Webbiquity

MAY 30, 2023

But the #2 goal for all marketers (#3 for B2B) in this survey was “increase sales.” Organic social media was ranked as the most popular channel among survey respondents, and social media engagement and reach were among the top marketing goals / KPIs.

Marketing Budget 276

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 276

KoMarketing Associates

SEPTEMBER 29, 2014

Earlier this year, we released findings from a survey we ran in conjunction with Dianna Huff, asking B2B buyers about the role vendor websites play in the B2B buying process. The 2014-2015 Survey is Here! This survey will only take 10 minutes or so to complete. Survey Says: Slow Web Page Load Time Hurting B2B Vendors.

Customer Surveys 120

Customer Surveys Marketing Websites B2B Vendors 120

Hinge Marketing

DECEMBER 8, 2014

And as we head into 2015, firms face some big questions. At the Hinge Research Institute, we wanted to see how firms across the professional services industries were answering these questions. We’ve published the results in our free research report, 2015 Marketing Priorities for Professional Services Firms.

Work Management 48

Work Management Marketing Management Research Service 48

Contently

APRIL 28, 2017

Back in 2015, Facebook introduced Instant Articles. Despite these advantages, new original research from a Contently survey shows that brands aren’t rushing to use these new formats. The post Survey: Brands Aren’t Ready to Commit to Native Publishing appeared first on The Content Strategist.

Customer Surveys 106

Customer Surveys Brand Identity Branding Distribution 106

Sword and the Script | B2B

SEPTEMBER 12, 2023

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. Mobile search surpassed desktop search eight years ago – in 2015.

B2B Marketing 105

B2B Marketing Peer-to-peer B2B Paid Search Agency 105

Biznology

JANUARY 2, 2015

I am starting to see clients using social media listening in brand new ways–ways that require that the filtered conversations be accurate–as a substitute for traditional market research. What trends do you see emerging in 2015? The post 2015: The year social media listening grows up appeared first on Biznology.

Social Media 80

Social Media Media Work Management Marketing Management 80

B2B Marketing Directions

JANUARY 11, 2015

In my last post , I discussed a recent webinar by the Aberdeen Group regarding what best-in-class B2B marketers are planning to focus on in 2015. This post deals with marketing budget and spending trends in 2015. The StrongView survey generated 377 responses, mostly from business leaders affiliated with North American companies.

Marketing Budget Creation 56

Marketing Budget Creation Marketing Budget Advertising Channels Trends 56

Writing on the Web

DECEMBER 31, 2014

What goals have you identified for your blog and website for 2015? Capture interest and convert visitors into leads: If you want to get more than just visitors from your site, you must ask them to do something: take a survey, vote, download a report, sign up for your newsletter, blog or e-course.

Business Blogging 100

Business Blogging Business Best Practices Traffic 100

SmartBug Media

APRIL 6, 2023

Traditional ways to develop buyer personas include conducting market research (primarily digital data), analyzing CRM or business data, getting input from the sales team, or gathering feedback from existing or prospective customers. Here are some other ways you can collect interview-style research without ever talking to your personas: 1.

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

LeanData

OCTOBER 20, 2015

So we conducted a survey, and the results were eye-opening. There’s a reason why LeanData touted the survey in an eBook titled: “The New State of Account-Based Marketing: Don’t Get Left Behind.” And it’s time to see just how much the ABM movement has grown with a follow-up survey. “We Sure, ABM was gaining a high “buzz” factor.

Account Based Marketing 60

Account Based Marketing Customer Surveys Peer-to-peer ABM 60

Hinge Marketing

MARCH 20, 2018

Now in its third year, Hinge’s High Growth Study surveyed more than 1,000 professional services firms in industries that include accounting, architecture, construction, consulting, engineering, finance, legal, and technology. Government contractors have experienced increasingly rapid growth between 2015 – 2017. in 2016 to 9.1%

Research 48

Research Peer-to-peer Marketing Automation Services Marketing Management 48

Marketing Craftmanship

APRIL 16, 2015

In its report, 2015 Professional Services Marketing Priorities , Hinge examined current business challenges and approaches to implementing marketing initiatives at small and medium-sized firms, with annual revenues ranging from less than $5 million to more than $100 million. Conduct research on target market (33.8%).

Marketing Management 100

Marketing Management Service Planning Advertising Agencies 100

Hinge Marketing

MARCH 27, 2018

The Hinge Research Institute’s 2018 High Growth Study: Consulting Firm Edition examined the marketing habits of consulting firms of all sizes to find out how high-growth firms have grown faster than average. About two thirds of the firms surveyed were micro firms making less than $1 million a year and small firms making less than $5 million.

