markempa

JANUARY 25, 2018

To help you launch into a great year, I’ve compiled a list of the top ten most popular and shared posts on the B2B Lead Generation Blog in 2017. 10: How to Improve Lead Routing to Skyrocket Sales . Over 25% of marketing-generated leads get assigned to the wrong person. January is a time for new beginnings.

Lead Generation 0

Lead Generation Marketing Qualified Leads Sales Qualified Leads Lead Ranking 0

KoMarketing Associates

OCTOBER 23, 2017

When it comes to lead generation, B2B marketers are still connecting a significant amount of progress back to email marketing, according to recent research. The “2018 B2B Lead Gen Outlook” report from Chief Marketer recently looked at how activities, such as content and email marketing, are helping marketers generate leads.

Email Marketing 120

Email Marketing B2B Marketing Content Marketing B2B 120

KEO Marketing

AUGUST 22, 2017

August 23, 2017 – KEO Marketing, Inc announced today that it won two 2017 International Stevie Awards from the American Business Awards℠. On October 21, 2017, KEO Marketing will receive their International Stevie® Awards at the ABA Awards Gala at the W Hotel, Place de la Rosa del Vents, 1, Barcelona, Spain. PHOENIX, Ariz.,

Work Management 48

Work Management Design Marketing Websites Advertising Agencies 48

The Point

JULY 17, 2017

IMPACT : Use retargeting ads not only to generate net new leads, but also to maintain awareness throughout the buying cycle; expand lead nurturing “beyond the inbox” to include ads on platforms like LinkedIn. To download a free copy of the 2017 survey report, click here.

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

KEO Marketing

MARCH 30, 2017

When researching organizations from different industries, the answer depends on the lead generation strategies they implemented that year. Email marketing is still a top-converting method of effective lead generation. By focusing your efforts on these high-impact programs, you can increase your leads and meet your goals.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Marketing Qualified Leads 48

KEO Marketing

OCTOBER 31, 2017

The trends many experts identified will continue throughout the remainder of 2017 and into 2018. In May 2017, Google’s CEO announced the company had achieved a 4.9% To succeed in 2017 and beyond, SEO marketers must keep an eye on trends and adapt their strategies accordingly. Optimize for User Intent. About KEO Marketing.

SEO 48

SEO Trends Multi-Channel SERP 48

Only B2B

NOVEMBER 27, 2019

More than 79% of the leads don’t convert into sales. The absence of lead nurturing is the leading cause of that. Key takeaway: Demand Generation marketers should aim to create content that not only aligns with business goals (like, brand visibility and lead generation) but also nurtures the buyers.

Demand Generation Agencies 104

Demand Generation Agencies Demand Generation Statistics Demand 104

Only B2B

MARCH 15, 2018

More than 79% of the leads don’t convert into sales. The absence of lead nurturing is the leading cause of that. Key takeaway: Demand Generation marketers should aim to create content that not only aligns with business goals (like, brand visibility and lead generation) but also nurtures the buyers.

Sales Management 81

Sales Management Lead Ranking Top of Funnel Demand Generation Agencies 81

Atomic Reach

FEBRUARY 7, 2019

In 2016, Content Marketing Institute published their Benchmarks, Budgets, and Trends Report stating, 85% of B2B marketers say lead generation is their most important content marketing goal. As shown, it is clear that lead generation is the ultimate driver for teams investing so heavily into content marketing.

Paid Search Agency 102

Paid Search Agency Advertising Agencies Content Marketing Eloqua 102

KEO Marketing

OCTOBER 23, 2017

Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing,, email marketing, website design, marketing plans.

Marketing AI 48

Marketing AI Trends Content Marketing Planning 48

ViewPoint

MARCH 22, 2018

The challenge is that lead generators with happy ears don’t ask the questions that might effectively disqualify an account. A so-called lead with a company that will never buy is going to end up being a waste of a field sales rep’s time. (See this blog for a build vs. buy analysis that takes that argument off the table.).

Lead Scoring 189

Lead Scoring Lead Ranking Work Management Paid Search Agency 189

Only B2B

DECEMBER 27, 2017

18 Best 2018 B2B Lead Generation Strategies For Marketers. Have you yet planned your best 2018 B2B lead generation strategies? Well if you have not until now then you should probably know that when it comes to B2B lead Generation, 2018 is going to become the lifeblood of modern sales process. Choose now!

Ad Frequency 102

Ad Frequency Lead Generation Lead Scoring Lead Ranking 102

Zoominfo

OCTOBER 2, 2018

But if lead generation, reporting, and measuring ROI are important to your marketing team, then data normalization matters. And the adoption is of these technologies is growing; an additional 20% have plans to invest in SFA and enterprise marketing automation solutions in 2017 ( source ). Data normalization.

