ClickZ

JANUARY 24, 2020

Instead, retailers need to integrate business best-practices with marketing best-practices to profit from a holistic picture of their customers. They put the customer first (customer insights define campaigns, brand direction, and merchandising/manufacturing). Nordstrom invests in data and analytics for smarter marketing.

Branding 122

Branding Brand Identity Amazon Paid Search Agency 122

Zoominfo

MAY 21, 2019

These blog posts typically explore topics related to B2B marketing, B2B sales, recruiting, or business growth. Today’s installment features content about getting ahead in your career, personalized marketing, lead generation roadblocks, brand trust, and more! 15 Times Marketers Won with Personalization. Let’s get into it!

Zoominfo 189

Zoominfo B2B Work Management Marketing Management 189

Liveintent

DECEMBER 18, 2019

Direct-to-consumer (D2C) brands like Allbirds and Dollar Shave Club have revolutionized digital marketing. Advertising spend from D2C brands has increased by 50% from 2018 to 2019 , according to AdWeek. Advertising spend from D2C brands has increased by 50% from 2018 to 2019 , according to AdWeek.

Ads 103

Ads Mobile Advertising Branding Brand Identity 103

Martech Advisor

SEPTEMBER 25, 2019

Consumer engagement with email campaigns is increasing because of shifting marketing strategies influenced by privacy regulations, according to Acoustic's Marketing Benchmark Report. In this article Loren McDonald, Program Director, Marketing Research at Acoustic, shares what's driving this trend and how to optimize your results.

Advertising Benchmark 84

Advertising Benchmark Mobile Marketing Email Marketing Trends 84

Buffer

DECEMBER 17, 2019

Not only are Pinterest users making purchase decisions on the platform, 83 percent say they are making purchases specifically based on the content they’ve seen from brands on Pinterest. And there are a lot of opportunities for brands. Clearly, Pinterest is not one to be ignored when it comes to your marketing strategy.

Branding 98

Branding Brand Identity Mobile Marketing User-Generated Content 98

Tomorrow People

NOVEMBER 30, 2018

Content marketing is always evolving, so what's next? Simon Cox offers his views on how the water industry can embrace new trends in content marketing. Fortunately for us at Hydro International, we have been looking into combining our ‘hard’ sell of technical products alongside the more ‘soft’ storytelling marketing.

Trends 220

Trends Content Marketing Branding Brand Identity 220

Hubspot

JUNE 15, 2020

At this point, email has proven to be a major communication tool for both consumers and marketers. But, as this channel has thrived, mobile technology. And while you might think you have a solid email strategy, a huge portion of your audience might be missing out on your lead-generating content if your emails aren't mobile optimized.

Stats 101

Stats Mobile Marketing Email Marketing Planning 101

Martech Advisor

AUGUST 30, 2019

With so many consumers primarily using mobile devices, you can’t ignore the power of intelligently placed mobile marketing campaigns. In this article, we look at three viral marketing campaign examples and what they imply for marketers. Learn More: Top 8 Mobile Advertising Platforms for 2019.

Viral Marketing 85

Viral Marketing Mobile Marketing Campaigns Examples 85

Martech Advisor

AUGUST 29, 2019

Mobile technology has disrupted the marketing landscape, with businesses taking the mobile-first approach for all their marketing plans. Let’s talk about the mobile marketing hails and fails in the first half of 2019 and how they can shape your mobile marketing strategy.

Mobile Marketing 46

Mobile Marketing Trends Marketing Strategy Marketing & Strategy 46

Adobe Experience Cloud Blog

SEPTEMBER 5, 2018

And right now, the growth of mobile devices is contributing to an incredible amount of individuals being on the world wide web. In the US, 71% of total digital minutes comes from mobile devices. In 2015, more than 35% of web pages were served to a mobile phone. As we all know, timing is everything in marketing.

Mobile Marketing 126

Mobile Marketing Campaigns Paid Search Agency Planning 126

Hubspot

APRIL 12, 2021

But whether your event is online or in-person over the year ahead, event branding is essential to create a memorable experience for attendees. That's no surprise, because 91% of people have positive feelings about a brand after joining events. What is event branding? This is possible with a combination of onsite branding (i.e.,

Examples 98

Examples Branding Brand Identity Banners 98

Litmus

JULY 8, 2019

In our 2019 Email Market Share infographic, we take a look at mobile, webmail, and desktop opens over the course of the year, providing insights into why these changes occurred and how they may affect your email campaigns. Transcript: The 2019 Email Client Market Share. Tweet this infographic ?. Gmail, 27.8%.

