Flip the Funnel: How To Use Micro-Influencers in 2018
Webbiquity
MARCH 8, 2018
Flipping The Funnel: Micro-Influencers As The Next Gen Influencer. The long answer has a lot to do with how consumers are becoming increasingly savvy to traditional marketing tactics. Generally, it would make sense that the more leads you generate, the more sales you will gain. With micro-influencers, this funnel is flipped.
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