Marketing Insider Group

AUGUST 7, 2020

The best infographics of 2015 are some of content marketing’s finest examples of visually engaging content. This one might be the most viral infographic of 2015. Maybe it’s not a surprise that NASA consistently publishes some of the best educational infographics out there. Kind of like domes.

Content Marketing 340

Content Marketing Work Management Content Marketing Management 340

Biznology

DECEMBER 17, 2020

This is my sixth annual list (see 2019 , 2018 , 2017 , 2016 , and 2015 ). This year she published a terrific new book, Unapologetically Ambitious , which was just named one of Fortune’s ten best business books of 2020. LeadFabric helps companies across EMEA upgrade their marketing stacks. Or the soda bottle.

B2B Marketing 197

B2B Marketing Paid Search Agency Advertising Agencies Marketing Management 197

ClearVoice

JULY 27, 2023

Slogans and taglines are fundamental identity content for brands — the essential, memorable words that differentiate a brand or company, and ideally, serve to trigger consumer awareness and persuasion. It also tells your potential customers why they should choose you. So never miss a chance to connect with customers. ClearVoice.

Paid Search Agency 52

Paid Search Agency Companies Work Management Marketing Management 52

ANNUITAS

JANUARY 13, 2015

In October of 2014, ANNUITAS published a Benchmark Study regarding B2B Enterprise Demand Generation. I know this sounds somewhat trite, but seriously, once you know your customers, program decisions become simple, as all the answers are determined by what supports them.

Marketing Qualified Leads 100

Marketing Qualified Leads Lead Ranking Buyer Personas Demand Generation Agencies 100

Marketing Insider Group

FEBRUARY 4, 2020

We’re so passionate about ESC that we travel around the country, holding employee activation workshops for companies that want to teach their own employees how to create and share content. Follow the lead of today’s leading companies into employee-generated content. Quick Takeaways. Ignore the importance of ESC at your own peril.

Generation 298

Generation Content Paid Search Agency Trust Marketing 298

The Point

DECEMBER 16, 2013

Sirius Decisions wrote an insightful article last week about the acquisition by Marketo of Insightera (a Web personalization platform), and included was the following projection: “By 2015, we expect to see 71 percent of b-to-b organizations’ new inquiries coming via the corporate Web site.”. Fair enough. Virtually none.

Demand Generation Agencies 100

Demand Generation Agencies B2B Sales Sales Leads Microsite 100

Sword and the Script | B2B

SEPTEMBER 12, 2023

A study, published in March 2023, by the Winterberry Group supports this viewpoint. 58% said, “customers are spending more time researching products and services online before making purchasing decisions.” 54% said, “social media has become an increasingly important source of information for customers.”

B2B Marketing 105

B2B Marketing Peer-to-peer B2B Paid Search Agency 105

Brandwatch Marketing

MARCH 7, 2023

million blog posts are published every month A 2011 study by AOL/Nielsen showed that 27 million pieces of content were shared every day, and today 3.2 million blog posts are published every month A 2011 study by AOL/Nielsen showed that 27 million pieces of content were shared every day, and today 3.2 Facebook accounts for 53.1%

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Engagio

AUGUST 6, 2018

For the second consecutive year, Engagio is Named to the Prestigious ‘Hot 100’ List with Continued Strong Customer Growth and Increasing Industry Momentum. Launched in 2015, Engagio’s Account Based Marketing Platform enables B2B marketers to execute and measure account-centric programs in one place. About Engagio.

Account Based Marketing 63

Account Based Marketing Software Paid Search Agency Companies 63

Webbiquity

SEPTEMBER 19, 2017

It not only has to be good, it also has to solve a problem for readers—and serve the needs of your company. This seems crazy low, as marketing research studies from 2015 and 2016 ranked generating high-quality leads as the top goal for close to 70% of B2B marketers. Another 36% “somewhat agree” with that statement.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

Martech

DECEMBER 5, 2022

From there she went on to be CMO at Help Scout, the Email Experience Council’s 2015 Email Marketer Thought Leader of the Year, VP of Marketing at Litmus and now head of marketing at Wildbit. Company: Postmark Website: JustineJ Twitter: @meladorri (10.6K Company: Holistic Email Marketing Website: Holistic Blog Twitter: @KathPay (7.8K

Email Marketing 125

Email Marketing Advertising Agencies Paid Social Agency Paid Search Agency 125

Marketing Insider Group

AUGUST 30, 2021

I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help. As I listened, I realized that there’s a greater need for customer empathy. But, it’s become harder to connect and build trust with customers. Why do you need to build customer empathy?

