KEO Marketing

JANUARY 9, 2018

What are some signs that it might be time for a mobile responsive web design in 2018? The following points out why your website needs redesigned for 2018. With malicious hackers, malware, and Ransomware more prominent, security in 2018 will be of even greater importance. AMP Optimization. Greater Use of Negative Space.

Marketing AI 69

Marketing AI Design Trends Paid Search Agency 69

ANNUITAS

DECEMBER 20, 2018

Adobe announced that consumer demand for personalized content reached an all-time high in 2018, a theme that underscored some of the most prominent trends of the year. As we wrap up another busy year in marketing, I’d like to reflect on the major trends of the year and project how they’ll play out in 2019: #1: Account-Based Marketing.

Demand Generation 140

Demand Generation Account Based Marketing Demand Marketing AI 140

Rev

MARCH 2, 2018

But it’s 2018 now, which means that there are lots of trends you need to be aware of if you want your content to be relevant to your customers and score with high SEO rankings. To learn more about these trends, read on: 1 Live video. What trend from 2018 are you most excited to implement in your content creation strategy?

Trends 60

Trends Top of Funnel Lead Scoring Lead Ranking 60

KEO Marketing

DECEMBER 14, 2017

These social media giants offer B2B marketers a wide range of opportunities in 2018 to help get their message in front of intended targets. What social media marketing strategies should you focus on in 2018 to capitalize on these numbers? Here is a look at the top social media marketing trends for 2018.

Social Media 59

Social Media Social Marketing Trends Planning 59

Matchcraft

MARCH 28, 2023

In this blog post, we will discuss some of the top digital advertising trends in Europe that every ad agency and reseller must know in 2023. Video Advertising Video advertising is another growing trend in Europe. With programmatic advertising, advertisers can target specific audiences and optimize campaigns based on performance data.

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

Litmus

FEBRUARY 14, 2023

Year after year, Accelerated Mobile Pages (AMP) for email—an open-source technology that enables email marketers to create and send interactive emails—has made the list of trends for email marketers to watch. 1 But should email marketers embrace or ignore this trend? On average, 1.5 billion emails are opened each month.

Email Marketing 84

Email Marketing Trends Paid Search Agency Planning 84

Hubspot

SEPTEMBER 12, 2018

As the popularity of the Internet of Things (IoT) continues to rise across industries, it's important to take note of which trends could affect your business. As a marketer, you'll want to stay informed on the upcoming trends to know which ones can help you achieve sustainable, long-term growth, and which ones are more hype than substance.

Trends 70

Trends Bandwidth Mobile Advertising Mobile Marketing 70

Biznology

MARCH 29, 2018

The concept of the mobile industry is steadily shifting, and the year 2018 is the time for marketers and brands to work on building meaningful consumer moments in the mobile space. One of many digital marketing tips that can help you find success is ensuring you optimize your website for mobile. Mobile speed matters. Like this post?

Mobile Marketing 189

Mobile Marketing Doubleclick Trends Marketing & Strategy 189

KoMarketing Associates

JANUARY 16, 2018

Recent data from the Content Marketing Institute backs up this claim, as 91 percent of respondents to the “2018 Benchmarks, Budgets, and Trends” report say they use content marketing. For many, optimizing content for SEO can be a struggle. Source: The Ultimate Guide To CMS. Source: Common Mistakes in Writing Web Content.

Marketing Strategy 249

Marketing Strategy Marketing & Strategy B2B Marketing Content Marketing 249

Schubert B2B

FEBRUARY 16, 2018

In 2017, trends called for B2B marketers to ramp up on the following: Marketing Automation – using an automated platform to nurture and score leads gaine from content offerings. Integrated Marketing – marketing that work in concert to optimize the communication of a consistent message of the company’s brand.

Trends 54

Trends B2B Marketing Lead Scoring Lead Ranking 54

Porch Group Media

SEPTEMBER 12, 2019

How to Optimize the Customer Experience – Strategies and Trends. In recent research by Econsultancy and Adobe, B2B and B2C marketers alike agree that optimizing the customer experience is one of the most exciting opportunities for 2019. . Adobe Digital Trends Report). Adobe Digital Trends Report). years vs. 3.4

Trends 68

Trends Optimization Marketing & Strategy Peer-to-peer 68

seo.co

JANUARY 10, 2022

Here are some of the must-follow digital marketing trends to look out for in 2022: Conversational Marketing. If you are not leveraging chatbot applications, it’s well-advised to get onto it as the artificial intelligence trend will likely continue to rise in the future. Customers want it, and brands that deliver it win.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Scoop.it

APRIL 13, 2023

Think of video content when creating your small business marketing strategy and optimize it accordingly for higher rankings and maximum results. Here go five steps to optimizing your content strategy at YouTube. In 2018, the platform concentrated on content quality and monetization.

