Contently

JUNE 13, 2017

Last month, the Internet Advertising Bureau UK reported that almost three-quarters of UK digital display advertising is now bought programmatically. Car companies like Nissan can now send drivers automated reminders of when they should get their car serviced based on the date you bought your car. Are the robots coming?

Marketing AI 163

Marketing AI Work Management Marketing Management Trends 163

Scoop.it

MARCH 10, 2022

Generating high-quality content is not that easy, especially when you need a high volume of resources regularly – but there’s plenty you can do when you know the latest content marketing trends. This is where modern content automation options can help your business. So let’s first discuss how content automation works?

Marketing AI 85

Marketing AI CMS Development Automation Enterprise Management 85

Jifflenow

JANUARY 23, 2020

In the Internet era, it still makes sense to travel to B2B meetings. They must know something that the die-hard advocates of the internet or virtual business meetings at virtual offices have not perhaps understood. With the proliferation of the internet and video conferencing, a lot of meetings are being conducted in the virtual world.

Relevance 59

Relevance Enterprise Management Marketing Automation Services Marketing Management 59

Jifflenow

JANUARY 23, 2020

In the Internet era, it still makes sense to travel to B2B meetings. They must know something that the die-hard advocates of the internet or virtual business meetings at virtual offices have not perhaps understood. With the proliferation of the internet and video conferencing, a lot of meetings are being conducted in the virtual world.

Relevance 52

Relevance Enterprise Management Marketing Automation Services Marketing Management 52

Hinge Marketing

DECEMBER 8, 2015

According to a recent study , “ strategic marketing is more important than ever as B2B companies face new challenges. Educated and sophisticated buyers now have easy access to research and information through the Internet and other sources. Intentional marketing strategies NOT accidental marketing.

Planning 48

Planning Trends Marketing Automation Services Marketing Analytics Tools 48

Biznology

JULY 19, 2018

The other day, I had the chance to meet with Rich Herbst, founder and managing partner of Ascend Marketing, which is based in Dallas and Austin. When I was working on my MBA years ago, I had in mind a career in strategic marketing, but with some sort of entrepreneurial slant. My gratitude to him for providing these insights.

Automation 144

Automation B2B Marketing Advertising Agencies Cost per Acquisition 144

chiefmartech

JUNE 20, 2016

I’d also claim that it’s the largest marketing technology acqusition ever. If you skeptically raised one eyebrow with that last statement, you might be thinking, “Umm, LinkedIn isn’t really a marketing technology company.” Are all three of them marketing technology companies? It represents 19.4%

Work Management 52

Work Management Marketing Management Marketing Automation Services Acquisitions 52

NuSpark Consulting

APRIL 29, 2017

For many years now, B2B marketers have spent time and effort carefully crafting buyer personas based on demographic profiles, needs analyses and former sales results, among other criteria. It requires a direct, highly personalized sales and marketing program that targets each organization individually. Implementing ABM.

Account Based Marketing 159

Account Based Marketing Ideal Customer Profiles Budget Programs Enterprise Management 159

KoMarketing Associates

MARCH 20, 2018

In the age of the internet, where consumers communicate directly with companies through social media and reviews can determine if someone buys your product or solution, the customer experience is more important than ever. Take for example the term “marketing automation.” In marketing, things can move quickly.

Ideal Customer Profiles 187

Ideal Customer Profiles SEO Paid Search Agency B2B 187

PureB2B

SEPTEMBER 24, 2017

It’s time to review the key B2B marketing trends that have popped up so that you can evaluate the success of your B2B strategy. We've picked the year’s 5 most compelling trends in B2B marketing to tell you exactly what they mean for your business: 1. The Success of Account-Based Marketing. Remember, it’s all about context.

Resource Management 62

Resource Management Account Based Marketing Trends Marketing Management 62

Leadspace

OCTOBER 5, 2016

With the recent unveiling of Salesforce Einstein , Dreamforce 2016 was always going to be abuzz with talk of Artificial Intelligence. To borrow again from the Fortune article: Andrew Ng, chief scientist at Baidu Research, compared the onset of AI to the beginning of the internet – or even electricity. “In

Marketing AI 59

Marketing AI Buzz Enterprise Management Lead Ranking 59

PureB2B

SEPTEMBER 24, 2017

It’s time to review the key B2B marketing trends that have popped up so that you can evaluate the success of your B2B strategy. We’ve picked the year’s 5 most compelling trends in B2B marketing to tell you exactly what they mean for your business: The Success of Account-Based Marketing. Remember, it’s all about context.

Resource Management 54

Resource Management Trends Account Based Marketing B2B Marketing 54

Hubspot

SEPTEMBER 25, 2015

Marketing constantly adjusts and reacts to changes in technology and attitudes. While digital marketing has undergone a substantial transformation in the last few years, the technology that incited the changes is growing at a faster pace than most brands can keep up with. 1) Relationship Marketing. Enter relationship marketing.

