Convince & Convert

FEBRUARY 26, 2015

million people tuned into the Oscars, another highly anticipated “real-time marketing” red carpet event of sorts was happening simultaneously on social media. A photo of the actor or actress in their 2015 Oscars outfit was paired with one from the past. Meryl at the #Oscars in 1979 & 2015. While a reported 34.6

Social Media 145

Social Media Brand Identity Branding Media 145

Biznology

JANUARY 28, 2016

Video digital marketing has yet to hit its peak. Marketing through video channels has already become the norm, not the exception. As you research online marketing in 2016 , it’s important to know what to pay attention to in the coming year in order to best strategize how you will reach your target markets. Drone video.

Video Marketing 80

Video Marketing Trends Television marketing Broadcasting 80

Contently

JUNE 13, 2019

The art world’s relationship with content marketing is in the middle of a vast sea change. Mainstream media companies and marketing firms are even starting to resemble each other. As content marketing, product placement, and art blur together, there’s a space opening up for brands to make something unexpected. .”

Content Marketing 166

Content Marketing Content Paid Search Agency Merchandising 166

Martech

JULY 24, 2023

The Women’s World Cup (WWC) is underway, fueling the dreams of fans and marketers around the world. The soccer organization expects to earn $807 billion this year from ticket sales, television broadcasting, marketing, hospitality and licensing rights. The post Will Women’s World Cup bring the prize audience marketers want?

Broadcasting 73

Broadcasting Paid Search Agency Television marketing Marketing 73

Content Standard

DECEMBER 18, 2014

If you have already blocked off your calendar and scheduled your “out of office” reply for February 27, 2015, you know a little about great storytelling. I mention this because I have just one content marketing prediction to offer for 2015: We will begin to tell extraordinary stories together.

Content Marketing 40

Content Marketing Storytelling Television marketing Broadcasting 40

Onalytica B2B

JANUARY 17, 2018

A micro-moment (a term first introduced by Google in 2015) is the eureka moment in marketing and advertising in which the penny drops for the consumer; the moment they choose to enter the buying journey. The post Influencer Marketing: The Power of the “Micro-Moment” appeared first on onalytica.

Mobile Advertising 177

Mobile Advertising Peer-to-peer Mobile Marketing Television marketing 177

Convince & Convert

JANUARY 19, 2015

EGC is 2015’s most powerful marketing abbreviation. According to Content Marketing Institute and MarketingProfs research, 50% of B2B content marketers say they struggle to create content consistently. 44% of B2C content marketers say the same. But, you have the solution to that problem sitting all around you.

Trends 164

Trends Content Marketing Paid Search Agency Television marketing 164

Choozle

MARCH 20, 2024

Video Streaming Market Just how big is the video streaming market? Remarkably, in 2024 99% of US households now have at least one streaming service subscription, a notable jump from the 52% reported in 2015. A cost-effective choice for businesses looking to optimize their marketing budget. trillion by 2030.

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

Content Standard

NOVEMBER 20, 2014

You could hear it echoing through the halls of marketing departments across America: “We need a blog!” ” The year was 2011, and marketing teams, more familiar with ad buying than sustained storytelling , scrambled to set up their first digital publishing experience. Fast forward to almost-2015.

Storytelling 40

Storytelling Video Marketing Allocation Television marketing 40

Only B2B

FEBRUARY 23, 2022

The intended market may be targeted and marketed to if they have access to information and can perform research. Here’s what you need to know if you’re in the US market and want to grow internationally. According to Statista, more than 38% of China’s population had a smartphone in 2015.

Lead Generation 117

Lead Generation Sales Qualified Leads Marketing & Strategy Marketing Strategy 117

Onalytica B2B

DECEMBER 11, 2017

Mark Schaefer – Keynote Speaker, Marketing Consultant, Author, Executive Branding Coach. Key Topics: Marketing Strategy, Social Media Marketing, Keynote Speaking, Coaching. based Schaefer Marketing Solutions, he specializes in marketing strategy and social media workshops. Location: Tennessee, USA.

P2P 164

P2P Ad brokers Social Media Word of Mouth 164

Porch Group Media

NOVEMBER 21, 2022

Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. And the one medium that’s been left out of that up until now has been television. Welcome to the Movers and Shakers podcast.

