Everything Technology Marketing

MARCH 25, 2014

Our 60,000 member B2B Technology Marketing Community on LinkedIn conducted the 2014 study on alliance marketing to better understand how B2B marketers are adjusting to new alliance marketing challenges, and to identify new trends and best practices.

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Marketing Insider Group

DECEMBER 5, 2013

According to BtoB Magazine “Content Marketing” is one of the top priorities for marketing in 2014. Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. ( Demand Metric ). Will you make 2014 the year of content marketing at your company? Don’t believe me? So what do you think?

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ANNUITAS

JULY 24, 2014

Back in January, I participated as a panelist in a webinar from the Content Marketing Institute, 2014 Content Marketing Trends (access their archive to find and download a transcript here ) also featuring Robert Rose, Chief Strategist for the Content Marketing Institute and Mark Bornstein, Sr. Director of Content Marketing at ON24.

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Webbiquity

DECEMBER 10, 2013

And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. ( Nearly two-thirds of North American B2B vendors use white papers to generate leads; 79% of enterprises and 62% of SMB firms.(

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Customer Experience Matrix

FEBRUARY 13, 2014

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. b2b marketing automtion industry overview demand generation lead management software marketing automation 2014 industry forecast marketing software'

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Crimson Marketing

DECEMBER 18, 2013

PPC: 72% of PPC marketers (those who use pay-per-click advertising) plan to increase their PPC budget in 2014. B2B companies that blog generate 67% more leads than those that don’t. Business2Community ] The post 20 Captivating Marketing Statistics That Will Drive 2014 [Infographic] appeared first on. Infographics'

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ANNUITAS

MARCH 20, 2014

RT @megheuer 100 marketing tech companies in 2011; 350 in 2012; 950+ in 2014; Massive growth & complexity via @chiefmartec #marketingopssummit. Demand generation marketing transformation takes time and requires patience. Author: Jason Stewart @jstewart_1 Vice President, Demand Generation, ANNUITAS.

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Aberdeen

JANUARY 24, 2019

I recently stumbled across a 2014 video on YouTube and thought it was a good opportunity to reflect on the progress and advances made in the operationalization of buyer intent data. Back in 2014, marketers were hip to the power of predictive. The post #TBT: 2014 Thoughts on Intent Data appeared first on Aberdeen.

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ViewPoint

NOVEMBER 16, 2017

Those of us who use the phone to successfully generate sales leads have picked up an essential trade secret. My PointClear peers and I have learned as lead generation professionals that adapting a prospect’s style of communication is helpful for immediate acceptance. Think of those annoying robo calls.

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NuSpark Consulting

JULY 23, 2017

Launched in August 2014, LinkedIn’s Sales Navigator makes use of the social platform’s richly populated database of business profiles to identify the ideal prospective customer. Lead Generation. Options for lead generation using Sales Navigator include tagging prospects to keep track of them. Statistics show 5.4

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Sales Qualified Leads High Quality Lead Linkedin Account Based Marketing 145

Customer Experience Matrix

FEBRUARY 4, 2014

Based on this data, I’m projecting a 60% increase in industry revenue for 2014, to $1.2 b2b marketing automation demand generation systems lead generation systems marketing automation industry size marketing automation vendor rankings marketing software raab report VEST report' You heard it here first.

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Marketing Automation Services Enterprise Management Marketing Management Top of Funnel 120

Biznology

MARCH 26, 2015

Here’s a look at the 3 biggest and most successful social media events of 2014 and what we can learn from them. The ALS Ice Bucket Challenge wasn’t just one of the biggest social media events of 2014. The 2014 FIFA World Cup in Brazil was the most tweeted sporting event ever. The ALS Ice Bucket Challenge. FIFA World Cup.

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markempa

FEBRUARY 10, 2014

Admittedly, it’s tough to create excitement around content in general, so I understand the struggle to find that wild spark in niche markets or with products and services that don’t seem to have an ounce of sexy on their surface. MarketingSherpa Email Summit 2014 – Las Vegas, February 17-20. The campaign increased open rates by 32.5%

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Biznology

DECEMBER 19, 2013

It has been a year when business after business has re-emphasized the creation of blog content and other company-generated content to attract customers and stay on top of current trends. 2014 will certainly be another year of Content Marketing. While many businesses will still be playing catch-up in 2014, the world is moving ahead.

