Customer Experience Matrix

NOVEMBER 9, 2015

Maybe I shouldn't be surprised that predictive marketing vendors seem to have anticipated this. I wrote last month about Everstring ’s expansion to the world of intent data and account based marketing. The past week brought three more announcements about predictive vendors expanding beyond lead scoring.

Lead Ranking 120

Lead Ranking Lead Scoring Work Management Marketing Automation Services 120

Customer Experience Matrix

NOVEMBER 14, 2016

A quick check of financial reports shows those are just fine: the company is expecting about 45% revenue increase for 2016.) The big news was a free version of HubSpot’s core marketing platform, joining free versions already available of its CRM and Sales systems. (In The company also announced enhancements to existing products.

Marketing Automation Services 0

Marketing Automation Services Hubspot Conference Marketing Automation 0

chiefmartech

SEPTEMBER 20, 2022

I first came across Jay’s work with his 2017 landscape , where he’d mapped 83 companies across 8 categories of “channel” related software. Last month, G2 provided empirical data of 103,528 software products reviewed on their site. Disclosure: I manage HubSpot’s platform partnerships.).

Work Management 117

Work Management Marketing Management Marketing Automation Services Advertising Agencies 117

ANNUITAS

SEPTEMBER 22, 2016

If there was a Marketing Automation soiree, I’d be the host. As a marketing automation consultant and a marketing technologist at heart, I work with technology all day, every day. The platforms today can enable just about any marketing task, including automation.

Marketing Automation Services 133

Marketing Automation Services Marketing Automation Automation Email Marketing 133

Biznology

DECEMBER 22, 2015

So, the good news is that an entire industry of intermediary services have been developed to act like a value-added useful buffer between your under-powered and affordable web hosting package both your visitors and, more importantly, Google. Pre-order Outside-In Marketing by James Mathewson and Mike Moran. . 1) Adaptive Websites.

Enterprise Management 80

Enterprise Management Online Marketing Work Management Marketing Automation Services 80

ANNUITAS

SEPTEMBER 22, 2016

If there was a Marketing Automation soiree, I’d be the host. As a marketing automation consultant and a marketing technologist at heart, I work with technology all day, every day. The platforms today can enable just about any marketing task, including automation.

Marketing Automation Services 124

Marketing Automation Services Marketing Automation Automation Email Marketing 124

Cintell

FEBRUARY 3, 2016

Are You Ready to Make 2016 the Year of Customer-Centric Marketing? Good news everyone, Punxsutawney Phil did not see his shadow, meaning 2016 will be a year of shortened winter and (cross your fingers) warm weather for those of us in Boston and other chilly parts of the world. What’s coming in 2016? What do you think?

Eloqua 100

Eloqua Marketing Automation Services Buyer Personas Marketo 100

Lead Liaison

JULY 5, 2016

Marketing has come a long way in a small amount of time. To be able to entirely appreciate the current state of marketing automation, it’s best to briefly acknowledge where it has been. Marketing automation first came into existence in 1992, focusing on email alone. Platforms are becoming easier to navigate.

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Automation Lead Liaison 49

Vidyard

MAY 5, 2016

Aragon also recognized Vidyard for its complete platform offering video content management, online delivery, video analytics and live video capabilities. Vidyard is hot because of its ability to customize videos in a similar way to how emails are customized for mass marketing.

Enterprise Management 50

Enterprise Management Marketing Automation Services Marketing Management Vendors 50

Vidyard

MAY 5, 2016

Aragon also recognized Vidyard for its complete platform offering video content management, online delivery, video analytics and live video capabilities. “Vidyard is hot because of its ability to customize videos in a similar way to how emails are customized for mass marketing.

Enterprise Management 50

Enterprise Management Marketing Automation Services Marketing Management Vendors 50

Martech Advisor

OCTOBER 28, 2019

Marketing automation can be an invaluable tool for B2B and B2C businesses. A recent study by Communigator and Smart Insights has revealed just 2% of B2B marketers use marketing automation to its full potential. Simon Moss, the Marketing Director of Communigator discusses these findings.

Marketing Automation Services 68

Marketing Automation Services Marketing Automation Automation B2B Marketing 68

LeadSquared

FEBRUARY 3, 2021

eCommerce marketing automation is an opportunity to speed up, simplify, and improve your sales and marketing tasks. 51% of companies are already using marketing automation of some sort. Here are five ways in which marketing automation can improve lead conversion rates in the e-commerce business.

