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The Rise of Streaming and Audio Advertising Post Cookies

Choozle

From actionable insights to real-world strategies, discover how to seize the untapped potential of this cookieless frontier. Video Streaming Market Just how big is the video streaming market? billion subscriptions to online video streaming services. trillion by 2030. trillion by 2030. What is Audio Advertising?

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33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. eMarketer ).

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21 Spectacular SEO and Search Marketing Stats and Facts

Webbiquity

As the company’s iconic slogan went, “When you’re number two, you try harder.” Marketers spend a lot of money online; overall, U.S. marketers will spend more than $103 billion on search, display, social media, and email marketing by 2019—but search will remain the largest share of interactive spend (about 44%).

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How to Fight the Infobesity Monster with Quality, Shareable Content

KoMarketing Associates

Consider the following: 93% of B2B marketers use content marketing ( Content Marketing Institute ). 82% of marketers who blog see a positive ROI for their inbound marketing ( HubSpot ). 70% of B2B marketers are creating more content than they did one year ago ( Content Marketing Institute ).

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The Growth of Video and Mobile Marketing; Key Stats and Trends

NuSpark Consulting

Companies need to understand this paradigm shift and adapt. While a web presence is essential as a home base on the Internet, much like office space in the physical world, providing the market with instantaneous information via mobile technology is now the best way to directly access your customers.

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Why Agencies Should Abandon Advertising and Invest in Owned Media

Hubspot

The downward spiral of traditional advertising’s effectiveness started nearly two decades ago, when marketers simply cut and pasted print ads onto their digital properties. It’s become clear that companies desperately need to rethink their marketing strategies, focusing on owned content instead of advertising. Another $1.1

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CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table

ViewPoint

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies.