INDUSTRY INSIGHTS YOUR PEERS ARE READING
In today’s post, I wanted to share a few examples from recent case studies of B2B email campaigns that used references to pop culture or “pop creative” to generate leads and win their battles with boring that you can use to aid your creative efforts. MORE
Demand Generation is one of the most critical components of B2B Marketing. And yet, demand generation skills are rare in B2B Marketers. This post is the latest from my former colleague and demand generation partner Rob Krekstein. Demand Generation MORE
It’s a new year, so what better time to get your demand generation strategy “in shape” for improved performance? Blogs have long been the exclusive province of the PR team, but demand generation marketers are starting to realize the potential for blogs to generate leads in a big way. MORE
Tweet Content marketing can be an effective tactic for lead generation as customers look to your brand as an authority in the marketplace delivering relevant information that is useful to their needs. MORE
Once again 2014 will be a year that Content Marketing is front and center for a majority of B2B marketing departments. According to Content Marketing Institutes 2014 study , 58% of organizations plan to increase spending this year. MORE
Looking to include social media advertising as part of your demand generation mix in the new year? Before you get started, check out this infographic (adapted from an earlier post ) for handy tips on how to make the most from advertising on LinkedIn, Facebook, and Twitter. MORE
KPCB Internet trends 2014 from Kleiner Perkins Caufield & Byers (Of course! Storytelling in 2014 from Gary Vaynerchuk (Saw Gary present a version of this. Meet Generation Z: Forget Everything You Learned About Millennials from sparks & honey. MORE
Tweet Lead generation is somewhat like a tightrope act. Generate too many leads, and the rope between Sales and Marketing breaks. If you don’t generate enough leads that turn into sales, your ROI plummets. MORE
Lead Generation: Customers are looking for a solution to their problems [More from the blogs]. Lead Generation best practices customer-centric Email marketing lead generation MORE
Lead generation is an iterative process that requires consistent closed-loop feedback. Develop a strategic lead generation plan, with focus on standardizing and documenting the sales process for purposes of tracking and measuring. Share best-practice lead generation information. MORE
Content Marketing Industrial Lead Generation Industrial Marketing What are the top two things my clients want from their industrial website redesign? It isn’t too difficult to guess, they are: Get found in Google (SEO) Get site visitors [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. MORE
Companies that publish new blog posts 15+ times per month (3-4 posts per week) generate five times more traffic than companies that don’t blog at all. B2B companies that blog generate 67% more leads than those without blogs. MORE
Tweet Putting customers first in lead generation. Unfortunately, empathy is often ignored or lost when we start to become overly clever and complex with lead generation. At its core, lead generation is really about relationships. MORE
Last week I shared a few thoughts on what made 2014 a success at KoMarketing as well as our most popular posts and columns from the past year. If you aren’t aware of the traffic, you are likely not maximizing the revenue you could be generating from Pinterest visitors. Over 100 B2B Content Marketing Statistics for 2014. I recommend this post to anyone that wants a quick snapshot of content marketing in 2014. — Rand Fishkin (@randfish) June 18, 2014. MORE
Blog Demand Generation Strategy Malcom Gladwell sales and marketing alignment SiriusDecisions Summit transformation After my first full day at the #SDSummit, I’m more excited than I’ve ever been at such an event. This is an incredibly exciting time in marketing. While marketers have been saying that for the past 4-5 years, in my opinion we’re finally truly poised for success — with the technology, data, and processes to enable transformation. The key remaining element is the “how”. MORE
Research firm Software Advice have released their 2014 B2B Demand Generation Benchmark Report , a handy reference for anyone planning 2015 marketing spend. Again, this conclusion is based on more respondents naming demo offers as generating quality leads compared to other channels. MORE