Enterprise Management 113

Enterprise Management Marketing Automation Services Marketing Management Lead Scoring 113

markempa

DECEMBER 12, 2016

I’ve compiled a list of the 10 most popular and shared posts on the B2B Lead Blog, chosen by marketers, just like you, to help you get ready to have a great 2017. Tips On How to Use LinkedIn for Better Lead Generation. Read the Tips on How to Use LinkedIn for Better Lead Generation. Conclusion.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

KEO Marketing

NOVEMBER 7, 2017

Search Engine Journal surveyed over 200 industry professionals to create the “2017 State of Digital Marketing.” For 2017, marketers selected digital advertising (49%), social marketing (45%), company website development (37%), content marketing (35%), email marketing (32%), search marketing (32%), and mobile marketing (27%).

Marketing Budget 48

Marketing Budget Allocation Service Planning 48

Vidyard

MAY 18, 2018

Demand creation budgets shrank in 2017, but SiriusDecisions made an interesting discovery: The highest performers beat the competition by spending that limited budget very differently. 2 – Lead Scoring Many EMEA marketers are passing leads over to sales as soon as they get, vs implementing lead scoring but they are not alone.

Sales Management 71

Sales Management Marketing Automation Services Marketing Automation Lead Ranking 71

Marketing Insider Group

AUGUST 11, 2015

Of course, with a staggering amount of technology available to marketers ( 1,876 vendors as of Scott Brinker’s latest count ,) and Gartner’s predictions that the CMO will spend more on IT than the CIO by 2017, it comes as no surprise that managing this technology took it’s place as a major responsibility in the survey.

B2B Marketing 100

B2B Marketing Marketing Management B2B Paid Search Agency 100

SWZD

NOVEMBER 29, 2017

By now you have probably seen or discussed SiriusDecisions’ latest upgrade to its Demand Waterfall – the 2017 Demand Unit Waterfall. Target the best fitting audience segments through your brand awareness and top-of-funnel lead generation efforts, and you will open great opportunities – and close bigger, better deals – later.

Demand 48

Demand Marketing Budget Account Based Marketing Marketing Management 48

Content Marketing Institute

JANUARY 12, 2018

In 2017, I traveled more than 185,000 miles working with enterprises to operationalize nascent (or broken) content marketing strategies. I went through my 2017 client notes, and, over the course of the year, I worked directly with 30 companies. PR vs. demand generation ). Let me explain. Click To Tweet.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Enterprise Management Planning 111

KEO Marketing

OCTOBER 26, 2017

Depending on your company goals and 2017 results, this may mean a small revamp to your current marketing plan, or it might mean a complete refresh of your marketing approach. Q4 is a common time for companies to prepare 2018 marketing plans and budgets.

Marketing Budget 63

Marketing Budget Marketing Budget Creation Budget Programs Paid Search Agency 63

KEO Marketing

DECEMBER 14, 2017

In 2017, 90% of all content shared by users on social media was video. This helps you build anticipation and excitement around your ephemeral content because it is only available for a limited time, but still allow your hard-hitting quality content to remain. Focus More on Video.

Social Media 59

Social Media Social Marketing Trends Planning 59

VisumCX

FEBRUARY 24, 2017

So while content creation continues to be on the rise for 2017, one must wonder if it is helping or hurting the overall customer experience?

Marketing Automation Services 40

Marketing Automation Services Marketing Budget Creation Marketing Budget Budget Programs 40

Conversica

MAY 22, 2018

Higher education institutions rely heavily on lead generation tactics – events, social media, web, and print materials – to recruit the right students to their schools. Part of the recruitment process is providing a positive and engaging experience, which starts the moment a lead initiates contact with the school.

Education 40

Education Lead Scoring Lead Ranking Leads 40

Envy

JULY 31, 2017

The Challenges: Market Education and Lead Generation. While many startups are often tempted by the quick wins, Aqua’s team was clearly looking for a long term marketing strategy and goals from the outset, focusing on market education and setting up well thought-out lead nurturing campaigns. The Winning Strategy.

Lead Ranking 85

Lead Ranking Marketing Qualified Leads MQL Case Study 85

Computer Market Research

SEPTEMBER 27, 2018

In today’s digital landscape, synchronized channel marketing can help both vendors and their channel partners by significantly improving their marketing efforts towards lead generation, lead nurturing, and customer retention process. Source: 2017 Fronetics.com. Let’s dive in! What is Synchronized Channel Marketing?

