KoMarketing Associates

DECEMBER 1, 2015

It’s hard to believe 2015 is coming to a close. More about this challenge: According to the Content Marketing Institute , 54 percent of B2B marketers in 2015 were challenged by “producing engaging content.” This was overwhelmingly the number one challenge we faced when working with our clients in 2015 as well.

B2B Thought Leadership 120

B2B Thought Leadership Content Marketing Planning Thought Leadership 120

Webbiquity

SEPTEMBER 19, 2017

Just 30% of marketers say “generating qualified leads” is their top key performance indicator (KPI). This seems crazy low, as marketing research studies from 2015 and 2016 ranked generating high-quality leads as the top goal for close to 70% of B2B marketers.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

Hubspot

JUNE 26, 2019

Did you know it costs a business about 5-10X more to acquire a new customer than it does to sell to an existing one? Not only that, but on average, current customers spend 67% more than new customers. Companies lose money on time and effort, and customers get no more value from the businesses to which they are "loyal.".

Loyalty 76

Loyalty Lead Ranking Lead Scoring Case Studies 76

Marketing Insider Group

AUGUST 30, 2021

I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help. revenue, leads, opportunities, etc.). As I listened, I realized that there’s a greater need for customer empathy. But, it’s become harder to connect and build trust with customers.

Paid Search Agency 291

Paid Search Agency B2B Sales Marketing & Strategy CMO 291

Hubspot

SEPTEMBER 30, 2020

If one team isn’t carrying their weight or is out of step with the rest of the company, you could be missing out on customers or an opportunity to grow. Marketers should be attracting and nurturing leads with targeted content so that qualified prospects can be passed onto Sales, while sales reps should convert those prospects into customers.

Stats 91

Stats InsideView Lead Scoring Lead Ranking 91

Optinmonster

OCTOBER 29, 2023

General Blogging Statistics 70 million new posts are published on WordPress each month. 44% of bloggers publish new content between three to six times monthly. A blog increases your chances of ranking higher in search by 434%. SEO leads have a 14.6% Blogging has grown by 12% since 2015. close rate. million in 2020.

Statistics 91

Statistics Paid Content Stats Blogger 91

B2B Marketing Directions

SEPTEMBER 20, 2020

The CEB Research For example, a 2013 study by CEB (now part of Gartner) compared the behaviors of high brand consideration customers with those of no brand consideration customers. High brand consideration customers were those who gave brands high scores for trust, image, and industry leadership.

Lead Ranking 98

Lead Ranking Brand Identity Branding Allocation 98

Onalytica B2B

FEBRUARY 22, 2016

Influencer Score. Influencer Score. IW Customer Care. E&E Publishing, LLC. To determine which professionals and brands were leading the online discussion on water security, we analysed 517K+ tweets from November 2015 to January 2015. TOP 100 INDIVIDUALS. Download The Full Report. DOWNLOAD NOW!

Brand Identity 100

Brand Identity Branding Lead Scoring Lead Ranking 100

Optinmonster

AUGUST 2, 2023

Every year since 2015, Wyzowl has revealed its annual video marketing report. The highest ever proportion of marketers (96%) continue to value video as an ‘important part’ of their content marketing strategy. The overall integration of video for internal processes and customer engagement is heartening to observe.

Statistics 88

Statistics Video Marketing Planning Allocation 88

Martech

OCTOBER 23, 2023

Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. 12 John Schmidtlein, lead lawyer for Google, claims the company dominates the search market due to being a superior product. Google is ‘using clicks in rankings’ (Sept.

Google 82

Google Lead Ranking Lead Scoring Paid Search Agency 82

Outreach

AUGUST 11, 2020

I once heard an SVP of Sales lead his opening remarks to a New Hire Training Class with this message: “What keeps me up at night is not if we’re going to close the deals we’re in. You and your manager review your accounts and create an “A, B, C” ranking system. Talk about instilling a sense of urgency! Could be 50, 100, 500 accounts.

Intent Data 104

Intent Data Intent Peer-to-peer Bombora 104

KoMarketing Associates

OCTOBER 4, 2017

Marketers are spending more time crafting value content that resonates with their target audience, but new research indicates that there is a lack of sophistication in how they measure its impact. To gauge the effectiveness of marketing content, 56 percent of marketers are still relying on customer feedback.

Marketing Report 120

Marketing Report Effectiveness Marketing Budget Content 120

Optinmonster

AUGUST 19, 2023

The Market Value of Affiliate Marketing Exceeds $17 Billion Affiliate marketing has become a successful business worth more than $17 billion (as of 2023). Experts predict that by 2030, the value of the affiliate marketing industry could reach $40 billion. Let’s get started. This is a big increase from $13 billion in 2016.