Email Marketing 96

Email Marketing Peer-to-peer Mobile Marketing Lead Ranking 96

Martech Advisor

NOVEMBER 8, 2019

In this article, Darren Guarnaccia, Chief Product Officer, Crownpeak, writes about how marketers can enhance content creation using voice technology. The global smart speaker market grew over 55% in Q2 of 2019, with over 26 million units shipped. Voice assistants also deliver fewer results than a computer or mobile screen.

Branding 105

Branding Brand Identity Marketing Automation Services Content 105

Hubspot

MARCH 19, 2019

Nowadays, marketers put a lot of emphasis on chatbots, Instagram influencers, and other new opportunities to reach their customers. You might be wondering if email is still a worthwhile marketing strategy. Email marketing stats. 93% of B2B marketers use email to distribute content. billion by 2019. billion by 2019.

Stats 101

Stats Email Marketing Mobile Advertising Open Rate 101

Content Marketing Institute

FEBRUARY 5, 2019

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. In the name of brand love. Click To Tweet.

Paid Content 104

Paid Content Branding Brand Identity Top of Funnel 104

Buffer

DECEMBER 10, 2019

Instagram Stories was one of the most dynamic social media channels in 2019. And at Buffer, Stories has been a major focus in 2019 as well. Not to mention, we had a ton of Stories podcast episodes in 2019, which you can find in our archives. . The Best Instagram Stories of 2019. Pattern Brands.

Best Practices 100

Best Practices Template Social Media FAQ 100

ClickZ

OCTOBER 11, 2019

The OOH industry is in the midst of a renaissance, fueled in part by direct-to-consumer (DTC) brands ramping up spend. But, many advertisers are missing out on OOH’s full potential by treating it as a brand awareness play rather than leveraging new targeting and measurement capabilities to launch performance-driven campaigns.

Marketing Budget 88

Marketing Budget Branding Brand Identity Planning 88

Sprout Social

JUNE 17, 2019

Having a personal brand, whether you’re job hunting, running your own business or at any stage in your career, is essential. One of the best ways to enhance your personal brand is through social media. A great personal brand is one that is authentic and intrinsically connected to who you are as a person. Keep organized.

Social Media 111

Social Media Trends Personalization Branding 111

Digital Marketing World Forum

JUNE 3, 2019

We’ve just about closed the doors and taken down the bunting on another successful Digital Marketing World Forum (#DMWF) event – and for the more than 1200 attendees who came to the Business Design Centre in London last month, there were two days of terrific insight, inquisition and information to take in.

Branding 40

Branding Brand Identity Marketing & Strategy Digital Transformation 40

Contently

FEBRUARY 6, 2019

For a brand spending $5.25 So in the spirit of truly ranking the impact of 2019’s slate of Super Bowl ads, here are the winners and losers, according to Dr. Zak’s neuroscience study. Mint Mobile received the highest immersion score—4.75—out T-Mobile differentiated itself with a text-only story and bright copy.

Paid Search Agency 164

Paid Search Agency Ads Mobile Advertising Amazon 164

Sprout Social

MAY 21, 2019

With more than 1 75 billion Pins to browse through, there are opportunities for every type of brand on Pinterest. So, how useful can the platform be for your marketing campaigns? As of the first quarter of 2019, Pinterest reported 291 million monthly active users worldwide. So, what does this mean for your brand?

Statistics 111

Statistics Planning Paid Search Agency Stats 111

ClickZ

JUNE 26, 2019

But it is a useful tool for figuring out how to market to your mobile users in a way that keeps them engaged and, more importantly, wanting more. It’s 2019 and we’re all hyperconnected users. Today’s consumers are always plugged in, spending an average of three hours and 43 minutes a day on their mobile devices.

Work Management 96

Work Management Mobile Marketing SMS Analysis 96

ClickZ

JULY 18, 2019

Marin Software surveyed nearly 500 digital marketing decision makers in May and June of 2019. The survey included marketers from B2B and B2C companies, each of whom are responsible for an annual digital advertising spend of between $1-9 million (69%) and 10M-49M (31%). Data source: Marin Software. Source: Marin Software.

Paid Search Agency 110

Paid Search Agency Spending Ads Amazon 110

Circle Studio

DECEMBER 19, 2018

As we enter the New Year, A/E/C firms have made (and are still making) plans for where and how to spend their marketing time and budgets in 2019. Just as people everywhere are making resolutions to improve their lives—both personally and professionally—in 2019, why not do the same for your firm’s marketing efforts?

Planning 124

Planning Marketing Proposals B2B Thought Leadership Work Management 124

Adobe Experience Cloud Blog

SEPTEMBER 27, 2018

Digital marketing is ever-changing as innovation creates new opportunities for marketers every day. Trending digital marketing strategies keep marketers on their toes trying to innovate new and different ways to engage their audiences. Smart companies are leveraging mobile cameras to improve their customer experience.

