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We’ve Updated Our Privacy Policy — Here’s Why

QuanticMind

We’re pleased to announce that we’ve updated our privacy policies not only to ensure they’re as clear as they can be, but also to bring our policies into alignment with a new law in Europe known as the General Data Protection Regulation (GDPR). In this update to our Privacy Policy, we explain what data we collect and why.

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Marketers Focus on Buyer Intent Data as Privacy Undermines Targeting

6sense

Apple’s privacy policy downgrading tracking on mobile and Google’s plans to nix the third-party cookie are making it more challenging for marketers to track prospective customers across properties and target them with ads. The post Marketers Focus on Buyer Intent Data as Privacy Undermines Targeting appeared first on 6sense.

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The Ultimate Email QA Checklist: 29 Things to Check Before You Send

Litmus

While every brand has their own specific checks (like using sentence case for headlines or including a privacy policy), we’ve gathered 29 of the most common—and critical—checks for every campaign. Originally published on May 20, 2016, by Lauren Smith. Try Litmus free today. Last updated August 19, 2021.

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How to Choose a Privacy Compliant A/B Testing Tool (Our Guide for German Optimizers)

Convert

Consumers are gaining more awareness and control around their personal information, as privacy laws come into force worldwide. The EU, for example, passed the landmark General Data Protection Regulation (GDPR) in 2018, to tighten data privacy regulations and California enforced the California Consumer Privacy Act (CCPA) in 2020.

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BadTech Is the Next New Thing

Customer Experience Matrix

As a long-standing skeptic (see this from 2016 ), I’m generally pleased with this development. telecom lobbyists have successfully blocked close to 70 privacy bills so far this year. California legislature passes strong data privacy law. From those troubled waters rose a new avatar of world-crushing evil: BadTech.

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Personalization Versus Privacy: Making Sense of the Privacy Paradox

Hubspot

Welcome to the Privacy Paradox, a term coined to describe the way in which consumers today are torn between their desire for personalized content and their natural instinct to protect their personal information. Our right to privacy is invisible, inaudible and intangible. Making Sense of the Privacy Paradox.

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Marketing on Threads: What you need to know

Martech

This is due to concerns its data privacy operations don’t comply with the EU’s Digital Markets Act. This in-depth level of detail Threads stores about its user is why EU officials are concerned about data privacy. Why isn’t Threads available in the EU? Is Threads safe? What can you search for on Threads? Get MarTech!