Litmus

DECEMBER 6, 2018

Litmus Live 2018 wrapped about a month ago, but the ideas and talks are still swirling around our heads. While we’ve talked about the three mega-trends we saw come out of the conferences, we wanted to dig a little deeper into some of the talks themselves. White (@chadswhite) August 21, 2018. White (@chadswhite) August 21, 2018.

Enterprise Management 60

Enterprise Management Peer-to-peer Conference Work Management 60

Ledger Bennett

FEBRUARY 24, 2020

In this context, the invisible clothes are common B2B marketing trends and our propensity to believe in them at all costs. There are hundreds of blogs written on the subject ‘latest trends in B2B marketing’. But it’s not new, and it’s not a trend. Take a step back and really unpick what these ‘trends’ mean for your business.

Account Based Marketing 52

Account Based Marketing Trends B2B Marketing Enterprise Management 52

Hubspot

DECEMBER 4, 2017

So, I'll do you a solid: I won't lecture you on the importance of incorporating virtual reality into your 2018 marketing strategy. 5 VR Marketing Examples to Inspire Your 2018 Strategy. The holidays are coming, and I'm feeling cheerful. million units. In other words: Yeah, VR marketing is a thing you need to think about.

Examples 101

Examples Trade Show Marketing & Strategy Paid Search Agency 101

Circle Studio

JUNE 6, 2018

HubSpot’s annual report of inbound marketing and sales trends provides an overview of how companies are using inbound strategy and content marketing. The 2018 annual report contains data gleaned from more than 6,200 marketing and sales professionals surveyed to uncover what marketing strategies and tactics they are using.

Paid Content 76

Paid Content Enterprise Management Paid Search Agency Inbound Marketing 76

Lake One

JUNE 25, 2020

From 2016 to 2018 the number of stakeholders involved in a purchase decision jumped from 6.8 These are seven key b2b manufacturing marketing trends to keep an eye on in 2020. . This is one of the manufacturing marketing trends that industrial buyers love: Video. B2B buying is growing ever more complex. contacts at a company.

B2B Marketing 52

B2B Marketing Account Based Marketing Trends Marketing Automation Services 52

Zoominfo

MAY 22, 2020

Court documents and marriage licenses also contain sensitive info, but are largely considered public records and more easily obtainable. In 2018, 1,000 consumers were asked about their data privacy by Akamai, a vendor that sells cloud security and content delivery platforms. Digital behavior?—such

Privacy 195

Privacy Marketing Analytics Tools Privacy Policies Zoominfo 195

Aberdeen

DECEMBER 20, 2018

In the first post of this three-part series, we noted that now is the time of the year CX leaders are evaluating their 2018 activities and planning for 2019. copy-pasting form fields from one document to another). The post Contact Center & CX Trends 2019 (Part 2) appeared first on Aberdeen.

Digital Asset Management 45

Digital Asset Management Contacts Marketing AI Enterprise Management 45

KEO Marketing

OCTOBER 23, 2017

By keeping pace with trends, you can fine-tune your content marketing program to deliver the best results. The following ten trends illustrate where content marketing is going for the rest of this year and into 2018. Documented Content Marketing Strategy – Unfortunately, most businesses fail to create a real content strategy.

Marketing AI 48

Marketing AI Trends Content Marketing Planning 48

KoMarketing Associates

NOVEMBER 7, 2019

The Content Marketing Institute recently published its “B2B Content Marketing 2020 Benchmarks, Budgets and Trends – North America” report, which showed that just 42% of all B2B marketers have content marketing strategies that are sophisticated in nature. Just 39% of all marketers claim that they have a documented content marketing strategy.

B2B Marketing 121

B2B Marketing Marketing & Strategy Marketing Strategy Work Management 121

Content Marketing Institute

DECEMBER 6, 2017

You can read the full results in B2C Content Marketing 2018: Benchmarks, Budgets, and Trends—North America , produced by CMI and MarketingProfs.). Stay true to the documented strategy. We talk about the need for a documented content marketing strategy every year. Content marketing success increases, but can it last?

Research 110

Research Content Marketing Marketing Budget Creation Planning 110

Hubspot

OCTOBER 15, 2018

Today, smartphone technology has advanced to the point where you can get a substantial amount of work done with just your thumbs -- smartphones can now access your work documents, take professional-grade photos, and even translate signs that are in different languages. Image Credit: Digital Trends. Best smartphones for business.

Business 69

Business Best Practices Class Google 69

KoMarketing Associates

JANUARY 4, 2018

To learn more about how marketers in the manufacturing industry are utilizing content marketing, the Content Marketing Institute recently teamed up with Marketing Profs and IEEE GlobalSpec to conduct the “Manufacturing Content Marketing: 2018 Benchmarks, Budgets and Trends – North America” report.