Paid Search Agency 292

Paid Search Agency B2B Sales Marketing & Strategy CMO 292

Content Standard

JUNE 4, 2015

To survive in digital publishing, magazines and newspapers have had to develop new products that enable their editorial teams to scale content creation, monetize their massive audiences, and take advantage of the up-and-coming social platforms where potential new readers spend most of their time online. This is another example of Time Inc.

Product 40

Product Media Work Management Custom Publishing 40

Contently

JUNE 5, 2018

“As the roles of marketing and the chief marketer expand, it will become critical for CEOs to ensure that they have the right person as CMO, to understand fully how customers are changing, and to become more involved in developing new marketing capabilities across the company.” Ad Age, Fast Company. Sound familiar?

CMO 136

CMO Digital Transformation Gartner Stats 136

Contently

APRIL 28, 2016

brands may not see eye to eye on the proper use of the term “football,” whether one puts jam or jelly on toast, or the true definition of the word “pants,” companies from both countries can agree on the benefits of content marketing. Also on the company’s radar is how consumers interact with its publications.

Class 60

Class Paid Search Agency Companies Allocation 60

ClearVoice

APRIL 17, 2019

Slogans and taglines are fundamental identity content for brands — the essential, memorable words that differentiate a brand or company, and ideally serve to trigger consumer awareness and persuasion. It tells your potential customers why to choose you. What’s the highest purpose your brand or company aims to achieve?

Paid Search Agency 86

Paid Search Agency Companies Work Management Mobile Advertising 86

Content Marketing Institute

JANUARY 3, 2018

2017 was the year brands buy media companies, according to Joe Pulizzi and Robert Rose who made the declaration in a This Old Marketing podcast last May. Has your organization bought any media companies or even maybe built its own media arm? What Arrow Electronics has learned about running media companies. Did it happen?

Enterprise Management 79

Enterprise Management Work Management Marketing Management Paid Search Agency 79

Contently

JULY 28, 2021

Contently Case Stories gives a behind-the-scenes look at the amazing stories Contently customers are telling. According to Malissa Mackenzie, director of creative services at CarMax, the turning point was gaining support from the company’s senior leadership. “We have this culture of continuous improvement.

SEO 160

SEO Content Paid Search Agency Youtube 160

Cintell

DECEMBER 20, 2018

Cintell and Salutary Data have formed a partnership to provide a broad array of B2B data and services designed to help businesses understand their existing customers better and fill the sales pipeline with leads that convert into new customers at a higher rate. All B2B data is not created equal.

High Quality Lead 107

High Quality Lead Marketing Automation Services Aggregators Curation 107

Vision Edge Marketing

NOVEMBER 21, 2017

In 1969, Jack Trout introduced the idea of market positioning in a paper published by Industrial Marketing Magazine. A 2015 study by Carat found that 41% of people are overwhelmed by the volume of information and choice. It is about making the choice of your company, brand, and solutions easier.

Lead Ranking 184

Lead Ranking Case Studies Work Management Marketing Management 184

Content Standard

SEPTEMBER 24, 2015

He stood on stage in front of 14,000 marketing and sales people gathered at the company’s annual INBOUND marketing conference and pointed to a photograph of himself from twenty years ago. The early roots of BuzzFeed grew out of a snarky customer service argument between founder Jonah Peretti and Nike’s customer service department.

Inbound Marketing 40

Inbound Marketing Tips Paid Search Agency Godaddy 40

Brandpoint

APRIL 13, 2023

Start by brainstorming a frequent or common customer or client question to address. Saying Thanks Did you have a good fiscal year, a successful product or service launch or maybe a campaign that customers loved? It’s (obviously) best to ask almost immediately after a particularly positive customer experience.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Contently

MARCH 31, 2017

Back in 2015, technology market researcher Gartner published a statistic that sent waves throughout the marketing world: By 2018, companies that have “fully invested in all types of personalization” will outsell companies that have not by 20 percent. ” More personalization, more problems? .

Personalization 166

Personalization Account Based Marketing Content Marketing Gartner 166

Buffer

OCTOBER 1, 2018

This made Bored Panda’s Facebook Page the most engaged publisher Facebook Page last October, according to NewsWhip. Bored Panda also received the highest average engagement on LinkedIn and Pinterest among publishers.) Here’s another quick tip: Observe what news organization and publishers are doing on social media.

Social Media 109

Social Media Organization Paid Search Agency Media 109

The Lead Agency

JUNE 17, 2019

According to a report from Adestra , marketers say that the biggest benefits of marketing automation are time-saving (74%), increased customer engagement (68%), more timely communications (58%) and increased opportunities such as up-selling (58%). When carried out effectively, marketing automation can generate significant results.

