Marketing Insider Group

DECEMBER 26, 2017

Ghandi (May 2017). It inspired her to start her blog Real Life Minimalism in May 2017 so she could help others. – Jenny (July 2017). in July 2017. Engage Weddings – Becca Poutney (August 2017). Inspired Life in Greece – Dena Argyropoulou (September 2017).

Blogger 254

Blogger Tips Comparison Top of Funnel 254

KoMarketing Associates

JANUARY 10, 2018

As manufacturing marketers shift their objectives in the new year, research now shows that they were heavily focused on customer acquisition in 2017. The research showed that customer acquisition was still the top priority for 42 percent of respondents in 2017. Manufacturing Marketers and Content Marketing.

Acquisitions 166

Acquisitions Customer Surveys Demand Generation Agencies Advertising Benchmark 166

Sales Engine

OCTOBER 1, 2016

If you're like most companies, the pressure to hit Q4 numbers is so high that it's hard to even think about 2017 yet. But when should the Marketing department's 2017 quota start? If your company has a 90 day sales cycle, Marketing had better be focused on the 2017 plan October 1st 2016! Let's do the math.

Planning 120

Planning Sales Cycle Sales Qualified Leads Paid Search Agency 120

KoMarketing Associates

NOVEMBER 15, 2017

The “State of Video Marketing 2017” report from Vidyard and Demand Metric discovered that 44 percent of marketers have improved their video marketing ROI this year. According to a survey conducted by Wochit, 75 percent of marketers who published social video content were optimistic about generating revenue this year.

ROI 182

ROI Video Marketing Content Landing Pages 182

KoMarketing Associates

DECEMBER 19, 2017

With 2017 coming to a close, it’s time to look back on the past 12 months and prepare for 2018. More about this challenge : This was the number one challenge reported by B2B marketers in the 2017 CMI report , and from my experience working with clients this year, it was the most common challenge for them as well.

B2B Marketing 177

B2B Marketing Content Marketing Lead Scoring Lead Ranking 177

KoMarketing Associates

DECEMBER 20, 2017

Recently, Winterberry Group conducted its “The State of Data 2017” report to gauge how marketers are allocating their budget toward data and analytics. By the end of 2017, U.S. The “B2B Lead Generation Survey” conducted by Chief Marketer found that the main data challenge for marketers is quality and standardization (72 percent).

Marketing Management 173

Marketing Management Data Hygiene Spending Marketing Report 173

Convince & Convert

SEPTEMBER 6, 2017

Thus, according to RivalIQ’s 2017 Social Media Benchmark Report , a tweet to 10,000 followers will, on average, generate 4.9 Further, almost no guests in 2017 have said that they are spending serious money on Twitter advertising, which exacerbates the underlying revenue issues at Twitter. Every action but clicks.

Twitter 167

Twitter Banner Ads Banners Click Rate 167

Adobe Experience Cloud Blog

JANUARY 6, 2017

Author: Ellen Gomes As we kick off 2017 with the fresh energy and optimism that a new year brings, like me, I bet many of you have made some achievable (and not so achievable) New Year’s resolutions. 2017 is the Year to Challenge Our Content Marketing Assumptions https://t.co/8k62h9NJjB PureMatter (@purematter) January 5, 2017.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

KoMarketing Associates

JANUARY 31, 2017

Marketo’s “2017 Marketing Benchmark Report: North America” has found that marketers are implementing mobile marketing and optimization as a part of their multi-channel marketing strategies. Marketers Predict Mobile and Social Growth in 2017. An additional 71 percent said the same thing about social media.

Mobile Marketing 120

Mobile Marketing Advertising Benchmark Marketing Report Allocation 120

Contently

JANUARY 3, 2017

Will video rule 2017? As marketers try to stay ahead of their competitors, here are 23 predictions to watch out for during 2017. In 2017, it’s time to get it in gear or deal with the reckoning. Marketing attribution technology will take a giant leap forward in 2017. Hiba Haider, demand generation specialist.

Marketing AI 144

Marketing AI Demand Generation Agencies Paid Search Agency Enterprise Management 144

Biznology

JANUARY 19, 2018

My list is about the most interesting people that I came across in B2B marketing during 2017. Michael Brenner was SAP ’s pioneer in developing the powerful Internet marketing strategy of building a website community to serve the information needs of top-of-the-funnel business buyers, to generate leads and “own the category.”

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Benchmark Email

FEBRUARY 1, 2023

According to the 2022 McKinsey AI adoption study, the adoption of AI has more than doubled since 2017. Business leaders are always looking for… The post AI- Generated Content: A Marketer’s Dream appeared first on Benchmark Email.