Youtube 101

Youtube Optimization Top of Funnel Marketing & Strategy 101

QuanticMind

DECEMBER 14, 2017

Our 2018 digital marketing predictions cover data, funnel analytics, o2o and the one metric that will be as important as profits – if not more so. 2018 Marketing Trend #1: Data – The new frontier. 2018 Marketing Trend #1: Data – The new frontier. 2018 Marketing Trend #2: The importance of full-funnel insights.

Paid Search Agency 40

Paid Search Agency Long Tail Marketing Trends Planning 40

Televerde

OCTOBER 19, 2020

You’ll see digital marketing trends reflect changing expectations over the next year or so. Use These Digital Marketing Trends to Stay Ahead of the Competition. Use these digital marketing trends to keep up and exceed expectations. 84% of B2B marketers say they used AI in 2020 – up from just 29% in 2018.

Marketing AI 145

Marketing AI Trends Account Based Marketing Buyer's Journey 145

ATAK Interactive

MARCH 12, 2020

To help you accomplish this, we gathered 5 B2B marketing trends to shape your 2020 B2B marketing strategy. 5 B2B Marketing Trends in 2020. In order to have a successful marketing strategy, focus on these five B2B marketing trends for 2020: Align sales and marketing efforts through sales enablement. 3. Trade Show Marketing.

Top of Funnel 107

Top of Funnel Trends Account Based Marketing B2B Marketing 107

Heinz Marketing

MARCH 15, 2019

In 2018, less than 25% of total survey respondents were confident their ABM programs were effective, while over half of the group of survey respondents with advanced ABM programs were genuinely confident in their programs’ ability to drive revenue! Trends in ABM. By Lauren Dichter , Marketing Consultant for Heinz Marketing.

Account Based Marketing 70

Account Based Marketing ABM Intent Signal Budget Programs 70

ClickZ

FEBRUARY 4, 2021

In a new white paper, Sellercloud notes several promising post-pandemic ecommerce trends, including consumers’ willingness to branch out into smaller marketplaces and seek out D2C options in their search for goods. The Sellercloud Annual Trends and First Party Ecommerce Growth Report is available in its entirety on ClickZ.

eCommerce 111

eCommerce Advertising Channels Optimization Multi-Channel 111

Adobe Experience Cloud Blog

JANUARY 25, 2018

2018, though, is going to be filled with some things you might not know. In this blog, you’ll learn about the most recent changes to SEO and how as a marketer you can implement strategies to get ahead in 2018. How can marketers start to prepare for this video-loving trend? Mobile-first indexing will exaggerate that trend.

Lead Scoring 134

Lead Scoring Lead Ranking SEO Long Tail Marketing 134

KEO Marketing

DECEMBER 21, 2017

What can you expect to see in digital advertising trends that will affect your marketing strategies in 2018? KEO Marketing presents The State of Digital Advertising: Trends to Watch in 2018, where we detail the top 4 digital advertising predictions for the upcoming year. Sales Still Close the Buyer’s Journey.

Advertisements 48

Advertisements Advertising Trends Top of Funnel 48

Inbox Insight

FEBRUARY 26, 2018

As 2018 is already seeming to disappear before our eyes, we wanted to look at the upcoming email trends which will shape what’s arriving in your inbox throughout the rest of the year. Without further ado, here are the 5 email trends you need to watch in 2018. What methods will B2B email marketers be focusing on?

Marketing AI 40

Marketing AI Trends Sales Genius Opt-out 40

BOP Design

DECEMBER 15, 2020

We hope that most of 2020 will soon become a memory, but a lot of trends that held sway will continue to grow in importance. Have you noticed the trend yet? Privacy became a big deal to the internet when GDPR went into effect in Europe in May 2018. Read more: B2B marketing strategies and trends for 2021.

Trends 73

Trends Marketing Websites Marketing Management B2B 73

Scoop.it

JUNE 23, 2020

This is exactly why content is worth optimizing. In this article, we’ll discuss the top content marketing trends for 2020 that you should integrate into your marketing strategy to get the best results possible. Voice search optimized content. Voice search optimized content will dominate the content marketing trends in 2020.

Trends 92

Trends Content Marketing Content Curation 92

PureB2B

FEBRUARY 6, 2018

Based on this, here are 10 B2B lead generation strategies that should help you navigate the shifting sands of lead generation in 2018: Ramp Up Social Networking and Personalize Connections. Optimize Your Website for Mobile. Those are only a handful of the developments expected to impact B2B marketing this year. Get your camera rolling!

Lead Generation 94

Lead Generation Marketing AI Sales Qualified Leads Lead Scoring 94

seo.co

FEBRUARY 16, 2021

Here are some of the must-follow digital marketing trends to look out for in 2021: Conversational Marketing. If you are not leveraging chatbot applications, it’s well-advised to get onto it as the artificial intelligence trend will likely continue to rise in 2021. Customers want it, and brands that deliver it win.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Sprout Social

APRIL 30, 2020

While it’s imperative that you understand your audience and their unique engagement patterns—insights that Sprout’s ViralPost® algorithm can deliver—it’s also helpful to consider macro trends as well. This is especially true when we see industry trends taking sharp turns like they have recently in the wake of the COVID-19 pandemic.

