KoMarketing Associates

APRIL 10, 2018

The statistics showed that marketers had an average open rate of 28 percent for personalized promotional emails and newsletters in the second quarter of 2018. This is compared to 27 percent for the second quarter of 2017, and 25 percent for the second quarter of 2016.

Segmentation 120

Segmentation Marketing Report Email Marketing Personalization 120

KoMarketing Associates

SEPTEMBER 27, 2017

The “2018 Content Marketing Benchmarks, Budgets, and Trends – North America” report from the Content Marketing Institute and MarketingProfs recently found that over the last year, higher quality content creation (78 percent) has been the top driver of success for B2B marketers deploying content marketing.

Positioning 120

Positioning ROI B2B Marketing B2B 120

Brightedge

MAY 16, 2021

This Is Marketing: You Can't Be Seen Until You Learn to See By Seth Godin, 2018. Play Bigger: Create New Categories and Dominate Markets By Maney et al, 2016. Data-Driven Marketing with Artificial Intelligence : Harness the Power of Predictive Marketing and Machine Learning by Magnus Unemyr, 2018. Epic, breakout book.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

ConvertKit

JANUARY 15, 2021

That’s a solid increase of over 11% since 2017—a growth trend that’s expected to continue, with nearly 4.5 Work email use dropped from 256 minutes per day in 2016 to 209 minutes in 2019, and personal email use saw a similar drop from 209 minutes per day in 2016 to 143 minutes in 2019. Marketo 2018 ). The good news?

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Litmus

JUNE 15, 2021

You can benchmark your email programs against your peers, identify trends, uncover opportunities for improvement, and push the email industry forward. And like every year, we’ll turn your responses into the free industry insights and benchmarks you’ve come to expect from us. But we can’t do it without you.

Customer Surveys 96

Customer Surveys Peer-to-peer Advertising Benchmark Network Marketing 96

RebelMouse

APRIL 18, 2018

At the end of 2016, the digital publishing climate seemed to be weathering an all-in video strategy storm. The trend continued over the next year with the steady rise of short, readable videos, benchmarked by the success of Tasty and NowThis News. doubling down on its video content in 2018. The huge push was mostly.

Video Marketing 42

Video Marketing Marketing & Strategy Industry CMS Television marketing 42

B2B Marketing Directions

OCTOBER 1, 2017

B2B Content Marketing: 2018 Benchmarks, Budgets, and Trends - North America is based on the responses of 870 survey participants who said their company primarily sells B2B products or services. It was 37% in 2017, 32% in 2016, and 35% in 2015. This was up from 28% in the 2017 survey.

B2B Marketing 49

B2B Marketing Content Marketing Research B2B 49

Webbiquity

JANUARY 19, 2016

billion by 2018. billion by 2018. Mary Meeker’s Internet Trends ). But SMBs are more likely than enterprises to put a priority on website traffic and leads, while enterprises value customer satisfaction and competitive benchmarking more highly. billion in 2016. 70% of the U.S. billion last year to 2.5

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. What podcast will be the best in 2018? Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years.

Examples 109

Examples Brand Identity Branding Paid Search Agency 109

Savanta

SEPTEMBER 25, 2017

I recently shared a view on the big trends in B2B marketing at the MRS B2B Conference. Nope, it was a far more informed perspective – that of leaders from the UK’s 75 largest B2B marketing agencies who were recently surveyed as part of the B2B Agency Benchmarking Report. Well, I shared it, but in truth it wasn’t my view.

Trends 168

Trends B2B Marketing Paid Search Agency Account Based Marketing 168

Customer Experience Matrix

JUNE 17, 2019

It changed direction in March 2018 with news that its Experience Platform would create persistent profiles. What benchmarks should these CDP products be measured against? In short, entry of the marketing cloud CDPs will accelerate industry growth and reinforce current industry trends, not change the over-all direction.

Enterprise Management 209

Enterprise Management Work Management Marketing Management Marketing Automation Services 209

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Content Standard

MARCH 13, 2019

In fact, the latest Technology Content Marketing 2019: Benchmarks, Budgets, and Trends report from the Content Marketing Institute found that 65% of technology content marketers report their organization has increased their use of social media for content marketing purposes. Don’t Take Yourself So Seriously.

Social Media 96

Social Media Work Management Marketing Management Budget Programs 96

BuzzSumo

JANUARY 13, 2022

It only came online in June 2018 and, at the time of writing, already has 67.6K This is a great example of linking a trending topic to an organization’s mission, and it ties into people’s desire to be a part of hot-button issues. Online since May 2018, the quiz has a total of 52.8k 1 Minute Quiz to Qualify – Lark.

Examples 142

Examples Content Lead Scoring Lead Ranking 142

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Contently

JANUARY 8, 2020

The temptation with any “2020 marketing trends” content is to pack it with jargon and talk about the AI-powered revolution that’ll reinvent digital transformation across the enterprise. We’re happy to report in that in our 2020 trends webinar last month, we did not do that. But don’t just create any old video.

Top of Funnel 188

Top of Funnel Tips Content Marketing Planning 188

Content Standard

MARCH 13, 2019

In fact, the latest Technology Content Marketing 2019: Benchmarks, Budgets, and Trends report from the Content Marketing Institute found that 65% of technology content marketers report their organization has increased their use of social media for content marketing purposes. Don’t Take Yourself so Seriously.

