The Point

JULY 17, 2017

IMPACT : Use retargeting ads not only to generate net new leads, but also to maintain awareness throughout the buying cycle; expand lead nurturing “beyond the inbox” to include ads on platforms like LinkedIn. To download a free copy of the 2017 survey report, click here.

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

KEO Marketing

OCTOBER 31, 2017

The trends many experts identified will continue throughout the remainder of 2017 and into 2018. In May 2017, Google’s CEO announced the company had achieved a 4.9% To succeed in 2017 and beyond, SEO marketers must keep an eye on trends and adapt their strategies accordingly. Optimize for User Intent. About KEO Marketing.

SEO 48

SEO Trends Multi-Channel SERP 48

Hubspot

JANUARY 5, 2017

HubSpot Postmaster and Email Engineering Director Tom Monaghan distilled his wisdom into a set of guidelines for email marketing for growth in 2017 at INBOUND last year. Read on to learn what strategies you should start implementing, absolutely avoid, and keep up in 2017 and in years ahead. How to Improve Your Email Marketing in 2017.

Email Marketing 78

Email Marketing CAN-SPAM Clickthrough Click Rate 78

KoMarketing Associates

OCTOBER 23, 2017

The study found that out of all channels, email (53 percent) is still the largest source of leads for marketers. In addition, email (58 percent) produces the highest ROI leads. By the end of 2017, research shows that marketers will have dedicated a large amount of time and money to content marketing.

Email Marketing 120

Email Marketing B2B Marketing Content Marketing B2B 120

KoMarketing Associates

MARCH 5, 2019

Develop Relationships by Lead Nurturing. The “2017 Lead Nurturing and Acceleration Survey Report” from Demand Gen Report found that almost half of companies (46%) are aware that their lead nurturing initiatives have space for improvement. This is where we see a lot of companies failing.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

KoMarketing Associates

MARCH 28, 2018

Sales and marketing alignment can help with everything from lead nurturing to demand generation. The “2017 State of Inbound” from HubSpot discovered that 61 percent of marketers believe their organization’s marketing strategy is effective. However, alignment is not always easy to achieve.

Marketing Report 149

Marketing Report Top of Funnel InsideView Forecasting 149

Only B2B

NOVEMBER 27, 2019

Key takeaway: Emails remain the most favorite tool to generate leads for your product/services and staying on top of your audience’s mind. More than 79% of the leads don’t convert into sales. The absence of lead nurturing is the leading cause of that. MarketingSherpa via HubSpot ). LookBookHQ).

Demand Generation Agencies 104

Demand Generation Agencies Demand Generation Statistics Demand 104

Kapost

MAY 26, 2017

The post Content and ABM: Key Learnings from the 2017 SiriusDecisions Summit appeared first on Kapost Content Marketing Blog. Better question: why is ABM so hot right now? This year’s biggest marketing buzzword got a lot of attention at this year’s.

Account Based Marketing 48

Account Based Marketing ABM Content Content Marketing 48

Hubspot

JULY 7, 2017

11:05 am - 11:35 am - How to Turn Your Web Traffic Into Leads & Customers by James Gilbert, HubSpot. This session covers key tactics to increase your conversion rates using lead nurturing and automation in an effective, impactful way. Middle of the Funnel. Room: Grand Ballroom, Breakout 1.

Top of Funnel 76

Top of Funnel Hubspot Marketing Funnels Linkedin 76

KEO Marketing

OCTOBER 23, 2017

Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing,, email marketing, website design, marketing plans.

Marketing AI 48

Marketing AI Trends Content Marketing Planning 48

KoMarketing Associates

MAY 30, 2017

Slideshare can also be an underrated social media platform for SEO and lead nurturing as well. 2017 Digital Yearbook from We Are Social Singapore. B2B Content Marketing 2017 – Benchmarks, Budgets & Trends – North America from Content Marketing Institute. The Search Landscape in 2017 from Rand Fishkin.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

markempa

JANUARY 25, 2018

To help you launch into a great year, I’ve compiled a list of the top ten most popular and shared posts on the B2B Lead Generation Blog in 2017. 10: How to Improve Lead Routing to Skyrocket Sales . . #7: 7: Seven Tips to Boost Lead Nurturing Email Results. Marketers rely on email as the top lead nurturing tactic.

Lead Generation 0

Lead Generation Marketing Qualified Leads Sales Qualified Leads Lead Ranking 0

Only B2B

MARCH 15, 2018

Key takeaway: Emails remain the most favorite tool to generate leads for your product/services and staying on top of your audience’s mind. More than 79% of the leads don’t convert into sales. The absence of lead nurturing is the leading cause of that. MarketingSherpa via HubSpot ). LookBookHQ ).