Optimization 87

Optimization VALS Ideal Customer Profiles Custom Publishing 87

ATAK Interactive

MARCH 12, 2020

To help you accomplish this, we gathered 5 B2B marketing trends to shape your 2020 B2B marketing strategy. 5 B2B Marketing Trends in 2020. In order to have a successful marketing strategy, focus on these five B2B marketing trends for 2020: Align sales and marketing efforts through sales enablement. 3. Trade Show Marketing.

Top of Funnel 78

Top of Funnel Trends Account Based Marketing B2B Marketing 78

NuSpark Consulting

FEBRUARY 13, 2019

Some of the dominant trends you can expect to see in 2019 are: Live Video. Sticking with the video trend, Instagram TV (IGTV) and Instagram Stories are expected to ride the wave for the next couple of years. Use it for: Tailoring SEO for voice search or planning advertising strategies that incorporate voice optimization.

Marketing AI 100

Marketing AI Paid Search Agency Trends Ads 100

Litmus

DECEMBER 18, 2018

Litmus hosted eight webinars during 2018, covering a wide range of email marketing topics from email workflows and how to start the year off right to the ESP industry and welcome emails. Many of that webinars were built around insights and trends from our 2018 State of Email Survey. The State of Email in 2018.

Webinar Metrics 55

Webinar Metrics Budget Programs VALS Customer Surveys 55

Parse.ly

DECEMBER 9, 2019

We’ve got one more month to go before we can do a proper year-over-year assessment, and though we probably shouldn’t expect any game-changers to happen at the buzzer, we can at least touch base on where we’ve landed year-to-date: what were the biggest referral trends of 2019? Our original predictions were not just about big growth trends.

Trends 89

Trends Aggregators Stats Privacy 89

Martech

JANUARY 26, 2024

was launched in 2018, before the excitement over generative AI, this might be seen as a way to elevate a project that was already underway. The new AI layer will initially address five core areas: Media planning, buying and optimization. It will unify data from 2.3 Why we care. Given that Marcel.ai What CoreAI will do.

Paid Search Agency 100

Paid Search Agency Ideal Customer Profiles Acquisitions Marketing Management 100

Biznology

DECEMBER 13, 2018

Keeping up with the latest digital marketing trends often feels like a chore for marketers and brands. As a small business owner, it’s good to be aware of the latest trends that will shape the marketing strategies this holiday season and moving forward. If you still aren’t integrating video into your marketing strategy, it’s time.

Trends 106

Trends Curation Viral Marketing Marketing & Strategy 106

Webbiquity

SEPTEMBER 22, 2020

Most of us can (vaguely) remember life before COVID-19: business optimism and aggressive purchasing plans for 2020. The report COVID-19’s Impact on IT: Tech trends before, during and after the crisis from Spiceworks Ziff Davis (SWZD) details how the pandemic has altered the business technology landscape.

Enterprise Management 254

Enterprise Management Work Management Purchase Marketing Management 254

KoMarketing Associates

OCTOBER 22, 2018

There is optimism. The Content Marketing Institute, MarketingProfs and Conductor recently published the “B2B Content Marketing 2019 Benchmarks, Budgets and Trends – North America” report and discovered that 93 percent of the most successful B2B marketers say that their organization is extremely/very committed to content marketing.

Spending 153

Spending Budget Management B2B Thought Leadership Content Marketing 153

Navigate the Channel

DECEMBER 14, 2017

Here are some key content marketing trends to focus on for 2018: 1. Relevant, original content will continue to occupy the top spot in the digital marketing toolbox for 2018. Original Content is Still Critical. Think the IoT and voice-service tech aren’t major players just yet? Think again. According to Gartner, with 8.4

Content Marketing 62

Content Marketing Peer-to-peer Transparency Paid Search Agency 62

RebelMouse

DECEMBER 26, 2018

But this time, 2018 took the cake. January: Rising Above Facebook's Doomsday Algorithm Change Facebook's so-called "friends and family" algorithm update at the start of 2018 charted the course for the rest of the year. April: Powering the Best and Brightest in New Media 2018 brought no April showers for RebelMouse.

CMS Development 64

CMS Development Custom Publishing Lead Ranking Paper 64

Sprout Social

AUGUST 3, 2018

This August we’re tackling deep topics that social media managers everywhere come across regularly, from developing true connections and optimizing content to self care and marketing conferences! Wednesday, August 8: Optimizing Content Experiences for Your Audience on Social Media With UberFlip. See a topic that interests you?

Conference 75

Conference Social Media Work Management Distribution 75