What is Intent Data? The Predictive Sales Trifecta

DiscoverOrg

These signals, aggregated across a company, and measured against normal levels of baseline activity for a given topic can be a strong indication of purchase intent and they often surface long before prospects visit your site or your competitors. What is Intent data?

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What is user intent?

Biznology

According to Wikipedia : User intent or query intent is the identification and categorization of what a user online intended or wanted when they typed their search terms into an online web search engine for the purpose of search engine optimization or conversion rate optimization. [1]

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How to Best Leverage B2B Intent Data

The Point

In a world where demand generation , and marketing in general, is more data-driven than ever, one of the hottest topics in B2B circles is intent data. The lure of intent data is learning which companies are going to buy from you and when. HS) How do you define Intent Data to a layman?

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The Most Important Keyword for SEO in 2018

Webbiquity

” While Google’s algorithm has gotten much better with semantic search —basing search results on searcher intent, context, and synonyms—keyword phrases are still the basis of search, whether entered on a keyboard or by voice. Search rankings matter.

Maximize Your ABM

Speaker: Jeff Marcoux, VP Product Strategy & Marketing at TTEC

Utilize fit, intent and engagement data to maximize your efforts. October 16, 2018 11 AM PST, 2 PM EST, 7 PM GMTIf you are considering implementing account-based marketing, chances are you have also explored technology options.

What is Intent Data? The Predictive Sales Trifecta

DiscoverOrg

These signals, aggregated across a company, and measured against normal levels of baseline activity for a given topic can be a strong indication of purchase intent and they often surface long before prospects visit your site or your competitors. What is Intent data?

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Year-end Blog Roundup: Most Popular Blogs of 2018

DiscoverOrg

2018, you’ve been good to us. Here are our most popular blogs of 2018. Or maybe you trekked to an icy cave in the Arctic wilderness during the first half of 2018 in order to avoid hearing about GDPR, and we wouldn’t blame you. What is Intent Data?

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Are you consulting your database of intentions?

Biznology

Internet luminary John Battelle is famous for describing Google as a “ database of intentions.” But did you know that you probably have your own database of intentions? If you are, you are missing a critical source of data–your own database of intentions.

The Truth About Intent Data

LeadCrunch

When I first heard about third-party intent data five years ago, I loved the idea. To be sure, intent data should be one of many signals marketers use to identify when companies are in market. First, what is intent data? The Intent Data You Already Use.

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Google Ads: The Definitive Guide (2018 Update)

SendX

You probably know that Google Ads is the fastest way to 10X your sales, thanks to the high buyer intent traffic it drives towards your landing pages. So if you’re looking to improve your advertising game for 2018 and beyond, you’ll love this guide. And which one has higher buyer intent?

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Intent Data: No Tricks, all Treats

Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo

Michael will take us through how Lenovo piloted three different intent programs to integrate intent data into their marketing strategy allowing them to trigger relevant and timely campaigns that any sized organization could emulate. October 30, 2018 11 AM PST, 2 PM EST, 7 PM GMT

Anatomy of a Buyer Intent Signal

Aberdeen

The accuracy of buyer intent data depends upon an accurate interpretation of an intent signal. Intent signals are given off by a prospective buyer’s behavior during their web-based research. These are salient words that indicate intent signals within a category.

Google Algorithm Updates in 2018: Every Change You Should Know

RebelMouse

August 16, 2018: Expandable Snippets by Topic. What It Means: This update is related to several similar tweaks made by Google earlier in 2018. Google has shown us throughout 2018 that it values purposeful content that adequately serves user intent above all else.

3 Mega-Trends from Litmus Live 2018

Litmus

The talks at Litmus Live 2018 ran the gamut. — Taxi for Email (@TaxiforEmail) August 21, 2018. — tvjames (@tvjames) November 9, 2018. — Leonie Jonker (@LeonieOnline) August 21, 2018. — Kelly Whelan (@kellsbells374) September 19, 2018.

InsideView and Bombora Help B2B Companies Further Focus Their Total Addressable Markets (TAM) Using Intent Data

InsideView

Today we’re excited to announce a significant enhancement for InsideView Apex – the addition of intent data as another important signal to help business leaders identify ideal prospects and market […].

The Definitive Guide to Web Push Notifications (Updated 2018)

SendX

As of Sep 2018, it only works for Chrome on Android. Craft unique messages for them based on demography, activity, intent, and stage in their buyer journey. Is this Guide for you?

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Interest, Intent, Spend: Intent Data Headline Roundup

Aberdeen

In this week’s roundup of intent data news and features, we’ll assess marketing budgets, touch on LinkedIn, take a trip to an unfamiliar industry, and consider how to format a B2B content marketing strategy. Travel Industry’s Intent Data Itinerary is Lacking.

15 Search Intent Tips, Examples, and Resources for SEO Keywords

Content Marketing Institute

If you want to leverage search intent with SEO keywords on Google and other search engines, it’s best to balance the methods with the false hopes. In a moment, I’ll dive into the big intent types like transactional, informational, and navigational. How intent matters.

What is User Intent?

MarketMuse

Moreover, how does this relate to ‘user intent’? The post What is User Intent? Marketing today is customer-centric. Top-performing companies are obsessed with providing customers with precisely what they desire. In fact, they have to do so in order to be successful.

Intent Data: The Secret to Creating Killer Lead Generation Campaigns

TrueInfluence

Demand Generation Powered By Intent. As one of the initial architects of intent data technology , True Influence uses intent monitoring to target in-market contacts. Big Data, and Predictive Analytics and Intent Data, Oh My. The cynical among us may be tempted to ask, “Is intent data a marketing fad?” What makes intent data different? In a nutshell, that’s exactly what the promise of intent data delivers. Intent Data 4-1-1.