Generation 75

Generation Case Studies Content Advertising Benchmark 75

Convince & Convert

SEPTEMBER 6, 2017

Thus, according to RivalIQ’s 2017 Social Media Benchmark Report , a tweet to 10,000 followers will, on average, generate 4.9 Further, almost no guests in 2017 have said that they are spending serious money on Twitter advertising, which exacerbates the underlying revenue issues at Twitter. Every action but clicks.

Twitter 113

Twitter Banner Ads Banners Click Rate 113

MarketJoy

AUGUST 6, 2020

For decades, print media, radio and television dominated lead generation, until the eventual birth of the internet, when everything began to change. However, in the last decade Google Adwords, mobile-readiness, landing pages, web forms, and the marriage between sales and marketing has become table stakes for effective lead generation.

Lead Generation 105

Lead Generation Sales Qualified Leads Marketing AI Generation 105

Marketing Insider Group

FEBRUARY 4, 2020

It’s employee-generated content (EGC) – the secret sauce that can transform your content marketing strategy beyond your wildest dreams. The numbers are in: employee-generated content generates more than goodwill. Follow the lead of today’s leading companies into employee-generated content. Have a seat.

Generation 294

Generation Content Paid Search Agency Trust Marketing 294

ViewPoint

DECEMBER 27, 2016

A new era of accountability starts in 2017 and nurturing (additional contact using multiple touches and multiple media—including phone, voicemail and email—across multiple cycles) is well worth the time and modest increase in expense. Note that there are three groups of prospects that benefit from nurturing: 1. Marketing Pipeline.

Top of Funnel 189

Top of Funnel B2B Sales Account Based Marketing B2B Thought Leadership 189

KoMarketing Associates

JANUARY 26, 2017

As we kick off 2017, several KoMarketing team members will be getting out of the cold and making their way across the US to attend a number of conferences, including Digital Olympus , Discover Global Markets , HIMSS , Pubcon SFIMA and SMX West. HIMSS 2017 – Feb 19th & 20th. Count me in! Location: Orlando, FL.

Conference 120

Conference Buying Cycle Analysis Social Media 120

KoMarketing Associates

FEBRUARY 2, 2017

Looking ahead to the remainder of 2017, research shows that B2B marketers have new insight into which tactics can help them achieve their key objectives. The “2017 State of B2B Digital Marketing” report from DemandWave has found that email continues to be B2B marketers’ top channel (63 percent) for revenue growth.

Allocation 120

Allocation B2B Marketing Email Marketing Multi-Channel 120

KoMarketing Associates

MARCH 23, 2017

Note: The following post is an overview of the presentation given at SMX West 2017. How to Generate New Keyword Lists and Ideas. The full presentation can also be downloaded here. One of the things I love the most about marketing is the psychology behind it. Haven’t performed keyword research in a while? But I digress.

Top of Funnel 192

Top of Funnel SWOT Marketing & Strategy Buyer's Journey 192

ViewPoint

NOVEMBER 29, 2016

And, somehow, the cycle appears to be the following: CEO’s demand revenue; CMO’s crank up the lead generation machine; sales reps getting poor quality leads dumped on them; more leads are demanded at a lower cost per lead; the leads end up in a black hole sometimes called CRM. At some point it has to stop, doesn’t it?

Lead Ranking 120

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Cost per Lead 120

Martech

JUNE 20, 2023

As long ago as 2017, it launched the Pega “T-Switch,” allowing businesses to dial the level of transparency up and down on a sliding scale for each AI model. Generative AI, however, brings a whole other level of risk — not least to customer-facing functions like marketing. High returns, low risk.

Marketing AI 101

Marketing AI Enterprise Management Generation Allocation 101

KoMarketing Associates

JANUARY 26, 2017

The annual “UX and User Research Industry Report” published by UserTesting discovered that about 65 percent of executives intend to increase their usability testing frequency in 2017. To gain more insight into what generates a positive customer experience, Clutch and Brave UX conducted the “2016 User Experience Consumer Survey.”

Business 120

Business User-Generated Content Loyalty Custom Publishing 120

Only B2B

NOVEMBER 27, 2019

Demand generation is important for every business. When you start, your target buyer does not know you exist and you need to work on generating awareness for your product/services. Demand generations are these set of strategies that help you spread awareness about your brand and drive demand for your product/service.

Demand Generation Agencies 104

Demand Generation Agencies Demand Generation Statistics Demand 104

Biznology

DECEMBER 22, 2016

This helps you, as a marketer or business owner, be prepared for and to properly plan out your marketing for 2017. Here are 10 of the marketing trends to watch for 2017. If you haven’t embraced visuals yet, it’s never too late to start incorporating them into your plan for 2017. It is the best form of user-generated content.

