Contently

MAY 10, 2016

Earlier this month, comScore, a media analytics company, released its annual report on cross-platform media usage. Tablet usage shrunk as well while smartphone usage continues to balloon, jumping 31 percent from 2013 to 2014 and 17 percent from 2014 to 2015. It didn’t look good for PCs (a.k.a: desktop and laptops).

Emarketing 60

Emarketing Paid Search Agency Spending Media 60

Hubspot

JANUARY 27, 2020

In fact, a Deloitte study found that a growing number of private companies are more heavily prioritizing emerging technology and hiring talent in their annual budgets. eMarketer ). In 2018, 88% of companies with budgets between $100 million and $1 billion were already experimenting with different forms of AR. eMarketer ).

Marketing AI 101

Marketing AI Stats Enterprise Management Emarketing 101

Sprout Social

JULY 11, 2016

However, there are some companies that still haven’t adopted the social network and have trouble building a solid follower base. Data from eMarketer discovered less than 33% of companies with 100 or more employees used Instagram for marketing purposes in 2015. But many experts believe that number is only going to grow.

Emarketing 110

Emarketing Buzz Social Networks Social Media 110

Sword and the Script | B2B

JULY 18, 2023

” Read more on eMarketer 5. “By the time a salesperson is in front of a customer they’ve done at least seven online research inquiries with around 90% already having a company in mind. This means a B2B purchase is increasingly being made based on the company’s brand.” The average click rate is ~3%.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

Webbiquity

JUNE 23, 2015

As the company’s iconic slogan went, “When you’re number two, you try harder.” eMarketer ). Lead generation (cited by 61% of corporate marketers) and Web site traffic (57%) are the top SEO objectives for marketers at enterprise companies in 2015. billion in 2015. MediaPost ). MediaPost ).

Paid Content 100

Paid Content Stats Paid Search Agency Search Marketing 100

Contently

SEPTEMBER 15, 2016

— eMarketer (@eMarketer) September 15, 2016. In other words, Snapchat will now allow for what’s known as “remarketing”—a sibling of retargeting—in which companies can upload email addresses and other identifying features to re-engage those same users. million in 2016, +519% over 2015.

Emarketing 60

Emarketing Mobile Advertising Advertising Agencies Privacy 60

Webbiquity

FEBRUARY 23, 2016

marketers used the site in 2015, and that figure is expected to approach 70% by 2017) while Google+ is struggling (though it has 300 million active monthly users worldwide, less than 6 million made any public posts in 2015). In addition, 96% of all B2C and 88% of B2B companies use Facebook for marketing. Statistica ).

Social Networks 100

Social Networks Stats SMB B2B Thought Leadership 100

KoMarketing Associates

OCTOBER 20, 2015

According to Search Engine Land , digital media usage has grown 49% and mobile app usage has grown 90% between June 2013 and June 2015. eMarketer forecasts that during 2016 mobile ad spend will top 100 billion worldwide, which translates to 51% of all projected digital ad expenditures. Remember Mobile Best Practices.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

markempa

DECEMBER 19, 2016

“With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS). The Most Successful B2B Companies Are Using Video. And no wonder. “We

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

Biznology

FEBRUARY 22, 2016

79% of mobile ads are viewable vs. 48% for desktop, so mobile does better than deskstop according to eMarketer. billion dollars in ad revenue have been lost to bots in 2015 (Adludi). billion in ad revenue lost to ad fraud in 2015 (Ad Age). The company you are buying media should have these practices is place.

Impressions 80

Impressions Paid Search Agency Advertising Agencies Mobile Advertising 80

KoMarketing Associates

JANUARY 21, 2014

billion) according to eMarketer , with that number expected to grow in 2014. eMarketer also reports we should expect to see a 27.2% eMarketer also reports we should expect to see a 27.2% Facebook share of ad revenues is not expected to exceed 10% of all revenue shares through 2015. of all online ad revenue in 2013 ($3.17

Paid Content 120

Paid Content Social Media Paid Search Agency Facebook 120

Contently

JUNE 3, 2016

India is one of the few countries that had year-over-year (Y/Y) growth in smartphone users in 2015 (40 percent in 2015, up from 33 percent in 2014). 2015 finally saw a considerable bump, mainly thanks to the surge of mobile advertising. KPCB raised $20 million for the company back in 2014, setting its valuation at $10 billion.

Internet Marketing 60

Internet Marketing Marketing Report Trends Paid Search Agency 60

KoMarketing Associates

DECEMBER 9, 2014

60% of marketers create at least one piece of content each week ( eMarketer ). As Lee Odden states in a post on 2015 content trends, “Marketing is everybody’s job…Content creation, search optimization, and social media will [become] less siloed as specific departments and treated more like skills that exist across the organization.”.

Marketing Budget Creation 120

Marketing Budget Creation Curation Budget Programs Content 120

NuSpark Consulting

JANUARY 11, 2013

Companies need to understand this paradigm shift and adapt. They should involve a mix of motion graphics and footage, incorporate music, and (depending on the company and style of the video) actors/voice talent. The videos need to be short, creative, and impactful, keeping costs low and capturing the audience’s attention.

Mobile Marketing 100

Mobile Marketing Paid Search Agency Advertising Agencies Video Marketing 100

Parse.ly

AUGUST 6, 2019

billion by the end of 2019, according to eMarketer. . How companies have begun to change. Companies are adjusting their formulaic approach to achieve the biggest ROI. For example, the percentage of teenagers using Facebook dropped 20% from 2015-2018. Overall digital ad spending is projected to reach $333.25

Advertising Agencies 40

Advertising Agencies Social Media Advertisements Advertising 40

Content Standard

JUNE 19, 2015

But while companies are turning to mobile now more than ever, it still appears their investments aren’t keeping pace with consumer trends. As eMarketer reports , spending on mobile video advertising is expected to grow more than 70 percent to hit $2.62 billion in 2015. In 2015, brands will spend $5.15

Mobile Marketing 40

Mobile Marketing Marketing & Strategy Marketing Strategy Emarketing 40

Content Standard

MAY 8, 2015

hours each day watching video content in front of a screen, and mobile video represents an ever-increasing slice of the pie, eMarketer reports. The eMarketer data paints a picture of increasing digital video views at the expense of traditional television. Americans now spend an average of 5.5 The World on Video.

Video Marketing 40

Video Marketing Emarketing Brand Identity Branding 40

SnapApp

MARCH 15, 2017

81% of large companies (with $500 million+ revenue) now have a CMT as of January 2014 – and 8% of large enterprises expect to add one in the next 24 months. eMarketer. . 79% of top-performing companies have been using marketing automation for two or more years. The Big Marketing Automation Stats. Gartner. . Capterra. .

Marketing Automation Services 59

Marketing Automation Services Stats Marketing Automation Enterprise Management 59

Contently

SEPTEMBER 20, 2016

Sports programming in 2014–2015 generated $8.47 In a recent Fast Company profile of the company’s live-streaming ambitions, John Ourand, a media reporter for Sports Business Journal, made the point that the league may be using Twitter as a way to create an even more competitive bidding war when the contracts are up.

Cable 60

Cable Broadcasting Television marketing Twitter 60

Webbiquity

FEBRUARY 16, 2016

eMarketer ). Marketing accounts for 10% of total B2B company spending on average, and 6% of total revenue. ( Marketing staff account for about 3% of total employees, on average, in B2B product companies. For B2B media companies, the biggest share of revenue comes from events, totaling $12.2 The CMO Survey ). MediaPost ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Optinmonster

OCTOBER 30, 2019

Most companies already have some sort of social selling set up. If you have a company account for any social network ( Facebook , Snapchat, Twitter , Instagram , or LinkedIn), you’re passively involved in social selling already. In 2015, social networks earned an estimated $8.3 billion from advertising. Enjoy this data?

Statistics 76

Statistics Social Media Social Marketing Media 76

Content Standard

AUGUST 19, 2015

For example, product brochures are the content type marketers turn to most for lead generation—even as only nine percent of the same marketers say brochures deliver great leads, eMarketer reports. Before developing content, marketing teams need to understand who they are as a company and what they value. Who are you reaching?

Marketing Strategy 40

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 40

Contently

APRIL 18, 2017

Geico, for instance, won a Grand Prix at the Cannes Lions festival in 2015 for a five-second pre-roll ad in which the narrator says, “You can’t skip this ad, because it’s already over.” As everyone rides the video boom, marketers have used bigger ad budgets to produce more experimental work. Is it a static banner ad?

Video Marketing 119

Video Marketing Youtube Ad Exchange Click Fraud 119

Martech Advisor

DECEMBER 12, 2019

Here are some stats and facts to inspire you to include a Free Shipping Day strategy: Share of e-commerce transactions has been highest during the week of Free Shipping Day since 2015 – eMarketer. Partner with Shipping and Logistic companies. Hire temporary help to make Free Shipping Day a success.

