PureB2B

AUGUST 18, 2020

New CEO joins to expand Demand Science Group’s service offerings. Danvers, MA, August 18, 2020 — Demand Science Group , the parent company of PureB2B , a leading global provider of full-funnel lead and demand generation for B2B technology companies, today announced that Peter Cannone has been named Chief Executive Officer.

Demand 118

Demand Paid Search Agency Positioning Work Management 118

Customer Experience Matrix

FEBRUARY 4, 2014

Based on this data, I’m projecting a 60% increase in industry revenue for 2014, to $1.2 agency systems are big. Two of the four new vendors are agency system specialists, and several other vendors have also launched special agency editions. You heard it here first. the hot new feature is…SEO content rating.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Top of Funnel 120

The Point

NOVEMBER 14, 2014

Research firm Software Advice have released their 2014 B2B Demand Generation Benchmark Report , a handy reference for anyone planning 2015 marketing spend. The ultimate measure of effectiveness is ROI, that is: if I spend a dollar on demand generation, which channel is going to generate the highest return on that investment?

Trade Show 100

Trade Show Demand Generation Agencies BtoB Lead Scoring 100

The Point

SEPTEMBER 17, 2014

Sungard® Availability Services™ ( Sungard AS ) in Wayne, Pennsylvania is a global leader in disaster recovery, business continuity, and managed IT services. Spear is a Marketo agency partner.) “A This article originally appeared in Demand Gen Report. Re-posted with permission.

Conversion Rate 100

Conversion Rate Marketing Qualified Leads Demand Generation Agencies Lead Ranking 100

Everything Technology Marketing

MARCH 25, 2014

Our 60,000 member B2B Technology Marketing Community on LinkedIn conducted the 2014 study on alliance marketing to better understand how B2B marketers are adjusting to new alliance marketing challenges, and to identify new trends and best practices. Thanks to everyone who participated in the survey.

Marketing Report 100

Marketing Report Trends Marketing Budget Demand Generation Agencies 100

PureB2B

SEPTEMBER 9, 2020

Danvers, MA, September 9, 2020 — Demand Science Group , the parent company of PureB2B , a leading global provider of full-funnel lead and demand generation for B2B technology companies, today announced the addition of two seasoned veterans to its senior executive team. Fazelpoor, Chief Operating Officer.

Demand 62

Demand Marketing Management Paid Search Agency Demand Generation Agencies 62

The Point

SEPTEMBER 30, 2022

Can PESO do the same for demand generation ? Gini Dietrich originally introduced the PESO Model in her 2014 book, Spin Sucks. Examples in a demand generation context include social media advertising, display advertising, or sponsored content. The #PESO Model & Your Demand Generation Strategy Click To Tweet.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Demand Webinar Metrics 130

Customer Experience Matrix

FEBRUARY 13, 2014

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. This leaves more concrete differences, some based on features and others based on service or distribution models. Here’s how I see things.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

ANNUITAS

JANUARY 13, 2015

In October of 2014, ANNUITAS published a Benchmark Study regarding B2B Enterprise Demand Generation. One of the key takeaways was that “Marketing departments are struggling to succeed with their Demand Generation.” Understand Your Buyer and Think Strategically About Demand Generation Programs.

Marketing Qualified Leads 100

Marketing Qualified Leads Lead Ranking Buyer Personas Demand Generation Agencies 100

PureB2B

AUGUST 13, 2020

Magazine’s 42nd annual 5000 list with 842% growth since making the list in 2014. Leveraging decades of experience in B2B demand generation and content marketing, Pure Incubation builds profitable companies by combining established and emerging technologies to create innovative services that deliver business value.

Lead Scoring 118

Lead Scoring Lead Ranking Demand Generation Agencies Demand Generation 118

KoMarketing Associates

NOVEMBER 18, 2014

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. Plans for 2015 Demand Generation Spending, by Channel. Software Solutions Used.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

ANNUITAS

DECEMBER 4, 2014

It serves as a catalyst to Engage, Nurture and Convert our prospects and customers and enables a strategic approach to Demand Generation. of Enterprise marketers feel they are effective in achieving their goals in demand generation programs/campaigns according the ANNUITAS B2B Enterprise Demand Generation Study.

Automation 100

Automation Demand Generation Agencies Marketing Automation Services Demand Generation 100

The Point

JULY 8, 2014

In early 2014, Sungard Availability Services (Sungard AS), a leading provider of managed IT, cloud, and recovery services, announced that it was splitting off as a separate company from SunGard Data Systems Inc. Even then, the email was designed primarily to generate response. The results were startling.