Marketing AI 134

Marketing AI Marketing & Strategy Marketing Strategy Verticals 134

Stevens & Tate

JANUARY 29, 2019

Mobile marketing has taken its place over the past few years as one of the most important marketing strategies that you can implement. This should be no surprise, considering the fact that mobile devices accounted for almost 50 percent of the world’s web page views last year. 4) Mobile First Indexing.

Mobile Marketing 40

Mobile Marketing Trends Mobile Advertising Eye-Tracking 40

Bannerflow

APRIL 17, 2019

across France, Germany, Italy, Spain and the UK in 2019, hitting $17.3 Yet, surprisingly, engaging consumers via display advertising is still a challenge for today’s marketer. That’s why here at Bannerflow we analysed our platform data to discover the insights that marketers need to know. billion in total ad spend.

Display 75

Display Advertisements Advertising Trends 75

Content Standard

DECEMBER 28, 2018

For digital marketers looking forward to 2019, there are a few new marketing technology trends that will have to be reckoned with in the new year. The digital marketing trends of 2019 bring with them a share of opportunity and challenge. Trend One: Tech on a First-Name Basis. million smart home devices.

Trends 100

Trends Planning Paid Search Agency Amazon 100

Bannerflow

DECEMBER 18, 2018

And it certainly looks like 2019 is going to be significant: the new Avengers is sure to be just as action-packed, season 8 Game of Thrones even more gruesome, and we’re sure something scandalous will happen with the Kardashians (then again, when doesn’t it?). By 2019, eMarketer predicts that U.S. We’re not sure.

Advertisements 85

Advertisements Advertising Trends Mobile Advertising 85

ClearVoice

NOVEMBER 2, 2018

Consider this scenario: You are super stoked to attend an upcoming marketing conference. It happens… There are dozens of marketing conferences to choose from each year, but not all have the same caliber, audience or takeaways. Has your marketing team made plans yet? contentmarketing #marketing Click To Tweet.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Content4Demand

DECEMBER 6, 2018

We’ve already looked back at 2018 and how the content marketing landscape has evolved. And don’t worry, we’re not here to scare you by spotlighting new trends and technologies that will throw your entire 2019 plan off course. Personalization will remain a marketing imperative. Content will always be mobile first.

Sales Management 78

Sales Management Top of Funnel B2B Marketing Content Marketing 78

Circle Studio

DECEMBER 22, 2019

As we wrap up another year, we turn our attention to the most popular posts published on our blog in 2019. . These posts are indicative of our blog’s mission to be the go-to resource for marketing best practices and information for both clients and prospects. 9 B2B Marketing Trends to Watch in 2020. Read Article. Read Article.

Marketing Proposals 98

Marketing Proposals Advertising Agencies Paid Search Agency Lead Nurturing 98

Content Standard

APRIL 26, 2019

Social media marketing tactics have been a rollercoaster in recent years as people shift between which platforms are the most engaging, user-friendly, and trustworthy, and new apps are developed every day. It’s difficult for social media marketers to keep up with all of these shifts. Are Instagram and WhatsApp Ready to Rise?

Distribution 110

Distribution Social Media Paid Content Advertising Channels 110

Brandpoint

JULY 22, 2019

“People have said that video is the future of marketing for the past five years … and it’s still the case. I hate to break it to you, but video content and marketing are becoming increasingly intertwined. By 2019, 80% of global internet consumption will be video content ( Inc. Marketing ). Marketing ).

Statistics 82

Statistics Video Marketing Mobile Advertising Paid Search Agency 82

Hubspot

OCTOBER 4, 2019

As a marketer, it’s useful to keep track of social media sites by the numbers. Whether you’re interested in where to begin the buyer’s journey on Facebook or the cost of paying for ads, find the Facebook statistics you need to know for 2019. Facebook marketing statistics. Source: Facebook , 2019). Facebook demographics.

Statistics 78

Statistics Facebook Cost Per Click Mobile Advertising 78

Unbounce

FEBRUARY 4, 2019

If you’re a digital marketer in 2019, people are expecting a lot from you. Because, as any marketer can tell you, prioritization is a tricky beast. It shows what nearly 400 marketers say their top priorities are for 2019: Source: The 2019 Page Speed Report. Priority #1: A/B Testing (33% of Marketers).

Lead Scoring 111

Lead Scoring Lead Ranking Landing Pages PPC 111

Vidyard

DECEMBER 10, 2019

Some of the brightest minds in B2B marketing have turned their attention to creating videos that inspire, thrill, educate, and yes, build pipeline and revenue. So without further adieu, here are some of the best examples of video marketing campaigns and programs from B2B in 2019! Put Your Videos to Work. Sign Up Free.

Demand Generation Agencies 149

Demand Generation Agencies Work Management Marketing Management Budget Programs 149