Biznology

JANUARY 19, 2018

So meet this year’s fascinating B2B marketers, and let’s not forget the outstanding members of my lists in 2016 and 2015. . Anahi Traba takes B2B marketing to the streets, as CMO of the gigantic construction equipment company Sullair Argentina. Katie Martell coined the term “on-demand marketer” to describe herself and her business.

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Webbiquity

FEBRUARY 16, 2016

Here are five key takeaways from this research: Image credit: e_Strategy Trends. The CMO Survey ). The CMO Survey ). The CMO Survey ). The CMO Survey ). 68% of B2B marketers ranked “generating high-quality leads” as their top priority in 2015. The CMO Survey ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

KoMarketing Associates

APRIL 1, 2020

But even before these recent trends facing business, research indicated that marketing professionals were prioritizing trusting relationships with customers. Now more than ever, trust has to be established across the board to distinguish the broader B2B marketing message across digital channels. Comprehensive Company Information.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Adobe Experience Cloud Blog

JUNE 14, 2016

Author: Charm Bianchini Last week, I had the pleasure of attending the Argyle CMO Forum in San Francisco. Jennifer Betka, CMO of StubHub, candidly explained how hard it is to get people off the couch and has launched a new campaign to encourage people to “ grab their ticket out.” One of the key topics of discussion?

Digital Transformation 48

Digital Transformation CMO Trends Marketing Automation Services 48

Conversica

JULY 20, 2022

The article features Conversica CMO, Carl Landers, along with other Marketing leaders in the technology industry, on their perspectives on how marketing AI will positively impact the way Marketers work. AI in Marketing: The New Frontier. If you haven’t seen the cover story for the latest issue of PeerSphere magazine, check it out!

Marketing AI 98

Marketing AI Work Management Marketing Management Planning 98

Integrated B2B

SEPTEMBER 23, 2015

Does that mean the CMO role at B2B companies is redundant? And when it comes to the CMO’s influence in the organization, David Reibstein, Professor of Marketing at The Wharton School, is not alone when he claims that not many CMOs are privy to crucial strategic decisions at B2B companies. New skills for B2B.

CMO 40

CMO B2B Paid Search Agency Lead Ranking 40

Integrated B2B

SEPTEMBER 23, 2015

Does that mean the CMO role at B2B companies is redundant? And when it comes to the CMO’s influence in the organization, David Reibstein, Professor of Marketing at The Wharton School, is not alone when he claims that not many CMOs are privy to crucial strategic decisions at B2B companies. New skills for B2B.

CMO 40

CMO B2B Paid Search Agency Lead Ranking 40

PathFactory

FEBRUARY 28, 2019

Our recent survey with Heinz Marketing unpacks this question. Specifically, how marketing leaders (VPs, CMOs, C-Suites) engage in the buyer’s journey, interact with content, and make decisions. The survey reveals key trends and opportunities for marketers to improve the buying experience. in 2015) to 6.8 (in

Research 40

Research Psychographics Eye-Tracking Paid Search Agency 40

Sprout Social

SEPTEMBER 21, 2020

Goals: VSCO CMO, Tesa Aragones , believes in the value of connections over conversions. VSCO partnered with JUV Consulting, a Gen-Z-operated research company, to explore the emotional state of young people on social right now. But you could also make use of tools like surveys and social listening.

Communities 133

Communities Paid Search Agency Customer Surveys Social Media 133

KoMarketing Associates

JULY 2, 2014

As more people turn to online services for entertainment, education and music, Avangate has conducted a survey to gauge their actual influence. What Avangate discovered was a large interest in online services from Americans – approximately 63 percent of the people surveyed claimed that they used services based on the Internet. .

Marketing Automation Services 120

Marketing Automation Services Work Management Demand Generation Agencies Marketing Management 120

NuSpark Consulting

JULY 28, 2015

Recent research by the Sales Management Association has shown that a whopping two-thirds of companies surveyed don’t have any sort of social media strategy in place for their sales teams. In fact, nearly twice as many marketers in 2015 categorize social as a primary revenue source than in 2014. Who’s right?

Tactics 100

Tactics Allocation Effectiveness Peer-to-peer 100

Contently

APRIL 26, 2017

According to CMI’s 2017 benchmark survey , over 70 percent of companies plan to create more content this year compared to last year—an upward trend that’s held steady over the past few years. Content marketing job listings grew 350 percent on Indeed between 2011 and 2015. In turn, content marketing hiring is on the rise.

Rules 165

Rules Top of Funnel Content Marketing Planning 165

KoMarketing Associates

SEPTEMBER 22, 2015

I’ve put together a list of ten marketing trends (with the help of our industry news section ) from 2015 that content marketers need to consider now and in the future to remain a critical piece of the marketing pie. In fact, Neustar data shows that 91 percent of survey respondents do not trust sites that contain errors or mistakes.

