PureB2B

JULY 4, 2017

As mobile phones have completely taken over everyone’s lives , marketing has found a way to take advantage of this technological innovation as well. Mobile marketing encompasses multiple touchpoints and is thrown wide across various channels. Finland was also the site of the first mobile advertising activity. M-Commerce.

Mobile Marketing 48

Mobile Marketing SMS Marketing Budget Mobile Advertising 48

KoMarketing Associates

JANUARY 11, 2018

Enterprise marketers are interested in launching mobile advertising initiatives to drive revenue, but research shows they still face numerous challenges. Forrester and AppsFlyer recently conducted the “Mobile Fraud: Marketers’ Massive Hidden Threat” report to gauge the state of mobile advertising among marketers.

Mobile Marketing 120

Mobile Marketing Marketing Report Mobile Advertising Forrester 120

The Lead Agency

OCTOBER 4, 2017

Before we find out how marketers are applying machine learning in 2017, let us, first of all, dispel some myths and misunderstandings regarding artificial intelligence, machine learning and deep learning. Machine learning’ and ‘artificial intelligence’ are used interchangeably, often leading to confusion. What is machine learning?

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

KEO Marketing

JANUARY 16, 2017

Leading B2B Marketing Agency KEO Marketing Releases Marketer’s Guide for Creating an effective 2017 Marketing Strategy. Leading business to business (B2B) marketing agency KEO Marketing understands that many businesses are planning their marketing strategies for 2017. About KEO Marketing. KEO Marketing Inc.,

Trends 48

Trends Advertising Agencies Planning Paid Search Agency 48

KEO Marketing

DECEMBER 29, 2016

With the New Year rapidly approaching, it is time for marketers to take a look back at 2016 to determine the results of their marketing strategies and then lay out their plans for 2017. With this in mind, we will look at the advancing technologies that will have the biggest impact on marketing in 2017.

Trends 48

Trends Paid Search Agency Planning Mobile Advertising 48

Zoominfo

OCTOBER 22, 2019

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. billion in 2017. billion in 2017. What are the benefits of programmatic advertising? The biggest change? Keep reading.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Marketing AI 100

KoMarketing Associates

MARCH 2, 2017

New research suggests that marketers will continue to turn to mobile in the coming months, and more are thinking about integrating video with their efforts. Nearly 42 percent said that they would rate the success of their video mobile advertising investments as “good” thus far.

Video Marketing 120

Video Marketing Mobile Advertising Mobile Marketing Acquisitions 120

KEO Marketing

SEPTEMBER 6, 2016

The first half of 2016 is over and it is time to begin planning your marketing budget for 2017. KEO Marketing has put together a new Marketer’s Guide, “ 5 Critical Steps for Planning Your 2017 Marketing Budget ” that will help companies like yours to create a budget that can accommodate addressing new marketing challenges.

Marketing Budget 48

Marketing Budget Marketing Budget Creation Budget Programs Marketing Management 48

Biznology

FEBRUARY 15, 2018

Advertisers have a challenging job of increasing recall and improving resonance with consumers. Perhaps that is why promotional products have stood the test of time through the technological advances in advertising. The statistics and information in our article come from a 2017 research project as part of the Get “In Touch!”

Promotion 196

Promotion Product Merchandising Mobile Advertising 196

KEO Marketing

AUGUST 22, 2017

August 23, 2017 – KEO Marketing, Inc announced today that it won two 2017 International Stevie Awards from the American Business Awards℠. On October 21, 2017, KEO Marketing will receive their International Stevie® Awards at the ABA Awards Gala at the W Hotel, Place de la Rosa del Vents, 1, Barcelona, Spain. PHOENIX, Ariz.,

Work Management 48

Work Management Design Marketing Websites Advertising Agencies 48

Marketing Insider Group

NOVEMBER 18, 2020

Ride the Rise of Mobile. During the Sirius Decisions 2017 Summit in Las Vegas, Lynsay Russell of Medtronic discussed how ABM proved beneficial for their organization. Account-based marketers don’t concern themselves with lead quantity. Ride the Rise of Mobile. Ensure that your content is responsive on any mobile device.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

KEO Marketing

MAY 15, 2017

Creating content such as blogs, whitepapers, guides, case studies, and videos is an essential part of any business to business marketing strategy in 2017. Relevant content can draw in your target audiences, demonstrate your ability and thought leadership to them, and lead them to give your business a try.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy B2B Marketing Account Based Marketing 48

KEO Marketing

FEBRUARY 13, 2017

KEO Marketing to Host “Lunch & Learn” for the Arizona Technology Council on February 28, 2017. Titled “ Top Technology Trends for 2017 ,” the educational session will be conducted from 11:30 a.m. PHOENIX, Ariz., to 1:00 p.m. at Galvanize located at 515 East Grant Street in Phoenix, Arizona 85004. About KEO Marketing.