Marketing Automation Services 48

Marketing Automation Services CMS Development Paid Search Agency Marketing Automation 48

LeadSquared

JANUARY 28, 2015

The webinar on ‘7 Killer Content Marketing Strategies for 2015’ conducted by our expert content marketer, Meenu Joshi and LeadSquared CEO, Nilesh Patel was a huge success. One of our customers who is into corporate training has used video marketing and seen good results. We saw a record number of registrations for the webinar.

Webinar Metrics 52

Webinar Metrics FAQ Work Management Marketing & Strategy 52

B2B Marketing Directions

SEPTEMBER 20, 2020

Strong brands play a similar role in the recipe for revenue growth at B2B companies. The CEB Research For example, a 2013 study by CEB (now part of Gartner) compared the behaviors of high brand consideration customers with those of no brand consideration customers.

Lead Ranking 98

Lead Ranking Brand Identity Branding Allocation 98

SmartBug Media

APRIL 6, 2023

A buyer persona is a semi-fictional representation of a business's ideal customer. The purpose of creating buyer personas is to help businesses understand their customers better, tailor their marketing efforts to their specific needs and preferences, and improve customer acquisition and retention. Going to a trade show?

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

B2B Marketing Directions

MARCH 28, 2021

Earlier this year, McKinsey & Company published an article - " The rising value of industrial brands " - that provides important evidence regarding the value of strong brands for industrial companies. This article describes the results of an analysis of more than 5,300 brands of about 900 companies.

Brand Identity 52

Brand Identity Branding Demand Generation Agencies Correlation 52

Contently

JULY 10, 2019

Traditional” public relations deals with crafting press releases and pitching contacts at media outlets about prominent updates with the company, like new products, a significant anniversary, an impressive acquisition, etc. You have much more flexibility in publishing and promoting engaging content. Cue data storytelling.

Storytelling 155

Storytelling PR Marketing & Strategy Press 155

Contently

MAY 11, 2016

“I had this philosophy that we needed to become a brand publisher,” Johnson said about his time at State Farm. So when that happens, they’re going to research two or three companies. Hanley needed something bigger to get the company site going. And it took a long time for that message to start resonating internally.”

Paid Search Agency 60

Paid Search Agency Companies Advertising Agencies Content Marketing 60

Content Standard

MAY 20, 2015

Now, I’m on the outside of the media industry looking in on the innovation and advancements in digital publishing. Many publications and media companies are emerging from the fog with clearer visions than ever before, though, and I’m feeling a little jealous. Big publishers like Time Inc.,

Advertising Agencies 40

Advertising Agencies Advertisements Advertising Media 40

The ROI Guy

JULY 15, 2015

Gartner recently published their latest worldwide IT spending forecasts with a sharp downward revision, now projecting a 5.5% This latest estimate from Gartner is a further downward revision of the overly optimistic forecast published to kickoff the New Year, where Gartner was anticipating a 2.4% YoY decline from 2014 levels.

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

Sword and the Script | B2B

JULY 18, 2023

So, now that we are halfway through 2023, I went back through every newsletter published so far this year to review what’s made headlines. Marketing leaders with personal customer connections get more out of their budget. This means a B2B purchase is increasingly being made based on the company’s brand.” Predicting SaaS churn.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

Contently

APRIL 28, 2017

Back in 2015, Facebook introduced Instant Articles. The Guardian, which used to turn every piece it published into an Instant Article, is now completely abandoning the format. The Guardian, which used to turn every piece it published into an Instant Article, is now completely abandoning the format. But what about brands?

Customer Surveys 106

Customer Surveys Brand Identity Branding Distribution 106

Hubspot

SEPTEMBER 14, 2023

For example, a manager might suggest that a rep who excels at building rapport with procurement stakeholders should ask for referrals from those contacts at other companies. For instance, saying, “I prefer khakis and do not like jeans,” rather than making a judgment like, “You shouldn't wear jeans to a customer's office.”

Customer Satisfaction 73

Customer Satisfaction Organic Leads Lead Scoring Lead Ranking 73

ClickZ

JULY 12, 2019

Published in June, The future of personalization—and how to get ready for it , offers some intriguing predictions about the rise of personalized experiences among consumers. The jump-off point for McKinsey on the growing importance of personalization comes from research published by Harvard Business Review back in 2015.

Marketing AI 111

Marketing AI Personalization Paid Search Agency Touchpoints 111