Sales Management 81

Sales Management Lead Ranking Top of Funnel Demand Generation Agencies 81

ViewPoint

MARCH 22, 2018

In 2017 I was introduced to an SVP of Sales who was pointed toward us by one of our long-time clients. Both decisions cost them almost all of 2017 in opportunity cost not to mention the wasted investment in a low-quality vendor that didn’t perform. We Have all Caved in on Price. Continual learning at its best!

Lead Scoring 189

Lead Scoring Lead Ranking Work Management Paid Search Agency 189

Atomic Reach

FEBRUARY 7, 2019

Content Marketing Institute breaks it down even further in their Benchmarks, Budgets, and Trends Report stating, l ead generation, sales, and lead nurturing are the top three organizational objectives for content marketers. However, 37.04% of our respondents say it only attributes to 0 - 25% of the leads they generate.

Paid Search Agency 102

Paid Search Agency Advertising Agencies Content Marketing Eloqua 102

Televerde

MAY 17, 2018

With a captivating story, keynote speaker Molly Bloom told her story of loss, success and ambition portrayed in the 2017 Oscar-nominated film, Molly’s Game. This year, SiriusDecisions set the lens on nurture: “Ditch the Watering Can: It’s Time to Rethink B-to-B Lead Nurture.”

Demand 69

Demand B to B Case Study Case Studies 69

Zoominfo

OCTOBER 2, 2018

And the adoption is of these technologies is growing; an additional 20% have plans to invest in SFA and enterprise marketing automation solutions in 2017 ( source ). There’s a reason for the rampant market adoption.

Enterprise Management 113

Enterprise Management Marketing Automation Services Marketing Management Lead Scoring 113

Circle Studio

JUNE 23, 2022

B2B firms are investing a great deal of time and resources on content marketing to attract and engage prospects and leads. In fact, 70% of B2B marketers plan to create even more content in 2017. Develop lead nurturing drip campaigns for all premium content offers. •

B2B Marketing 60

B2B Marketing Content Marketing Planning B2B Thought Leadership 60

SWZD

NOVEMBER 29, 2017

By now you have probably seen or discussed SiriusDecisions’ latest upgrade to its Demand Waterfall – the 2017 Demand Unit Waterfall. When you source a list for audience development, or as you develop your audience organically through the lead nurturing and progressive profiling processes, how should you focus on the Active Demand stage?

Demand 48

Demand Marketing Budget Account Based Marketing Marketing Management 48

Influitive

MARCH 7, 2017

Account-based marketing (ABM) is one of the hottest marketing trends of 2017. However, many companies only use traditional tactics, like retargeted ads and email nurtures, to engage ideal prospects. According to SiriusDecisions, 58% of B2B companies planned to invest in ABM technology or services last year.

Account Based Marketing 113

Account Based Marketing ABM Planning Campaigns 113

SmartBug Media

NOVEMBER 21, 2019

Use Lead Nurture to Sell Additional Products/Upgrades. Email marketing on its own is a fantastic way to keep in touch with your customers—but when paired with automation, it can be an effective tool to nurture and upsell without detracting from your team's current workload.

Marketing Automation Services 69

Marketing Automation Services Marketing Automation Automation Product 69

Leadspace

JANUARY 19, 2017

For example, messaging to a small company of 50 or less might be about how Leadspace helps them find their perfect buyers and perfect accounts for their 2017 growth strategies. These can also be used as a catch-all for any leads not segmented by the above variables, as Leadspace populates these fields 99% of the time.

Ideal Customer Profiles 75

Ideal Customer Profiles Segmentation Lead Scoring Lead Ranking 75

KEO Marketing

NOVEMBER 7, 2017

Search Engine Journal surveyed over 200 industry professionals to create the “2017 State of Digital Marketing.” For 2017, marketers selected digital advertising (49%), social marketing (45%), company website development (37%), content marketing (35%), email marketing (32%), search marketing (32%), and mobile marketing (27%).

Marketing Budget 48

Marketing Budget Allocation Service Planning 48

Vidyard

MAY 18, 2018

Demand creation budgets shrank in 2017, but SiriusDecisions made an interesting discovery: The highest performers beat the competition by spending that limited budget very differently. 2 – Lead Scoring Many EMEA marketers are passing leads over to sales as soon as they get, vs implementing lead scoring but they are not alone.

Sales Management 71

Sales Management Marketing Automation Services Marketing Automation Lead Ranking 71

Sales Engine

AUGUST 22, 2016

In that way, our content strategy is enforcing the entire brand,” said Traxler Because of their long sales cycle (an average of 1 to 2 years) First Rate’s new content marketing strategy includes multiple lead nurturing campaigns. What can we do a year from now to keep our prospects engaged?

