Zoominfo

SEPTEMBER 15, 2020

Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. By monitoring key search terms using cookies, you can pinpoint specific online behaviors that signal an intent to make these purchases. This could be you!)

Buyer Intent 100

Buyer Intent Intent Data Intent Budget Programs 100

Heinz Marketing

MARCH 15, 2019

In 2018, less than 25% of total survey respondents were confident their ABM programs were effective, while over half of the group of survey respondents with advanced ABM programs were genuinely confident in their programs’ ability to drive revenue! Trends in ABM. By Lauren Dichter , Marketing Consultant for Heinz Marketing.

Account Based Marketing 70

Account Based Marketing ABM Intent Signal Budget Programs 70

Contently

SEPTEMBER 20, 2022

A 2018 report by Jeff Allen, Facebook’s senior data scientist, noted that: “About 40 percent of the traffic to Facebook pages…went to pages that stole or repurposed most of their content.” Memes, sounds, trends, content formats, filters, and other types of content are made expressly to copy and/or reuse.

Ethics 121

Ethics Social Media Trends Copyright 121

Televerde

OCTOBER 19, 2020

You’ll see digital marketing trends reflect changing expectations over the next year or so. Use These Digital Marketing Trends to Stay Ahead of the Competition. Use these digital marketing trends to keep up and exceed expectations. Using behavioral data and intent data, you can create a personalized content experience with AI.

Marketing AI 145

Marketing AI Trends Account Based Marketing Buyer's Journey 145

Inbox Insight

FEBRUARY 26, 2018

As 2018 is already seeming to disappear before our eyes, we wanted to look at the upcoming email trends which will shape what’s arriving in your inbox throughout the rest of the year. Without further ado, here are the 5 email trends you need to watch in 2018. Intent Targeting. In comes ‘Intent Targeting.’.

Marketing AI 40

Marketing AI Trends Sales Genius Opt-out 40

Adobe Experience Cloud Blog

JANUARY 25, 2018

2018, though, is going to be filled with some things you might not know. In this blog, you’ll learn about the most recent changes to SEO and how as a marketer you can implement strategies to get ahead in 2018. How can marketers start to prepare for this video-loving trend? Mobile-first indexing will exaggerate that trend.

Lead Scoring 134

Lead Scoring Lead Ranking SEO Long Tail Marketing 134

Buffer

AUGUST 4, 2022

She’s also led Trends at The Hustle , a premium newsletter publication acquired by Hubspot, and was also Director of Marketing for Hubspot Creators. So when thinking about who would be great to kick off Social Proof, Steph naturally came up as she’s been actively creating content for her personal brand since 2018.

Intent 86

Intent Personalization Ad Building Brand Identity 86

Scoop.it

JUNE 23, 2020

In this article, we’ll discuss the top content marketing trends for 2020 that you should integrate into your marketing strategy to get the best results possible. In 2018, it was reported that nearly 20 percent of US adults own a smart speaker now, but this number is expected to double by 2022. Voice search optimized content.

Trends 92

Trends Content Marketing Content Curation 92

The Lead Agency

AUGUST 20, 2020

Source: [link] Looking to 2021, we need to consider all of the above trends and the ever-evolving nature of the B2B marketing and digital marketing landscapes. However, while in previous years these trends may have been more predictable, there’s no ignoring the impact of COVID-19. Most of these changes appear to start with digital.

Marketing AI 83

Marketing AI Trends B2B Marketing Paid Search Agency 83

The Point

DECEMBER 28, 2017

Demand Generation Report just published their 2018 Outlook Guide: The State of Marketing Automation. Unfortunately, the trend for many firms when it comes to marketing technology seems to be: “buy now, and figure it out later.” DGR) What do you see as the biggest trends in marketing automation in 2018? (HS)

Marketing Report 176

Marketing Report Marketing Automation Automation Demand Generation Agencies 176

Martech Advisor

DECEMBER 17, 2019

Tapping into omnichannel and digital customer experience (CX) trends will be the key to success for business leaders, marketers and CX planners in 2020. In this article we explain why mobile-first, customer data centralization, VR, chatbots and more, will be the key driving trends of great customer experiences in 2020.