Trends 80

Trends Mobile Advertising Planning Marketing AI 80

Hubspot

JUNE 30, 2020

Ultimately, I'm more likely to respond to an apartment listing with a great tenant-generated virtual tour than a listing with over-produced images or videos edited by an outsider. Below, I'll highlight more stats, facts, and figures that demonstrate the benefits of user-generated content. Stackla, 2017 ). Stackla, 2017 ).

User-Generated Content 101

User-Generated Content Stats Generation Paid Search Agency 101

Leadspace

JANUARY 4, 2017

Hello, all, and here’s to a promising 2017! However, when the good folks at Leadspace invited me to guest blog — as they have for years, for which I am always honored — on the broader “most exciting Marketing Technology trends in 2017” topic, I was happy to opine on the broader Marketing and Ad Tech sector.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Influitive

MARCH 24, 2017

Community managers are often forced to fall back on the savings they generate for customer support teams, rather than reporting on the revenue they generate for the company. Measuring the value of branded communities has always been difficult.

Communities 164

Communities Branding Brand Identity B2B 164

Sprout Social

APRIL 10, 2017

That’s why we created this Facebook marketing strategy for 2017, which includes seven essential steps to not only get started, but also create an impressive plan. Instead, address your biggest challenges with Facebook or social media in general. Addressing Your 2017 Goals. Get started now. Location & Income.

Facebook 111

Facebook Marketing Strategy Marketing & Strategy Planning 111

Hubspot

MARCH 24, 2017

From food to politics to animals and everything in between, there is a plethora of observance days worldwide during which marketers can share content relevant to their industries, get involved in a movement, or simply generate more awareness. National & Global Holiday Calendar: 2017-2018. March 2017. April 2017.

Social Media 101

Social Media Resources Media Work Management 101

Biznology

JANUARY 12, 2017

Tim’s award-winning work over the last 15 years for companies like Wyndham , Charles Schwab , and others has generated billions of dollars in online revenue. The post Digital marketing directions: key trends driving digital in 2017 appeared first on Biznology. Thanks to all our sponsors! Like this post? Sign up for our emails here.

Trends 80

Trends Mobile Marketing Consulting Paid Search Agency 80

Brandpoint

SEPTEMBER 17, 2020

This post was originally published in September 2017 and has been updated for relevancy. . One of the most important lead generation tactics you have at your disposal is your website. If you’re looking to boost your lead generation efforts, your website is one of the first places to start. Here are a few things to keep in mind.

Lead Generation 118

Lead Generation Lead Ranking Ideal Customer Profiles Marketing Qualified Leads 118

Sprout Social

NOVEMBER 21, 2016

Some are meant to generate awareness and promote a cause while others focus their attention on the cute, quirky and nonsensical. This post A Complete Calendar of Hashtag Holidays for 2017 originally appeared on Sprout Social. Ignored by traditional calendars these hashtag holidays are celebrated ad nauseum on social media.

Viral Marketing 111

Viral Marketing Social Media Marketing Report Promotion 111

PureB2B

SEPTEMBER 19, 2017

Topsfield, MA – Sept 19, 2017. 5000 announcement comes on the heels of other fantastic news; in May, Pure Incubation was once again recognized by the Boston Business Journal , highlighting the company in its Fast 50 List for 2017. The post PureIncubation Named to 2017 Inc. Pure Incubation once again powers onto Inc.

Lead Scoring 62

Lead Scoring Lead Ranking Demand Generation Agencies Demand Generation 62

KoMarketing Associates

NOVEMBER 2, 2017

User-generated content (UGC) is one of the best forms of content: your users create it for you, and all it takes on your end is simply to organize and publish it on your website or other online platforms. Luckily, there are at least five other ways that brands can use user-generated content in B2B marketing. Industry Events.

User-Generated Content 123

User-Generated Content Organization Generation B2B Thought Leadership 123

BenchmarkONE

OCTOBER 22, 2020

Lead generation will always be a contributing factor to your businesses’ success. We examined our past blog content and found that lead generation is a subject we’ve covered time and time again, and rather thoroughly. Are You Using the Right Content for Lead Generation? 5 B2B Lead Generation Hacks You Can Use This Summer.

Lead Generation 71

Lead Generation Sales Qualified Leads Generation Leads 71

KoMarketing Associates

FEBRUARY 13, 2018

billion active monthly user base grew 16 percent in 2017 from the year prior, according to Zephoria. If you are looking to generate B2B leads for your business, give Facebook video ads a try as a creative way to promote your webcasts, ebooks, products, tools, and services. How can it generate more money for their business?

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

Brandpoint

DECEMBER 27, 2018

This post explains how you can turn your content into a lead-generating machine and see more meaningful results. Lead generation and the death of the cold call. So what does lead generation with content look like? And if you have an effective way to capture that information, your content will start generating meaningful results.

Lead Generation 131

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 131