Litmus

APRIL 10, 2019

Subscribing to leading brands from within and outside your industry can help you stay on top of email design trends, expose you to smart copywriting and campaign strategies, and provide you with ideas you can adapt for your own email program. There are a few brands you shouldn’t miss. The most inspiring email brands in 2019.

Brand Identity 63

Brand Identity Branding Copywriting Class 63

Onalytica B2B

NOVEMBER 22, 2018

So as we begin to round up 2018 and start planning for 2019, we want to let you in to a few of the top tips shared with the group from the influencer marketing experts, brand experiences and the influencers themselves, around influencer best practice. This is a great analogy of how lots of brands first approach influencer marketing.

Planning 266

Planning Tips Top of Funnel Work Management 266

Martech

NOVEMBER 15, 2022

Sponsorship intelligence company SponsorPulse announced a new partnership expanding its consumer data-driven Audience Network to North American brands. The insights make it possible for brands to find the right audiences in the Audience Network. Dig deeper: MiQ announces post-cookie programmatic package. Why we care.

Brand Identity 80

Brand Identity Branding Paid Search Agency Advertising Agencies 80

Webbiquity

DECEMBER 12, 2018

Engaging in social listening means going one step further than merely maintaining the presence of your brand on social media. you notice somebody complaining about a problem, and your customer support immediately responds offering a solution), but other applications are going to grow in 2019 significantly. Live Video.

Trends 226

Trends Paid Search Agency Advertising Agencies Social Media 226

Martech

JULY 25, 2022

CPG brands cutting quantity or quality to bolster earnings are enraging customers. Nearly two-thirds of customers (62%) say they’ll stop buying from brands who do this, according to a new Gartner report. This explains gains in private or store-brand food and beverages. Get the daily newsletter digital marketers rely on.

Cost 99

Cost Brand Identity Branding Gartner 99

Martech Advisor

AUGUST 16, 2019

Talkwalker recently released a report on the best and worst digital marketing campaigns from early 2019. The brands mentioned in the report created quite the buzz with rising social mentions and trending hashtags. The world of digital marketing has become saturated and brands began 2019 desperate to stand out.

Marketing AI 98

Marketing AI Marketing & Strategy Marketing Strategy Campaigns 98

LiveRamp

MARCH 18, 2019

I’ve recently returned from Austin, where SXSW 2019 just wrapped up. Specifically, brand marketers were focused on authenticity––what it means today and what lessons can be learned from direct to consumer brands (DTC) and large brands alike. Here are a few we learned: Authenticity in product development.

Brand Identity 65

Brand Identity Branding Ethics Privacy 65

Marketing Insider Group

JANUARY 24, 2019

Companies are paying these self-made people to endorse their brands, commissioning collaborations that help them attract […]. The post Influencer Marketing Trends to Know in 2019 appeared first on Marketing Insider Group. In short, anyone with a decent following on any social platform can be an influencer.

Trends 224

Trends Buzz Paid Search Agency Marketing 224

Sprout Social

OCTOBER 17, 2022

We’ll also showcase brands that have embraced their inner hostess with the mostess to surprise their customers and develop their brand affinity. This approach can foster brand awareness and affinity because it creates memorable moments with customers, especially if the brand personalizes the gift or experience.

Brand Identity 96

Brand Identity Branding Viral Marketing Ideal Customer Profiles 96

DivvyHQ

APRIL 23, 2019

New brands emerge every day, but few are successful with about 20% failing in the first year. So what makes a brand successful? To me, part of the answer lies in what I call the brand personality. How brands present themselves to the world matters a lot if we want to be remembered. They also talk about giving back.

Personalization 91

Personalization Brand Identity Branding Bundling 91

Sprout Social

JULY 7, 2020

Throughout 2020, brands have been challenged to maintain their social media presence as audiences invest their attention into major social movements and changes to their way of life. Consistently, the message has been that audiences seek brands’ participation on social issues. Why do audiences look to brands on social issues?

Brand Identity 118

Brand Identity Branding Lead Scoring Lead Ranking 118

Marketing Insider Group

JANUARY 7, 2019

Artificial intelligence has already made a huge difference in how brands interact with consumers and how marketing strategies are managed. The post How Will AI Change the Face of Digital Marketing in 2019? As we near the end of […]. appeared first on Marketing Insider Group.