Content Marketing 120

Content Marketing Planning Lead Scoring Lead Ranking 120

Content Marketing Institute

JANUARY 16, 2018

data from our annual content marketing survey, as reported in today’s release of Content Marketing in the United Kingdom 2018: Benchmarks, Budgets, and Trends sponsored by Tomorrow People. Set reasonable goals , document your strategy, create expectations based on your company and available resources, and put good processes in place.

Research 99

Research Content Marketing Paid Search Agency Marketing Budget Creation 99

Exo B2B

FEBRUARY 22, 2018

No one will contradict me if I say that to be on the cutting edge of the latest B2B marketing trends and to stay informed and connected, there is nothing better to do than to get out of the office. It ‘s also offering six content themes, seven keynote speakers and an all-around great networking opportunity: Ignite 2018 evening.

Marketing AI 40

Marketing AI Conference B2B Marketing Trends 40

KoMarketing Associates

NOVEMBER 1, 2018

As reported in the 2018 Edelman Trust Barometer, people are increasingly looking to businesses and nongovernment organizations (NGOs) for reliable information. Only 65% of the most successful content marketers have a documented content marketing strategy — what do you think is holding the others back from developing a strategy for success?

B2B Marketing 123

B2B Marketing Top of Funnel Content Marketing B2B 123

Parse.ly

MARCH 7, 2019

Which categories of content did the 2018 algorithm change affect the most? The results have been well documented, and not always pretty. From 2017-2018, the overall change in traffic from Facebook to our network decreased by 28%. Hm, hard to spot the trend here… but I’ll try. mid-term elections.

Product 107

Product Traffic Facebook Content 107

B2B Marketing Insights - WE

APRIL 24, 2018

So here are 7 digital marketing improvements for manufacturers to follow in 2018. More than 70% of B2B companies who exceed their revenue goals have well-documented buyers personas, versus 37% who simply meet goals and 26% who miss them. Plan out goals & objectives. Here are few items to get your gears moving.

Planning 40

Planning Marketing Analytics Tools Buyer Personas Lead Ranking 40

Tomorrow People

FEBRUARY 6, 2018

Often a short and sweet document summing up the project’s objectives. But ultimately, the brief must be a document owned by the client, forming a contract with the agency that says: this is what I am asking for, this is what I expect you to deliver. Download: Content Marketing in the UK 2018: Benchmarks, budgets, and trends.

Advertising Agencies 149

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 149

PathFactory

JANUARY 10, 2019

4 of the brightest B2B minds came together to discuss content marketing trends for 2019 to create better content, get more eyeballs on it, and make sure all your hard work is paying off so your 2019 content marketing success goes from moderately to extremely successful. Content marketing trends to watch in 2019.

Sales Management 40

Sales Management Marketing AI Top of Funnel Trends 40

Content Marketing Institute

MARCH 14, 2018

As you can see in the report, Technology Content Marketing 2018: Benchmarks, Budgets, and Trends—North America, sponsored by IDG Communications, Inc. In 2018, only 67% answered that way. Least successful technology marketers: While 39% said they focused on the buyers’ journey in 2017, only 24% said they did in 2018.

Research 105

Research Budget Programs Paid Search Agency Account Based Marketing 105

Content Marketing Institute

JULY 19, 2018

A little over halfway through 2018, you may be looking for insights on how to maximize your content marketing efforts. Take stock of what CMI’s annual research with MarketingProfs revealed about the state of B2B content marketing in 2018 – and what you can do to focus your efforts for the best return. Click To Tweet.

Research 107

Research Planning Content Marketing Peer-to-peer 107

Content Marketing Institute

NOVEMBER 7, 2018

According to our new research, Manufacturing Content Marketing 2019: Benchmarks, Budgets, and Trends sponsored by IEEE GlobalSpec, only half of manufacturing marketers always or frequently prioritize their audience’s informational needs over their sales/promotional message while creating content. Click To Tweet. Click To Tweet.

Research 92

Research Content Marketing Work Management Paid Search Agency 92

Content Marketing Institute

NOVEMBER 1, 2017

Even so, many manufacturing companies are in the young/first steps phases of content marketing maturity, as reported in today’s release of Manufacturing Content Marketing 2018: Benchmarks, Budgets, and Trends—North America sponsored by IEEE GlobalSpec Media Solutions. The important thing is to document a starting point.

Research 101

Research Planning Marketing Budget Creation Content Marketing 101

Hubspot

SEPTEMBER 12, 2019

Last year, my colleague Karla Cook gave our readers a 3,000-word peek behind the curtain into a new SEO strategy we implemented at the beginning of 2018. This is about three million new organic views we didn't have at the beginning of 2018. Where that traffic is coming from is equally exciting. Pics or it didn't happen, Braden.”

Hubspot 74

Hubspot Traffic SERP Template 74

Contently

OCTOBER 25, 2017

Per CMI’s 2018 B2B Content Marketing Trends survey, 62 percent of content marketers who rated themselves as very successful or extremely successful have a documented content strategy. The 2018 B2C report hasn’t been released yet.).