Consulting 62

Consulting Research Peer-to-peer Marketing Budget 62

Webbiquity

SEPTEMBER 19, 2017

CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. Which is why a documented strategy and audience research are so important. Many of the findings were enlightening through not terribly surprising.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

KoMarketing Associates

DECEMBER 8, 2015

As we wind down 2015, marketing budgets and planning for the new year begin to take focus. 75 percent of B2B buyers said they research at least 25 percent of their work-related purchases online, even if they made the actual purchase offline. 76 percent of B2B buyers use three or more marketing channels for research. source ). >.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

Zoominfo

APRIL 20, 2022

Data from Forrester Research shows how rapidly marketing metrics are changing. In 2015, they found that 70% of B2B marketing organizations reported the amount of pipeline they sourced as a KPI. A 2021 Business Wire survey of senior-level B2B sales and marketing leaders revealed that 66% reported suboptimal alignment.

Multi-Touch Attribution 130

Multi-Touch Attribution Zoominfo Account Based Marketing Lead Ranking 130

6sense

NOVEMBER 19, 2015

That’s according to our 2015 Survey of B2B Marketers , which shows that a full 70% of marketing teams are measured on the amount of revenue generated from marketing campaigns and lead-generation activities. Do your buyers do research anonymously on your site or on other sites outside of your view? Timing isn’t everything.

Marketing Qualified Leads 48

Marketing Qualified Leads Customer Surveys Lead Ranking Top of Funnel 48

Convince & Convert

MARCH 30, 2016

Many moms, however, feel pigeonholed by brands and that most marketing towards them is patronizing, according to FanFinder survey (March 2015). With the annual U.S. mom buying power estimated to be $2.1 trillion , brands are looking to capture their attention and own the marketing of “Mom”.

Research 98

Research Paid Search Agency Purchase Intent Deliverability 98

B2B Marketing Directions

DECEMBER 20, 2015

As 2015 draws to a close, it's interesting to think about what technologies, practices, or other developments in B2B marketing captured the most attention during this year. During 2015, three practices - account-based marketing, predictive lead scoring, and sales enablement - generated a great deal of hype.

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management B2B Marketing 40

PathFactory

FEBRUARY 28, 2019

Our recent survey with Heinz Marketing unpacks this question. The survey reveals key trends and opportunities for marketers to improve the buying experience. in 2015) to 6.8 (in Their main preference is to have team members conduct research (57.8%). Ever wonder how your process compares to others?

Research 40

Research Psychographics Eye-Tracking Paid Search Agency 40

Zoominfo

JULY 1, 2019

The Consumer Perspective on LGBTQ+ Representation in Advertising: PrideAM research shows that 60% of the general population believe it is important that people of different genders are accurately portrayed in advertising. 79% of LGBT respondents say that they enjoy funny LGBT-themed ads, according to Google’s research.

Statistics 188

Statistics Advertisements Advertising Paid Search Agency 188

SnapApp

JANUARY 29, 2015

These stats come from a survey put together by HubSpot and Qualtrics, and offers interesting info on average cost per lead, why leads don’t convert, and MQLs mapped against revenue achievement. Read On>> MarketingProfs: 2015 Digital Marketing Budgets: Top Priorities, Metrics, and Challenges. Read On>> .

Cost per Lead 48

Cost per Lead Allocation Eloqua Marketo 48

LeanData

OCTOBER 20, 2015

So we conducted a survey, and the results were eye-opening. There’s a reason why LeanData touted the survey in an eBook titled: “The New State of Account-Based Marketing: Don’t Get Left Behind.” And it’s time to see just how much the ABM movement has grown with a follow-up survey. “We Sure, ABM was gaining a high “buzz” factor.

Account Based Marketing 40

Account Based Marketing Customer Surveys Peer-to-peer ABM 40

LeanData

OCTOBER 20, 2015

So we conducted a survey, and the results were eye-opening. There’s a reason why LeanData touted the survey in an eBook titled: “The New State of Account-Based Marketing: Don’t Get Left Behind.” And it’s time to see just how much the ABM movement has grown with a follow-up survey. “We Sure, ABM was gaining a high “buzz” factor.

Account Based Marketing 40

Account Based Marketing Customer Surveys Peer-to-peer ABM 40

LeanData

OCTOBER 20, 2015

So we conducted a survey, and the results were eye-opening. There’s a reason why LeanData touted the survey in an eBook titled: “The New State of Account-Based Marketing: Don’t Get Left Behind.” And it’s time to see just how much the ABM movement has grown with a follow-up survey. “We Sure, ABM was gaining a high “buzz” factor.

