Hinge Marketing

DECEMBER 8, 2014

And as we head into 2015, firms face some big questions. How should one prioritize marketing efforts? We’ve published the results in our free research report, 2015 Marketing Priorities for Professional Services Firms. We asked our respondents to indicate which initiatives they expected to undertake in 2015.

Work Management 48

Work Management Marketing Management Research Service 48

Adobe Experience Cloud Blog

JANUARY 7, 2015

Author: Yoav Vilner All of this talk of New Years Resolutions, and what I’m going to do differently for 2015 has got me thinking about improvement. How can I work toward overcoming the biggest online marketing challenges? There is good news about your 2014 challenges; they can turn into your 2015 successes.

Paid Search Agency 48

Paid Search Agency Planning Marketing Analytics Tools Landing Pages 48

Hinge Marketing

DECEMBER 7, 2015

Hinge has just released a new study on referral marketing that takes the research on this important topic to the next level. Why This Study? Our 2015 Professional Services Marketing Priorities Study found that trying to generate more referrals was the number one planned marketing initiative for 2015.

Studies 48

Studies Planning Work Management Marketing Management 48

KoMarketing Associates

MAY 7, 2015

When we begin a new online marketing program, the evaluation of the conversion actions on the website is one of the first places we turn our focus towards . From the 2015 B2B Web Usability Report. Third Party Studies. Sometimes it doesn’t make sense to put content marketing assets behind a form. Daily Blog Updates.

Marketing Analytics Tools 120

Marketing Analytics Tools Conversion Marketing Websites B2B 120

KoMarketing Associates

DECEMBER 8, 2015

As we wind down 2015, marketing budgets and planning for the new year begin to take focus. Hopefully, the performance metrics associated with your organization’s marketing programs have yielded success and validation for tactics proposed at the beginning of the year. Mobile Marketing. Demand Generation. source ). >.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

KoMarketing Associates

JULY 27, 2016

What makes it this market even more enticing is the number of Chinese Internet users is growing at a rate that far surpasses that of most countries, which speaks to the business growth potential in the marketplace. In fact, most marketers have no idea where to start. As of December 2015, 33.8% Baidu has 54.3 billion RMB (US$10.55

Search Marketing 120

Search Marketing Advertising Agencies B2B Marketing Cost Per Click 120

KoMarketing Associates

FEBRUARY 5, 2015

However, if you break down the different ways video can work within your specific marketing strategy, it becomes significantly less daunting. And it’s imperative to consider how video can be leveraged for B2B online marketing. B2B Online Marketing Blog Content Marketing B2B Marketing content marketing video marketing'

B2B Marketing 120

B2B Marketing Video Marketing Organization Planning 120

Optinmonster

AUGUST 2, 2023

Video marketing has undeniably been a dominant force over the past decade. Every year since 2015, Wyzowl has revealed its annual video marketing report. Now in its ninth edition, the study garnered responses from 528 participants, comprising both professional marketers and consumers.

Statistics 88

Statistics Video Marketing Planning Allocation 88

KoMarketing Associates

APRIL 1, 2020

Back in 2015, in our own independent research for the B2B Web Usability Report , we found that more than half (54 percent) of respondents indicated that the lack of thorough contact information reduced a vendor’s a credibility and thus would cause them to leave a website. Customer Case Studies and Testimonials.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

KoMarketing Associates

JUNE 29, 2017

Each year, in the SEO industry, there seems to be at least one ranking study that attempts to classify the most important factors for performing well in search engines; specifically, Google. SEMRush 2017 Ranking Factors Study. This year, SEMRush stepped up to the challenge with their 2017 Ranking Factors Study. Basically, E.A.T.

SEO 0

SEO Guidelines PR Studies 0

Hinge Marketing

NOVEMBER 19, 2014

Creating a content calendar is just one important aspect of your marketing planning for 2015. A content calendar is a road map for your content marketing initiatives. Case studies of solutions you’ve provided for current clients go a long way to winning new business. Content Marketing' Case stories.

Planning 48

Planning Marketing Management Marketing Plans Top of Funnel 48

KoMarketing Associates

SEPTEMBER 29, 2014

We’d seen many reports on how B2B buyers find information online and what tactics B2B marketers were using to reach target audiences, but we couldn’t find anything of significance when it came to the buying experience once that buyer actually got to the vendor website. The 2014-2015 Survey is Here!