Case Study 100

Case Study Case Studies Demand Generation Agencies Paid Search Agency 100

ANNUITAS

JANUARY 20, 2015

Simply having a demand generation program is no longer enough to drive sustainable revenue, as evidenced by the less than three percent of marketing departments that indicate their demand generation efforts are actually effective ( ANNUITAS 2014 B2B Enterprise Demand Generation Survey ).You

Top of Funnel 100

Top of Funnel Lead Ranking Demand Generation Agencies Demand Generation 100

Kabbage

NOVEMBER 9, 2016

Here are our lists from previous years: The 25 Best Marketing Blogs of 2014. What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Demand Gen Report. More specifically they post excellent, snackable content around demand gen best practices and tips.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Directive Agency

MAY 24, 2017

B2B marketers frequently use the terms “demand generation” and “lead generation” interchangeably. Demand Generation Versus Lead Generation. Demand generation drives awareness and interest in a company’s product and services.

Lead Gen 53

Lead Gen Demand Ideal Customer Profiles Lead Scoring 53

Kabbage

NOVEMBER 9, 2016

Here are our lists from previous years: The 25 Best Marketing Blogs of 2014. What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Demand Gen Report. More specifically they post excellent, snackable content around demand gen best practices and tips.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

ANNUITAS

SEPTEMBER 15, 2015

According to the SiriusDecisions B-to-B Marketing Automation Study from 2014, there are nearly 11 times more B2B organizations using marketing automation now than in 2011. Your marketing automation platform needs to be a tool to enable your Demand Generation Strategy. Things couldn’t be better.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 100

KoMarketing Associates

MARCH 10, 2014

The survey responses were both validating and surprising and we’re excited to share our findings in this free, 32 page report: The 2014 B2B Web Usability Survey. The full report can be downloaded, without form submission , through the following landing page: The 2014 B2B Web Usability Report. Want to learn more?

B2B 120

B2B Demand Generation Agencies Validation Vendors 120

PureB2B

AUGUST 18, 2020

New CEO joins to expand DemandScience Group’s service offerings. Danvers, MA, August 18, 2020 DemandScience Group , the parent company of PureB2B , a leading global provider of full-funnel lead and demand generation for B2B technology companies, today announced that Peter Cannone has been named Chief Executive Officer.

Paid Search Agency 62

Paid Search Agency Positioning Work Management Marketing Management 62

PureB2B

SEPTEMBER 9, 2020

Danvers, MA, September 9, 2020 — DemandScience a leading global provider of full-funnel lead and demand generation for B2B technology companies, today announced the addition of two seasoned veterans to its senior executive team. 5000 Fastest-Growing Private Companies in America for the past seven years.

Marketing Management 62

Marketing Management Paid Search Agency Demand Generation Agencies Digital Marketing Funnels 62

The Point

JULY 18, 2014

And more still, I would guess, probably feel that their content campaigns are “working” (generating response, engagement, sales leads) but perhaps aren’t yet convinced of bottom line value. But though I quibble with the general sentiment, Ms. They simply want information of value.

Forrester 100

Forrester Work Management Content Marketing Demand Generation Agencies 100

PureB2B

AUGUST 13, 2020

Magazine’s 42nd annual 5000 list with 842% growth since making the list in 2014. Leveraging decades of experience in B2B demand generation and content marketing, Pure Incubation builds profitable companies by combining established and emerging technologies to create innovative services that deliver business value.

Lead Scoring 62

Lead Scoring Lead Ranking Demand Generation Agencies Demand Generation 62

Marketing Insider Group

AUGUST 4, 2015

One new set of insights published by DemandGen Report and Marketo is the 2015 Demand Gen Report Benchmark Study. Overall, more than one third (38%) of B2B marketers expect their demand generation budgets to grow by 20% or more in 2015. In addition, 36% report that their budgets will increase 1% to 10% in the coming year.

Top of Funnel 100

Top of Funnel B2B Marketing Buyer Personas Peer-to-peer 100

PureB2B

JUNE 28, 2017

Leveraging decades of experience in B2B demand generation and content marketing, Pure Incubation builds profitable companies by combining established and emerging technologies to create innovative services that deliver business value. 500’s 2014 Advertising & Media Company List , and #10 on the 2014 Woman-Led List.