Tweet Proactively building relationships with influencers and industry experts and is a powerful way to generate leads and positive word of mouth (WOM). Influence the Influencers: 5 Tactics to Generate Demand [MarketingSherpa how-to article]. MORE
Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. MORE
My dad taught me many lessons growing up, and one that stands out as relevant to lead generation went something like this: He said, “Choose your friends carefully because we become like the people we spend most of our time with, and [like it or not] we’re judged by the company we keep.” MORE
Blog agent of change B2B Marketing Beth Comstock BMA conference Demand Generation Strategy innovation rebranding I am taking some time during the networking break to record some real-time feedback from the BMA National Conference here in Chicago. MORE
Time to list our favorite stuff from 2014 so we can reflect on what we learned, what we found interesting, and what we shared. I also listed some of my own favorites to come up with this list of the 19 best content marketing blogs of 2014. Yep that’s right! MORE
And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. ( 71% of B2B marketers use content primarily to generate leads. MORE
Based on this data, I’m projecting a 60% increase in industry revenue for 2014, to $1.2 b2b marketing automation demand generation systems lead generation systems marketing automation industry size marketing automation vendor rankings marketing software raab report VEST report MORE
For example, one of the top pages linked to on KoMarketing is our keyword generator tool : Click to enlarge. In a few weeks, I’ll be heading down to NYC for SMX East where I’ll be speaking on the panel “ Competitive Research for SEO.” MORE
RT @megheuer 100 marketing tech companies in 2011; 350 in 2012; 950+ in 2014; Massive growth & complexity via @chiefmartec #marketingopssummit. Demand generation marketing transformation takes time and requires patience. MORE
In today’s B2B Lead Roundtable Blog post, we’ll take a look at how a one small tweak to the copy on a lead generation page increased conversion and what we can learn from the results. Lead Generation: Does your teleprospecting deliver value to prospects? Tweet Words matter. MORE
From mobile marketing to content curation and revenue data, here are six statistics B2B marketers must pay attention to in 2014: 1. With new features like lead gen cards and promoted tweets, the potential to generate leads and sales is also becoming greater. MORE
Blog content marketing Content Marketing Institute Demand Generation Strategy Hubspot optimize content perpetual revenue Tim Ash V3 A solid strategy is the key to driving more revenue in B2B, but you do need to maximize and optimize each step along the way. These pieces help you get there. MORE
Tweet To be successful at lead generation, marketers can’t rely on one specific tactic. A while ago, I created a mind map of lead generation channels for my book Lead Generation for the Complex Sale. Build your lead generation calendar. MORE
Read on to find out what B2B Lead Roundtable Blog posts were shared the most as well as the three topics B2B marketers valued most in 2014. Topic #1 — Lead generation is king. Lead generation was a huge topic for 2014 and for good reason. MORE
They sought to answer how to bring these two 2 marketing practices together into one overarching demand generation strategy. So they created this infographic visualizing the main considerations for bringing together the power of data and content to drive effective demand generation. MORE
Does the site architecture support the content generation plan so that they’ll get traffic over time? You can generate content with WriterAccess. The post The 2014 Digital Marketing Ecosystem appeared first on Puzzle Marketer. MORE
The 2014 B2B Content Marketing Report is out, and no doubt will spur a number of blog posts. As usual, this year’s findings are a mix of the obvious (lead generation is the top goal of content marketing – as it has been for the last 10,000 years or so) and the somewhat surprising. MORE
Most of the link building tactics provided were around creating valuable content for your audience, identifying press opportunities, and generating links that make sense (i.e. It was a busy month here at KoMarketing and it’s hard to believe that it’s already April 1 st. More so, it’s hard to believe that SMX West was three weeks ago! MORE
