Adobe Experience Cloud Blog

JANUARY 16, 2014

Author: Aine Dundas Last month, we published a list of 2014′s Must-Attend Marketing Events in the United States. Now, in response to overwhelming demand, we’ve prepared a list of international marketing events. Marketing advances quickly. The Big Rethink 2014 (March 18) – London, UK.

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Convince & Convert

JUNE 27, 2014

danafromAZ Tweet This Find the Love Sprouts Farmers Market is growing quickly. 63% of smartphone owners say they will be viewing the World Cup on their televisions , according to eMarketer. But smartphones aren’t far behind, with 48% of smartphone owners worldwide saying they’d use their mobile device to follow the action.

Social Marketing 144

Social Marketing Work Management Marketing Management Emarketing 144

Biznology

SEPTEMBER 22, 2016

If the goal of marketing is to reach the consumer at moments that most influence their buying decision, then understanding online consumer behavior is key for any business. 96% of consumers have searched for product information from their mobile device. eMarketer ). Marketing Metrics ). GE Capitol ). Conductor ).

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Buzz Forrester Paid Search Agency Multi-Channel 80

KoMarketing Associates

DECEMBER 30, 2013

With an office relocation , developing a team of new hires , and speaking engagements across two continents and multiple cities, there was little downtime over the past year and 2014 promises even greater opportunities for our team. All of our clients and prospects know the importance content plays in our B2B online marketing initiatives.

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Contently

JUNE 3, 2016

If you want to read the whole thing, I embedded the slideshow at the bottom of this post, but for the sake of brevity, here are the six biggest takeaways for marketers. As you can see above, the vast majority of smartphone growth in the past few years has come from the Asia-Pacific market (China, India, Korea, Japan, and so on).

Internet Marketing 60

Internet Marketing Marketing Report Trends Paid Search Agency 60

Webbiquity

JUNE 23, 2015

How can marketers get the most out of search? The search marketing stats and facts below provide some helpful guidance. Marketers spend a lot of money online; overall, U.S. Digital Marketing Philippines ). eMarketer ). 9 Search Engine Marketing (SEM) Facts and Statistics. The Wonder of Tech ). Biznology ).

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Hubspot

JUNE 21, 2012

Marketers are starting to realize that the mobile upswing isn't just a fad. Thing is, if you haven't already made an investment in mobile marketing , starting now could seem a little daunting. But that doesn't mean you shouldn't consider it, even if it just means you start mobile-optimizing your emails.

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Hubspot

JULY 19, 2011

This guest post was written by Christine Herrington, Co-Founder of SEO Skye , a search engine marketing firm based out of Denver, Colorado. Christine recently published a mobile marketig white paper which we asked her to summarize below. Trend 1 - Mobile Advertising Spend is on the Rise. eMarketer calculated that U.S.

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Webbiquity

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. eMarketer ).

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Webbiquity

FEBRUARY 23, 2016

the “big three” among both consumers and marketers continue to thrive and dominate. marketers used the site in 2015, and that figure is expected to approach 70% by 2017) while Google+ is struggling (though it has 300 million active monthly users worldwide, less than 6 million made any public posts in 2015). Twelveskip ).

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Content Standard

APRIL 28, 2015

Spending for social media marketing continues to rise, with this year’s overall spend projected to top $23 billion. percent increase over 2014, and it signals continued growth for social advertising in the years to come. ” In 2014 alone, mobile paid search’s share of total mobile device clicks increased by 36 percent.

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ClearVoice

DECEMBER 5, 2018

A recent report from eMarketer shows that from 2014-2017, social media usage climbed by about 5 minutes per day per user each year. A recent report from @eMarketer shows the average time users spent on social media per day has grown 2 minutes and 53 seconds more per day, in 2018 over 2017. contentmarketing Click To Tweet.

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Social Media Media Emarketing Facebook 61

SnapApp

MARCH 15, 2017

Marketing automation is a topic we’re hearing a lot about in 2017. From robust marketing technology stacks to standalone tools, automation is improving operations around the world. By simplifying what used to be time-consuming tasks for marketers. The Big Marketing Automation Stats. Marketing automation drives a 14.5%

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Marketing Automation Services Stats Marketing Automation Enterprise Management 59

Webbiquity

JUNE 16, 2015

Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success. Only about half of marketers try to connect content to sales.

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Stats Content Marketing Enterprise Management Paid Search Agency 100

Content Standard

MAY 8, 2015

hours each day watching video content in front of a screen, and mobile video represents an ever-increasing slice of the pie, eMarketer reports. Given this trend, brands are clamoring to shift their ad spend toward digital video—and, hopefully, master a tricky marketing channel. Americans now spend an average of 5.5

Video Marketing 40

Video Marketing Emarketing Branding Brand Identity 40

EMagine B2B Blog

MARCH 12, 2015

It may only be the middle of March, but the Digital Marketing industry has already seen massive changes and updates. 57% of users wouldn’t recommend a company with a poorly designed mobile site ( The Mobile Playbook ). 40% have turned to a competitor after a bad mobile experience ( The Mobile Playbook ).

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Outbrain

JANUARY 6, 2020

Luckily, we’ve compiled five Super Bowl marketing strategies that’ll land your content an easy touchdown. Make Your Mobile Strategy the MVP. If you need a quick reminder, unveiled trends by eMarketer indicate that media consumption on mobile devices increased by 47% between 2014 and 2019. Don’t Fumble Your Timing.

Marketing & Strategy 40

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Hubspot

JUNE 24, 2011

According to eMarketer , there will be 73.3 It’s estimated that there will be more than 84 million by 2012 and over 100 million by 2014. According to Michael Tasner in his book “ Marketing in the Moment ,” only 6% of businesses are doing any type of mobile marketing. of them mobile market.