10 Ways to Crush the Competition Using Intent Signals

TrueInfluence

Intent represents one of the most significant paradigms shifts from the past few decades. Intent signals let us know when it is appropriate to send valuable mid-funnel content to prospects in a given target organization and differentiate ourselves from the competition.

SEO Changes in 2018

EMagine B2B Blog

Believe it or not, 2018 happened to be one of the most active years for SEO changes. We’ve had major changes to search in the past, but the search landscape has never evolved so drastically or quickly as it did in 2018. 2018’s Biggest Takeaway. January 2018 Updates.

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What are Fit and Intent?

EverString

The post What are Fit and Intent? Account-Based Marketing Data-Driven Marketing Fit Data Intent data Sales and Marketing Alignmentappeared first on EverString.

Buyer Intent and Predictive Analytics – Unified Through Data Science

Aberdeen

When the concept of buyer intent was first introduced, the mathematics behind it were fairly basic. Predictive Analytics, often misunderstood as an alternative to buyer intent, commonly had the exact opposite problem. Today’s buyer intent analytics have come a long way.

6 Considerations For Marketing With Buying Intent

Strategic-IC

Strategic IC are partnering with Cyance on 14th November for a breakfast event discussing Intent-Driven, Intelligent ABM. You can learn more about how considering buying intent can transform marketing and sales strategies here. Transforming Campaigns With Intent Insight.

Coming full circle: how businesses are returning to social media’s original intent

Biznology

The post Coming full circle: how businesses are returning to social media’s original intent appeared first on Biznology. Social media existed long before the Internet. Persians in 550 B.C.E.

How to Use Intent Data in Account Based Marketing

Engagio

The Rise of Intent Data. There are four key types of data used to create target account lists for Account Based Marketing: firmographic, technographic, intent, and engagement data. Intent data captures this digital research and activity from individuals at your target accounts.

3 Tips to Getting Real Value From Intent Data

Leadspace

Having covering the basic definitions of intent data, together with its key uses and limitations for B2B Sales and Marketing, one thing should be clear by now: intent holds great potential — but only if used as part of a much wider data intelligence strategy.

Using Buying Intent To Transform Marketing & Sales

Strategic-IC

To learn more about behaviour based marketing and how predictive analytics can transform marketing and sales strategies, Strategic IC are partnering with Cyance on 14th November for a breakfast event discussing Intent-Driven, Intelligent ABM.

How Intent Data Reveals the Anatomy of an AI Buyer

Aberdeen

Among the many uses of web-based intent data is its ability to profile the buyer’s journey for B2B technology. Aberdeen’s intent data tracks buyer behavior and content consumption across millions of websites to connect web-based search activity to discernible buying intent signals.

NICE Interactions 2018 Recap

Aberdeen

Last week, I traveled to Las Vegas to attend Interactions 2018, the annual user event of NICE and inContact. Combining the two events in 2018 under the same name was a signal of the company’s progress in integrating its past and recent acquisitions.

19 Noteworthy Stats About Instagram, LinkedIn, and Twitter Marketing

Webbiquity

increase in purchase intent when exposed to promotional content from influencers. ( 10: Enterprise vs. SMB Marketing Trends for 2018: 22 Revealing Facts. #11: Social media marketing is sometimes viewed as Facebook —and then there’s the other guys.

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Why Should I Care About Fit & Intent?

EverString

The post Why Should I Care About Fit & Intent? Account-Based Marketing Fit Data Intent data Sales and Marketing Alignmentappeared first on EverString.

SEO Changes in 2018

EMagine B2B Blog

Believe it or not, 2018 happened to be one of the most active years for SEO changes. We’ve had major changes to search in the past, but the search landscape has never evolved so drastically or quickly as it did in 2018. 2018’s Biggest Takeaway. January 2018 Updates.

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Who Are The Top Digital Marketing Influencers of 2018? [REPORT]

Marketing Insider Group

In order to answer the important question of who are the top digital marketing influencers of 2018, I reached out to Magdalena Urbaniak, the Global Communications Manager for social media monitoring leader, Brand24. The post Who Are The Top Digital Marketing Influencers of 2018?

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Predicting Buyer Intent: Top Predictive Attributes

Lattice

[Note: This is a repost of an article for DestinationCRM.] In an instant, lead

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What is User Intent?

MarketMuse

Moreover, how does this relate to ‘ user intent ’? Marketing today is customer-centric. Top-performing companies are obsessed with providing customers with precisely what they desire. In fact, they have to do so in order to be successful. However, what does customer-centrism mean from a ‘search’ perspective? Content Optimization

Sneak Peek: Predictive Maintenance Buying Intent in Manufacturing

Aberdeen

Buying Intent: Predictive Maintenance Technology. Just how curious are today’s manufacturers about predictive maintenance, and what is their buying intent? For a sneak peek of buying intent this week in each manufacturing sub-industry, see Figure 2.

Use Exit Intent Popups to Boost Your Signups by 150% (In Just 15 Minutes)

Convert

Exit-intent popups get a lot of hate. We love exit-intent popups because they’re powerful and they work! People say they’re annoying and useless, and fail to re-engage visitors who decide to leave the site. But that’s simply untrue.

Using Fit & Intent to Reduce Your Cost of Acquisition

EverString

The post Using Fit & Intent to Reduce Your Cost of Acquisition appeared first on EverString. Fit Data Intent Data Sales EffectivenessImagine.