts?

Planning 124

Planning Marketing Proposals B2B Thought Leadership Work Management 124

Adobe Experience Cloud Blog

JULY 15, 2019

While your marketing team is hard at work crafting your company brand, you should take the opportunity to humanize the sales experience by building out your own brand. Here’s the Secret Sauce for Your Personal Brand. Personalization is 2019’s sales word of the year. Host a Webinar.

Personalization 134

Personalization Ad Building Brand Identity Branding 134

Scoop.it

DECEMBER 30, 2021

Sales productivity is a critical element of your company’s performance. Sales team productivity can be defined as a measurement of how well a sales team meets the demands of their customers, achieves their goals, and satisfies their expected outcome from working with the company they have chosen. What is Sales Productivity?

Ideal Customer Profiles 96

Ideal Customer Profiles Top of Funnel Product Lead Ranking 96

Contently

JANUARY 3, 2019

I’ve seen all the roundups for 2019, and if there’s one prediction I know to be true, it’s that marketing predictions are meaningless. As editor-in-chief, my resolution is to improve alignment between the sales and marketing teams at Contently. Deborah Block, senior manager of owned media at Libris by PhotoShelter.

Work Management 165

Work Management Marketing Management Advertising Agencies Content 165

Sprout Social

NOVEMBER 29, 2022

When you think of brands on social media, which come to mind first? People don’t remember brands or sales-y content—they remember stories. And great brand marketing on social is behind some of the most creative storytelling out there. Brands we’re watching. Wendy’s buzz-worthy sarcasm? Sprout’s TikTok? Hint hint.).

Social Media 94

Social Media Media Brand Identity Branding 94

BenchmarkONE

JULY 2, 2019

What was once a steady stream of cat memes is now a tried-and-true marketing channel and a bona fide brand awareness platform. Unsurprisingly, these fast-paced feeds are the perfect places to market your brand because they’re so widely adopted. When it comes to content, it’s important to be real, relevant, and not too sales-y.

Social Media 89

Social Media Social Marketing Effectiveness Media 89

Brandpoint

MAY 18, 2020

In today’s digitally focused business environment, it’s more important than ever for sales and marketing departments to work together to create content and collateral that’s effective in driving sales. The new reality is that sales and marketing are continuously and increasingly integrated.

Top of Funnel 149

Top of Funnel Paid Search Agency Planning Work Management 149

Sprout Social

MAY 3, 2022

The cannabis industry is booming, which means more brands are leveraging social media as a channel to promote their products, share educational information about cannabis use, and advocate for decriminalization, social justice and destigmatization. Now more than ever, brands are fighting for higher visibility amongst cannabis consumers.

Social Media 92

Social Media Brand Identity Branding Media 92

ClickZ

JULY 20, 2020

30-second summary: Brands rely heavily upon a network of independent, local retailers to drive high-consideration purchase decisions, yet many localized retailer websites lack the visual identity, product information and local purchase information to drive leads and increase revenue. Every brand has a story. Retailer audit overview.

Brand Identity 101

Brand Identity Branding Buyer's Journey Work Management 101

Vidyard

DECEMBER 10, 2019

So without further adieu, here are some of the best examples of video marketing campaigns and programs from B2B in 2019! Create, host, manage, and share your videos. Axonify crushed it in 2019, creating a range of video content for their clients. Put Your Videos to Work. Sign Up Free. ” Skype? The results?

Demand Generation Agencies 149

Demand Generation Agencies Work Management Marketing Management Budget Programs 149

B2B Digital Marketer

MAY 11, 2023

Unlock the Power of Authentic Branding and Simplified Messaging to Skyrocket Your Sales Success In this episode, we delve into the power of authentic branding and simplified messaging to boost sales success. 10:54 – Prioritize authenticity and tone in branding. 39:56 – Address common sales pitfalls.

Storytelling 52

Storytelling B2B Sales Sales Cycle Amazon 52

Contently

APRIL 3, 2019

The 2019 Contently Summit was one day full of 10 sessions that featured 24 speakers from 11 different companies. The sessions covered everything from sales enablement and data-driven marketing to ROI models and journalistic advice. Marketing vs. Sales: Getting Buy-In for Your Content Marketing Program. Ask a Content Strategist.

Enterprise Management 136

Enterprise Management Peer-to-peer Content Work Management 136

Contently

SEPTEMBER 10, 2020

Less than four years ago, he was leading the account management team at LiveIntent. The company has raised over $65 million to help brands personalize their marketing and thrive in the pending cookie apocalypse. It gives us an opportunity to talk to publishers and brands, and connect with them on topics that are most relevant for them.

Work Management 177

Work Management Marketing Management Brand Identity Branding 177

Oktopost

JUNE 18, 2019

It’s 2019, and businesses now have many ways to gather, slice up, and analyze data. Here at the halfway point of 2019, we’re getting a clearer picture of the B2B marketing strategies that are currently leading the pack. This is a fairly new way to employ inbound tactics for B2B marketing , particularly with software companies.

Marketing & Strategy 97

Marketing & Strategy Marketing Strategy B2B Marketing Work Management 97

Martech

DECEMBER 2, 2021

Drew Neisser, the founder of B2B brand strategy boutique Renegade, discussed the findings from the company’s 2021 State of Account-Based Marketing (ABM) Report in a recent webinar on MarTech. Image: For sales and marketing teams to be effective, they need to work together to engage contacts in personalized ways.

Account Based Marketing 145

Account Based Marketing ABM Webinar Metrics Marketing & Strategy 145

Directive Agency

NOVEMBER 15, 2018

Is There a Kink in My Funnel? Those are all useful tactics, but we can’t forget how our inputs correlate with our clients’ marketing funnel. If we are just focusing on the inputs that seem natural to us, we may be neglecting an essential stage within the funnel ultimately making our demand generation efforts futile.

Sales Management 63

Sales Management Lead Generation Top of Funnel Lead Ranking 63

DivvyHQ

MAY 29, 2019

The process of consistently publishing knock-out content that hits all your defined KPIs and brings in real results for your organization is a challenging one. Coordinating these efforts across multiple departments and brands presents perhaps the biggest challenge of all. In terms of content marketing, this is particularly true.

Enterprise Management 101

Enterprise Management Work Management Top of Funnel Marketing Management 101

Scoop.it

OCTOBER 29, 2019

It is a proven model to increase your brand’s visibility, develop thought leadership, and generate leads. In fact, 65% of brands who report being successful with content marketing have gone through the time and effort of documenting their content marketing strategy. This is known as content for sales enablement. Not so fast.

Top of Funnel 56

Top of Funnel Buyer Personas Content B2B Thought Leadership 56

Ontraport

JUNE 7, 2020

It’s one of the most difficult parts of growing any business and, even though it gets a bit easier over time, it’s still a constant thorn in the side of most sales managers, business development executives and small business owners. The biggest challenge for modern sales teams: consistent follow-up.

Automation 111

Automation Top of Funnel Marketing AI Lead Scoring 111