Statistics 56

Statistics Cost per Acquisition Advertising Agencies Cost Per Click 56

Marketing Insider Group

AUGUST 30, 2021

I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help. revenue, leads, opportunities, etc.). As I listened, I realized that there’s a greater need for customer empathy. But, it’s become harder to connect and build trust with customers.

Paid Search Agency 175

Paid Search Agency B2B Sales Marketing & Strategy CMO 175

markempa

DECEMBER 19, 2016

A Shift in Customer Behavior in Content Marketing. Like a lot of B2B companies, the Act-On team was using eBooks and live-casting webinar videos to drive a high volume of the leads. Act-On integrated these Vidyard engagement metrics into the lead scoring functionality in the Act-On marketing automation software.

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

Brandpoint

APRIL 13, 2023

These metrics eventually yield results with lead generation and sales. Marketers have been preaching its rising value for years, and the statistics overwhelmingly affirm the medium. Start by brainstorming a frequent or common customer or client question to address. However, its value cannot be overstated.

Social Media 118

Social Media Traffic Top of Funnel Media 118

KoMarketing Associates

DECEMBER 8, 2015

As we wind down 2015, marketing budgets and planning for the new year begin to take focus. More than a quarter (28 percent) of marketers surveyed said they receive a 20 percent of greater increase in sales opportunities from nurtured leads, as opposed to non-nurtured prospects. It is that time in the year again. source ). source ).

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

DiscoverOrg

OCTOBER 23, 2016

Compare that to Marketing tech stacks: an Econsultancy report from 2015 cited that half of the respondents were using 21 technologies in their Digital Marketing stack. They work in tandem with our business Triggers and provide actionable account-based business intelligence for top-ranked accounts. DealPredict Helps to Plan Your Race.

Budget Programs 120

Budget Programs Tools Lead Ranking Work Management 120

Hubspot

SEPTEMBER 14, 2023

Skill Development: Coaching helps salespeople develop and refine their selling skills, such as prospecting, objection handling, and negotiation, which leads to improved sales performance. The purpose of feedback is for managers to share their evaluation of a rep's performance, but it rarely leads to actual behavior change.

Customer Satisfaction 76

Customer Satisfaction Organic Leads Lead Scoring Lead Ranking 76

Valasys

OCTOBER 9, 2019

The research was conducted by Research In Action GmbH & evaluated the Account-Based Marketing vendor metrics for the participants, before assigning them the ranks. In a press release by Research In Action GmbH, Engagio ranked first on the matrix & outlasted the other Top 19 global vendors. About Engagio.

Enterprise Management 51

Enterprise Management Work Management Marketing Management Account Based Marketing 51

Vision Edge Marketing

NOVEMBER 21, 2017

In 1969, Jack Trout introduced the idea of market positioning in a paper published by Industrial Marketing Magazine. A 2015 study by Carat found that 41% of people are overwhelmed by the volume of information and choice. The basic premise of a positioning strategy is that meanings, associations, and words resonate with customers.

Lead Ranking 184

Lead Ranking Case Studies Work Management Marketing Management 184

Kabbage

NOVEMBER 9, 2016

The Best Marketing Blogs of 2015. The blog features a variety of content from guest posts and leading influencers that helps you master and scale your efforts across your business. What do they talk about: Content marketing, social media, influencer marketing, and customer experience. Heinz Marketing.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

SmartBug Media

JULY 9, 2021

Show Value. First and foremost, your visitors need to understand the value proposition your CTA provides. After the brief value proposition/description of what the CTA leads to, direct them to the offer. This post was originally published in September 2015 and has been updated since. Keep It Simple.

Ideal Customer Profiles 105

Ideal Customer Profiles Urgency Marketing Click Rate Sample 105

Kabbage

NOVEMBER 9, 2016

The Best Marketing Blogs of 2015. The blog features a variety of content from guest posts and leading influencers that helps you master and scale your efforts across your business. What do they talk about: Content marketing, social media, influencer marketing, and customer experience. Heinz Marketing.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

KoMarketing Associates

JANUARY 17, 2017

The isolation doesn’t necessarily result in a rivalry, but it can lead to some contention and the effects on the organization can be noticeable. However, alignment seems to be deteriorating as this number is down from nearly 72 percent in 2015. After all, they’re the ones speaking to prospects and existing customers on a daily basis.