Banner Ads 52

Banner Ads Advertising Agencies Emarketing Urgency Marketing 52

SnapApp

MAY 5, 2016

During Facebook’s Q3 2015 earnings call, Mark Zuckerberg announced that Facebook now sees an average of 8 billion daily video views. And according to research by Aberdeen Group , companies using video grow revenue 49% faster than companies that don’t. Video on Facebook continues to explode.

Account Based Marketing 48

Account Based Marketing Content Marketing Planning Paid Search Agency 48

Contently

OCTOBER 18, 2016

There’s a ton of martech companies. The chart offers a segmented look at the 3,500 companies Brinker considers part of the martech industry. Still, it goes to show that analytics tools are the bedrock of martech since almost every other technology listed in the eMarketer chart is designed to create an onslaught of data.

Work Management 60

Work Management Marketing Management Marketing Automation Services Planning 60

Hubspot

MARCH 21, 2017

It’s become clear that companies desperately need to rethink their marketing strategies, focusing on owned content instead of advertising. In 2015 alone, eMarketer found that display ads cost companies $4.6 They also have a natural inclination to drive positive company culture. billion in invalid traffic.

Advertising Agencies 76

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 76

The Lead Agency

NOVEMBER 15, 2017

A recent survey indicated “84% of [B2B] marketers said they would launch at least one influencer campaign within the next twelve months.” ( eMarketer ). It could take the form of content-collaboration, social-media-sharing or hiring them for a creative business project like American Express did in 2015.

B2B Marketing 88

B2B Marketing Top of Funnel B2B Planning 88

Contently

JUNE 17, 2016

Pew Research’s “State of the News Media” report, however, is a bit more nuanced, mainly because it pulls from a large variety of sources (including Nielsen, comScore, eMarketer, SEC filings, and its own research). As you can see in the interactive chart above, the five companies make up the bulk of display ad revenue.

Media 60

Media Mobile Advertising Emarketing Paid Search Agency 60

Contently

JUNE 17, 2016

Pew Research’s “State of the News Media” report, however, is a bit more nuanced, mainly because it pulls from a large variety of sources (including Nielsen, comScore, eMarketer, SEC filings, and its own research). As you can see in the interactive chart above, the five companies make up the bulk of display ad revenue.

Media 60

Media Mobile Advertising Emarketing Facebook 60

Inbox Insight

DECEMBER 10, 2018

Research company eMarketer suggests there will be continued (albeit less drastic) growth in UK Programmatic buying until 2019, going from £1.99 billion) in 2015, to £3.39 We asked one of our in-house programmatic and RTB specialists, Jasdeep, for his expert opinion… Forecasted Trends for 2019. billion ($2.69 billion ($4.58

Buy 45

Buy B2B Enterprise Management B2B Thought Leadership 45

Contently

JULY 6, 2016

According to a 2015 AP study , only 12 percent of Facebook news consumers have “a lot of trust” for “the news they see there.” ” That’s pretty alarming, considering that a recent eMarketer report found that 50 percent of the U.S.

Studies 74

Studies Content Emarketing Internet Marketing 74

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Content Standard

DECEMBER 9, 2014

But here’s the catch—the research company will only provide information to companies about their own content, not the greater Netflix or Amazon viewership trends. .” Nielsen will kick this reporting off next month, using audio-recognition technology to determine what users are watching.

Demand 40

Demand Video Marketing Webcast Paid Search Agency 40

Hubspot

NOVEMBER 11, 2011

Source: eMarketer, January 2011) Tweet This! Source: eMarketer, May 2011) Tweet This! 7) Online advertising spending is shooting upward, passing the $30 billion mark in 2011 and approaching $50 billion in 2015. Source: eMarketer, June 2011) Tweet This! Source: eMarketer, August 2011) Tweet This! billion in 2015.

Paid Content 28

Paid Content Google Emarketing Paid Search Agency 28

Content Standard

MAY 21, 2016

If you take a look at eMarketer’s breakdown of which apps users check first each morning, Facebook falls third behind text and email, which are only separated by a 4 point difference. That’s the amount of emails sent and received per day in 2015. However, the key phrase in all of this is “internal work email.”

Barriers 43

Barriers Lock-In Social Media Emarketing 43

Content Standard

MAY 21, 2016

If you take a look at eMarketer’s breakdown of which apps users check first each morning, Facebook falls third behind text and email, which are only separated by a 4 point difference. That’s the amount of emails sent and received per day in 2015. However, the key phrase in all of this is “internal work email.”

Barriers 43

Barriers Lock-In Social Media Emarketing 43