Navigate the Channel

JANUARY 18, 2018

The new buzzword for improving interest in your products and services is demand generation , which is fast becoming a vital metric for many companies. Not only does good demand generation help the supply chain, it also leads to happier customers and more alignment between sales and marketing. Big data is so 2014.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Qualified Leads Top of Funnel 62

B2B Marketing Directions

MARCH 10, 2019

This report describes the findings of the 2018-2019 sales performance survey, which generated responses from nearly 900 global sales leaders. The CSO Insights study focused specifically on the performance of the sales function, but the survey findings provide valuable insights for everyone involved with B2B demand generation.

Demand Generation 49

Demand Generation Demand Generation Effectiveness 49

ANNUITAS

JUNE 24, 2014

The idea behind integrating events into an overall Demand Generation Strategy is something that most marketers believe in. How to integrate events into a Demand Generation Strategy? In the March 31, 2014 blog post by Tony Zambito, he shares his view on why CMOs should care about buyer insight and buyer personas.

Demand Generation 100

Demand Generation Demand Ideal Customer Profiles Buyer Personas 100

ANNUITAS

MAY 6, 2014

It is expected this shortage will worsen as the demand increases for marketers spurred by global economic recovery. We definitely see similar trends in Demand Generation as it encompasses several of these digital skills (e.g. analytics, social, content marketing) as part of a strong Demand Generation Strategy.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Work Management Marketing Management 100

Everything Technology Marketing

MARCH 25, 2014

Our 60,000 member B2B Technology Marketing Community on LinkedIn conducted the 2014 study on alliance marketing to better understand how B2B marketers are adjusting to new alliance marketing challenges, and to identify new trends and best practices.

Marketing Report 100

Marketing Report Trends Marketing Budget Demand Generation Agencies 100

Marketing Insider Group

DECEMBER 5, 2013

78% of CMOs think content is the future of marketing ( Demand Metric ). According to BtoB Magazine “Content Marketing” is one of the top priorities for marketing in 2014. Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. ( Demand Metric ). InboundWriter ).

Content Marketing 100

Content Marketing Marketing Budget Marketing Budget Creation Content 100

Adobe Experience Cloud Blog

JULY 5, 2016

Historically in B2B demand generation, more has been better too. This is a very important concept to understand in marketing, especially for demand generation. More is not more, and here are three reasons why you should be wary of focusing solely on volume in demand generation: 1. More leads?

Demand Generation Agencies 91

Demand Generation Agencies Demand Generation Demand Lead Ranking 91

Marketing Craftmanship

DECEMBER 30, 2013

Its source notwithstanding, the axiom applies perfectly to the great number of companies that retain PR firms, year after year, to generate publicity that will have little or no impact on tangible business outcomes. Publicity generates revenue. Fire your PR firm in 2014. The more publicity, the better.

PR 100

PR Advertorials Merchandising Paid Search Agency 100

ANNUITAS

MARCH 20, 2014

RT @megheuer 100 marketing tech companies in 2011; 350 in 2012; 950+ in 2014; Massive growth & complexity via @chiefmartec #marketingopssummit. Great point – change management – the unsung hero of demand process transformation #marketingopssummit. megheuer how 2 get process adopted? Chris Wong IBM #marketingopssummit.

Work Management 100

Work Management Marketing Management Marketing Automation Services Demand Generation 100

ANNUITAS

JULY 24, 2014

Back in January, I participated as a panelist in a webinar from the Content Marketing Institute, 2014 Content Marketing Trends (access their archive to find and download a transcript here ) also featuring Robert Rose, Chief Strategist for the Content Marketing Institute and Mark Bornstein, Sr. Director of Content Marketing at ON24.

Content Marketing 100

Content Marketing Planning Enterprise Management B2B Thought Leadership 100

Customer Experience Matrix

FEBRUARY 13, 2014

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. b2b marketing automtion industry overview demand generation lead management software marketing automation 2014 industry forecast marketing software'

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Lattice

OCTOBER 24, 2018

Recap From the Show Floor Event marketing is an integral part of Lattice’s mix of demand generation programs. We attend …

Demand Generation 127

Demand Generation Event Marketing Demand Generation 127

Customer Experience Matrix

FEBRUARY 4, 2014

Based on this data, I’m projecting a 60% increase in industry revenue for 2014, to $1.2 b2b marketing automation demand generation systems lead generation systems marketing automation industry size marketing automation vendor rankings marketing software raab report VEST report' You heard it here first.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Top of Funnel 120

Adobe Experience Cloud Blog

JANUARY 2, 2015

Author: Heidi Bullock Demand generation is a vital aspect of any marketing organization. With the New Year, I’d like to share the big trends I see for 2015—starting with a growing and continual focus on demand generation. Demand Generation b2b Consumer' How are you planning for the new year of marketing?

Demand Generation 48

Demand Generation Demand Generation B2B Thought Leadership 48

The Point

NOVEMBER 14, 2014

Research firm Software Advice have released their 2014 B2B Demand Generation Benchmark Report , a handy reference for anyone planning 2015 marketing spend. The ultimate measure of effectiveness is ROI, that is: if I spend a dollar on demand generation, which channel is going to generate the highest return on that investment?

Trade Show 100

Trade Show Demand Generation Agencies BtoB Lead Scoring 100

Aberdeen

JANUARY 24, 2019

I recently stumbled across a 2014 video on YouTube and thought it was a good opportunity to reflect on the progress and advances made in the operationalization of buyer intent data. Back in 2014, marketers were hip to the power of predictive. The post #TBT: 2014 Thoughts on Intent Data appeared first on Aberdeen.

Intent Data 40

Intent Data Intent Intent Signal Buyer Intent 40

LEADership

DECEMBER 15, 2014

Read Jon Miller’s advice on “ 4 Ways to Optimize B2B Marketing and Lead Generation ”. How Social Marketing Has Changed B2B Demand Generation. Read Judith Sim’s “ 6 Demand Generation Takeaways from the Changing Marketing Landscape ”. If you enjoyed reading this CMO Spotlight series in 2014, please tell us.

CMO 40

CMO Lead Generation Lead Scoring Lead Ranking 40

PureB2B

SEPTEMBER 9, 2020

Danvers, MA, September 9, 2020 — Demand Science Group , the parent company of PureB2B , a leading global provider of full-funnel lead and demand generation for B2B technology companies, today announced the addition of two seasoned veterans to its senior executive team. Fazelpoor, Chief Operating Officer.

Demand 62

Demand Marketing Management Paid Search Agency Demand Generation Agencies 62

ANNUITAS

MAY 22, 2014

Blog Demand Generation Strategy Malcom Gladwell sales and marketing alignment SiriusDecisions Summit transformation' Now that most of us have the tools and technology, it’s all about how we can achieve the alignment to truly transform. Author: Jennifer Harmel @JenniferHarmel2 Vice President, Strategy for ANNUITAS.

Validation 100

Validation Demand Generation Work Management Marketing Automation Services 100

Madison Logic

APRIL 9, 2024

The Company has built a customer base featuring many of the largest and most sophisticated enterprise clients located across the globe and is poised to capitalize on continuing strong demand for digital marketing services by delivering the industry’s most innovative and effective solutions.

Demand Generation Agencies 52

Demand Generation Agencies Account Based Marketing Enterprise Management Advertising Agencies 52

ANNUITAS

JANUARY 14, 2014

Blog content marketing Content Marketing Institute Demand Generation Strategy Hubspot optimize content perpetual revenue Tim Ash V3' A solid strategy is the key to driving more revenue in B2B, but you do need to maximize and optimize each step along the way. These pieces help you get there.

B2B Marketing 100

B2B Marketing B2B Demand Generation Content 100

Zoominfo

SEPTEMBER 22, 2023

We generate over 1.2 We actually helped start this category back in 2014 through a partnership with Bombora. We also built the first true B2B DSP (demand-side platform) for ads and coupled it with third-party partners like G2 as well as numerous publisher co-ops. million of these “Scoops” each year.

Buyer Intent 130

Buyer Intent Intent Data Intent Marketing Analytics Tools 130

KoMarketing Associates

NOVEMBER 18, 2014

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. Plans for 2015 Demand Generation Spending, by Channel. Software Solutions Used.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

PureB2B

AUGUST 13, 2020

Magazine’s 42nd annual 5000 list with 842% growth since making the list in 2014. Leveraging decades of experience in B2B demand generation and content marketing, Pure Incubation builds profitable companies by combining established and emerging technologies to create innovative services that deliver business value.

Lead Scoring 118

Lead Scoring Lead Ranking Demand Generation Agencies Demand Generation 118

ANNUITAS

MAY 28, 2014

Blog agent of change B2B Marketing Beth Comstock BMA conference Demand Generation Strategy innovation rebranding' To see the excitement and be a part of the dialogue with all those here, I am more convinced than ever that there is no better time to be a B2B marketer. Author: Carlos Hidalgo @cahidalgo CEO and Principal, ANNUITAS.