Social Media 40

Social Media Work Management Marketing Management Budget Programs 40

Vidyard

AUGUST 29, 2019

Nearly a quarter (24%) of businesses use video in sales conversations, according to the 2019 Video in Business Benchmark Report. Since December 2018, the sales team at BabelQuest has been using video to provide a personal touch when we first make initial contact with prospective customers and guess what? And why not?

Video Marketing 105

Video Marketing Hubspot Advertising Benchmark Response Rate 105

ClearVoice

NOVEMBER 9, 2018

According to MarketingProfs’ 2017 Content Marketing Benchmarks, Budgets, & Trends study, 56% of companies lean on outsourced writers for their content marketing efforts. In 2016, ClearVoice polled dozens of freelance writers on their average rates ( see our 2018 survey results ). 60% charge $0.10 – $0.19

Work Management 102

Work Management Marketing Management Case Studies Webinar Metrics 102

Single Grain

SEPTEMBER 30, 2020

However, in 2016, Innovaccer’s founders decided to narrow their focus to just healthcare. You can then monetize this data via value-added solutions like benchmarking or marketing reports. HotSchedules is an end-to-end restaurant management SaaS company that generated over $100 million in revenue in 2018.

Verticals 128

Verticals Enterprise Management Work Management Marketing Management 128

Heinz Marketing

APRIL 4, 2018

On the other hand, my favorite part about marketing is that it is trial and error and there is never really a wrong answer, even if it is disliked by some… Sure, there are benchmarks you should be taking into consideration. In 2016, it was 3,874 technologies. Have you noticed a trend yet with these ideas?

Advertising Agencies 53

Advertising Agencies Paid Search Agency Marketing & Strategy Customer Surveys 53

Hubspot

AUGUST 9, 2018

Graduate marketing programs study consumer behavior, changes in the domestic and international marketplace, and growing digital trends. The Bureau of Labor Statistics found that in 2016, almost 250,000 marketing jobs existed. Problem-solving. Imagine the conundrum marketers faced when DVR was released and commercials became futile.

Paid Content 92

Paid Content Marketing Budget Creation Work Management Planning 92

Content Marketing Institute

OCTOBER 9, 2017

Consider this: 93% of B2B marketers report using email to distribute their content, according to CMI/MarketingProf’s B2B Content Marketing: 2018 Benchmarks, Budgets and Trends—North America research. But, just like most things in the world of content marketing , email is not a set-it-and-forget-it tactic.

ROMI 108

ROMI Paid Search Agency Opt-out Ad Frequency 108

Content Standard

MARCH 8, 2019

Earlier this week, the Content Marketing Institute (CMI) released its latest research report, Technology Content Marketing 2019: Benchmarks, Budgets, and Trends. Tech marketers always want to stay ahead of trends in order to be seen as leaders in their space. Content Marketing Budgets are Growing as Brands Focus More on Revenue.

B2B Marketing 92

B2B Marketing Enterprise Management Trends Work Management 92

EveryoneSocial

FEBRUARY 26, 2018

In order to get the most out of your program, you need a platform that is always improving to support whatever the latest trends are. Take a look at this employee advocacy trends piece I wrote for more on that. 84% of B2B decision makers begin their buying process with a referral (Source: Sales Benchmark Index ).

Paid Content 76

Paid Content Work Management Marketing Management Paid Search Agency 76

chiefmartech

OCTOBER 30, 2016

Social trends run counter to a single identity. Look at the amount of effort gone into the said blending of space and time: eMarketer estimates that over 50% of US marketers are using digital attribution models in 2016 , with over 60% expecting to expand attribution to offline channels in 2017.

Marketing Attribution 40

Marketing Attribution Paid Content Work Management Analytics 40

SnapApp

JUNE 2, 2017

A recent survey from Demand Gen Report found that 88% of B2B marketers said at least 10-30% of their content would be interactive by 2018. . Promote an industry benchmark assessment that asks prospects: how are you stacking up? HubSpot did a jeopardy-like marketing quiz at Inbound 2016, and booth traffic was high. .

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

TrustRadius Marketing

NOVEMBER 2, 2022

With any time, anywhere access process payroll, and gain insights into pay and earnings trends. Define job requisitions with confidence using industry and geographic Compensation Benchmarks. Ziflow was founded in 2016 and serves thousands of customers across the world. Built to help operate a business and meet compliance needs.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

TrustRadius Marketing

NOVEMBER 2, 2022

With any time, anywhere access process payroll, and gain insights into pay and earnings trends. Define job requisitions with confidence using industry and geographic Compensation Benchmarks. Ziflow was founded in 2016 and serves thousands of customers across the world. Built to help operate a business and meet compliance needs.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

With any time, anywhere access process payroll, and gain insights into pay and earnings trends. Define job requisitions with confidence using industry and geographic Compensation Benchmarks. Ziflow was founded in 2016 and serves thousands of customers across the world. Built to help operate a business and meet compliance needs.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

With any time, anywhere access process payroll, and gain insights into pay and earnings trends. Define job requisitions with confidence using industry and geographic Compensation Benchmarks. Ziflow was founded in 2016 and serves thousands of customers across the world. Built to help operate a business and meet compliance needs.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52