2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. However, just over a third of marketers view each channel as valuable for lead generation. population in 2014 (vs. Only 23% generate a reply. MORE
Lead Generation Checklist – Part 4: Clear and Universal Lead Definition [More from the blogs]. Lead Generation lead generation lead generation strategy marketing strategy marketing tactics Tweet Getting to the heart of lead cost is not easy. MORE
The top marketing priorities for companies are lead generation (24%) followed by lead conversion (21%). Artillery B2B Marketing Blog > The Forward Observer Got leads? MORE
MarketingSherpa Lead Gen Summit 2014 Call for Speakers. Lead Generation: Does your teleprospecting deliver value to prospects? Lead Generation direct mail lead generation Lead Nurturing multichannel campaign multichannel marketing MORE
Back in January, I participated as a panelist in a webinar from the Content Marketing Institute, 2014 Content Marketing Trends (access their archive to find and download a transcript here ) also featuring Robert Rose, Chief Strategist for the Content Marketing Institute and Mark Bornstein, Sr. Author: Jason Stewart @jstewart_1 VP Demand Generation, ANNUITAS. MORE
Earlier this month, I had the pleasure of attending Content Marketing World 2014 in my beloved hometown of Cleveland, Ohio. This is another great way to think about the value of the content you’re generating. Company News Content Marketing content marketing world 2014 MORE
Meet us at Interact 2014: A Modern Marketing Experience from Eloqua. Manager, Marketing Demand Generation, DocuSign. Check out the Interact 2014 event page to learn more, including session agendas and more special guest info! MORE
Webbiquity
APRIL 14, 2014
2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. However, just over a third of marketers view each channel as valuable for lead generation. population in 2014 (vs. Only 23% generate a reply.
The Point
JANUARY 6, 2014
It’s a new year, so what better time to get your demand generation strategy “in shape” for improved performance? Blogs have long been the exclusive province of the PR team, but demand generation marketers are starting to realize the potential for blogs to generate leads in a big way.
B2B Lead Generation
DECEMBER 29, 2014
Read on to find out what B2B Lead Roundtable Blog posts were shared the most as well as the three topics B2B marketers valued most in 2014. Topic #1 — Lead generation is king. Lead generation was a huge topic for 2014 and for good reason.
Customer Experience Matrix
FEBRUARY 13, 2014
Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013.
Marketing Insider Group
JULY 23, 2014
KPCB Internet trends 2014 from Kleiner Perkins Caufield & Byers (Of course! Storytelling in 2014 from Gary Vaynerchuk (Saw Gary present a version of this. Meet Generation Z: Forget Everything You Learned About Millennials from sparks & honey.
KoMarketing Associates
SEPTEMBER 9, 2014
For example, one of the top pages linked to on KoMarketing is our keyword generator tool : Click to enlarge. In a few weeks, I’ll be heading down to NYC for SMX East where I’ll be speaking on the panel “ Competitive Research for SEO.”
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KoMarketing Associates
JANUARY 27, 2014
From mobile marketing to content curation and revenue data, here are six statistics B2B marketers must pay attention to in 2014: 1. With new features like lead gen cards and promoted tweets, the potential to generate leads and sales is also becoming greater.
B2B Lead Generation
FEBRUARY 10, 2014
In today’s post, I wanted to share a few examples from recent case studies of B2B email campaigns that used references to pop culture or “pop creative” to generate leads and win their battles with boring that you can use to aid your creative efforts.
ANNUITAS
MAY 22, 2014
Blog Demand Generation Strategy Malcom Gladwell sales and marketing alignment SiriusDecisions Summit transformation After my first full day at the #SDSummit, I’m more excited than I’ve ever been at such an event. This is an incredibly exciting time in marketing. While marketers have been saying that for the past 4-5 years, in my opinion we’re finally truly poised for success — with the technology, data, and processes to enable transformation. The key remaining element is the “how”.
B2B Lead Generation
OCTOBER 13, 2014
Tweet To be successful at lead generation, marketers can’t rely on one specific tactic. A while ago, I created a mind map of lead generation channels for my book Lead Generation for the Complex Sale. Build your lead generation calendar.