Conference 100

Conference Case Studies Customer Satisfaction Demand Generation 100

ANNUITAS

JANUARY 13, 2015

In October of 2014, ANNUITAS published a Benchmark Study regarding B2B Enterprise Demand Generation. One of the key takeaways was that “Marketing departments are struggling to succeed with their Demand Generation.” Understand Your Buyer and Think Strategically About Demand Generation Programs.

Marketing Qualified Leads 100

Marketing Qualified Leads Lead Ranking Buyer Personas Demand Generation Agencies 100

ANNUITAS

MAY 13, 2015

Last year, ANNUITAS launched a new kind of Demand Generation Survey. Unlike many surveys that are conducted each year, this survey focused solely on the Demand Generation practices at B2B enterprise companies ($250m+ in Annual Revenue). effectiveness at achieving their Demand Generation goals. Only 28.3%

B2B Marketing 100

B2B Marketing Demand Generation B2B Advertising Benchmark 100

Vidyard

MAY 27, 2014

More marketing teams are implementing sophisticated lead scoring programs, global demand generation methodologies, dynamic web content, split testing, and more. The era of DGaaS has officially arrived And the mystery acronym is… Demand Generation as a Science! The results? This is super exciting to me.

Lead Ranking 50

Lead Ranking Account Based Marketing Marketing Qualified Leads Lead Scoring 50

ClearVoice

MAY 22, 2023

However, using AI to generate content with the primary purpose of manipulating ranking in search results violates Google’s spam policies. Think of AI as an on-demand brainstorming partner. Key takeaway: Artificial intelligence can create a starting point for creating SEO content. In 2022, 50% of U.S.

Marketing AI 98

Marketing AI Search Marketing SEO Trends 98

Content Standard

JANUARY 3, 2023

Michael Schaefer first coined the concept of Content Shock in January 2014. Â He argued that this supply/demand imbalance would create an unimaginably challenging marketing environment. This basic personalization demands more emphasis on content merchandising during the planning phase.

Merchandising 107

Merchandising Lock-In Content Barriers 107

Hinge Marketing

JANUARY 1, 2014

I suppose we each have our own predictions; here are five disruptive forces that I believe will make their mark in 2014. Websites are the engine that can attract talent, generate leads, demonstrate your past expertise and showcase your innovation. Number 2: On-Demand Marketing – Even for A/E/C.

Lead Ranking 48

Lead Ranking Transparency Webinar Metrics Linkedin 48

ANNUITAS

OCTOBER 29, 2015

So, to address this and start the benchmarking for organizations that fall into the enterprise category, ANNUITAS launched the first B2B Enterprise Demand Generation Study in 2014 and found that enterprise marketers are not unlike other B2B marketers. However, they struggle on a bigger scale than most.

Advertising Benchmark 100

Advertising Benchmark Relevance Lead Scoring Lead Ranking 100

ANNUITAS

DECEMBER 4, 2014

It serves as a catalyst to Engage, Nurture and Convert our prospects and customers and enables a strategic approach to Demand Generation. of Enterprise marketers feel they are effective in achieving their goals in demand generation programs/campaigns according the ANNUITAS B2B Enterprise Demand Generation Study.

Automation 100

Automation Demand Generation Agencies Marketing Automation Services Demand Generation 100

ANNUITAS

DECEMBER 9, 2014

As the year draws to a close, I am looking back at content that has helped to make me a better marketer in 2014. A few weeks ago, we published the post, “ A Call for Marketing Enablement ” to bring this issue to light based on some shockingly bad statistics from the ANNUITAS B2B Enterprise Demand Generation Study.

Planning 100

Planning Gartner Demand Generation Budget Programs 100

ANNUITAS

FEBRUARY 10, 2015

In November 2014, ITSMA took a poll to gain insight into the top priorities of B2B marketers over the next two years. The poll, as seen below, showed that Brand and Positioning was the number one focus at the time with Lead Generation as the second overall priority. kids and makes an annual salary of $135,000 a year.

Demand Generation 100

Demand Generation Marketing & Strategy Forecasting Lead Generation 100

The Point

SEPTEMBER 30, 2022

Can PESO do the same for demand generation ? Gini Dietrich originally introduced the PESO Model in her 2014 book, Spin Sucks. Examples in a demand generation context include social media advertising, display advertising, or sponsored content. The #PESO Model & Your Demand Generation Strategy Click To Tweet.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Demand Webinar Metrics 130

ANNUITAS

MARCH 19, 2015

As the demand generation pressures mount, there seems to be a drive to try every tactic, just in case one more lead may come from it. Too many marketers are engaging in a flurry of tactics without a true Demand Generation Strategy. Author: Lee Anne Wimberly @lwimberly is Director, Strategy for ANNUITAS.

Tactics 100

Tactics Demand Generation Demand Case Studies 100