Advertising Agencies 48

Advertising Agencies Trends Paid Search Agency Mobile Advertising 48

KoMarketing Associates

SEPTEMBER 5, 2017

The CMO Survey Highlights and Insights Report”, published in February 2017, found that even though B2B CMO’s currently spend 10.5 According to the 2017 Marketing Leadership Survey from TrackMaven, most marketers (71.1 The point is to avoid leading a B2B social media program with platform selection as the priority.

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

QuanticMind

JUNE 20, 2017

What were the top search engine marketing takeways from the paid search experts at SMX Advanced 2017? Review the top PPC insights for social/mobile vs. search, audience targeting and Google Shopping here, and get new martech insights and a free digital copy of the acclaimed martech book “Digital Insights” in our webinar.

SEM 40

SEM Mobile Advertising Funnel Advertising ROAS 40

KEO Marketing

MAY 15, 2017

May 16, 2017 – KEO Marketing, Inc announced today that it won five 2017 Stevie Awards from the American Business Awards℠. On June 20, 2017, KEO Marketing will receive their Stevie® Awards at the ABA Awards Gala at the Marriott Marquis Hotel in New York City. PHOENIX, Ariz., About KEO Marketing Inc.

Paid Search Agency 48

Paid Search Agency Advertising Agencies Design Marketing Websites 48

QuanticMind

MARCH 21, 2017

Day 1 of #SMX West brings new updates on Google Assistant, advertising in Google Maps, offline attribution discussion and much more. SMX West 2017, Day 1. for mobile will continue to see updates. Advertising In Maps: Unparalleled Local Context. Up to 53% of mobile shoppers have called a business from a mobile shopping ad.

Advertising Agencies 40

Advertising Agencies Google Advertisements Advertising 40

Biznology

NOVEMBER 13, 2017

Now Apple is shifting the paradigm to mobile, rocking the Internet again: Smart phones are eclipsing desktop and laptop PCs. Google and Facebook are forced to adapt as paradigms change: Facebook is nearly fully mobile, producing 87% of its ad revenue in Q2 2017.

Custom Publishing 143

Custom Publishing Mobile Advertising Marketing AI Amazon 143

QuanticMind

OCTOBER 30, 2017

To find out the top search engine marketing strategies for 2017, we made the trek to the annual SMX East conference in New York City to learn about the most important trends and developments in the industry. Perhaps more tellingly, during the 2017 holiday shopping season, online sales are projected outpace offline sales.

Search Engine Marketing 40

Search Engine Marketing Search Marketing Webinar Metrics Marketing Strategy 40

Webbiquity

SEPTEMBER 4, 2018

trillion in 2021—an increase of more than a third from $889 billion in 2017. Seek out guidance on personalization from leading B2B ecommerce platform developers like Four51 and Insite Software. Pop-ups, advertising bars, and videos of products can help put your products in front of visitors. Increased Mobile Technology.

Marketing AI 200

Marketing AI Enterprise Management eCommerce Work Management 200

SocialPilot

JANUARY 15, 2024

Video marketing is the fastest-growing type of marketing in digital advertising. Marketers land 66% more qualified leads through video marketing. Social Media Week reported that 75% of people prefer watching videos horizontally on their mobile devices. Globally, more than 75% of videos are consumed via mobile devices.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

KoMarketing Associates

MAY 8, 2017

Most marketers agree that video is an important component of content marketing, but a new survey suggests that their opinions on advertising slightly differ by age group. Approximately 50 percent said that better cross-channel attribution will lead to a rise in online video spend. Optimizing Marketing Video Content. and 11 a.m.

Customer Surveys 120

Customer Surveys Video Marketing Advertising Agencies Paid Search Agency 120

NuSpark Consulting

FEBRUARY 13, 2019

Advertising technology and digital marketing are changing rapidly, with exciting new opportunities arising daily. Machine learning and AI are driving data analysis, predictive lead scoring, and content personalization, which help to improve customers’ experiences. Voice Interaction. Personalized Email. Digital Out-of-Home (DOOH).

Marketing AI 100

Marketing AI Paid Search Agency Trends Ads 100

KEO Marketing

OCTOBER 17, 2016

October 18, 2016 – KEO Marketing , a full-service business-to-business (B2B) marketing agency, has announced that CEO and president Sheila Kloefkorn will lead a session at the Arizona Technology Council’s “Lunch & Learn” event on Tuesday November 15, 2016. PHOENIX, Ariz., to 1:00 p.m. About KEO Marketing.