Account Based Marketing 40

Account Based Marketing Customer Surveys Peer-to-peer ABM 40

Content Standard

NOVEMBER 29, 2014

Companies are planning to increase their marketing budgets in 2015 and, in doing so, allocate a bigger slice of the marketing pie to digital. New research from Gartner reveals that 50 percent of companies surveyed intend to boost their marketing budgets next year.

Marketing Budget Creation 40

Marketing Budget Creation Allocation Planning Gartner 40

Hinge Marketing

FEBRUARY 5, 2015

As part of a new body of research, a number of tech firms (along with firms from six other industries) were surveyed about their top business challenges and marketing priorities for 2015. SEE ALSO: Top Trends in Technology Marketing for 2015. Innovation/New Ideas. Dealing With a Difficult Economy/Competitive Marketplace.

Marketing Management 48

Marketing Management Business Differentiation Correlation 48

KoMarketing Associates

FEBRUARY 1, 2018

Marketers continue to show an interest in account-based marketing (ABM), but research has indicated that they still face obstacles in achieving their key objectives with this tactic. According to B2B research and advisory firm, SiriusDecisions, ABM adoption doubled in 2016 over 2015, and is slated to grow even more in 2017.

Account Based Marketing 190

Account Based Marketing Advertising Agencies DemandBase Paid Search Agency 190

KoMarketing Associates

FEBRUARY 21, 2017

B2B marketers are utilizing data and analytics, but new research indicates that many are still struggling to maintain the accuracy and quality of information. The “B2B Lead Generation Survey” conducted by Chief Marketer discovered that the primary data challenge for B2B marketers is quality and standardization (72 percent).

B2B Marketing 138

B2B Marketing Data Hygiene B2B Analytics 138

B2B Marketing Directions

JANUARY 18, 2015

So far this month, my posts have focused on what will happen in B2B marketing during 2015. In my last post , I described some of the findings of a recent survey by StrongView Systems that asked business leaders about their marketing budget and spending plans for 2015.

B2B Marketing 40

B2B Marketing Planning B2B B2B Sales 40

Hinge Marketing

JANUARY 22, 2015

Fortunately, there’s a better way: basing the budget on research. Our past studies have found that firms that conduct research grow more quickly. ” How your firm can take part This year, Hinge and AAM are partnering once again to develop a 2015 study of accounting marketing budgets.

Marketing Budget Creation 48

Marketing Budget Creation Allocation Peer-to-peer Planning 48

Hinge Marketing

JANUARY 26, 2015

of firms identify attracting and developing new business as their top business challenge in 2015. Our previous research found that increasing referrals was the top marketing initiative for professional services firms in 2015. We wanted to find the answers, so we got down to research. The reason?

Work Management 48

Work Management Marketing Management Marketing Budget Marketing Report 48

Canadian Marketing Association

NOVEMBER 18, 2015

Ipsos’s 2015 tracking study of Canadian marketing and agency professionals' digital activity, conducted in partnership with CMA and Marketing Magazine, shows mobile marketing has yet to become mainstream. 40% of marketer respondents and 55% from the agency side said that they use mobile marketing often/always (vs.

Mobile Marketing 48

Mobile Marketing Research Advertising Agencies Planning 48

Savanta

OCTOBER 3, 2016

In fact, our surveys have found that 77% of B2B marketing leaders believe that branding is critical to growth. Read more about our approach to business-to-business (B2B) branding research. The post The benefits of a strong brand in B2B markets appeared first on Circle Research - B2B market research company.

B2B Marketing 200

B2B Marketing Brand Identity Branding Work Management 200

Influitive

OCTOBER 11, 2015

Customer engagement is highly correlated to customer loyalty ,” says Aimee Lucas , Customer Experience Transformist and VP at the Temkin Group , a customer experience research and consulting firm. Marketers know that finding ways to increase customer engagement is good for the bottom line. Loyal customers draw in more customers.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

B2B Marketing Directions

OCTOBER 1, 2017

Last week, the Content Marketing Institute and MarketingProfs published the first report relating to their latest annual content marketing survey. B2B Content Marketing: 2018 Benchmarks, Budgets, and Trends - North America is based on the responses of 870 survey participants who said their company primarily sells B2B products or services.

B2B Marketing 49

B2B Marketing Content Marketing Research B2B 49

Marketing Insider Group

OCTOBER 21, 2021

Research from the Content Marketing Institute states that more than two-thirds of marketers are increasing their content marketing budgets in 2022, with 1 in 5 increasing by double digits. Content Marketing Institute annual survey on Content Marketing Trends. Video Overtaking All Other Digital Channels.

Marketing AI 362

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 362