Trends 102

Trends Gartner Paid Search Agency Marketing Management 102

Customer Experience Matrix

DECEMBER 13, 2020

As with digital advertising, the pandemic has accelerated an existing trend, achieving in months digital transformations that would otherwise have taken years. Intent data has been a particular focus with recent announcements from TechTarget , ZoomInfo , Spiceworks Ziff Davis , and Zeta Global. blockchain will quiet down.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Porch Group Media

OCTOBER 24, 2019

Digital Advertising – Key Trends Heading into 2020. To better understand the online advertising landscape, here’s a look at some interesting statistics: Native advertising was the fastest-growing advertising segment, with 35 percent growth between 2017 and 2018. Native advertising increases purchase intent by 18 percent.

Advertisements 56

Advertisements Advertising Trends Mobile Advertising 56

Valasys

NOVEMBER 21, 2019

The B2B marketing world is dynamic & trends here are subject to very negative sentimental connotation – partially because they are ephemeral & partially because it’s very tough for the brands to extract & keep abreast with the B2B marketing trends & studies that every marketer should know about in real-time.

Planning 58

Planning Studies B2B Marketing Trends 58

KoMarketing Associates

MAY 7, 2019

IAB recently published the “IAB Video Advertising Spend Report” and discovered that between 2018 and 2019, there was a 25 percent increase in the average dollar amount spent on digital/mobile video advertising. Between 2018 and 2019, there was a 31 percent increase in the average dollar amount spent on original digital video as well.

Mobile Marketing 120

Mobile Marketing Spending Allocation Video Marketing 120

Unbounce

AUGUST 29, 2019

For example, Jimmy Daly, Marketing Director at Animalz , recently called out this design trend on Twitter. Although we’re not alone—custom photography seems to be another growing design trend for SaaS brands.). As marketers trying to stand out in an increasingly competitive industry—is it bad for us to follow design trends?

Design 111

Design Trends Paid Search Agency Advertising Agencies 111

KoMarketing Associates

APRIL 3, 2019

Spiceworks recently surveyed more than 350 B2B marketers to gauge which trends are on the rise and gaining hype among professionals in the field. Statistics showed that the most mainstream trends are currently video marketing (68 percent), ABM strategy (64 percent) and on-demand content strategy (55 percent).

Account Based Marketing 142

Account Based Marketing Marketing Report ABM B2B Marketing 142

RebelMouse

APRIL 3, 2018

August 16, 2018: Expandable Snippets by Topic. What It Means: This update is related to several similar tweaks made by Google earlier in 2018. In February, the search engine rolled out multi-intention snippets , which features the "People Also Ask" widget that contains related search terms. Keep checking back through December!

Google 53

Google Lead Ranking SERP Lead Scoring 53

Digilant

NOVEMBER 14, 2018

We have put together an infographic and report that gives predictions and highlights trends around consumer behavior for the 2018 holiday shopping season. Our previous four posts about holiday trends centered around which advertising platforms are most useful for advertisers and the benefits of a multi-channel media mix.

Mobile Advertising 40

Mobile Advertising Multi-Channel eCommerce Purchase Intent 40

Circle Studio

DECEMBER 19, 2017

As we enter the New Year, A/E/C firms have made (and are still making) plans for where and how to spend their marketing time and budgets in 2018. Just as people everywhere are making resolutions to improve their lives—both personally and professionally—in 2018, why not do the same for your firm’s marketing efforts? Police your brand.

Planning 68

Planning Marketing Proposals Advertising Agencies Paid Search Agency 68

Martech Advisor

NOVEMBER 15, 2019

The recent Sales Tech Benchmark survey revealed much about usage and growth trends, and we’ve compiled the ten most notable points in this report, specially curated from a chat between Nancy Nardin from Smart Selling Tools and MarTech Advisor editor-in-chief Chitra Iyer. The top 10 trends in Sales Tech for 2019 – 2020.

Top of Funnel 82

Top of Funnel Enterprise Management Trends Marketing Management 82

Moz

FEBRUARY 4, 2020

Although few patents are worth getting excited about, this one caused a stir in the technical SEO scene because it takes machine learning to an entirely new level and allows Google to accurately calculate the probability of user intent, thus giving it an understanding of both user language and tone. But what does this mean for SEOs?

SEO 93

SEO Marketing AI Trends SERP 93

Hubspot

APRIL 2, 2018

Here's a true statement you don't hear as often: Your SEO strategy for 2018 shouldn't focus on keywords. Modern SEO strategy is the process of organizing a website's content by topic, which helps search engines like Google understand a user's intent when searching. Then, grab your free planning template to master on-page SEO.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Aberdeen

DECEMBER 14, 2018

It’s that time of the year again when CX executives across the world evaluate their activities throughout 2018 to find out what worked and what didn’t. Many CX leaders also try to keep up with the evolving trends and best practices to keep up with (and lead) the competition.