Marketing Automation Services 52

Marketing Automation Services eCommerce Marketing Automation Automation 52

Vidyard

MAY 5, 2016

Aragon also recognized Vidyard for its complete platform offering video content management, online delivery, video analytics and live video capabilities. Vidyard is hot because of its ability to customize videos in a similar way to how emails are customized for mass marketing.

Enterprise Management 50

Enterprise Management Marketing Automation Services Marketing Management Vendors 50

Webbiquity

MAY 5, 2020

Modus Sales Hub is sales enablement software that helps salespeople have better conversations with their prospects and customers, resulting in increased sales and customer engagement. The platform is a tool for sales professionals targeted at large enterprise manufacturing and medical device marketing and sales teams.

CMS Development 174

CMS Development Enterprise Management Work Management Marketing Automation Services 174

ANNUITAS

SEPTEMBER 22, 2016

If there was a Marketing Automation soiree, I’d be the host. As a marketing automation consultant and a marketing technologist at heart, I work with technology all day, every day. The platforms today can enable just about any marketing task, including automation.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Email Marketing 100

Convince & Convert

JANUARY 11, 2016

The biggest challenge B2B marketer will face in 2016 is the same as 2015, ’14 and ’13 before it. Process alone is the greatest gap we see in today’s modern marketing environments. These days, acquiring software is the easy part. Buying SaaS tools is simpler than running to grab lunch at Chipotle.

Marketing Automation Services 96

Marketing Automation Services Education Buyer Personas Barriers 96

Act-On

NOVEMBER 7, 2023

According to research from Scoop.it, only 34% of content marketers repost their content multiple times on social media. Reposting your content costs next to nothing If you’re using a tool like Hiplay or Oktopost , it takes just 3-5 clicks to add a post to a content library that gets reposted randomly and automatically. Lots of time.

Social Media 181

Social Media Top of Funnel Media Marketing Automation Services 181

The Point

JULY 17, 2017

FINDING : 77% of respondents said they conduct a detailed ROI analysis before making a final decision – an 11% increase from 2016. FINDING : 89% of respondents stated that winning vendors provided content that made it easier to show ROI and/or build a business case for the purchase. Click To Tweet.

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

Porch Group Media

NOVEMBER 10, 2020

Watch this discussion on the Customer Data Platform market, from the V12 Next Best Action thought leadership forum. We’re going to get a broad variety of intel and insight on the Customer Data Platform market with the inventor of the CDP market, David Raab, who’s head of the CDP Institute.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

xiQ

SEPTEMBER 19, 2016

xiQ Wins Prestigious 2016 Content Marketing Award. Sept 19, 2016 — xiQ, Inc., a leader in real-time personalized market intelligence, is pleased to announce that it is the recipient of the 2016 Content Marketing Award for Best Integration of Mobile Devices in a Content Marketing Program.

Enterprise Management 62

Enterprise Management Marketing Automation Services Content Marketing Salesforce.com 62

Adobe Experience Cloud Blog

JANUARY 3, 2017

Here’s a list of our top 10 performing blogs for 2016, brought to you by me and unsuspectingly chosen by you: Measure the ROI of Digital Advertising Beyond Revenue Impact. If you’ve ever shopped at Nordstrom before, you may have realized how it’s the epitome of world-class customer service.

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

ANNUITAS

DECEMBER 8, 2015

It seems like a millisecond ago, my team and I were assembled at our 2015 kick-off making plans for the coming year and alas here we again, the end of another year and looking forward to 2016. Investment in marketing skill set is essential in 2016. This will never work as technology is not, nor never will be, a strategy.

B2B Marketing 100

B2B Marketing Planning B2B Work Management 100

Webbiquity

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B product marketing budgets are expected to increase on average 3.1% eMarketer ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Martech

MAY 20, 2022

.” That’s the main takeaway from “The State of Marketing Operations: 2022,” a new report from junior marketing ops training platform Highway Education and ABM leader Demandbase. Providing beginner MOps training services, Highway Education clearly has an interest in this data. The demand for talent.

Marketing Automation Services 94

Marketing Automation Services Marketing Management DemandBase Training 94

Biznology

OCTOBER 9, 2017

If you had told Google and Facebook when they went public in 2004 and 2012 that they would capture one-fifth of global advertising revenues in 2016 they would have thought you were crazy. As these companies proved, new and disruptive technology platforms can capture huge revenues in the ad industry. Where have you been?