Customer Surveys 120

Customer Surveys Marketing Websites B2B Vendors 120

KoMarketing Associates

FEBRUARY 18, 2016

She may have gotten you to eat two more bites of your veggies before you moved on to dessert, but of course Mom never told you anything about your career in online marketing. Because online marketing isn’t really something that can be taught. Final Thoughts. That’s on you.

B2B 120

B2B Sales Cycle CTR Sales Qualified Leads 120

ANNUITAS

FEBRUARY 12, 2015

How many campaigns do you have planned for 2015? According to the most recent B2B surveys by ANNUITAS and Content Marketing Institute , if you are like most marketers you’re run somewhere between 12-15. It’s widely known that B2B marketing and demand generation is not easy. There are many reasons as to why this may be.

Tactics 100

Tactics Demand Generation Webinar Metrics Demand 100

KoMarketing Associates

JANUARY 29, 2015

As I reviewed Salesforce 2015 State of Marketing report, I was encouraged to read that even though search engine marketing took a backseat to more “popular” programs such as social media and mobile marketing, it is still considered a highly valuable and effective component of the marketing mix.

Adwords 120

Adwords Advertising Agencies Organization Work Management 120

KoMarketing Associates

JANUARY 22, 2015

You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. LightBox Collaborative Editorial Calendar 2015 Edition. But guess what?

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

Optinmonster

AUGUST 19, 2023

Experts predict that by 2030, the value of the affiliate marketing industry could reach $40 billion. This shows that affiliate marketing is an exciting field growing more rapidly than expected. Also, over 80% of advertisers set aside around 10% of their marketing budget for affiliate marketing projects.

Statistics 57

Statistics Cost per Acquisition Advertising Agencies Cost Per Click 57

Contently

MAY 17, 2017

“There’s no doubt that online video marketing is on the rise. Numerous studies and statistics prove that video works. “You’d have to be living under a rock with the Geico guy not to notice that videos are taking over the online marketing world. Let’s play a little game.

Customer Surveys 121

Customer Surveys Video Marketing Planning Work Management 121

Online Marketing Institute

JULY 20, 2018

According to a study by McKinsey , office support jobs (e.g., The World Economic Forum backs this up, forecasting -4.91% growth for Office and Administrative Work in its Employment Trends Report for 2015-2020. It is also estimated in the same study that by 2030, between 400-800 million individuals will be replaced by automation.

Work Management 52

Work Management Training Marketing Management Class 52

KoMarketing Associates

FEBRUARY 10, 2021

That same research found that the value of a #1 organic SERP listing fell by 37% in just the years between 2015 and 2017 alone. Pages have to already to be ranking in the top ten organic search results to compete at all for a featured snippet according to a study from Ahrefs. That’s how important it is to optimize for SERP features.

SERP 295

SERP Features Google Top of Funnel 295

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

KoMarketing Associates

FEBRUARY 4, 2016

A survey released by Attend and Demand Metric at the end of 2015 revealed that customer engagement remains a top goal for B2B event marketers. We had a chance to speak to Eric Bisceglia , vice president of product and marketing at Attend, for more insight into the survey results.

B2B Marketing 120

B2B Marketing B2B Trade Show Conference 120

KoMarketing Associates

DECEMBER 27, 2016

As search marketers, we must keep up with any and all changes that are occurring in the space to deliver the best possible results for our clients. This study looked at 1 million Google search results to determine key factors and commonalities between first page rankings. Our Favorite Posts & Articles from 2015.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

KoMarketing Associates

DECEMBER 10, 2015

Use any of these angles to create new B2B marketing blog posts about your specific solution offerings. Case Studies / Customer Stories. Even though B2B is thought of as marketing to businesses, the ones who make the actual purchasing decisions are still people. Screenshot taken December 2015.

B2B Marketing 120

B2B Marketing B2B Marketing Analytics Tools Case Study 120

Only B2B

FEBRUARY 23, 2022

According to Statista, more than 38% of China’s population had a smartphone in 2015. As a result, obtaining leads in such a market necessitates additional study and labour. You may use such a website to not only get high-quality leads, but also to market your products or services. Must Read: B2B Lead Generation 101.