Advertising Agencies 48

Advertising Agencies Paid Search Agency Planning Trends 48

Top Rank Marketing

AUGUST 18, 2023

Forbes Bain: Metaverse could be $900B biz by 2030, even as hype dies down When it comes to the metaverse, a period of 5 to 10 years of early stage development is expected to come first, eventually leading to a period when some 65 percent of the metaverse is expected to consist of virtual experiences, while 35 percent of the market share will be comprised (..)

B2B Marketing 90

B2B Marketing Linkedin B2B Social Marketing 90

Martech Advisor

JANUARY 9, 2020

Couple that with increased ad-blockers and changing ways of content consumption, which has given rise to the new arena of mobile advertisements. However, with the increased prevalence of smartphones and cheap data plans, people around the world have taken to mobile gaming in a big way. In-game advertisements are the answer.

Advertisements 73

Advertisements Advertising Mobile Advertising Brand Identity 73

KoMarketing Associates

DECEMBER 27, 2016

Last week I highlighted ten of KoMarketing’s most popular posts written this year, based on traffic, links, mentions, and impact in the lead generation process. One of our client’s blogs was being particularly impacted by traffic losses on the weekends when users most commonly turn to their mobile devices.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

KoMarketing Associates

MAY 30, 2017

Slideshare can also be an underrated social media platform for SEO and lead nurturing as well. The 2016 edition of Mary Meeker’s annual Internet Trends report covers today’s Internet growth and an in-depth look at global internet usage, growth, and behavior, and the impact on business and advertising.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

KEO Marketing

OCTOBER 23, 2017

An increasing number of companies are using paid, native advertising to promote their content. Mobile – Every business markets to customers who have at least one untethered device. Mobile priorities for marketers involve designing a website that can respond to diverse devices and creating a consistent digital experience for users.

Marketing AI 48

Marketing AI Trends Content Marketing Planning 48

QuanticMind

OCTOBER 24, 2017

SMX East 2017, Day 1. QuanticMind is covering the latest trends and tactics in paid search and digital marketing at SMX East 2017 from search publishers and expert practitioners. Reporting & Analytics: “Must-Have Reports for Search Advertisers” by Bradley Giddens. Featuring: Kishore Kanakamedala of @Google.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Webbiquity

APRIL 16, 2014

Gone are the days when a mobile-enabled web presence was an afterthought. Nearly half of consumers say they won’t return to a website if it doesn’t load properly on their mobile devices. What do advertisers need to know about mobile access? How large is the mobile share of social network traffic?

Mobile Marketing 100

Mobile Marketing Statistics Mobile Advertising Planning 100

Adobe Experience Cloud Blog

MAY 25, 2018

In this blog, I’ll discuss some of LinkedIn’s new features and how those features have taken it beyond a job hiring site to create a better advertising (and networking) experience. They can help diligent networkers and advertisers thrive on this form of networking. Native videos were added to LinkedIn in the summer of 2017.

Linkedin 134

Linkedin Tools Mobile Advertising Network Marketing 134

ClickZ

MAY 21, 2020

Kalehoff learned about Realeyes after co-leading a panel presentation with Realeyes’s CEO at the Sustainable Brands Conference in 2017. He started a blog about it with the Advertising Research Foundation (ARF) back in 2006, one of the first marketing blogs that examined attention versus engagement. “I

Paid Content 111

Paid Content Classified Ads Mobile Advertising Eye-Tracking 111

LeadSquared

MARCH 3, 2017

As a business, you must be generating a lot of leads from online and offline channels , like PPC ads, website, third-party sites, phone calls and so on. Take a look at the research data published by Ascend2, to understand the importance of email marketing as a digital marketing activity in 2017. It’s mobile.

Email Marketing 52

Email Marketing Mobile Advertising Leads Lead 52

Huptech Web

JANUARY 13, 2023

Mobile Ads Stats. Paid advertising is a crucial aspect of promoting any business or product. Paid advertising is a crucial aspect of promoting any business or product. By investing in paid advertising, businesses can reach a larger audience and gain more visibility for their products or services. Search Ads Stats.

Paid Content 52

Paid Content Statistics Advertisements Advertising 52

Webbiquity

APRIL 21, 2020

Per Dodge Data & Analytics, the leading provider of data, analytics, and intelligence to the North American construction industry, March saw construction starts decline by a scant 0.6%. The resulting inefficiency leads to most major commercial construction projects coming in late and over budget. Here’s their story. The Product.

Enterprise Management 170

Enterprise Management Work Management Marketing Management Budget Programs 170

Oktopost

OCTOBER 23, 2019

Following Instagram’s lead , Facebook is testing hiding the “Like” count. The platform is a big piece of marketing plans for brand awareness, community building and lead generation, with ads providing much of the fuel for the Facebook engine. Here’s what you should know. Facebook hints at removing “Like” counts.

Acquisitions 110

Acquisitions Planning Paid Search Agency Mobile Advertising 110