Sales Qualified Leads 120

Sales Qualified Leads Content Marketing Lead Ranking Content 120

NuSpark Consulting

JULY 13, 2017

This is an advanced way of targeting your ideal audience with digital advertising placements based on data and analysis, and marketers are rapidly adopting the new display advertising technology as a means to generate leads while freeing up their time. These statistics show growth of 25 percent since 2015. How B2B Marketers Use It.

Display 173

Display Advertisements Advertising Marketing AI 173

Brandpoint

MAY 7, 2019

SecurionPay , Ally Bank and Betterment are great examples of financial services companies that create helpful and educational blogs for all stages of their customers’ journey. In this example above, SecurionPay , a B2B company providing payment solutions to businesses around the world, publishes articles on a wide variety of topics.

Work Management 115

Work Management Marketing Management Ideal Customer Profiles Service 115

Onalytica B2B

JULY 26, 2018

Kim Kardashian’s Instagram faux pas in 2015 sent shivers down many a marketers’ spine within the Pharma industry. The walls crumbled around the paid, celebrity-led influencer campaigns in 2015 when the FDA reprimanded Kardashian for posting an image on Instagram endorsing a prescription drug without listing the side effects.

Top of Funnel 143

Top of Funnel Advertising Agencies Peer-to-peer Ad Exchange 143

Webbiquity

JUNE 4, 2019

The company has also published The Proposal University which helps businesses create winning proposals. Year founded: 2015. Current size: 8,000+ customers and growing rapidly month-on-month, with a remote team of eight that is a slowly growing team on purpose. The sooner you start trying, the sooner you’ll rank for it.

Marketing Proposals 133

Marketing Proposals Work Management Marketing Management Software 133

LeadSquared

JANUARY 28, 2015

The webinar on ‘7 Killer Content Marketing Strategies for 2015’ conducted by our expert content marketer, Meenu Joshi and LeadSquared CEO, Nilesh Patel was a huge success. Which platforms should we use, apart from Google & Facebook, to generate leads? Does video marketing help in lead generation for school businesses?

Webinar Metrics 52

Webinar Metrics FAQ Work Management Marketing & Strategy 52

Buffer

OCTOBER 1, 2018

The Facebook algorithm consists of four key components that organize the content people see on their News Feed: inventory, signals, predictions, and relevancy score. Similar to Facebook, every tweet is given a score based on how relevant Twitter thinks the tweet is to her. Facebook algorithm. Never do clickbait. His secret?

Social Media 109

Social Media Organization Paid Search Agency Media 109

Webbiquity

DECEMBER 18, 2018

Thankfully, there are new market entry strategies that work, as long as you’ve done your business model homework to understand customer needs. The number of customers in that marketplace are finite. No company wants to lose customers or clients. Forbes, meanwhile, “only” publishes 400 pieces of content daily.

Training 215

Training Planning Work Management Marketing Management 215

ClickZ

JULY 12, 2019

Published in June, The future of personalization—and how to get ready for it , offers some intriguing predictions about the rise of personalized experiences among consumers. The business value of personalization. Leading retailers are already trialing much of these latter AI-enabled tools – especially paired with mobile devices.

Marketing AI 111

Marketing AI Personalization Paid Search Agency Touchpoints 111

The ROI Guy

JULY 15, 2015

Gartner recently published their latest worldwide IT spending forecasts with a sharp downward revision, now projecting a 5.5% This latest estimate from Gartner is a further downward revision of the overly optimistic forecast published to kickoff the New Year, where Gartner was anticipating a 2.4% YoY decline from 2014 levels.

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

Sword and the Script | B2B

JULY 18, 2023

So, now that we are halfway through 2023, I went back through every newsletter published so far this year to review what’s made headlines. Marketing leaders with personal customer connections get more out of their budget. SDRs in B2B average 104 outreach activities leading to 3.6 Customer marketing is a B2B priority.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

Anyword

JUNE 22, 2022

When it comes to capturing and keeping the attention of a customer, we have a few creative tricks up our sleeves. But one strategy helps level-up a customer’s loyalty: name dropping. The online retail giant started Prime Day back in 2015, and since then, it’s become a record-breaking shopping event, bringing in $11.19

Amazon 52

Amazon Paid Search Agency Ads CPC 52

B2B Marketing Directions

APRIL 3, 2016

During 2015, predictive marketing was one of the hot technologies in B2B marketing, and it appears that the demand for predictive marketing solutions is poised to grow rapidly. Last fall, Everstring published the results of a survey of marketers regarding the use of various marketing technologies.

Lead Ranking 40

Lead Ranking Lead Scoring Marketing Automation Services Sales Qualified Leads 40