KoMarketing Associates

MARCH 20, 2018

Marketers may attempt to budget accordingly throughout the year, but new research indicates that they still fear wasting funds on investments that may not generate ROI. Rakuten Marketing recently conducted the “What Marketers Want in 2018: Five Strategic Opportunities for 2018” report, polling more than 1,000 marketers across the U.S.,

Marketing Report 137

Marketing Report Planning Budget Programs Custom Publishing 137

Brandpoint

SEPTEMBER 11, 2018

At Content Marketing World 2018, we reunited with Joe Pulizzi , we were inspired to buy a mystery box and we worried for a second that the building might burn down. So, here are the key trends and takeaways I identified from the biggest content marketing event of the year. — Britta Schellenberg (@MizzBritta) September 5, 2018.

Trends 89

Trends Enterprise Management Webinar Metrics Content Marketing 89

KoMarketing Associates

DECEMBER 21, 2017

A new report has found that in 2017, marketers frequently turned to marketing technology to achieve their objectives, and the trend is likely to continue into the new year. Twenty-four percent will spend between one and 10 percent more in 2018. Investing in MarTech to Achieve Top Objectives.

Class 120

Class Stats Marketing & Strategy ROI 120

Envy

JANUARY 28, 2018

How can you prepare yourself to fully capitalize on the opportunities that 2018 brings, and what are some of the challenges that you need to take note of? We expect this trend to continue. 73% of B2B marketers say video positively impacts ROI. Getting ready for 2018 with Account Based Marketing. Marketing Automation.

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

Webbiquity

SEPTEMBER 4, 2018

Though B2B ecommerce trends are a little different from B2C, both reflect a growing customer preference for self-service. This requires an understanding of the B2B ecommerce trends that are changing the industry. This requires an understanding of the B2B ecommerce trends that are changing the industry. and nearly 53% globally.

Marketing AI 202

Marketing AI Enterprise Management eCommerce Work Management 202

Schubert B2B

FEBRUARY 16, 2018

In 2017, trends called for B2B marketers to ramp up on the following: Marketing Automation – using an automated platform to nurture and score leads gaine from content offerings. How much of a difference are we seeing from last year’s trends versus 2018? For 2018, most of the 2017 trends are still running strong.

Trends 54

Trends B2B Marketing Lead Scoring Lead Ranking 54

KoMarketing Associates

APRIL 18, 2019

The majority of CMOs (97 percent) stated that ROI was their top concern. Econsultancy and Adobe’s “Digital Intelligence Briefing: 2018 Digital Trends” report discovered that 43 percent of top-performing companies have no plans to use AI within the next 12 months.

Marketing AI 131

Marketing AI Customer Surveys ROI Automation 131

Industrial Marketing Today

JANUARY 17, 2018

Congratulations if your 2018 industrial content marketing budget increased or at least didn’t get cut. 38% of respondents from the 2018 Manufacturing Content Marketing Trends—North America survey expect their manufacturing content marketing spending to increase this year and another 46% expect it to remain the same as last year.

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ROI Content Marketing Content Paid Search Agency 113

Porch Group Media

AUGUST 10, 2021

Email Marketing Benchmarks, Trends and Statistics – Updated for 2021. Research by Campaign Monitor digs into overall email marketing trends and statistics and strategies marketers should be implementing to find success. According to research by Adobe 2018, those who were born between 1981 and 1996 spent 6.4 Mobile Email.

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Advertising Benchmark Statistics Email Marketing Trends 98

Televerde

OCTOBER 19, 2020

You’ll see digital marketing trends reflect changing expectations over the next year or so. Use These Digital Marketing Trends to Stay Ahead of the Competition. Use these digital marketing trends to keep up and exceed expectations. 84% of B2B marketers say they used AI in 2020 – up from just 29% in 2018. It makes sense.

Marketing AI 145

Marketing AI Trends Account Based Marketing Buyer's Journey 145

Bannerflow

NOVEMBER 22, 2021

As a brand in the entertainment space, tapping into display advertising trends for 2021 and beyond could be key to maintaining relevance and customer loyalty. Here, we review the data to investigate the display advertising trends entertainment brands can use to maintain success. The 5 key entertainment display advertising trends.

Display 98

Display Advertisements Advertising Trends 98

Oktopost

JUNE 1, 2023

Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. How Does Lead Scoring Maximize Social Media ROI? Constraints on time and resources. Jump to Section What is marketing automation?

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Social Media 62

Zoominfo

OCTOBER 24, 2018

If you’ve worked in marketing for any length of time, you’ve likely seen your fair share of marketing trends. But as trends fade in and out, several marketing strategies have truly stood the test of time. The post October 2018 B2B Blog Post Round-Up appeared first on ZoomInfo Blog. One such strategy is email marketing.

