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How B2B Marketers can Attract Gen Z to Improve Their Brand Value

Valasys

This is a major big factor that separates them from the millennials & therefore, the brands also need to be more innovative if they want to attract the Gen Z. Be it business or working for environment & sustainable development instead of complaining, Gen Z finds the solution for the problems.

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How B2B marketers can strategize LinkedIn Advertisement in 2019

Valasys

Whether they be demand generation marketers focused on lead generation, B2B marketers looking to build brand resonance or marketers striving for both the aforementioned purposes, LinkedIn is the social networking platform having a goldmine of a diverse suite of marketing solutions for all of them. Also, hashtags need to be highly relevant.

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How to Define & Measure Social Media KPIs – Part VII

Valasys

Social media channels are among the primary marketing channels as they are used by billions of people worldwide for entertainment, socialization & consumption of pieces of information including brands’ news & product launches. According to HubSpot, over 40% of the world’s population is on social media.

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How to Define & Measure Social KPIs – Part 4

Valasys

For the B2B brands quantifying the endeavors of their social media marketing endeavors ha always been an important pre-requisite to optimize their marketing endeavors. According to Sproutsocial.com, 95% of the people aged 18-34 prefer to follow brands through social networks.

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Netline Launches Audience Explorer for Quantifying Content Consumption

Valasys

On 25th of June 2019, NetLine Corporation, known for operating the largest B2B content syndication & lead generation network & for its largest depository of insights related to content consumption, launched Audience Explorer. The Mechanics of Audience Explorer.

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5 Ways Artificial Intelligence Scales up B2B Sales & Marketing

Valasys

A forecast from Deloitte Global for 2019 stated that 70% of the B2B companies will gain AI capabilities through cloud-based enterprise software. 5) Improving the Return on Investment (ROI) & the Return on Marketing Investment (ROMI): According to a report by Hubspot, a closing sales lead is the prime objective of 71% of the salespeople.

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Top 10 Email Marketing Tools & Why You Need Them

Valasys

Email marketing has been an invisible way for brands to meritoriously communicate with their customers. The Best Email Marketing Tools for the Year 2019 & Beyond: Top 10 Picks. It is a brand that has thrived in the industry for the longest & is well-known to all the marketers.