Lead Generation 117

Lead Generation Sales Qualified Leads Marketing & Strategy Marketing Strategy 117

KoMarketing Associates

NOVEMBER 9, 2017

It could be that the content was interesting, but presented in the wrong format (for example, the content might have worked as a short video, but a longer form case study didn’t pull in results). Susan Thomas has provided marketing communications and public relations services for technology companies for more than 20 years.

Marketing Automation Services 124

Marketing Automation Services Planning Marketing Analytics Tools Content Marketing 124

KoMarketing Associates

APRIL 2, 2019

Thought leadership marketing is the art of positioning your company as a leader in its field. 56% of B2B marketing executives stated “positioning our company as a thought leader” as their top objective in a recent Economics Intelligence Unit study. Brand really matters,” remarks Alicia Tillman, SAP’s chief marketing officer. “It

Thought Leadership 122

Thought Leadership B2B Thought Leadership Work Management Marketing Management 122

KoMarketing Associates

DECEMBER 27, 2016

As search marketers, we must keep up with any and all changes that are occurring in the space to deliver the best possible results for our clients. This study looked at 1 million Google search results to determine key factors and commonalities between first page rankings. Our Favorite Posts & Articles from 2015.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

KoMarketing Associates

NOVEMBER 12, 2015

Multiple studies have indicated an increasingly significant percentage of users accessing business-related email specifically through their smartphone. While lead generation is the critical objective, B2B marketers need to take advantage of every opportunity to gain user interaction and increase engagement. Image Source.

SEO 120

SEO Content Marketing Marketing Management Paid Search Agency 120

Kabbage

NOVEMBER 9, 2016

That’s exactly why we share a list of the top marketing blogs each year. Here are our lists from previous years: The 25 Best Marketing Blogs of 2014. The Best Marketing Blogs of 2015. What do they talk about: Long-form, well-researched posts on various online marketing topics with a focus on social media.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Kabbage

NOVEMBER 9, 2016

That’s exactly why we share a list of the top marketing blogs each year. Here are our lists from previous years: The 25 Best Marketing Blogs of 2014. The Best Marketing Blogs of 2015. What do they talk about: Long-form, well-researched posts on various online marketing topics with a focus on social media.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

KoMarketing Associates

JUNE 23, 2015

The thought behind social media resharing is that the more content you are putting out (without overwhelming your audience), the more chances you get to gain brand visibility when your users are online. Screenshot taken 6/18/2015. Have you been resharing your social media content? Featured image via Pixabay.

Social Media 120

Social Media Media Content Curation 120

KoMarketing Associates

OCTOBER 1, 2015

This is a smaller number than the 54 percent of effective content marketers who view meetings as beneficial. Keeping the entire marketing team on the same page and documenting a content strategy appear to be critical to content marketing success. B2B Marketing Trends: 2015 and Beyond.

B2B Marketing 120

B2B Marketing Content Marketing Planning B2B 120

KoMarketing Associates

OCTOBER 22, 2015

This is a tactic that we do here at KoMarketing, and it helps our audience stay up-to-date on the latest news and studies in B2B marketing. Screenshots taken October 19, 2015 of Copyscape, casabellawindows.ca For longer content, we also offer blog posts that are usually more evergreen. by author.

B2B Marketing 120

B2B Marketing Content Marketing B2B Content 120

Hinge Marketing

MAY 12, 2015

Why professional services firms need to catch up Historically, professional services firms have been somewhat slow to catch up on online marketing trends and best practices. Another study revealed that a firm’s website is buyers’ most common source of information when they are searching for new providers.

Service 48

Service Lead Scoring Lead Ranking Mobile Marketing 48

Valasys

DECEMBER 18, 2019

The well-researched articles in the blog can be B2B marketers’ ultimate guide to optimizing their content strategy including the blog posts, blog posts, and original pieces of research, case studies & much more. The blogs published are amongst the best B2B marketing blogs for entrepreneurs.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

KoMarketing Associates

JANUARY 5, 2017

This year, there are so many great things to look forward to when it comes to what’s next in B2B online marketing. In 2017, your B2B online marketing strategy should include goals on how to up your content marketing game. As it has for the past few years, content will continue to be “king,” as the old cliche goes.

Online Marketing 217

Online Marketing B2B Marketing CMS Development Planning 217