Buyer Personas 140

Buyer Personas B2B Zoominfo Paid Search Agency 140

QuanticMind

DECEMBER 14, 2017

Our 2018 digital marketing predictions cover data, funnel analytics, o2o and the one metric that will be as important as profits – if not more so. 2018 Marketing Trend #1: Data – The new frontier. 2018 Marketing Trend #1: Data – The new frontier. 2018 Marketing Trend #2: The importance of full-funnel insights.

Paid Search Agency 40

Paid Search Agency Long Tail Marketing Trends Planning 40

KoMarketing Associates

SEPTEMBER 27, 2017

New research shows that B2B marketers are realizing more success with content marketing, and a number of different factors are contributing to their positive ROI. Looking back on the same report one year ago, B2B marketers were already deploying content marketing tactics, but struggling to find success.

Positioning 120

Positioning ROI B2B Marketing B2B 120

Onalytica B2B

DECEMBER 7, 2017

It seems like just yesterday that we were packing up 2016 and placing our bets on what 2017 had in store, and here we are preparing for 2018 – scary, huh? Here are the 5 key areas that brands should work on now, to prepare for and successfully execute influencer marketing in 2018. 1) Do you know who your relevant influencers are?

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Planning Work Management SME Budget Programs 198

Bannerflow

FEBRUARY 19, 2020

In-house marketing trends are developing all the time. Featuring the thoughts and insight of 200+ senior European marketers it is by far the most thorough analysis of the in-house marketing trend. . In this piece you will learn the essential facts on the in-house marketing trend. How in-house marketing impacts ROI.

Trends 98

Trends Paid Search Agency Advertising Agencies Planning 98

ATAK Interactive

MARCH 12, 2020

To help you accomplish this, we gathered 5 B2B marketing trends to shape your 2020 B2B marketing strategy. 5 B2B Marketing Trends in 2020. In order to have a successful marketing strategy, focus on these five B2B marketing trends for 2020: Align sales and marketing efforts through sales enablement. 3. Trade Show Marketing.

Top of Funnel 107

Top of Funnel Trends Account Based Marketing B2B Marketing 107

Porch Group Media

JULY 27, 2021

Looking at the statistics and trends, 2021 is proving to be a great year for the home improvement industry. Analysis of homeowner’s search trends revealed that searches for remodeling, kitchen remodeling, and general contractors for home improvement have more than doubled since 2020. billion in 2018 to $151.4

Trends 59

Trends First-Mover Advantage Statistics Forecasting 59

Porch Group Media

OCTOBER 1, 2020

More than 55% of marketers have reported receiving the best ROI from email campaigns. Email marketing has been proven to work time and again in terms of higher ROI, customer engagement, brand loyalty and more. Emarsys, 2018) 59% of respondents say marketing emails influence their purchase decisions. Email Marketing Statistics.

Stats 71

Stats Email Marketing Trends Planning 71

NuSpark Consulting

FEBRUARY 13, 2019

Some of the dominant trends you can expect to see in 2019 are: Live Video. Sticking with the video trend, Instagram TV (IGTV) and Instagram Stories are expected to ride the wave for the next couple of years. General Data Protection Regulation (GDPR) came into effect in 2018, and while it’s a European Union construct it will affect U.S.-based

Marketing AI 100

Marketing AI Paid Search Agency Trends Ads 100

KoMarketing Associates

OCTOBER 22, 2018

The Content Marketing Institute, MarketingProfs and Conductor recently published the “B2B Content Marketing 2019 Benchmarks, Budgets and Trends – North America” report and discovered that 93 percent of the most successful B2B marketers say that their organization is extremely/very committed to content marketing.

Spending 153

Spending Budget Management B2B Thought Leadership Content Marketing 153

ATAK Interactive

MARCH 12, 2020

To help you accomplish this, we gathered 5 B2B marketing trends to shape your 2020 B2B marketing strategy. 5 B2B Marketing Trends in 2020. In order to have a successful marketing strategy, focus on these five B2B marketing trends for 2020: Align sales and marketing efforts through sales enablement. 3. Trade Show Marketing.

Top of Funnel 78

Top of Funnel Trends Account Based Marketing B2B Marketing 78

BenchmarkONE

JULY 23, 2020

A better way to do it: pay attention to social media trends, and look for patterns in them that you can use to guide your next steps. To help you get started, we’ve outlined some of the most compelling social media trends of the year and what we can learn from them. Click-through-rates from social media dropped from 2018 to 2019.

Social Media 72

Social Media Trends Peer-to-peer Media 72

Marketing Insider Group

OCTOBER 21, 2021

What do I see as the biggest content marketing trends for 2022 and beyond? There are 3 major trends in the digital marketing industry I think everyone will be talking about. Content Marketing Institute annual survey on Content Marketing Trends. The second bug trend is AI-generated content. My 2022 Marketing Predictions.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

Envy

FEBRUARY 20, 2018

Don’t fret, just as in 2017, we did the research for you: below are the top conferences that you should try to attend in 2018. 7-11 March, 2018 / Cancun, Mexico. IBM Think 2018. 19-22 March, 2018 / Las Vegas, NV. 19-21 March, 2018 / Lake Buena Vista, Florida. World Of Cybersecurity Congress 2018.