Contacts 40

Contacts Marketing AI Trends Peer-to-peer 40

Zoominfo

JUNE 11, 2021

By comparison, from 2018 to 2019, there was a 0.3% Census Bureau Intent data and buying signals will not only keep you ahead of competitors in a pressure-filled race, but will also unearth new prospects that didn’t exist a year ago. Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Work Management 130

Zoominfo

JUNE 11, 2021

By comparison, from 2018 to 2019, there was a 0.3% Intent data and buying signals will not only keep you ahead of competitors in a pressure-filled race, but will also unearth new prospects that didn’t exist a year ago. Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021. Source: U.S.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

KEO Marketing

OCTOBER 31, 2017

The trends many experts identified will continue throughout the remainder of 2017 and into 2018. Optimize for User Intent. When you optimize for user intent, you take search results to new levels. User intent refers to why someone searches for something in a search engine. About KEO Marketing. KEO Marketing Inc.,

SEO 48

SEO Trends Multi-Channel SERP 48

Aberdeen

DECEMBER 20, 2018

In the first post of this three-part series, we noted that now is the time of the year CX leaders are evaluating their 2018 activities and planning for 2019. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. Similar benefits are also observed by the contact center.

Digital Asset Management 45

Digital Asset Management Contacts Marketing AI Enterprise Management 45

Biznology

MARCH 25, 2019

The only problem is that staying on top of the latest trends and best practices can be difficult given the increasingly complexity and misinformation surrounding SEO and the constant changes in search algorithms. If you’re trying to rank for a particular keyword query, perhaps the most important factor to be mindful of is searcher intent.

SEO 151

SEO Planning Lead Ranking Lead Scoring 151

Hubspot

MARCH 18, 2020

In 2018, 17% of marketers were actively planning to add podcasting to their strategy. In 2018, there were more than 750,000 active podcasts. Monthly podcast listeners grew from 24% of Americans to 26% year over year in 2018. Between 2018 and 2019, the number of people who listened to podcasts at work doubled. (

Stats 89

Stats Advertisements Advertising Cost Per Thousand 89

SnapApp

APRIL 4, 2018

The Top 10 B2B Marketing Metrics to Measure in 2018. . They have shown enough interest to be labeled as “qualified”, but haven’t shown strong enough buying intent to be labeled an SQL. They have shown a clear intent to buy, and are willing and ready to do so. Pipeline Trend by Month. Net new users (By Source). .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

6sense

DECEMBER 9, 2021

What differentiates the companies that actually win deals is that they understand a buyer’s intent much sooner. They see early intent signals, and then they combine those signals and make them usable to the entire revenue team. Look for micro trends that will become macro trends in the future. Start building for that now.

Intent Signal 62

Intent Signal Peer-to-peer Marketing Automation Services Intent 62

Conductor

SEPTEMBER 29, 2020

By 2018, customer behavior evolved and Amazon became the leading search engine for product searches, accounting for more than 55 percent – with Google as the runner up. While both methodologies focus on customer intent, there are clear differences for how SEOs should go about optimizing for Amazon rankings.

Amazon 105

Amazon SEO Lead Ranking Lead Scoring 105

Engagio

JANUARY 7, 2019

These trailblazers offer their predictions of trends in the B2B marketing world for 2019. And, if you want another trip back to the future, read part 1 and part 2 of our expert predictions from 2018. – – –. While the promise of AI-fueled intent was touted in 2018, 2019 will be the year marketers actually put it to good use!

Account Based Marketing 76

Account Based Marketing ABM Budget Programs B2B Thought Leadership 76

Zoominfo

FEBRUARY 7, 2023

Leaning into data can also help your teams to understand customer needs and identify prospects with high intent to purchase. See if you can identify trends that suggest certain practices, pitches, and questions that create better sales motions. Use those trends to tweak your future training programs.

Marketing Automation Services 130

Marketing Automation Services Marketing & Strategy Lead Scoring Lead Ranking 130

Outbrain

OCTOBER 17, 2018

Will Critchlow (@willcritchlow) October 15, 2018. How distance and intent shape a local pack. distilled (@distilled) October 16, 2018. “To improve serps, we are prioritizing search queries depends on their trend data. can_mentes) October 16, 2018. Jonathan Jones (@Jonny_J_) October 16, 2018.

SERP 24

SERP eCommerce Conference SEO 24