Zoominfo

JULY 9, 2019

For those of you who are new to the ZoomInfo blog, we regularly publish monthly round-ups to feature top B2B content from industry professionals, leading brands, and subject matter experts. . 8 Ways to Collect Better Customer Testimonials in 2019. 6 Creative Ways to Build Sales Pipeline Today. Let’s get into it.

Zoominfo 180

Zoominfo B2B Word of Mouth B2B Sales 180

Zoominfo

MAY 21, 2019

These blog posts typically explore topics related to B2B marketing, B2B sales, recruiting, or business growth. Today’s installment features content about getting ahead in your career, personalized marketing, lead generation roadblocks, brand trust, and more! But, as consumers evolve so must our marketing tactics.

Zoominfo 189

Zoominfo B2B Work Management Marketing Management 189

Marketing Insider Group

AUGUST 30, 2019

“Strategy without tactics is a daydream; tactics without strategy is a nightmare.” Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It’s the foundation, after all. Have a Formal Marketing Plan.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Zoominfo

APRIL 30, 2021

Like everyone else, we had to pivot, and fast.” — Danny Daly, manager, marketing events at ZoomInfo Since the start of Covid-19, in-person events, conferences, and tradeshows have come to a halt. So, what happens when the conference seat your marketing and sales team offers is your registrants’ preferred chair at home?

Trade Show 130

Trade Show Acquisitions Top of Funnel Enterprise Management 130

Marketing Insider Group

FEBRUARY 1, 2021

In 2019, 90% of all U.S. The digital era has led to changes in the way brands market their products and services. You’re familiar with the B2B buyer’s journey : moving prospects through the awareness, consideration, and decision stages of the buying process. adults (100% of adults under 30) were already using the internet.

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

Content4Demand

DECEMBER 6, 2018

And don’t worry, we’re not here to scare you by spotlighting new trends and technologies that will throw your entire 2019 plan off course. According to research from Salesforce , 65% of B2B buyers say they’d switch brands if a company didn’t personalize their communications.

Sales Management 78

Sales Management Top of Funnel B2B Marketing Content Marketing 78

Strategic-IC

OCTOBER 21, 2019

How can HubSpot Sales software modernise the sales process - and what benefits can be achieved? Why Digitise and Streamline Your Sales Process? Technology, automation and digitisation are changing processes - and buyer journeys - across all industries, verticals and markets, including B2B sales and marketing.

Hubspot 72

Hubspot Software Process Sales Cycle 72

Hubspot

NOVEMBER 3, 2023

Sales teams dedicate a lot of their time to forecasting. Yet, over 50% of sales leaders question the accuracy of their sales forecasting efforts. Since sales forecasting is a rather complex and time-consuming process, organizations seek ways to improve it, with many turning to machine learning.

Forecasting 54

Forecasting Multivariate analysis Top of Funnel Marketing AI 54

Scoop.it

DECEMBER 30, 2021

Sales productivity is a critical element of your company’s performance. Sales team productivity can be defined as a measurement of how well a sales team meets the demands of their customers, achieves their goals, and satisfies their expected outcome from working with the company they have chosen. What is Sales Productivity?

Ideal Customer Profiles 92

Ideal Customer Profiles Top of Funnel Product Lead Ranking 92

Biznology

DECEMBER 31, 2018

This my favorite, from a Vidyard blog post titled “ Three exciting B2B video trends for 2019.” An attractive and informative thumbnail makes a video easier for sales teams to share. It’s declared a trend on the strength of research suggesting that 61% of six-second ads lift brand awareness. Or product features? (If

Trends 112

Trends Video Marketing Enterprise Management Work Management 112

Brandpoint

MAY 18, 2020

In today’s digitally focused business environment, it’s more important than ever for sales and marketing departments to work together to create content and collateral that’s effective in driving sales. The new reality is that sales and marketing are continuously and increasingly integrated.

Top of Funnel 149

Top of Funnel Paid Search Agency Planning Work Management 149

Circle Studio

DECEMBER 19, 2018

As we enter the New Year, A/E/C firms have made (and are still making) plans for where and how to spend their marketing time and budgets in 2019. Just as people everywhere are making resolutions to improve their lives—both personally and professionally—in 2019, why not do the same for your firm’s marketing efforts?

Planning 124

Planning Marketing Proposals B2B Thought Leadership Work Management 124

Vidyard

DECEMBER 10, 2019

So without further adieu, here are some of the best examples of video marketing campaigns and programs from B2B in 2019! Create, host, manage, and share your videos. Axonify crushed it in 2019, creating a range of video content for their clients. Put Your Videos to Work. Sign Up Free. ” Skype? The results?