Paid Search Agency 0

Paid Search Agency Lead Scoring Lead Ranking Companies 0

KoMarketing Associates

MAY 28, 2015

In 2014 we realized 7 billion mobile subscriptions, with a 30% smartphone subscription penetration rate. Adware grew 136% to +400K apps on mobile devices, between 2013 and the first three quarters of 2014, giving attackers access to personal information like contacts, which can be used to launch phishing attacks. source ).

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

Hubspot

JULY 11, 2017

Elissa has a background in SEO, PR, influencer marketing and content creation to drive traffic, and now runs demand generation for HubSpot in Australia and New Zealand. He joined in 2014 and since then, Canva has grown from 500,000 users, to more than 10 million in 179 countries. BREAKOUT SPEAKERS. ELISSA HUDSON, HUBSPOT.

Hubspot 72

Hubspot Demand Generation Agencies Work Management Top of Funnel 72

ANNUITAS

AUGUST 12, 2014

In gearing up for one of the best conferences around, Content Marketing World in September,we are running again one of our favorite interviews, originally posted in February2014. Describe the product, describe the service, and do so in the most creative, clever way possible. We make a living from being able to describe value.

Demand Generation Agencies 100

Demand Generation Agencies Enterprise Management Content Storytelling 100

ANNUITAS

DECEMBER 23, 2014

In recent decades, customers have become adept at discovering customers’ needs and selling them ‘solutions’ – generally complex combinations of products and services. It does not matter what sales wants, it matters what buyers are demanding. Blog Buyer''s Journey Content marketing strategy Demand Generation Strategy Forrester'

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Forrester Content Marketing 100

KoMarketing Associates

JANUARY 21, 2014

billion) according to eMarketer , with that number expected to grow in 2014. With a wide range of advertising options, and the announcement of Facebook video ads, 2014 looks to be another huge year for the site. worldwide growth for all social media ad spend in 2014. That should be no surprise, as Facebook held 7.4%

Paid Content 120

Paid Content Social Media Paid Search Agency Facebook 120

Valasys

APRIL 26, 2019

A leading B2B marketing services company, Activate Marketing Services, has unveiled a new product that promises its B2B marketing customers a faster pipeline for the purpose of generating leads from their account lists after which retargeting those potential buyers with display ads that are of high relevance. About Activate.

Activities 49

Activities Account Based Marketing ABM Demand Generation 49

Marketing Insider Group

OCTOBER 12, 2015

But these trends did not become main stream in 2013, or even 2014. In 2014 , my marketing predictions were all about content, data and culture. I bet correctly that we would see more investment in content marketing, big data and marketing technology in general. Well those last bits didn’t really happen. Check them out!

Paid Search Agency 100

Paid Search Agency Advertising Agencies Content Marketing Demand Generation Agencies 100

Digital B2B Marketing

MAY 20, 2014

According to DemandGen Reports’ 2014 B2B Buyer Behavior Survey, only 38% of buyers said they viewed more than 4 pieces of content from the vendor they ultimately selected, and that includes videos, articles and other content that doesn’t require registration. The Problem With Progressive Profiling. Source , Page 6).

Profiling 100

Profiling Marketing Automation Services Demand Generation Agencies Demand Generation 100

PureB2B

FEBRUARY 22, 2016

Leveraging decades of experience in B2B demand generation and content marketing, Pure Incubation builds profitable companies by combining established and emerging technologies to create innovative services that deliver demonstrable business value. For more information, visit www.pureincubation.com. The 2015 Inc.

Lead Scoring 62

Lead Scoring Lead Ranking Demand Generation Agencies Marketing Management 62

Vidyard

DECEMBER 3, 2014

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. The integration gives Act-On users the ability to track video viewing activities of their contacts across all distribution channels.

Marketing Automation Services 50

Marketing Automation Services Act-On Demand Generation Agencies Marketing Automation 50

PureB2B

JUNE 28, 2017

Leveraging decades of experience in B2B demand generation and content marketing, Pure Incubation builds profitable companies by combining established and emerging technologies to create innovative services that deliver business value. 500’s 2014 Advertising & Media Company List, and #10 on the 2014 Woman-Led List.

Lead Scoring 62

Lead Scoring Lead Ranking Advertising Agencies Demand Generation Agencies 62

PureB2B

MAY 2, 2016

Jones said "This kind of top-line growth is driving the state's economy and generating the kind of excitement that attracts global brands and their talent here". 500’s 2014 Advertising & Media Company List , and #10 on the 2014 Woman-Led List. The company ranked #23 on Inc.

Lead Scoring 62

Lead Scoring Lead Ranking Advertising Agencies Demand Generation Agencies 62