Digilant

DECEMBER 19, 2023

Continuing our 2024 Partner Predictions series , the Digilant team sat down with Brent Gaskamp, VP of Platform Partnerships at Oracle Advertising. As brands, advertisers, agencies, platforms, and data providers, we have a duty to consumers to protect their privacy. Overall, data collaboration in the industry will be paramount.

Advertising Agencies 128

Advertising Agencies Advertisements Advertising Paid Search Agency 128

NuSpark Consulting

FEBRUARY 13, 2019

Advertising technology and digital marketing are changing rapidly, with exciting new opportunities arising daily. Some of the dominant trends you can expect to see in 2019 are: Live Video. In 2019, expect to see complex, trigger-based campaigns and deeper, more dynamic content. Artificial Intelligence. Voice Interaction.

Marketing AI 100

Marketing AI Paid Search Agency Trends Ads 100

ClickZ

OCTOBER 11, 2019

The OOH industry is in the midst of a renaissance, fueled in part by direct-to-consumer (DTC) brands ramping up spend. But, many advertisers are missing out on OOH’s full potential by treating it as a brand awareness play rather than leveraging new targeting and measurement capabilities to launch performance-driven campaigns.

Marketing Budget 88

Marketing Budget Branding Brand Identity Planning 88

Martech

JULY 23, 2024

Google said yesterday that it will not deprecate third-party cookies in the Chrome browser, an about face that has left the advertising industry stunned. From the start of Google’s Sandbox project in 2019, it has been our view that blocking third party cookies would be a positive step for consumers.

Cost per Acquisition 124

Cost per Acquisition Privacy Mobile Advertising CMO 124

ClickZ

JULY 18, 2019

Marin Software surveyed nearly 500 digital marketing decision makers in May and June of 2019. The survey included marketers from B2B and B2C companies, each of whom are responsible for an annual digital advertising spend of between $1-9 million (69%) and 10M-49M (31%). Data source: Marin Software. Source: Marin Software.

Paid Search Agency 110

Paid Search Agency Spending Ads Amazon 110

Hubspot

MARCH 19, 2019

If you're still hesitant, keep reading -- we've cultivated a list of email marketing statistics for 2019 to demonstrate just how powerful email can be. billion by 2019. billion by 2019. will spend over 350 million dollars on email advertising in 2019. Mobile opens accounted for 46 percent of all email opens.

Stats 101

Stats Email Marketing Mobile Advertising Open Rate 101

Martech Advisor

NOVEMBER 8, 2019

The global smart speaker market grew over 55% in Q2 of 2019, with over 26 million units shipped. Investment in voice-enabled content is strong, with even the BBC planning to launch a digital voice assistant, code named Beeb, that will work on all smart speakers, TVs, and mobile devices. But it’s not just about smart speakers.

Branding 105

Branding Brand Identity Marketing Automation Services Content 105

Hubspot

APRIL 12, 2021

But whether your event is online or in-person over the year ahead, event branding is essential to create a memorable experience for attendees. That's no surprise, because 91% of people have positive feelings about a brand after joining events. What is event branding? This is possible with a combination of onsite branding (i.e.,

Examples 98

Examples Branding Brand Identity Banners 98

Marketing Insider Group

OCTOBER 21, 2021

There’s no reason for the trend in mobile to stop growing, and this hands-free technology will become an increasingly standard way that users choose to interact with their devices. AI is also being used in advertising. It’s being used more and more as a tool for brands to reach customers.

Marketing AI 363

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 363

Bannerflow

APRIL 17, 2019

Display advertising is thriving in Europe. across France, Germany, Italy, Spain and the UK in 2019, hitting $17.3 Yet, surprisingly, engaging consumers via display advertising is still a challenge for today’s marketer. What we found is that consumer behaviour is directly impacting display advertising. better CTR.

Display 75

Display Advertisements Advertising Trends 75

Bannerflow

DECEMBER 18, 2018

Every year here at Bannerflow we set out to give you the trends in online advertising that you need to watch out for. In advertising terms, out-of-home (OOH) advertising is nothing new. With exciting developments in mobile location, anonymised data, and media buying – DOOH is the future. We’re not sure.

Advertisements 85

Advertisements Advertising Trends Mobile Advertising 85

Contently

FEBRUARY 6, 2019

For a brand spending $5.25 So in the spirit of truly ranking the impact of 2019’s slate of Super Bowl ads, here are the winners and losers, according to Dr. Zak’s neuroscience study. Mint Mobile received the highest immersion score—4.75—out T-Mobile differentiated itself with a text-only story and bright copy.