ANNUITAS
JANUARY 14, 2014
Blog content marketing Content Marketing Institute Demand Generation Strategy Hubspot optimize content perpetual revenue Tim Ash V3 A solid strategy is the key to driving more revenue in B2B, but you do need to maximize and optimize each step along the way. These pieces help you get there.
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Fathom
SEPTEMBER 23, 2014
Earlier this month, I had the pleasure of attending Content Marketing World 2014 in my beloved hometown of Cleveland, Ohio. This is another great way to think about the value of the content you’re generating. Company News Content Marketing content marketing world 2014
KoMarketing Associates
APRIL 1, 2014
Most of the link building tactics provided were around creating valuable content for your audience, identifying press opportunities, and generating links that make sense (i.e. It was a busy month here at KoMarketing and it’s hard to believe that it’s already April 1 st. More so, it’s hard to believe that SMX West was three weeks ago!
The Forward Observer
SEPTEMBER 15, 2014
The top marketing priorities for companies are lead generation (24%) followed by lead conversion (21%). Artillery B2B Marketing Blog > The Forward Observer Got leads?
Webbiquity
DECEMBER 2, 2014
Companies that publish new blog posts 15+ times per month (3-4 posts per week) generate five times more traffic than companies that don’t blog at all. B2B companies that blog generate 67% more leads than those without blogs.
ANNUITAS
MARCH 20, 2014
RT @megheuer 100 marketing tech companies in 2011; 350 in 2012; 950+ in 2014; Massive growth & complexity via @chiefmartec #marketingopssummit. Demand generation marketing transformation takes time and requires patience.
B2B Lead Generation
DECEMBER 15, 2014
Tweet Proactively building relationships with influencers and industry experts and is a powerful way to generate leads and positive word of mouth (WOM). Influence the Influencers: 5 Tactics to Generate Demand [MarketingSherpa how-to article].
B2B Lead Generation
DECEMBER 22, 2014
My dad taught me many lessons growing up, and one that stands out as relevant to lead generation went something like this: He said, “Choose your friends carefully because we become like the people we spend most of our time with, and [like it or not] we’re judged by the company we keep.”
B2B Lead Generation
OCTOBER 6, 2014
Lead generation is an iterative process that requires consistent closed-loop feedback. Develop a strategic lead generation plan, with focus on standardizing and documenting the sales process for purposes of tracking and measuring. Share best-practice lead generation information.
KoMarketing Associates
DECEMBER 30, 2014
Last week I shared a few thoughts on what made 2014 a success at KoMarketing as well as our most popular posts and columns from the past year. If you aren’t aware of the traffic, you are likely not maximizing the revenue you could be generating from Pinterest visitors. Over 100 B2B Content Marketing Statistics for 2014. I recommend this post to anyone that wants a quick snapshot of content marketing in 2014. — Rand Fishkin (@randfish) June 18, 2014.
B2B Lead Generation
JUNE 16, 2014
Lead Generation Checklist – Part 4: Clear and Universal Lead Definition [More from the blogs]. Lead Generation lead generation lead generation strategy marketing strategy marketing tactics Tweet Getting to the heart of lead cost is not easy.
ANNUITAS
JULY 24, 2014
Back in January, I participated as a panelist in a webinar from the Content Marketing Institute, 2014 Content Marketing Trends (access their archive to find and download a transcript here ) also featuring Robert Rose, Chief Strategist for the Content Marketing Institute and Mark Bornstein, Sr. Author: Jason Stewart @jstewart_1 VP Demand Generation, ANNUITAS.
B2B Lead Generation
APRIL 7, 2014
In today’s B2B Lead Roundtable Blog post, we’ll take a look at how a one small tweak to the copy on a lead generation page increased conversion and what we can learn from the results. Lead Generation: Does your teleprospecting deliver value to prospects? Tweet Words matter.