Advertising Mediums 52

Advertising Mediums Advertising Agencies First-Mover Advantage Advertisements 52

LeadSquared

MAY 20, 2015

Let’s discuss a few content marketing tips that have proven successful for many businesses. Strategy 1: Video Marketing. Video marketing can really help you cut through the clutter in that case. But, how do you sell a dream on a small business’s marketing budget. We are a lazy bunch. Did I already say that?

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

SmartBug Media

SEPTEMBER 25, 2019

Originally published July 20, 2015. While Blockbuster has closed most of its stores, Netflix has grown to over 60 million subscribers as the marketing platform called the internet continues to expand. It’s made a cheap, convenient, and commercial-free way to watch television. Search engine marketing (SEM). Social media.

Inbound Marketing 89

Inbound Marketing Budget Programs SEM Tools 89

Hubspot

FEBRUARY 3, 2020

And, as a small business marketer, you likely can't afford a Super Bowl ad or a Broadway musical alternative just yet. As a small business marketer, you don't need to pay for a high-priced televised ad slot to get seen by the right audiences. Lean into co-marketing. Buy video ad space on social platforms. Another perk?

Paid Content 98

Paid Content Paid Search Agency Ads Television marketing 98

nDash

MARCH 16, 2022

I’m Celita, a seasoned freelance writer specializing in B2B technology, marketing, and healthcare content. Both my writing and television work have covered an array of topics, with a particular focus on issues affecting marginalised communities. Celita Summa. I have a B.A.

B2B Thought Leadership 52

B2B Thought Leadership Ideal Customer Profiles Television marketing Ethics 52

KoMarketing Associates

FEBRUARY 9, 2016

Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. Why is it a good idea to incorporate video into your B2B marketing? Case Study.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9

Youtube 110

Youtube Stats Paid Content Marketing Strategy 110

Hubspot

JULY 31, 2018

For now, augmented reality (AR) is still largely a novelty -- AR's newness alone contributes to its ability to surpass print, online, and television advertisements in terms of shock-factor. So, the question is -- how can your marketing strategy effectively capture an audience’s attention, once AR has become commonplace? AMC Theatres.

Examples 101

Examples Paid Search Agency Youtube Mobile Advertising 101

Webbiquity

JANUARY 19, 2016

Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Content Standard

NOVEMBER 9, 2015

” Their successes created a lot of opportunity for marketers: These reality shows were reliably drawing in millions of viewers of a wide-ranging demographic (18-49) week after week. Marketers should be the first to know this. But what about the 2015 official season debut of Sunday Night Football? percent in Q2 2015.

Marketing Budget 40

Marketing Budget Broadcasting Advertising Agencies Television marketing 40

Content Standard

NOVEMBER 9, 2015

” Their successes created a lot of opportunity for marketers: These reality shows were reliably drawing in millions of viewers of a wide-ranging demographic (18-49) week after week. Marketers should be the first to know this. But what about the 2015 official season debut of Sunday Night Football? percent in Q2 2015.

Marketing Budget 40

Marketing Budget Broadcasting Advertising Agencies Television marketing 40

Contently

NOVEMBER 22, 2016

In this age of specialization, you can find agencies that focus solely on placements or digital or email marketing. But few of those niches offer as much value as content marketing. But with time, these shops extended their areas of influence to offline campaigns, challenging established industry players in sectors like television.

Paid Search Agency 60

Paid Search Agency Advertising Agencies Ad Agencies Ads 60

Content Standard

MAY 22, 2016

In “Pressure,” a new story from the Content Standard, we investigate the mounting pressure marketers are under to change how they connect with audiences. Learn how an evolution in the way we create, discover, and share information has fundamentally shifted enterprise marketing strategies. The Backstory. percent since 1940.

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42

The Lead Agency

OCTOBER 23, 2017

Find out how attribution can align your B2B sales and marketing activities to generate more revenue and lower acquisition costs. Business to business marketers are facing the challenge that Single-source attribution is limiting their business potential. How to connect your marketing and sales data. UTM parameters.

Marketing Attribution 83

Marketing Attribution Top of Funnel Multi-Touch Attribution Work Management 83

Digilant

JANUARY 22, 2019

Most brand marketers can’t afford the mid-game TV spots, but that doesn’t mean that they should miss out on the opportunity to get in front of potential customers. But for people with smaller marketing budgets, there are also great opportunities to align your advertising efforts around the live event.