Trade Show 85

Trade Show Enterprise Management Gartner Conference 85

B2B Marketing Directions

NOVEMBER 18, 2018

Account-based marketing was one of the most significant trends in B2B marketing in 2018. ABM was also addressed in several research studies during 2018, and with less than two months remaining in the year, I think it's appropriate to look at where ABM stands, as revealed by the 2018 research findings.

Account Based Marketing 40

Account Based Marketing B2B Thought Leadership ABM Demand Generation Agencies 40

The Lead Agency

AUGUST 20, 2020

Source: [link] Looking to 2021, we need to consider all of the above trends and the ever-evolving nature of the B2B marketing and digital marketing landscapes. However, while in previous years these trends may have been more predictable, there’s no ignoring the impact of COVID-19. Most of these changes appear to start with digital.

Marketing AI 83

Marketing AI Trends B2B Marketing Paid Search Agency 83

Circle Studio

JUNE 6, 2018

HubSpot’s annual report of inbound marketing and sales trends provides an overview of how companies are using inbound strategy and content marketing. The 2018 annual report contains data gleaned from more than 6,200 marketing and sales professionals surveyed to uncover what marketing strategies and tactics they are using.

Paid Content 76

Paid Content Enterprise Management Paid Search Agency Inbound Marketing 76

KoMarketing Associates

JANUARY 30, 2018

New research suggests that more customers are turning to video content, and as they do so, marketers appear to be ready to adapt to the growing trend. Wyzowl recently conducted “The State of Video Marketing 2018” survey to gauge how both customers and marketers are utilizing video content. About 22 percent use intermediate metrics.

Video Marketing 177

Video Marketing Content Paid Search Agency ROI 177

Content Standard

SEPTEMBER 14, 2018

Although it’s important to tap into your imagination and fully engage your creativity when crafting content, a far more analytical skill set comes into play when it’s time to evaluate the ROI of all your team’s hard work. Manage Your Metrics to Achieve Content Marketing ROI. Image attribution: Chris Liverani.

ROI 86

ROI Content Marketing Budget Programs Work Management 86

SnapApp

JULY 31, 2018

Email is still the king of marketing ROI, but it’s also changing as automation and targeting become more important. To not keep up with these changing trends can be expensive and even lead to legal fallout as the FTC and EU laws catch up with trends in internet communications. Influencer marketing has been huge in 2018.

Demand 48

Demand Top of Funnel Demand Generation Agencies Opt-out 48

SnapApp

JULY 31, 2018

Email is still the king of marketing ROI, but it’s also changing as automation and targeting become more important. To not keep up with these changing trends can be expensive and even lead to legal fallout as the FTC and EU laws catch up with trends in internet communications. Influencer marketing has been huge in 2018.

Demand 48

Demand Top of Funnel Demand Generation Agencies Opt-out 48

ATAK Interactive

MARCH 12, 2020

To help you accomplish this, we gathered 5 B2B marketing trends to shape your 2020 B2B marketing strategy. 5 B2B Marketing Trends in 2020. In order to have a successful marketing strategy, focus on these five B2B marketing trends for 2020: Align sales and marketing efforts through sales enablement. 3. Trade Show Marketing.

Top of Funnel 60

Top of Funnel Trends Account Based Marketing B2B Marketing 60

Unbounce

AUGUST 29, 2019

For example, Jimmy Daly, Marketing Director at Animalz , recently called out this design trend on Twitter. Although we’re not alone—custom photography seems to be another growing design trend for SaaS brands.). As marketers trying to stand out in an increasingly competitive industry—is it bad for us to follow design trends?

Design 111

Design Trends Paid Search Agency Advertising Agencies 111

ClearVoice

JUNE 11, 2019

For some marketers who feel are defending their marketing efforts, ROI is just one letter short of a four-letter word. Executives want to know what the return on investment is for various marketing activities, but showing ROI isn’t as easy as they think, right? ' @chadbuleen | #ROI | #contentmarketing Click To Tweet.

ROI 81

ROI Content Marketing Marketing Budget Budget Programs 81

RebelMouse

DECEMBER 26, 2018

But this time, 2018 took the cake. January: Rising Above Facebook's Doomsday Algorithm Change Facebook's so-called "friends and family" algorithm update at the start of 2018 charted the course for the rest of the year. April: Powering the Best and Brightest in New Media 2018 brought no April showers for RebelMouse.

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CMS Development Custom Publishing Lead Ranking Paper 64