Marketing & Strategy 150

Marketing & Strategy Lead Ranking Content Marketing Analytics Tools 150

B2B Marketing Directions

OCTOBER 1, 2017

B2B Content Marketing: 2018 Benchmarks, Budgets, and Trends - North America is based on the responses of 870 survey participants who said their company primarily sells B2B products or services. These respondents represented a wide range of industries and company sizes, and most held marketing-related positions.

B2B Marketing 49

B2B Marketing Content Marketing Research B2B 49

Adobe Experience Cloud Blog

APRIL 27, 2018

The technologies allow decision-makers to extract valuable insights from a large amount of data so businesses can stay on top of emerging trends. To stay on top of search and marketing trends, you need to constantly evaluate and analyze a lot of data. By 2018, 62% of enterprises are expected to be using AI technologies.

Marketing AI 134

Marketing AI Marketing Budget Marketing Budget Creation Content Marketing 134

Sprout Social

JANUARY 16, 2020

But does chasing trends and one-off moments really make sense these days? Memes get shared and promoted like crazy because they resonate with people, all the while outsiders involve themselves with meme trends via “likes” and shares. This is perhaps one of the most well-documented examples of viral marketing campaigns making an impact.

Viral Marketing 108

Viral Marketing Work Management Planning Paid Search Agency 108

Zoominfo

MARCH 20, 2018

It’s 2018– by now, social media has infiltrated every aspect of our lives; whether we’re documenting our commute via Facebook live, sharing our latest culinary find with our Instagram followers or simply keeping up with the latest headlines on Twitter, there is hardly a time when we aren’t connected to a social platform – even at work.

Social Media 164

Social Media Media Zoominfo Guidelines 164

Convert

SEPTEMBER 15, 2021

To make this process easier, we will compare some recent examples from different states and offer insight into how they might affect business practices as well as future trends in user data protection. 25 May 2018. We have prepared our template back in 2018 for GDPR, available here. Enforcement Agencies. Attorney General.

Act-On 98

Act-On Privacy CPA Cost per Acquisition 98

DivvyHQ

JANUARY 15, 2018

Everywhere you look are lists of 2018 business and marketing predictions. What will be the biggest marketing trends? However, we have 3 good reasons to treat 2018 predictions with a healthy dose of skepticism. However, we have 3 good reasons to treat 2018 predictions with a healthy dose of skepticism.

Planning 40

Planning Marketing & Strategy Advertising Benchmark Paid Search Agency 40

KEO Marketing

OCTOBER 5, 2017

Identify new marketing trends and technologies. 2017 has brought many new marketing trends so be sure to research them and brainstorm new ways to apply them to your efforts. Analyze industry marketing budget trends. Think big when it comes to planning specific marketing approaches and campaigns.

Marketing Budget Creation 59

Marketing Budget Creation Marketing Budget Budget Programs Allocation 59

Tomorrow People

NOVEMBER 7, 2017

Technological shifts are driving new innovations and trends that will shake up content marketing in 2018 and beyond. And let’s not forget the well-documented rise of the podcast. So in 2018 and beyond, these are some of the key skills content teams will need to have: Video production and editing.

Marketing AI 276

Marketing AI Marketing & Strategy Marketing Strategy Trends 276

Sprout Social

AUGUST 12, 2020

In 2018, Nike teamed up with conversational AI platform, Snaps, to create a Facebook Messenger Bot for its Air Jordan brand. Do some social listening to surface trends and interests relevant to your industry. Utilize innovative technology and gamification.

Advertising Agencies 134

Advertising Agencies Youtube User-Generated Content Storytelling 134

Only B2B

MARCH 15, 2018

See Also: 3 Demand Generation Trends in 2018. Marketers who document strategy are 538% more likely to report success than those who don’t and Marketers who document process are 466% more likely to report success than those who don’t. Let’s analyze 15 demand generation statistics that every demand marketer should know.

Sales Management 81

Sales Management Lead Ranking Top of Funnel Demand Generation Agencies 81

Zoominfo

APRIL 17, 2019

But, sales and marketing organizations must resist this instinct in order to constantly adapt to changing markets, new technologies, emerging trends and so on. What was our total revenue in 2018? The flywheel model reflects this trend by emphasizing customer delight as one of its core components. How many new customers in Q3?

Top of Funnel 228

Top of Funnel Word of Mouth Lead Ranking Digital Marketing Funnels 228

Content Marketing Institute

JULY 6, 2018

As we begin to unveil our 2018 finalists in the coming weeks, we want to give you a closer look at last year’s honoree. In early 2017, REI’s film about Brothers of Climbing documented the organization’s mission to increase diversity in outdoor adventures. It’s his attention to macro trends in media, advertising, and technology.

Content Marketing 106

Content Marketing Planning Work Management Paid Search Agency 106