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Generation 120

Sales Engine

AUGUST 22, 2016

In that way, our content strategy is enforcing the entire brand,” said Traxler Because of their long sales cycle (an average of 1 to 2 years) First Rate’s new content marketing strategy includes multiple lead nurturing campaigns. What can we do a year from now to keep our prospects engaged?

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Generation 120

Marketing Insider Group

AUGUST 11, 2015

Of course, with a staggering amount of technology available to marketers ( 1,876 vendors as of Scott Brinker’s latest count ,) and Gartner’s predictions that the CMO will spend more on IT than the CIO by 2017, it comes as no surprise that managing this technology took it’s place as a major responsibility in the survey.

B2B Marketing 100

B2B Marketing Marketing Management B2B Paid Search Agency 100

Content Marketing Institute

JANUARY 12, 2018

In 2017, I traveled more than 185,000 miles working with enterprises to operationalize nascent (or broken) content marketing strategies. I went through my 2017 client notes, and, over the course of the year, I worked directly with 30 companies. Let me explain. Today’s integrated marketing strategy isn’t. PR vs. demand generation ).

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Enterprise Management Planning 111

KEO Marketing

OCTOBER 26, 2017

Depending on your company goals and 2017 results, this may mean a small revamp to your current marketing plan, or it might mean a complete refresh of your marketing approach. Q4 is a common time for companies to prepare 2018 marketing plans and budgets.

Marketing Budget 63

Marketing Budget Marketing Budget Creation Budget Programs Paid Search Agency 63

SmartBug Media

JANUARY 11, 2023

And don’t forget to set up a lead nurture stream for the leads your salespeople say need a bit more nurturing! This blog was originally published on December 7, 2017 and has been updated since. Then, you can send out follow-up emails to all attendees and non-attendees.

Webinar Metrics 98

Webinar Metrics Hubspot Landing Pages Work Management 98

Sharpspring

SEPTEMBER 13, 2020

Views on branded video content have increased 258% on Facebook and 99% on YouTube since June 2017. This is an indication that you need to launch a product-specific nurture campaign. Here are a few key stats to consider: Online videos account for an estimated 80% of consumer internet traffic. In Conclusion.

Video Marketing 66

Video Marketing Marketing Automation Services Marketing & Strategy Click Rate 66

KEO Marketing

DECEMBER 14, 2017

In 2017, 90% of all content shared by users on social media was video. This helps you build anticipation and excitement around your ephemeral content because it is only available for a limited time, but still allow your hard-hitting quality content to remain. Focus More on Video.

Social Media 59

Social Media Social Marketing Trends Planning 59

Computer Market Research

SEPTEMBER 27, 2018

In today’s digital landscape, synchronized channel marketing can help both vendors and their channel partners by significantly improving their marketing efforts towards lead generation, lead nurturing, and customer retention process. Source: 2017 Fronetics.com. Using Synchronized Channel Marketing for Nurturing Leads.

Marketing Automation Services 60

Marketing Automation Services Marketing Management Advertising Channels Advertising Agencies 60

Computer Market Research

SEPTEMBER 27, 2018

In today’s digital landscape, synchronized channel marketing can help both vendors and their channel partners by significantly improving their marketing efforts towards lead generation, lead nurturing, and customer retention process. Source: 2017 Fronetics.com. Using Synchronized Channel Marketing for Nurturing Leads.

Marketing Automation Services 60

Marketing Automation Services Marketing Management Advertising Channels Advertising Agencies 60

Conversica

MAY 22, 2018

Performance: What was the likelihood that the follow-up email landed in the lead’s inbox (rather than the spam folder)? In 2017, 27% of leads did not receive any response to their inquiry. This is a significant decline in lead response efforts compared to the two previous years.

Education 40

Education Lead Scoring Lead Ranking Leads 40

SnapApp

JULY 26, 2018

This free tool can be one of the most powerful sources of information for driving content development, campaign decisions, ABM initiatives, lead nurturing, and more. Improving the ability to measure and analyze marketing impact was a top demand generation priority for 61% of organizations in 2017. Enter Google Analytics.

Demand 92

Demand Marketing Analytics Tools Marketing Automation Services Planning 92

Envy

JULY 31, 2017

While many startups are often tempted by the quick wins, Aqua’s team was clearly looking for a long term marketing strategy and goals from the outset, focusing on market education and setting up well thought-out lead nurturing campaigns. HubSpot platform to nurture contacts into MQLs. x20 growth in leads Q1 2016 to Q1 2017.

Lead Ranking 85

Lead Ranking Marketing Qualified Leads MQL Case Study 85