article thumbnail

How a fearless content marketing strategy paid off Under Armour, IBM, and GE

Tomorrow People

Under Armour: Expert Community-Building. Young and rapidly growing sportswear brand Under Armour has built a fitness community of 165 million users, by cleverly pursuing a strategy of acquiring different fitness apps and technology platforms. Community building is a crucial part of its content marketing strategy.

article thumbnail

The Minnesota PRSA Classics Awards: An Interview with Greg Zimprich

Brandpoint

He has over 30 years of experience in the local PR community, including with General Mills, Honeywell and Medtronic. He’s earned his APR in 2003, was elected to the College of Fellows in 2015, has judged multiple awards programs and has spoken at a variety of events including the PRSA International Conference.

PR 120
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Livestreaming for Marketing: Is It the Right Tactic for Your Brand?

Content Standard

“We run live broadcasts on Facebook and Instagram with a slightly different objective than we do Shopcast,” said Cala. ” The brand has found that, while there are interactions and engagements during a social live broadcast, there’s also a wave of engagement as people catch up with the video. Instagram Live.

Tactics 108
article thumbnail

7 of the Best Facebook Live Videos We've Ever Seen

Hubspot

This week, Facebook announced grand plans to take their already successful live broadcasting platform to great heights. The announcement included product updates like two-person broadcasts, waiting rooms for viewers, and Snapchat-esque f ilters all in the works. At the beginning of the broadcast, Coach T. 1) Tough Mudder.

article thumbnail

I’m an influencer, pay me more!

Biznology

Today’s discussion topics: Is the PR community going about influencer marketing all wrong? Sullivan has been named as The Hub’s “Individual Influencer of the Year” for 2014, one of PR’s most influential professionals in the PRWeek Global Power Book in 2015, and one of PRWeek’s 40 Under 40 Rising Stars in 2012.

PR 80
article thumbnail

Vidyard Wins 2016 Marketo Revvie Award

Vidyard

In 2015, Vidyard surpassed the milestone of more than 100 Marketo customers using its platform to boost marketing and sales performance. Vidyard recently raised its $35 million Series C financing and plans to continue to invest in the Marketo community in 2016 and beyond.

Marketo 50
article thumbnail

Vidyard Wins 2016 Marketo Revvie Award

Vidyard

In 2015, Vidyard surpassed the milestone of more than 100 Marketo customers using its platform to boost marketing and sales performance. Vidyard recently raised its $35 million Series C financing and plans to continue to invest in the Marketo community in 2016 and beyond.

Marketo 50