KoMarketing Associates

DECEMBER 9, 2014

Consider the following: 93% of B2B marketers use content marketing ( Content Marketing Institute ). 82% of marketers who blog see a positive ROI for their inbound marketing ( HubSpot ). 70% of B2B marketers are creating more content than they did one year ago ( Content Marketing Institute ).

Marketing Budget Creation 120

Marketing Budget Creation Curation Budget Programs Content 120

Choozle

MARCH 20, 2024

Remarkably, in 2024 99% of US households now have at least one streaming service subscription, a notable jump from the 52% reported in 2015. A cost-effective choice for businesses looking to optimize their marketing budget. Fast forward to 2023, and that number has surged to approximately 1.8

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

Webbiquity

FEBRUARY 16, 2016

These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below. B2B marketing budgets are shifting to digital and social. Overall, B2B marketing budgets are expected to increase, on average, by about 5% in the coming year.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

NuSpark Consulting

JANUARY 11, 2013

As we examine the direction that marketing is heading in 2013 and beyond, we have to look at where the influx of technology is taking consumers. Companies need to understand this paradigm shift and adapt. Small businesses can accomplish this without over-committing their marketing budget to a massive commercial shoot.

Mobile Marketing 100

Mobile Marketing Paid Search Agency Advertising Agencies Video Marketing 100

Hubspot

MARCH 21, 2017

The downward spiral of traditional advertising’s effectiveness started nearly two decades ago, when marketers simply cut and pasted print ads onto their digital properties. It’s become clear that companies desperately need to rethink their marketing strategies, focusing on owned content instead of advertising. Another $1.1

Advertising Agencies 76

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 76

QuanticMind

NOVEMBER 16, 2016

When marketing efforts pay off and companies get bigger, your tools need to become more closely integrated. So, the key to navigating these challenges is to understand where the future of marketing is headed. Takeaway: Among marketers, there’s a huge gap between expectations for personalization and targeting…and reality.

Advertisements 40

Advertisements Advertising Trends Marketing Budget 40

Content Standard

AUGUST 26, 2015

As brand marketers, we’re gearing up for our Q4 overviews, where we lay forth our 2016 budgets and plans and hope neither gets torn apart too much. Content strategy has undeniably earned its place in enterprise marketing budgets this year. Amplification. Google has its native ad network in private beta today.

Budget Programs 40

Budget Programs Planning Marketing Budget Creation Trends 40