Marketing & Strategy 273

Marketing & Strategy Interactive Marketing Marketing Marketing Strategy 273

ClickZ

SEPTEMBER 10, 2020

30-second summary: To find success in the age of data, brands must help consumers find data harmony. Much of the mistrust plaguing brands can be traced to a lack of clarity; rebranding privacy so that everyone can understand will counteract this. Below are five considerations for brands to help consumers find data equilibrium.

Advertising Agencies 119

Advertising Agencies Privacy Brand Identity Branding 119

Sprout Social

MARCH 14, 2022

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. Depending on the type of industry they’re in or the demographics of their customers, some brands may place more emphasis on specific cultural moments than others. Many brands are already leading the way. Ben & Jerry’s.

Campaigns 110

Campaigns Ad Building Brand Identity Branding 110

Sprout Social

NOVEMBER 29, 2022

When you think of brands on social media, which come to mind first? People don’t remember brands or sales-y content—they remember stories. And great brand marketing on social is behind some of the most creative storytelling out there. Brands we’re watching. Wendy’s buzz-worthy sarcasm? Sprout’s TikTok? Hint hint.).

Social Media 92

Social Media Media Brand Identity Branding 92

Content Marketing Institute

FEBRUARY 8, 2021

In 2019, a software company launched its own editorial property as an alternative to traditional PR and demand-gen marketing. Continue reading → The post How One Brand Grew a Massive Audience by Building a News Site [Example] appeared first on Content Marketing Institute.

Examples 138

Examples Ad Building Brand Identity Branding 138

Sprout Social

MAY 3, 2022

The cannabis industry is booming, which means more brands are leveraging social media as a channel to promote their products, share educational information about cannabis use, and advocate for decriminalization, social justice and destigmatization. Now more than ever, brands are fighting for higher visibility amongst cannabis consumers.

Social Media 88

Social Media Brand Identity Branding Media 88

Liveintent

JANUARY 30, 2020

It’s been a big year for direct-to-consumer (D2C) brands. Consumers are also feeling the D2C hype: 40% of US internet users predict D2C brands to make up at least 40% of purchases in the coming five years. In order to maintain this growth in an increasingly competitive market, D2C brands can’t rest on their laurels.

Brand Identity 110

Brand Identity Branding Acquisitions Advertising Agencies 110

BenchmarkONE

JULY 2, 2019

What was once a steady stream of cat memes is now a tried-and-true marketing channel and a bona fide brand awareness platform. Unsurprisingly, these fast-paced feeds are the perfect places to market your brand because they’re so widely adopted. Social media gives brands a unique opportunity to interact with their audience in real time.

Social Media 89

Social Media Social Marketing Effectiveness Media 89

ClickZ

APRIL 21, 2021

Schaefer investigates the significance of a strong personal brand, how to get started and how it saved his career after contracting the coronavirus. A powerful personal brand gives you an array of advantages and opportunities, namely visibility, customers, and funding. I had been saved from this shipwreck by my personal brand.

Personalization 122

Personalization Brand Identity Branding Consulting 122

B2B Marketing Directions

SEPTEMBER 20, 2020

Strong brands play a similar role in the recipe for revenue growth at B2B companies. A brand that is well known and well respected will enhance the effectiveness of demand generation programs and make it easier for sales reps to win deals. This analysis covered 1,675 branding campaigns run on the TechTarget network from 2015 to 2017.

Lead Ranking 98

Lead Ranking Brand Identity Branding Allocation 98

ClickZ

JANUARY 24, 2020

The true innovation of customer-centricity, therefore, lies in using data-driven insights and technology to understand what customers love about your products and optimizing the customer experience (CX) of your entire brand. They put the customer first (customer insights define campaigns, brand direction, and merchandising/manufacturing).

Brand Identity 122

Brand Identity Branding Amazon Paid Search Agency 122

Contently

SEPTEMBER 5, 2019

billion by the end of 2019 , per eMarketer. We always stress that brands should provide valuable information that can make someone’s life easier or more enjoyable. The post Since Consumers Still Hate Digital Ads, Brands Should Invest in Better Content appeared first on Contently. Digital ad spending in the U.S.

Emarketing 164

Emarketing Ads Brand Identity Branding 164

Bannerflow

NOVEMBER 16, 2021

A huge jump in attention compared to 2019, rising from 25%. Shopping day uplift fell from 50% to 21%, 2019/2020 respectively. Make sure your branding is clear with the name of the specific day you’re taking part in. Total data feed impressions have grown year-on-year, 14%, 15% and 16% for 2019, 2020 and 2021, respectively.

Display 98

Display Cost Per Thousand Advertisements Advertising 98

Contently

DECEMBER 12, 2018

The brand had a slick new site, detailed persona work, and a strong SEO gameplan. Starting in 2013, brands started hiring journalists to work on their content programs. The brand has won or been nominated for just about every content marketing award on the planet. The brand purpose craze. Creativity strikes back.

Creativity 167

Creativity Content Marketing Enterprise Management Content 167

Drew Neisser

AUGUST 19, 2022

It went all in on Google Cloud in 2019, divesting its Microsoft Cloud business to get there. It went all in on its 2020 rebrand, casting aside the brand it had for the brand it needed to move business forward despite the shock of the pandemic. How to launch a new brand internally and externally. Check it out!

CMO 52

CMO Brand Identity Branding Creativity 52

Sprout Social

MAY 19, 2021

Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways. As social continues to evolve, the ways audiences engage with brands will grow alongside it. Choose a brand over the competition (77%). Recommend a brand (76%). Check out River Island , for example.

Ideal Customer Profiles 133

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 133

Sprout Social

FEBRUARY 18, 2020

It’s no longer enough to respond only to @mentions of your brand online. If that’s all you’re keeping an eye on, you’re most likely missing a variety of messages that only mention your brand by a variation of your name or shout out a product. Responding to customers has been shown to lead to stronger brand loyalty among customers.

Social Media 134

Social Media Brand Identity Branding Media 134

Anyword

JANUARY 15, 2020

Leaning on two of their most valuable assets — storytelling expertise and hard-earned audience trust — many publishers have turned to branded content campaigns as a viable way to support their bottom lines. Branded Content on the Rise. Why Marketers Should Consider Branded Content Campaigns.

Advertising Agencies 98

Advertising Agencies Brand Identity Branding Content 98

ClickZ

JULY 20, 2020

30-second summary: Brands rely heavily upon a network of independent, local retailers to drive high-consideration purchase decisions, yet many localized retailer websites lack the visual identity, product information and local purchase information to drive leads and increase revenue. Every brand has a story. Retailer audit overview.

Brand Identity 101

Brand Identity Branding Buyer's Journey Work Management 101

Meerkat Marketing

MAY 4, 2020

Marketers and business owners alike have had to get creative with their branding strategy during the COVID-19 pandemic. Any business whose branding strategy was dependent on out of home advertising (billboards, bus advertising, etc.) Branded Zoom Virtual Backgrounds.

Brand Identity 76

Brand Identity Branding Webinar Metrics Conference 76

B2B Marketing Directions

MARCH 28, 2021

Earlier this year, McKinsey & Company published an article - " The rising value of industrial brands " - that provides important evidence regarding the value of strong brands for industrial companies. This article describes the results of an analysis of more than 5,300 brands of about 900 companies.

Brand Identity 52

Brand Identity Branding Demand Generation Agencies Correlation 52

Buffer

DECEMBER 17, 2019

Not only are Pinterest users making purchase decisions on the platform, 83 percent say they are making purchases specifically based on the content they’ve seen from brands on Pinterest. And there are a lot of opportunities for brands. Brand your pins. Pinterest is no longer simply a place to save ideas and build dream boards.

Brand Identity 98

Brand Identity Branding Mobile Marketing User-Generated Content 98

Liveintent

DECEMBER 18, 2019

Direct-to-consumer (D2C) brands like Allbirds and Dollar Shave Club have revolutionized digital marketing. Advertising spend from D2C brands has increased by 50% from 2018 to 2019 , according to AdWeek. Advertising spend from D2C brands has increased by 50% from 2018 to 2019 , according to AdWeek.

Ads 103

Ads Mobile Advertising Brand Identity Branding 103

Cortex

JUNE 30, 2020

Time Period : 1 year, from April 2019 to 2020. Brands: diandco, letote, elizabethandclarke, vivrelle, gwynniebee, justfabonline, stitchfix, dailylook, frankandoak, and trunkclub. These brands are aimed at a woman who values fashion but also is on the go and may need trend or style help. Audience: 2.7 Platform: Instagram.

Brand Identity 59

Brand Identity Branding Trends Content 59

Contently

JANUARY 3, 2019

I’ve seen all the roundups for 2019, and if there’s one prediction I know to be true, it’s that marketing predictions are meaningless. My goal is to sharpen our branded content POV, style, and approach so we leverage our expertise for deeper storytelling with edge and cleverness. We should all stop doing them.

Work Management 165

Work Management Marketing Management Advertising Agencies Content 165