Paid Search Agency 164

Paid Search Agency Ads Mobile Advertising Amazon 164

Content Marketing Institute

FEBRUARY 5, 2019

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. In the name of brand love. Click To Tweet.

Paid Content 104

Paid Content Branding Brand Identity Top of Funnel 104

ClearVoice

NOVEMBER 2, 2018

Whatever your specialty, we’ve created this handy guide of some of the best marketing conferences and events throughout 2019 to help you strategize your conference schedule. Find the details you need for 20+ top conferences through 2019 all in one place. Best marketing and content marketing conferences through 2019. 30-31, 2019.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Sprout Social

MAY 21, 2019

With more than 1 75 billion Pins to browse through, there are opportunities for every type of brand on Pinterest. As of the first quarter of 2019, Pinterest reported 291 million monthly active users worldwide. According to Pinterest statistics from the brand in 2018, about 80% of new sign ups came from outside the U.S.

Statistics 111

Statistics Planning Paid Search Agency Stats 111

Adobe Experience Cloud Blog

SEPTEMBER 27, 2018

In this blog, we’ll take stock of the digital marketing landscape in 2018, discuss what’s changed and what’s new, and see where you should be investing your energy for 2019. Smart companies are leveraging mobile cameras to improve their customer experience. Virtual and Augmented Reality. Vertical Video.

Marketing AI 134

Marketing AI Marketing & Strategy Marketing Strategy Verticals 134

Marketing Insider Group

AUGUST 30, 2019

Marketing strategy, however, can mean different things: the position or “strategy” by which your brand will go to market, and the actual way or “strategy” by which your company will create a brand to go to market with. It’s the foundation, after all. Have a Formal Marketing Plan. Partner with a Marketing Agency.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Bannerflow

NOVEMBER 15, 2018

Yet, like every advertising channel it is undergoing disruption. There are new players challenging established brands, and out-of-home (OOH) networks are expanding digital signage as fast as they can. Out-of-home advertising offers a brand safe environment, with unparalleled viewability. DOOH enhances digital advertising.

Advertising Agencies 108

Advertising Agencies Advertisements Advertising Trends 108

Martech Advisor

AUGUST 30, 2019

Visual platforms such as Pinterest and Instagram are the hottest social media trends for audiences, marketers, and advertisers. Let’s look at why these platforms are attracting more advertising investment. Instagram’s revenue is expected to hit $14 million in 2019. 500 million people use Instagram every day.

Social Media 99

Social Media Social Marketing Media Trends 99

Content Standard

DECEMBER 28, 2018

For digital marketers looking forward to 2019, there are a few new marketing technology trends that will have to be reckoned with in the new year. The digital marketing trends of 2019 bring with them a share of opportunity and challenge. Half the battle is knowing what tech deserves your brand’s immediate attention.

Trends 100

Trends Planning Paid Search Agency Amazon 100

Hubspot

OCTOBER 4, 2019

Whether you’re interested in where to begin the buyer’s journey on Facebook or the cost of paying for ads, find the Facebook statistics you need to know for 2019. Source: Facebook , 2019). Facebook revenue for twelve months ending in June 2019 was $62 billion. Source: MacroTrends , 2019). Source: MacroTrends , 2019).

Statistics 78

Statistics Facebook Cost Per Click Mobile Advertising 78

Content Standard

APRIL 26, 2019

Facebook’s troubles have been well publicized in the last 12 months—from changes in its news feed algorithm wiping out brand reach seemingly overnight, to the data privacy scandals and the fake news issues. This doesn’t help brands, though, and Facebook organic reach has pretty much stalled for pages.

Distribution 110

Distribution Social Media Paid Content Advertising Channels 110

Sprout Social

APRIL 19, 2019

Facebook advertising stats. As of January 2019, the highest number is India at 300 million users. If you had limited funds for advertising, these three networks should be at the top of your consideration. 96% of Facebook users access it on mobile. If not, then uncheck the ad placement option for mobile.

Stats 112

Stats Cost Per Click Facebook Paid Search Agency 112

Brandpoint

JULY 22, 2019

Here are the best video marketing statistics for 2019 that should convince you to integrate video into your marketing strategy: Audience. By 2019, 80% of global internet consumption will be video content ( Inc. Mobile video consumption grows by 100% every year ( Forbes ). With regard to digital advertisements, 4.6

Statistics 82

Statistics Video Marketing Mobile Advertising Paid Search Agency 82

Bannerflow

DECEMBER 18, 2018

Every year here at Bannerflow we set out to give you the trends in online advertising that you need to watch out for. In advertising terms, out-of-home (OOH) advertising is nothing new. With exciting developments in mobile location, anonymised data, and media buying – DOOH is the future. We’re not sure.