Marketing Automation Services 60

Marketing Automation Services Marketing Management Advertising Channels Advertising Agencies 60

Computer Market Research

SEPTEMBER 27, 2018

In today’s digital landscape, synchronized channel marketing can help both vendors and their channel partners by significantly improving their marketing efforts towards lead generation, lead nurturing, and customer retention process. Source: 2017 Fronetics.com. Let’s dive in! What is Synchronized Channel Marketing?

Marketing Automation Services 60

Marketing Automation Services Marketing Management Advertising Channels Advertising Agencies 60

KEO Marketing

DECEMBER 12, 2017

And don’t forget to include what worked really well for you in 2017 and how it can be adapted to a New Year and new technology. Sometimes, it can be challenging to stay abreast of all the changes. Take the above recommendations into consideration when you create your marketing plan for 2018.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Webinar Metrics Planning 48

KEO Marketing

OCTOBER 10, 2017

Video streaming was 75% of all internet traffic in 2017 and there are no signs showing things will slow down. In fact, video distributed in any number of digital formats continues to generate significantly better results than static images or copy alone. Marketing spend on online video is up 114% since 2014.

Marketing Budget Creation 54

Marketing Budget Creation Planning Marketing Plans Marketing Budget 54

KEO Marketing

OCTOBER 5, 2017

2017 has brought many new marketing trends so be sure to research them and brainstorm new ways to apply them to your efforts. It is just as important to consider new technologies that may benefit your business by amplifying your message, reaching a new audience, or by better understanding your marketing metrics.

Marketing Budget Creation 59

Marketing Budget Creation Marketing Budget Budget Programs Allocation 59

Valasys

NOVEMBER 21, 2019

The in-depth use of intent-data was leveraged for businesses in the year 2017. Our custom-made services include lead generation , account-based marketing , lead nurturing , event promotion services , list building services & content syndication services all of which are engineered as per the business requirements of our clients.

Planning 58

Planning Studies B2B Marketing Trends 58

NetLine

AUGUST 2, 2023

With that in mind, here are 25 rocket-fueled strategies and ideas that can help propel your pipeline and turbocharge your B2B lead generation efforts. Before we do, let’s have a quick refresher on what B2B lead generation is and define the different types of sales leads that exist in the B2B world.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Content Marketing Institute

DECEMBER 7, 2018

It helps you garner and follow up on leads and helps prospects through the sales and after-sales processes. According to The Litmus 2017 State of Email Report , 68% of companies take at least one week to produce one email. Taking into account the testing of content and subject lines, cold lead generation can take months to execute.

Automation 100

Automation Marketing Automation Services Work Management Marketing Analytics Tools 100

KEO Marketing

AUGUST 3, 2017

At KEO Marketing, we encourage clients to build a lead generation approach around several key components, each of which can help engage potential buyers across multiple channels. Marketing automation and lead nurturing. Best Practice #4: Try Account Based Marketing (ABM), 2017’s hottest outbound lead generation practice.

Practices 54

Practices Account Based Marketing B2B Marketing Advertising Agencies 54

PureB2B

MARCH 5, 2017

We’re well into the New Year, and most companies are revamping their lead generation strategies to meet its demands. There is also no single lead generation strategy that works for all businesses and industries, so it helps to know which ones are the best to implement. Generating leads isn’t the be all and end all.

Lead Generation 89

Lead Generation Lead Scoring Lead Ranking Marketing Qualified Leads 89

markempa

MAY 30, 2017

images/2017/05/Matt-Sweezy-interview.mp3. Lead Nurturing: 5 Useful Tactics to Get More Opportunities. The post New B2B Persona Research From Salesforce and LinkedIn Study appeared first on B2B Lead Blog. I wanted to talk with Mat and bring this vital information to B2B marketers. Mathew Sweezey: Thanks for having me.

Linkedin 297

Linkedin Research Studies B2B 297

Canadian Marketing Association

MARCH 7, 2018

Their “Farm to Fork” IoT campaign won in the Digital category in 2017 at the Canadian Marketing Awards. An Integrated strategy is key to a successful lead-generation campaign. Monitoring our results and cost per lead is something we have always done but until recently, attribution has been difficult to determine.

Multi-Touch Attribution 48

Multi-Touch Attribution Campaigns Multi-Channel Marketing Automation Services 48

KEO Marketing

OCTOBER 2, 2017

Video streaming was 75% of all internet traffic in 2017 and there are no signs showing things will slow down. In fact, video distributed in any number of digital formats continues to generate significantly better results that static images or copy alone. Expect to see a continued shift toward video content.

Marketing Budget 67

Marketing Budget Marketing Budget Creation Budget Programs Marketing AI 67