Mobile Marketing 28

Mobile Marketing Paid Search Agency Urgency Marketing Advertising Agencies 28

Content Standard

MAY 29, 2015

Mobile devices are gobbling up a bigger slice of the proverbial sales pie. In a new report , eMarketer estimates US retail mobile commerce sales will near $77 billion in 2015, up 32.2 percent from 2014. By 2019, mobile sales are set to double to $153.50 The App Advantage.

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Adobe Experience Cloud Blog

NOVEMBER 23, 2015

From social, to search, to big data, the opportunities for marketers today are endless. Read on for 3 trending digital marketing strategies—plus 3 more that are on the horizon—and some tips on how you can increase your marketing ROI by incorporating them into your campaigns : 1. Mobile Video Advertising.

Trends 48

Trends Marketing & Strategy Marketing Strategy Mobile Advertising 48

Hubspot

APRIL 11, 2019

By now, marketing teams all over the world are familiar with the concept of SEO. But are you prepared to market toward voice search? These numbers will only grow, so any business hoping to stay on top of consumer trends needs to be implementing an Alexa marketing strategy. Let’s say you're a marketer for a regional bank.

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Planning Amazon Marketing Management Loyalty 78

Customer Experience Matrix

SEPTEMBER 3, 2009

Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them. I’m sitting on a panel next week that will discuss long-term marketing trends. Marketers might be investing in blogs than they are really worth.

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LEADership

OCTOBER 16, 2013

There is no getting away from the fact that social media must be part of your marketing mix, but how is social actually doing in delivering what your B2B organization needs – leads, conversions, customers and sales? Are you sure you are spending your marketing budget wisely if you have abandoned email for social media?

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Webbiquity

APRIL 14, 2014

“Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs.

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Hubspot

APRIL 27, 2015

If you’re in the business of content marketing, there is a 100% chance you need marketing statistics. As content marketer Britt Brouse points out , it’s crucial to become something of a “data authority” in your niche. A search engine exclusively for inbound marketing and consumer statistics? 2) State of Inbound Marketing.

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QuanticMind

NOVEMBER 16, 2016

Welcome to Chapter 1 in our upcoming eBook, Digital Future: Predictive Advertising, which will provide broad strategic insights, executive interviews and key research for CMOs, VPs and other marketing leaders seeking to gain a competitive edge through marketing technology. You’ve probably struggled with this two-headed beast yourself.

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Hubspot

SEPTEMBER 25, 2015

When display advertising first surfaced in the world of marketing, many marketers were left with a bad taste in their mouth. Let's take a look at how display advertising has changed, and how you can make it work for your business if you decide to incorporate it alongside your inbound marketing strategy. Source: eMarketer ).

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SalesIntel

OCTOBER 17, 2024

From sales and marketing to customer success and partnerships, these women are not just breaking barriers—they’re redefining success in every corner of SaaS. With a background in both sales and marketing leadership, she has consistently developed scalable processes and high-performing teams. million impressions in the last year alone.

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Webbiquity

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Marketing Pilgrim ). 90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011.

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Biznology

JUNE 15, 2015

Google’s problem—one that Apple seems eager to capitalize on—is that, with the massive shift towards mobile , your customers increasingly turn to apps instead of search when they’re in the market for products and services. According to eMarketer : Google owned 82.8% Seems like someone got the (mobile) message.

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Google Emarketing Mobile Marketing Verticals 80

Marketing Insider Group

FEBRUARY 9, 2015

For years, brands have been chasing the coveted millennial market for their size, influence, growing incomes and their insatiable appetite for digital media. But now, the eldest millennials are approaching 40 and we see marketers shifting their attention to “generation z.” Oreo launched a mobile marketing campaign in China.

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illumin

JANUARY 22, 2024

With the success of the social media phenomenon, marketers continuously utilize Meta in their advertising strategies. Several years later, it introduced ‘Sponsored Stories’, a desktop ad program that placed paid ads directly on users’ news feeds as well as expansion to mobile ads.

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Martech Advisor

MARCH 13, 2020

Conversational marketing could replace traditional elements like forms and telephone calls, revolutionizing how brands connect with customers. Find out in our A to Z playbook for conversational marketing, with predictions for the space from ManyChat's CEO and co-founder, Mikael Yang. How can you leverage this strategy in 2020?

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Convince & Convert

FEBRUARY 7, 2017

billion in total mobile ad revenue. billion, as per a report published by eMarketer. percent of brands use Instagram as a marketing tool. percent, as forecasted by eMarketer. It gives consumers easy, mobile access to online shopping for your products. In 2016, the estimated revenue from Instagram accounts was $1.53

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Webbiquity

JULY 28, 2015

Digital marketing activities and budgets are growing, because they have an impact: more than half of all employed adults say that “digital media has changed the way they work.” Marketers in the U.S. Marketers in the U.S. You’ll find more insights in these 14 dazzling digital marketing facts and statistics.

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Webbiquity

AUGUST 11, 2015

Consumer brands are noticing: 36% of Fortune 500 companies had a presence in 2014, up from 9% in 2013 and just 2% in 2012. 81% of B2B marketers use Facebook to distribute content. Digital Marketing Philippines ). Worldwide digital ad spending topped $140 billion in 2014. eMarketer ). TechCrunch ). of that total.

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NuSpark Consulting

MARCH 1, 2016

For a couple of years now, B2B marketers have been hearing the “social selling” buzzword, and there are some convincing social media statistics regarding sales through social channels. Here are three tips that will help you develop the bones of a good content marketing plan via social: 1. The Right Content in the Right Channel.

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