Advertisements 63

Advertisements Advertising Trends Mobile Advertising 63

Digilant

APRIL 10, 2019

Jewelry brands are starting to like digital marketing, so they’re putting a ring on it. Younger people are discovering accessible brands online and rarely look up at the expensive storefronts they walk past. They are digital connoisseurs who crave engagement and instant communication from their mobile devices. Why Digital?

Branding 58

Branding Brand Identity Peer-to-peer Advertising Agencies 58

Martech Advisor

SEPTEMBER 26, 2019

Brands are increasingly experimenting with videos to engage customers. Let’s dig deep to understand more about these video marketing trends of 2019 and how you can leverage them to drive traffic, engagement, and conversions. Twitter launched 6-second video bidding for advertisers this August.

Twitter 91

Twitter Trends Video Marketing Advertising Agencies 91

Digital Marketing World Forum

DECEMBER 18, 2019

The final instalment of the 2019 event series, DMWF Europe, was the perfect way to close another awesome year for DMWF! We focused these issues within 4 conference tracks; Content & Digital Brand Strategy, Data & Disruptive Tech, Digital Experience & Ecommerce Strategy and Influencer and Social Media Marketing.

Digital Marketing Funnels 52

Digital Marketing Funnels Advertising Agencies Mobile Advertising eCommerce 52

Bannerflow

NOVEMBER 29, 2018

Cart abandonment is an issue facing many brands in the age of online purchasing. But with the right tools and an effective strategy, travel brands can reduce their own abandonment rates and gain a greater return on investment (ROI) for their advertising. Why are travel brands struggling to make that final conversion?

Branding 56

Branding Brand Identity Mobile Advertising Display 56

ClickZ

OCTOBER 14, 2020

30-second summary: In-app marketing has many benefits, including the ability to granularly target audiences, tools to measure results and optimize efficiently, brand safety and a variety of formatting options to drive engagement. In-app marketing has proven to be one of the most effective channels for brands that are looking for results.

Advertisements 124

Advertisements Advertising Mobile Advertising Effectiveness 124

SocialPilot

MARCH 12, 2024

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. And it was an instant hit.

Paid Content 98

Paid Content Campaigns Examples Advertising Agencies 98

Bannerflow

MARCH 22, 2019

How did we select the best display ad campaign for winter 2019? Bannerflow’s Customer Success and Operations teams together decided on the best banner campaign of winter 2019. The winner: The Bannerflow the best display ad campaign of winter 2019 went to Hallon. How does that make you feel?

Display 75

Display Paid Search Agency Ads Campaigns 75

Martech Advisor

NOVEMBER 20, 2019

To keep up with mobile, tech-savvy customers, it is imperative to shift from traditional to digital marketing. Here are five legacy brands that have successfully shifted from traditional to digital marketing with their creative and innovative approaches. Traditional to Digital Marketing – 5 Brands to Learn From.

Branding 61

Branding Brand Identity Allocation Peer-to-peer 61

Hubspot

JANUARY 6, 2020

In 2019, we saw a number of companies create award-winning campaigns that generated ROI, brought in new customers, and expanded their brand awareness. To help inspire new ideas and jumpstart your creativity for 2020, I asked six HubSpot Marketers to share their favorite campaigns of 2019. It tells a story.".

Hubspot 85

Hubspot Campaigns Paid Search Agency Planning 85

Content Marketing Institute

MAY 9, 2018

John Bucher, virtual reality producer and consultant, makes the case for trying the medium even if it’s not fully ready for prime time, with examples of brands actively experimenting. seeing the world in front of you “through” your mobile screen in Pokémon Go). CCO: How do you feel about the ways brands have used VR to date?

Branding 101

Branding Brand Identity Advertising Mediums Paid Search Agency 101

Sprout Social

MAY 10, 2019

YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. Users are watching more than one billion hours of YouTube videos each day, with over half of those views coming from mobile devices at upwards of an hour each day. 4. Mobile devices dominate YouTube views, but TV is gaining.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Bannerflow

NOVEMBER 22, 2021

As a brand in the entertainment space, tapping into display advertising trends for 2021 and beyond could be key to maintaining relevance and customer loyalty. As a result, the services and products of your entertainment brand have likely experienced growth in customers and subscriptions. A mobile-first approach.

Display 98

Display Advertisements Advertising Trends 98