Trends 120

Trends Marketing & Strategy Marketing Strategy B2B Thought Leadership 120

ANNUITAS

FEBRUARY 24, 2015

Regalix Research recently published their State of B2B Marketing 2015 report. According to those who responded to the survey the top five objectives were as follows: Increase In Revenue: 67%. The report detailed the budgets, priorities, digital and offline channels and the content preferences of B2B marketers.

Correlation 100

Correlation Demand Generation Marketing & Strategy B2B Sales 100

B2B Marketing Directions

DECEMBER 18, 2016

Several research studies have found that a majority of marketers are expecting their budgets to increase in 2017. In the CMO Spend Survey 2016-2017 by Gartner, 57% of survey respondents said they expect their marketing budget to increase in 2017, while only 14% expect their marketing budget to decrease next year.

Budget Management 40

Budget Management Spending Account Based Marketing Planning 40

ANNUITAS

SEPTEMBER 18, 2014

But times have changed as one of the most important statistics shared from the Content Marketing Institute’s 2015 research during Joe Pulizzi’s opening keynote showed that only 38% of those surveyed claim effectiveness with their content marketing.

Content Marketing 100

Content Marketing Planning Content Demand Generation 100

Martech Advisor

FEBRUARY 28, 2020

Sara Richter, CMO, Emarsys said, " Our partnership will offer customers more consistent, personalized journeys across all of consumers' touchpoints from one single channel-agonistic platform, empowering PUMA's marketing team to deliver the highly personal experience that customers deserve.". CMOs, expect the unexpected.

Marketing AI 73

Marketing AI Digital Asset Management Work Management Paid Search Agency 73

Tony Zambito

JANUARY 3, 2016

Incorporating Survey Data. I wish to thank the (124) respondents of the State of Buyer Personas 2016 Survey for taking the time to complete the survey. While there may have been redundancy in previous surveys , this particular survey is devoted to understanding the best practices associated with buyer persona development.

Buyer Personas 100

Buyer Personas Correlation Effectiveness Ideal Customer Profiles 100

Content Standard

JANUARY 12, 2016

Skyword surveyed 190 B2B and B2C US marketers at enterprise organizations (500+ employees) in partnership with Researchscape International. If you’d prefer to download the full survey, you may do so here. If you’d like to step up your Twitter game, consider Tweeting some of these stats from Skyword’s research.

Enterprise Management 40

Enterprise Management Stats Research Studies 40

Content Standard

JANUARY 12, 2016

Skyword surveyed 190 B2B and B2C US marketers at enterprise organizations (500+ employees) in partnership with Researchscape International. If you’d prefer to download the full survey, you may do so here. If you’d like to step up your Twitter game, consider Tweeting some of these stats from Skyword’s research.

Enterprise Management 40

Enterprise Management Stats Research Studies 40

Adobe Experience Cloud Blog

MARCH 23, 2018

Raconteur cited executive search firm Heidrick & Struggles, revealing the proportion of European CEOs with a marketing background to have grown from 15% to 21% between 2011 and 2015. CMOs and their teams. The CMO job description has also undergone massive change in recent years.

Ideal Customer Profiles 134

Ideal Customer Profiles Marketing AI Enterprise Management Account Based Marketing 134

chiefmartech

MAY 16, 2016

Gartner recently released their CMO Spend Survey 2015-2016 , and, of course, I immediately turned to the page on technology investment (pictured above), which had three remarkable revelations: Marketing technology represents 33% of the marketing budget. Actually, I guess with this disclaimer I didn’t bury the lede.

Budget Programs 64

Budget Programs Allocation Advertisements Advertising 64

Content Marketing Institute

NOVEMBER 5, 2018

In that same research, 68% say they are more willing to share content from purpose-driven brands with their social networks than content from traditional companies. Eighty-seven percent of surveyed U.S. consumers in 2017 said they’d purchase a product because the company supported a cause they cared about, according to a Cone survey.

Examples 93

Examples Paid Search Agency Content Trust Marketing 93

LeanData

DECEMBER 1, 2015

Brinker’s compilation of 1,876 vendors across 43 categories in his 2015 Marketing Technology Landscape Supergraphic is an eye-catching representation of the expanding universe of MarTech companies. Julie Schwartz , of the influential B2B research firm ITSMA , agreed with that sentiment – especially in the enterprise sales world. “I

Multi-Touch Attribution 56

Multi-Touch Attribution B2B Thought Leadership Budget Programs Sales Cycle 56

DotDigital

NOVEMBER 16, 2021

In 2015 Experian surveyed a sample of 1,000 global marketers, the subsequent report that drew from their findings stated that 89% have challenges creating a single customer view. The top reasons? Poor data quality (39%), siloed departments (35%), and an inability to link different technologies (51%).