B2B Lead Generation
APRIL 21, 2014
MarketingSherpa Lead Gen Summit 2014 Call for Speakers. Lead Generation: Does your teleprospecting deliver value to prospects? Lead Generation direct mail lead generation Lead Nurturing multichannel campaign multichannel marketing
Cody Ward
JANUARY 8, 2014
Does the site architecture support the content generation plan so that they’ll get traffic over time? You can generate content with WriterAccess. The post The 2014 Digital Marketing Ecosystem appeared first on Puzzle Marketer.
B2B Lead Generation
AUGUST 11, 2014
Tweet Putting customers first in lead generation. Unfortunately, empathy is often ignored or lost when we start to become overly clever and complex with lead generation. At its core, lead generation is really about relationships.
B2B Lead Generation
MAY 12, 2014
Lead Generation: Customers are looking for a solution to their problems [More from the blogs]. Lead Generation best practices customer-centric Email marketing lead generation
The Point
NOVEMBER 14, 2014
Research firm Software Advice have released their 2014 B2B Demand Generation Benchmark Report , a handy reference for anyone planning 2015 marketing spend. Again, this conclusion is based on more respondents naming demo offers as generating quality leads compared to other channels.
The Point
DECEMBER 23, 2014
Looking to include social media advertising as part of your demand generation mix in the new year? Before you get started, check out this infographic (adapted from an earlier post ) for handy tips on how to make the most from advertising on LinkedIn, Facebook, and Twitter.
Marketing Insider Group
MAY 15, 2014
They sought to answer how to bring these two 2 marketing practices together into one overarching demand generation strategy. So they created this infographic visualizing the main considerations for bringing together the power of data and content to drive effective demand generation.
Customer Experience Matrix
FEBRUARY 4, 2014
Based on this data, I’m projecting a 60% increase in industry revenue for 2014, to $1.2 b2b marketing automation demand generation systems lead generation systems marketing automation industry size marketing automation vendor rankings marketing software raab report VEST report
Webbiquity
DECEMBER 10, 2013
And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. ( 71% of B2B marketers use content primarily to generate leads.
Modern Marketing
JUNE 23, 2014
Meet us at Interact 2014: A Modern Marketing Experience from Eloqua. Manager, Marketing Demand Generation, DocuSign. Check out the Interact 2014 event page to learn more, including session agendas and more special guest info!
Webbiquity
NOVEMBER 3, 2014
The 2014 B2B Content Marketing Report is out, and no doubt will spur a number of blog posts. As usual, this year’s findings are a mix of the obvious (lead generation is the top goal of content marketing – as it has been for the last 10,000 years or so) and the somewhat surprising.
B2B Lead Generation
JUNE 9, 2014
Tweet Content marketing can be an effective tactic for lead generation as customers look to your brand as an authority in the marketplace delivering relevant information that is useful to their needs.
B2B Lead Generation
FEBRUARY 3, 2014
Tweet Lead generation is somewhat like a tightrope act. Generate too many leads, and the rope between Sales and Marketing breaks. If you don’t generate enough leads that turn into sales, your ROI plummets.
ANNUITAS
JANUARY 28, 2014
Once again 2014 will be a year that Content Marketing is front and center for a majority of B2B marketing departments. According to Content Marketing Institutes 2014 study , 58% of organizations plan to increase spending this year.
Marketing Insider Group
APRIL 21, 2014
Demand Generation is one of the most critical components of B2B Marketing. And yet, demand generation skills are rare in B2B Marketers. This post is the latest from my former colleague and demand generation partner Rob Krekstein. Demand Generation
ANNUITAS
MAY 28, 2014
Blog agent of change B2B Marketing Beth Comstock BMA conference Demand Generation Strategy innovation rebranding I am taking some time during the networking break to record some real-time feedback from the BMA National Conference here in Chicago.
Industrial Marketing Today
APRIL 28, 2014
Content Marketing Industrial Lead Generation Industrial Marketing What are the top two things my clients want from their industrial website redesign? It isn’t too difficult to guess, they are: Get found in Google (SEO) Get site visitors [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
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