Trends 28

Trends Planning Marketing Automation Services Paid Search Agency 28

Webbiquity

MARCH 12, 2019

Simply put, it’s still really, really hard to find named salespeople on the Internet. LinkedIn, however powerful it is, is not a good tool for helping salespeople be in an open state for inbound customer interest. The Company was founded in 2016, though our roots go back earlier. Here is Lief’s story. The Product.

Burn Rate 200

Burn Rate eCommerce Salesforce.com Click Rate 200

ActiveDEMAND

APRIL 5, 2016

The buyer’s journey, meanwhile, continues along a series of “micro-moments” or activities towards that end goal – i.e. online research, visiting review sites, comparing vendors, videos etc. – and into this mix has come automated personalization, which ensures marketers are making the most of these “micro-moment” engagements.

Marketing Automation Services 40

Marketing Automation Services Automation Personalization Sales Cycle 40

Adobe Experience Cloud Blog

APRIL 11, 2017

Author: Jingcong Zhao At this point, many marketing organizations have adopted a digital marketing platform. Your prospects are bombarded with pitches from different vendors. However, a common challenge is that marketers simply don’t have enough data about their buyers’ interests and timing.

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

Vidyard

MARCH 24, 2016

Johnson will help Vidyard scale its video marketing platform as he did for Hootsuite’s social media platform. KITCHENER, Ontario – March 24, 2016 – Vidyard, the video intelligence platform for business, today announced the addition of Steve Johnson to serve as company president and chief operations officer.

Marketing Automation Services 50

Marketing Automation Services Marketing Management Press Social Media 50

Vidyard

MARCH 24, 2016

Johnson will help Vidyard scale its video marketing platform as he did for Hootsuite’s social media platform. KITCHENER, Ontario – March 24, 2016 – Vidyard, the video intelligence platform for business, today announced the addition of Steve Johnson to serve as company president and chief operations officer.

Marketing Automation Services 50

Marketing Automation Services Marketing Management Press Social Media 50

6sense

MAY 10, 2016

How is this relevant to B2B sales and marketing? The evolution of big data tools like Hadoop and Spark and the data science techniques to use them effectively have come to inform business outcomes, influence mobile and location-aware technology and have evolved 15 years of digital marketing techniques.

Lead Ranking 48

Lead Ranking Lead Scoring B2B Marketing Marketing Automation Services 48

Engagio

JULY 10, 2017

There are also 4 types of data that are essential for building your Account Based Marketing foundation: firmographic, technographic, intent, and engagement. Choosing Your List for Account Based Marketing. One of the key elements of a Marketing Qualified Account is understanding intent. Number of employees. Number of locations.

Account Based Marketing 67

Account Based Marketing ABM Reachforce Bombora 67

SnapApp

MAY 4, 2017

Year after year, spring typically is a heavy event season in marketing land. You might remember it as the week that both Marketo and Oracle/Eloqua hosted their massive marketing conferences, one in San Francisco and one in Las Vegas. . One week, over 10,000 marketers all in one place (well ok, two places actually). .

Marketo 67

Marketo Eloqua Marketing Automation Services Account Based Marketing 67

Hubspot

JUNE 29, 2012

Sick of hearing the same "the internet is changing marketing" speeches? Want hard data to reference so that you can properly forecast and adjust future marketing plans and budgets? 21 Internet Marketing Statistics That May Surprise You. 7) 27% of TV sets shipped worldwide in Q1 of 2012 had internet connectivity.

Internet Marketing 28

Internet Marketing Stats Peer-to-peer Planning 28

B2B Marketing Directions

APRIL 23, 2017

What is new is that more and more kinds of goods are being repackaged as services and sold on a subscription basis. The rapidly growing number of companies that offer "software-as-a-service" is probably the most prominent example of this phenomenon. Think Salesforce, Office 365, and B2B marketing automation solutions.

Marketing Management 40

Marketing Management B2B Marketing Marketing Automation Services B2B 40

Strategic-IC

FEBRUARY 26, 2018

What impact will it have on marketers? Why Do Marketers Need To Be Aware? For web users and consumers, personal data acts as currency - sharing it gives access to numerous services and content. 73% of people agree that in the internet age, you have to provide personal information in order to buy things. - What is GDPR?

Planning 101

Planning Opt-out Paid Search Agency Opt-in 101

KEO Marketing

DECEMBER 29, 2016

With the New Year rapidly approaching, it is time for marketers to take a look back at 2016 to determine the results of their marketing strategies and then lay out their plans for 2017. As online technology continues to advance, more B2B companies are embracing the digital future of marketing. Account-Based Marketing.