Demand Generation Agencies 149

Demand Generation Agencies Work Management Marketing Management Marketing Automation Services 149

Ontraport

JUNE 7, 2020

It’s one of the most difficult parts of growing any business and, even though it gets a bit easier over time, it’s still a constant thorn in the side of most sales managers, business development executives and small business owners. The biggest challenge for modern sales teams: consistent follow-up.

Automation 111

Automation Top of Funnel Marketing AI Lead Scoring 111

Contently

DECEMBER 12, 2018

The brand had a slick new site, detailed persona work, and a strong SEO gameplan. The editing process was excruciating, and every half-decent writer quit after one story. The lower-level managers running the day-to-day of the program knew it was insane, but their hands were tied. The brand purpose craze.

Creativity 154

Creativity Content Marketing Enterprise Management Content 154

B2B Digital Marketer

MAY 11, 2023

Unlock the Power of Authentic Branding and Simplified Messaging to Skyrocket Your Sales Success In this episode, we delve into the power of authentic branding and simplified messaging to boost sales success. 10:54 – Prioritize authenticity and tone in branding. 39:56 – Address common sales pitfalls.

Storytelling 52

Storytelling B2B Sales Sales Cycle Amazon 52

Directive Agency

NOVEMBER 15, 2018

Is There a Kink in My Funnel? Those are all useful tactics, but we can’t forget how our inputs correlate with our clients’ marketing funnel. If we are just focusing on the inputs that seem natural to us, we may be neglecting an essential stage within the funnel ultimately making our demand generation efforts futile.

Sales Management 63

Sales Management Lead Generation Top of Funnel Lead Scoring 63

Rev

FEBRUARY 25, 2019

Connecting with other sales leaders in the industry is critical to surviving this fierce battle. So attending B2B sales conferences is a must for professionals hoping to make successful connections. Event discussions can provide an invaluable understanding of B2B tactics to any decision maker in the business. SaaStr Annual 2020.

Conference 60

Conference B2B Sales Top of Funnel B2B 60

Rev

FEBRUARY 25, 2019

Connecting with other sales leaders in the industry is critical to surviving this fierce battle. So attending B2B sales conferences is a must for professionals hoping to make successful connections. Event discussions can provide an invaluable understanding of B2B tactics to any decision maker in the business. SaaStr Annual 2020.

Conference 60

Conference B2B Sales Top of Funnel B2B 60

Oktopost

JUNE 18, 2019

It’s 2019, and businesses now have many ways to gather, slice up, and analyze data. Here at the halfway point of 2019, we’re getting a clearer picture of the B2B marketing strategies that are currently leading the pack. This is a fairly new way to employ inbound tactics for B2B marketing , particularly with software companies.

Marketing & Strategy 95

Marketing & Strategy Marketing Strategy B2B Marketing Work Management 95

Hubspot

APRIL 2, 2019

That’s why they create a brand. From the language in their Instagram caption to the color palette on their latest billboard to the material used in their packaging, companies who create strong brands know that their brand needs to live everywhere. These brands are known, loved, and chosen out of a long lineup of options.

Brand Identity 101

Brand Identity Branding Work Management Guidelines 101

Scoop.it

OCTOBER 29, 2019

It is a proven model to increase your brand’s visibility, develop thought leadership, and generate leads. In fact, 65% of brands who report being successful with content marketing have gone through the time and effort of documenting their content marketing strategy. This is known as content for sales enablement. Not so fast.

Top of Funnel 53

Top of Funnel Buyer Personas Content B2B Thought Leadership 53

BenchmarkONE

SEPTEMBER 17, 2020

An immensely competitive space in B2B and SaaS is customer relationship management (CRM) software. Everything is consumer-centric, and the modern business needs a tool to manage high expectations. The entire infrastructure of sales and marketing has shifted, and buyers are now self-educating. Sales Strategy CRM Stats.

Stats 116

Stats CRM Marketing Management Top of Funnel 116

Heinz Marketing

OCTOBER 12, 2018

With summer out of the way and the colder seasons fast approaching, it’s time to start thinking about 2019. While we certainly can’t see into the future, with some forward-thinking and educated predictions we can identify some of the most important marketing trends that are likely to dominate in 2019. Chatbots are on the rise.

Trends 106

Trends Marketing Automation Services Top of Funnel Paid Search Agency 106

Martech

DECEMBER 2, 2021

Drew Neisser, the founder of B2B brand strategy boutique Renegade, discussed the findings from the company’s 2021 State of Account-Based Marketing (ABM) Report in a recent webinar on MarTech. Image: For sales and marketing teams to be effective, they need to work together to engage contacts in personalized ways.