Lead Scoring 52

Lead Scoring Lead Ranking Privacy Ideal Customer Profiles 52

Hubspot

JULY 13, 2023

79% of sales professionals who use AI say AI tools are an important addition to their overall sales strategy, according to our State of AI survey. The same survey shows that 41% of salespeople believe their days are numbered due to AI automation , while only 21% think more positively. But what brings about these AI concerns in sales?

Marketing AI 57

Marketing AI Tips Work Management Ethics 57

ViewPoint

OCTOBER 2, 2012

He adds that there is value in qualified leads where there are not specific timeframes or budgets identified early on: “We actually have found, and our research bears this out, that warm leads often ignored by salespeople represent significant revenue. Purchasers are doing a lot of research before they engage with your company.

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 120

Buzz Marketing for Technology

JUNE 17, 2015

This week I had the pleasure of reading a new report from Smart Insights on the State of Digital Marketing 2015 and decided to dig in a bit further with an interview. Talking of Marketing Automation, we have a new survey on the opinions on Marketing Automation of B2B marketers in 2015 just launched.

Marketing Automation Services 100

Marketing Automation Services Lead Scoring Lead Ranking Work Management 100

LeanData

DECEMBER 1, 2015

Brinker’s compilation of 1,876 vendors across 43 categories in his 2015 Marketing Technology Landscape Supergraphic is an eye-catching representation of the expanding universe of MarTech companies. Julie Schwartz , of the influential B2B research firm ITSMA , agreed with that sentiment – especially in the enterprise sales world. “I

Multi-Touch Attribution 40

Multi-Touch Attribution B2B Thought Leadership Budget Programs Sales Cycle 40

LeanData

DECEMBER 1, 2015

Brinker’s compilation of 1,876 vendors across 43 categories in his 2015 Marketing Technology Landscape Supergraphic is an eye-catching representation of the expanding universe of MarTech companies. Julie Schwartz , of the influential B2B research firm ITSMA , agreed with that sentiment – especially in the enterprise sales world. “I

Multi-Touch Attribution 40

Multi-Touch Attribution B2B Thought Leadership Budget Programs Sales Cycle 40

LeanData

DECEMBER 1, 2015

Brinker’s compilation of 1,876 vendors across 43 categories in his 2015 Marketing Technology Landscape Supergraphic is an eye-catching representation of the expanding universe of MarTech companies. Julie Schwartz , of the influential B2B research firm ITSMA , agreed with that sentiment – especially in the enterprise sales world. “I

Multi-Touch Attribution 40

Multi-Touch Attribution B2B Thought Leadership Budget Programs Sales Cycle 40

Tony Zambito

FEBRUARY 28, 2016

According to a recent study by Track Maven , one among a few on this topic, shows both B2B and B2C marketers have increased their publishing of content in 2015 by as much as 35 to 40%. A recent SiriusDecisions survey pointed out the finding that 60-70% of B2B content goes unused. Vice President, Supply Chain Management.

Buyer Personas 100

Buyer Personas B2B Content B2B Sales 100

ViewPoint

MARCH 6, 2012

According to a recent CSOinsights 2012 Sales Performance Optimization survey, a mere 11% of sales people have a strong understanding of their customers’ buying process. Overall, it requires an understanding of the purchase process from the buyer's point of view. A turnaround in this area can boost the top line.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Content Standard

JULY 6, 2015

In Infogroup’s 2015 report, “ Big Data’s Big Payday ,” just 21 percent of respondents said they were “very confident” in the accuracy and completeness of their customer profiles, and 53 percent of marketers wanted more information on their customers.

Content Marketing 40

Content Marketing Planning Marketing Analytics Tools High Quality Lead 40

Allocadia

APRIL 15, 2019

From 2013-2015, marketing operations was more of a covert operation. In working with Sam Melnick and the team at Allocadia, it became clear how MPM fit into the MOps reality I was researching and helping my customers construct. As we look into 2017, the pressure for CMOs to demonstrate value to the business is at an all time high.

B2B Thought Leadership 40

B2B Thought Leadership Lead Ranking Work Management Thought Leadership 40

Content Standard

AUGUST 13, 2015

In a July 2015 report from Altimeter Group and Capgemini , 40 percent of companies polled said they had at least one “innovation center” at their enterprise. In the survey mentioned above, the majority of innovation centers worldwide focus on mobility, big data, the Internet of things, robotics, and virtual reality.

Content Marketing 40

Content Marketing Advertising Agencies Planning Budget Programs 40

Content Standard

OCTOBER 15, 2018

These days, our rebel with a cause is wearing fancy suits and golfing with the CMO. Perhaps that’s why, per Content Marketing Institute research, only 37 percent of B2B marketers and 38 percent of B2C marketers have a documented content strategy. Well, maybe not quite. Content Strategy Should Be More Than a Deadline.

Digital Asset Management 79

Digital Asset Management Enterprise Management Organization Work Management 79