Marketing Automation Services 130

Marketing Automation Services Work Management Advertising Agencies Marketing Management 130

KoMarketing Associates

JUNE 7, 2016

The “2016 Digital Technology Survey” from Real Story Group recently discovered that, although 59 percent of enterprises have digital marketing strategies in place, not all of them are utilizing the proper resources for execution. Approximately 47 percent of digital marketers say that they do not have the right tools for the job.

Marketing Automation Services 120

Marketing Automation Services Peer-to-peer Customer Satisfaction Vendors 120

xiQ

SEPTEMBER 19, 2016

xiQ Wins Prestigious 2016 Content Marketing Award. Sept 19, 2016 — xiQ, Inc., a leader in real-time personalized market intelligence, is pleased to announce that it is the recipient of the 2016 Content Marketing Award for Best Integration of Mobile Devices in a Content Marketing Program.

Enterprise Management 54

Enterprise Management Marketing Automation Services Content Marketing Salesforce.com 54

SugarCRM

MAY 11, 2016

S MB Marketers with a MAP and supporting processes are nearly 3 times more likely to have strong communication with sales. Atlanta, GA – May 11, 2016 – Salesfusion , the leading marketing automation platform for small and mid-sized businesses, reported new survey results that detail the value that marketing automation delivers.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Work Management Studies 50

Contently

JUNE 25, 2020

Well, at the start of the 2010s, just about every marketing automation and analytics platform claimed to have the intel that would make our jobs easy and our results foolproof. These platforms promised that Step 1 was data, and Step 2 was SUCCESS—business success, content success, marketing success, sales success.

Work Management 203

Work Management Marketing Management Marketing & Strategy Marketing Strategy 203

DiscoverOrg

JANUARY 31, 2019

The accusation of “fake news” has risen to the forefront of American consciousness, thanks to the 2016 U.S. Take advantage of the many available tools. Take advantage of available tools. Sales development tools, lead prioritization engines, marketing automation systems, call recording and analysis tools … use them!

Marketing Automation Services 136

Marketing Automation Services Outreach Barriers Vendors 136

Martech

OCTOBER 4, 2021

Good morning, Marketers, and how many more independent CDPs will be gobbled up? Since CDPs emerged as a category (around 2016, according to the CDP Institute) we became accustomed to looking across a landscape of independent vendors, most with slightly different offerings under the CDP umbrella. I don’t have the answer yet.

Acquisitions 92

Acquisitions Marketing Automation Services Marketing Management Digital Experience Platform 92

DiscoverOrg

NOVEMBER 17, 2016

Holger Schulze is an experienced B2B tech marketer and advisor for SaaS, marketing / sales automation and cybersecurity vendors. Sales technology as a category in its own right is still fairly new, despite CRM platforms having been around for many years. 30th 2016) now!

Marketing Automation Services 120

Marketing Automation Services Blast Campaigns Work Management Marketing Management 120

ClearVoice

AUGUST 16, 2023

Content management systems and marketing automation platforms enable businesses to collect and analyze customer data, segment audiences effectively, and automate personalized content delivery. These tools streamline the personalization process, making it more efficient and scalable.

Advertising Agencies 98

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 98

chiefmartech

APRIL 24, 2018

I’ve kept the nickname of the Martech 5000 — it has a certain ring to it — but this year’s graphic actually charts 6,829 marketing technology solutions from 6,242 unique marketing technology vendors. We used these services to discover new companies and to triangulate our categorization.

Marketing Automation Services 111

Marketing Automation Services Marketing AI Long Tail Marketing Paid Search Agency 111

distribion

FEBRUARY 8, 2017

What does white label mean, and why is white labeled marketing automation a vital technology for so many businesses? According to Drew Gainor of the Young Entrepreneur Council , white label refers to “a fully supported product or service that’s made by one company but sold by another. White-labeled automation.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Advertising Agencies Paid Search Agency 40

Customer Experience Matrix

DECEMBER 14, 2016

market only since March 2016, although many U.S. marketers will recall its previous incarnation as SmartFocus.* The company offers what it calls an omnichannel marketing platform that builds a unified customer database, manages marketing campaigns, and generates personalized Web and email messages.

Marketing Management 120

Marketing Management Bundling Marketing Automation Services Personalization 120

Customer Experience Matrix

FEBRUARY 7, 2016

I’ve seen a lot of attribution vendors recently. Bizible also popped up recently although I don’t recall the occasion; possibly something related to their interesting survey on “pipeline marketing” and attribution methods. This question disqualified a few vendors that look only at online interactions.

Marketing Attribution 120

Marketing Attribution Work Management Marketing Management Marketing Automation Services 120