Account Based Marketing 140

Account Based Marketing ABM Webinar Metrics Marketing & Strategy 140

Vidyard

NOVEMBER 13, 2019

A sales rep eating blazin’ hot wings during a pitch. Vidyard’s 2019 Video in Business Awards showcased an incredible array of video marketing and video selling strategies that are helping ordinary businesses achieve extraordinary results. Video in Sales: The Attractor 5. Video in Sales: The Accelerator 6.

Video Marketing 117

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 117

Contently

JANUARY 3, 2019

I’ve seen all the roundups for 2019, and if there’s one prediction I know to be true, it’s that marketing predictions are meaningless. As editor-in-chief, my resolution is to improve alignment between the sales and marketing teams at Contently. Deborah Block, senior manager of owned media at Libris by PhotoShelter.

Work Management 130

Work Management Marketing Management Advertising Agencies Content 130

B2B Marketing Directions

SEPTEMBER 20, 2020

Strong brands play a similar role in the recipe for revenue growth at B2B companies. A brand that is well known and well respected will enhance the effectiveness of demand generation programs and make it easier for sales reps to win deals.

Lead Ranking 98

Lead Ranking Brand Identity Branding Allocation 98

Vidyard

JUNE 15, 2020

Once your sales organization is sold on the idea of using video , it’s up to you to get everyone using—and succeeding with—it. Create a detailed sales rollout plan, launch it, measure it, and incorporate feedback. Create Your Sales Rollout Plan for Video 1.1 Identify One or Two Initial Use Cases for Sales Videos 1.3

Planning 91

Planning Video Marketing Effectiveness Case Studies 91

SnapApp

JANUARY 24, 2019

Both sales and marketing want their pipelines to be overflowing with leads at all times, and more importantly, they want the right leads that are most likely to convert into revenue-generating customers. So, how can your brand break through the noise and bring in those quality leads that sales wants? Let’s get started.

Top of Funnel 111

Top of Funnel Sales Qualified Leads High Quality Lead Personalization 111

EveryoneSocial

AUGUST 25, 2022

Seventy-three percent of sales professionals use sales technology to streamline their process, increase pipeline, and close more deals. Companies that don’t provide their people with essential sales technology, however, are getting left behind. What is Sales Technology and Why is it Important?

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Tools 52

Rollworks

MAY 29, 2019

ABM tactics continue to grow in popularity as marketers realize just how effective they can be. 5 ABM Tactics for 2019. With this personalized approach, you can help speed up the sales cycle and waste less time on generic outreach efforts. That’s why ABM is just as important in 2019 as ever before.

Account Based Marketing 40

Account Based Marketing ABM Ideal Customer Profiles Tactics 40

Valasys

NOVEMBER 8, 2019

Talking about the best marketing books for B2B marketers in 2019, the first question that comes to our minds is why, at all, we need them? The following is a list of best marketing books for B2B marketers in 2019 to help make the most of their invaluable time: 1. People don’t like reading anymore, or do they? Well, they do.

B2B Marketing 55

B2B Marketing Enterprise Management Planning B2B 55

Contently

APRIL 3, 2019

The 2019 Contently Summit was one day full of 10 sessions that featured 24 speakers from 11 different companies. The sessions covered everything from sales enablement and data-driven marketing to ROI models and journalistic advice. Marketing vs. Sales: Getting Buy-In for Your Content Marketing Program. Ask a Content Strategist.

Enterprise Management 112

Enterprise Management Peer-to-peer Content Work Management 112

SnapApp

DECEMBER 11, 2018

In a digital landscape where only 9% of buyers prefer to engage with sales before the middle of their buying journey, your content has to work double time to attract buyers into your funnel. Instead of walling off your content behind a lead gate, simply ask your buyers to dictate their own next steps in their decision making process.

Trends 102

Trends Top of Funnel Planning Lead Scoring 102

Sprout Social

MAY 19, 2021

Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways. As social continues to evolve, the ways audiences engage with brands will grow alongside it. And great conversations can have a positive impact on sales. Choose a brand over the competition (77%).

Ideal Customer Profiles 136

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 136

Engagio

APRIL 29, 2019

TOPO Summit was another huge success in 2019, bringing together the sharpest Sales and Marketing minds in B2B. Scott highlighted five key ideas that will make an impact in 2019 and beyond. Scott highlighted five key ideas that will make an impact in 2019 and beyond. 2019 TOPO Account Based Benchmark – Eric Wittlake, Sr.

Account Based Marketing 83

Account Based Marketing ABM Enterprise Management Demand Generation 83