Trends 48

Trends Paid Search Agency Planning Mobile Advertising 48

Customer Experience Matrix

AUGUST 18, 2016

Some of pause was due to vacation, but mostly it was because I’ve been working feverishly to finish the Raab Guide to Account Based Marketing Vendors , which I’ve released today and you can purchase here. This was a huge project with the almost insanely ambitious goal of making sense of the ABM vendor landscape.

Work Management 120

Work Management Marketing Automation Services Marketing Management Account Based Marketing 120

Biznology

APRIL 18, 2018

The Holy Grail of digital marketing is personalization: being able to serve the most relevant content to particular users at a particular time to help them progress on their buyer journeys. In large enterprises, where thousands of users come to your site daily, the strain of this marketing automation is staggering. Think Amazon.

Personalization 165

Personalization Top of Funnel Marketing AI SEM 165

SnapApp

JANUARY 21, 2016

Just three weeks in, but 2016 is already moving fast. Interactive content is a marketing tool that is gaining increased attention as we start 2016 for its ability to help cut through the content clutter. . A quiz titled “What’s Your Marketing Personality Type?” Nailed it. . Take a look at the assessment below.

Content 48

Content Word of Mouth Lead Scoring Lead Ranking 48

Sharpspring

DECEMBER 1, 2017

Key Takeaways: SharpSpring measured the before-and-after results of more than 5,000 businesses that are utilizing SharpSpring’s new email engagement tools to suppress email sends to unengaged recipients. As every marketer knows, better inboxing means more recipients are seeing your message, which leads to more opens and clicks.

CAN-SPAM 41

CAN-SPAM Domain Business Click Rate 41

Sharpspring

DECEMBER 1, 2017

Key Takeaways: SharpSpring measured the before-and-after results of more than 5,000 businesses that are utilizing SharpSpring’s new email engagement tools to suppress email sends to unengaged recipients. As every marketer knows, better inboxing means more recipients are seeing your message, which leads to more opens and clicks.

CAN-SPAM 40

CAN-SPAM Domain Business Click Rate 40

Hubspot

MAY 16, 2017

As marketers, capturing buyer attention is everything. Thanks to advances in technology and the abundance of information on the internet, today's buyers have a lot more knowledge and power. The convergence of these two forces has resulted in diminishing returns for marketers. What is Intent-Based Marketing?

Intent Data 72

Intent Data Intent Lead Ranking Campaigns 72

Vidyard

JUNE 2, 2016

That said, while YouTube wasn’t the first site to feature video on the internet, it did change the way video existed online. It created an entirely new channel for marketers, amateur singers, hilarious backyard shenanigans, and big businesses to feature online content. It’s time for marketers to change the channel.

Advertising Channels 50

Advertising Channels Video Marketing Ad brokers Youtube 50

Lead Liaison

APRIL 28, 2016

Lead Liaison continues its disruptive path in the marketing industry as the first marketing automation software company to include handwritten letters, written by humans, as a native offering in a marketing automation platform. We expect other companies to follow suit.

Marketing Automation Services 48

Marketing Automation Services Lead Liaison Marketing Automation Software 48

Adobe Experience Cloud Blog

NOVEMBER 2, 2017

It’s easy to see why the technology-fueled resurgence of account-based marketing (ABM) is taking hold. B2B marketers are: Driving bigger deals, higher close rates, and more revenue. Getting higher ROI vs. other marketing strategies. ABM as a percentage of overall marketing budget is increasing.

Account Based Marketing 268

Account Based Marketing Marketing AI ABM Ideal Customer Profiles 268

KoMarketing Associates

MARCH 31, 2016

Last week we had the good fortune to attend MarTech USA , a two day conference discussing the role technology and innovation play in strategic marketing for organizations large and small. The 2016 Marketing Technology Landscape. The marketing technology landscape is rapidly growing.

Marketing Automation Services 120

Marketing Automation Services Lead Scoring Lead Ranking Conference 120

Adobe Experience Cloud Blog

APRIL 12, 2016

Why does this matter to you as marketer? On the flip side, as a marketer, your goal is to give your buyers something valuable enough to earn their interest, business, loyalty, and advocacy. Even the stray kitten I decided to adopt last year wasn’t free. We’re all familiar with the idea of give-to-get. Snapchat Filters.

Viral Marketing 48

Viral Marketing Campaigns Planning Paid Search Agency 48

Adobe Experience Cloud Blog

DECEMBER 8, 2016

Author: Mike Tomita As the role of marketing continues to expand, it’s more challenging than ever to keep a pulse on what changes are occurring in the field. Continued learning is critical, and if you’re not taking the time to keep up with industry news and marketing trends, your efforts may fall flat. Real-Time Marketing.

Trends 48

Trends Planning Advertising Agencies Mobile Advertising 48