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The Long Road to Data Privacy Compliance

Zoominfo

In an age where digital data increases at blinding speeds, achieving data privacy compliance takes a long time. In early 2020, the California Consumer Privacy Act (CCPA) went into effect. If reaction to prior privacy laws in Europe are any indication, it will likely take years for U.S. The results were notable. Source: ZoomInfo.

Privacy 162
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The Long Road to Data Privacy Compliance

Zoominfo

In an age where digital data increases at blinding speeds, achieving data privacy compliance takes a long time. In early 2020, the California Consumer Privacy Act (CCPA) went into effect. If the reaction to prior privacy laws in Europe is any indication, it will likely take years for U.S. The results were notable.

Privacy 147
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A Marketer’s Guide to European Union (EU) Privacy Laws

Zoominfo

Well, now we need to add a fifth P to the mix: privacy. Privacy compliance has become an essential part of modern-day marketing. While GDPR privacy compliance remains a top priority, the ePrivacy Directive adds complexity by limiting the manner in which marketers can launch campaigns, depending on where their audience lives.

Privacy 130
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Collect Ethical Data To Save Costs and Preserve Privacy

Salesforce Marketing Cloud

Ethical data protection and data privacy. Indeed, serious issues around data protection, liability, ethics, and privacy (not to mention leveraging data to drive new business opportunities) have elevated data governance from the server room to the board room. There isn’t really a tension between these two goals.

Ethics 98
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Keep Your Email Marketing Compliant with the Changing Data Privacy Landscape

Vision6

The California Privacy Rights Act (CPRA) and the phase-out of third-party cookies are the talk of the town. CPRA stands for California Privacy Rights Act. It outlines significant amendments and expansions to the landmark CCPA (California Consumer Privacy Act, 2018). The Important of Data Privacy in Email Marketing.

Privacy 93
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What Marketers Can Learn From Facebook’s Privacy Mess

Biznology

In my work at SoloSegment and with individual clients, I spend tons of time working at the intersections of marketing, artificial intelligence, data, and privacy. Don’t misunderstand, I’m not opposed to government regulating customer privacy, election integrity, or use of customer data. I suspect the same is true for you too.

Privacy 91
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The Evolving Risks and Roles of CISOs in 2016

DiscoverOrg

In CISOs Identify the Biggest Security Challenges as They Enter 2016 , Security Current sheds light on the top-of-mind issues affecting CISOs today. Many issues that Chief Information Security Officers faced in 2015 will carry into 2016. Meanwhile, data privacy laws now call for stronger safeguarding practices and security protocols.