Paid Search Agency 45

Paid Search Agency Advertising Agencies Television marketing Marketing Budget Creation 45

Contently

SEPTEMBER 20, 2016

Today you can easily go to the website of a television network like ESPN or NBC, sign in with your cable subscription, and stream sports on your computer. million who watched the televised version on CBS and NFL Network. Sports programming in 2014–2015 generated $8.47 An eMarketer report from late 2015 predicts that U.S.

Cable 60

Cable Broadcasting Television marketing Twitter 60

Hubspot

MARCH 21, 2018

2015: The Guardian reports that Kogan shared data with Cambridge Analytica, which violated Facebook's rules about the transfer of user data to third parties. Here's a quick timeline of his account: 2007: The Facebook Platform is launched. At the time, Facebook allowed this activity.

Television marketing 74

Television marketing Facebook Rules Privacy 74

Content Standard

APRIL 12, 2019

No one understands the value of data-driven content marketing quite like Netflix. Like sophisticated modern marketers, Netflix is no longer just using data to customize the user experience and better target individuals—they’re also using it to drive original content creation. The data told them to do it.

Enterprise Management 84

Enterprise Management Content Marketing Brand Identity Branding 84

Hubspot

OCTOBER 19, 2018

The team them used content sharing and tracking platform BuzzSumo to measure how much engagement -- shares, comments, and such reactions as Likes -- was received by all stories published by these sites between January 2015 and July 2018 on Facebook and Twitter. Source: Les Décodeurs. looking to make money through deceptive advertising.".

Facebook 72

Facebook Classified Ads Case Studies Television marketing 72

Content Standard

MAY 22, 2016

In “Pressure,” a new story from the Content Standard, we investigate the mounting pressure marketers are under to change how they connect with audiences. Learn how an evolution in the way we create, discover, and share information has fundamentally shifted the way enterprise marketing teams operate. The Backstory.

Enterprise Management 61

Enterprise Management Banner Ads Television marketing Banners 61

Adobe Experience Cloud Blog

MAY 20, 2015

This is immersive marketing.”. In terms of marketing , Anderson’s Bar Luce is built on a strong brand foundation the acclaimed director has built over many years. Immersive Marketing. Storytelling has always been relevant to marketers. Experiential Marketing. A customer enters. “Is Is this a dream?” she asks. “No,”

Trends 48

Trends Thought Leadership Paid Search Agency Storytelling 48

Hubspot

MAY 6, 2024

Since the term‘s inception in 2013, they’ve attracted immense attention and praise; there's even a reality television show called Unicorn Hunters that capitalizes on this public fascination. Privately owned companies are typically owned by a concentrated number of shareholders, unlike public companies traded on the stock market.

Startups 52

Startups Marketing Management Statistics Thought Leadership 52

Contently

MAY 11, 2016

“Let’s face it,” said Matt Johnson, State Farm’s former head of digital marketing. During his time at State Farm, Johnson also helped the marketing team shift its focus from traditional TV commercials to more engaging video content across different mediums. “We They’re not always calling that phone number.”

Paid Search Agency 60

Paid Search Agency Companies Advertising Agencies Content Marketing 60

Content Standard

JUNE 15, 2015

Early on, that opportunity for increased organic exposure caused marketers and media companies to dedicate time to Facebook’s video platform, posting more and more videos to Facebook as they vied for new audiences. In January 2015, Facebook CEO Mark Zuckerberg stated that the company serves more than 3 billion video views per day.

Facebook 40

Facebook Video Marketing Content Marketing Content 40

Contently

OCTOBER 6, 2016

Arguably the most surprising investment has been in ad tech, where Jarrod Dicker has led the company’s ad product team, called RED, since August 2015. ” “Everything that you see with social and mobile video on the web is completely different then anything that you’ve seen in television commercials,” he said.

Paid Search Agency 167

Paid Search Agency Ads Advertising Agencies Mobile Advertising 167

Valasys

DECEMBER 5, 2022

With its everchanging algorithm, social media and digital marketers seem to have a lot to keep up with. . Thus started the engine of advertising and marketing via print and other broadcasts. It was then followed by magazines, journals, radio and television. . 2015 – Facebook brings in Leads ads and Dynamic product ads.

Facebook 40

Facebook Paid Search Agency Ads API 40