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LEADership

DECEMBER 15, 2014

Read Jon Miller’s advice on “ 4 Ways to Optimize B2B Marketing and Lead Generation ”. How Social Marketing Has Changed B2B Demand Generation. Read Judith Sim’s “ 6 Demand Generation Takeaways from the Changing Marketing Landscape ”. If you enjoyed reading this CMO Spotlight series in 2014, please tell us.

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KoMarketing Associates

JANUARY 27, 2014

From mobile marketing to content curation and revenue data, here are six statistics B2B marketers must pay attention to in 2014: 1. With new features like lead gen cards and promoted tweets, the potential to generate leads and sales is also becoming greater. 39% of marketers want to increase investments on curated content marketing.

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Lattice

OCTOBER 24, 2018

Recap From the Show Floor Event marketing is an integral part of Lattice’s mix of demand generation programs. We attend …

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Demand Generation Event Marketing Demand Generation 127

ANNUITAS

MAY 22, 2014

Blog Demand Generation Strategy Malcom Gladwell sales and marketing alignment SiriusDecisions Summit transformation' Now that most of us have the tools and technology, it’s all about how we can achieve the alignment to truly transform. Author: Jennifer Harmel @JenniferHarmel2 Vice President, Strategy for ANNUITAS.

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Convince & Convert

OCTOBER 21, 2014

But with Generation Z — consumers born after 1990 — making up 25.9 Meeting Generation Z With Video. Gen Zers have an entirely different set of online habits than previous generations , and they spend money in new ways. In 2014, digital spend is expected to increase by 14 percent to a total of $137 billion.

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ANNUITAS

JANUARY 28, 2014

Once again 2014 will be a year that Content Marketing is front and center for a majority of B2B marketing departments. According to The 2014 Marketing Score Report by PR 20/20 “Organizations are missing opportunities to generate and nurture leads due to enormous gaps in their content marketing programs.”.

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KoMarketing Associates

APRIL 26, 2019

Although it is assumed that marketers are responsible for generating the most leads within a company, new research shows that they still lag behind sales teams. CSO Insights recently published the “2019 Sales Performance Report” to measure the B2B sales cycle and hone in on lead generation within companies. percent) in 2014.

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Unbounce

NOVEMBER 13, 2021

This landing page for a white paper about crowdsourced usability testing is from 2014, but it follows some of the best practices we still use today. Applause offers crowd testing for apps to help companies improve their digital experiences. Image courtesy of Applause. What does this landing page get right?

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SnapApp

JANUARY 6, 2015

Here’s our roundup of the best assessments from 2014. assessment alone generated over 20,000 clicks, a 92% completion rate, over 800 shares, and over 2,000 referrals. PayScale developed this assessment to generate buzz and interest in advance of a major industry conference. The ‘What’s Your Shark Personality?’

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ANNUITAS

DECEMBER 15, 2015

We want to know conversion rates, cost per lead, revenue generated and a host of other stats. There are many reasons why sales management should be all too happy to get involved with and become champions for your demand generation program. Modern B2B marketers like numbers. 50% need improvement in identifying trigger events.

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ANNUITAS

SEPTEMBER 30, 2014

*This post first ran in the ANNUITAS blog on March 27, 2014. As we go into event season-it’s good to remember that building a Demand Generation Strategy isn’t easy. Is success on impacting pipeline and generating demand really just a few simple steps away?

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Adobe Experience Cloud Blog

OCTOBER 5, 2016

As a noun, it refers to the 2014 movie starring Arnold Schwarzenegger about a team of elite DEA agents that are being taken out one by one. When it comes to demand generation, even the most seasoned B2B marketers have fallen into this trap and sabotaged their success without knowing it. Pre-Existing Biases.

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Marketing Insider Group

MARCH 9, 2023

Due to the nature of their business, market research companies have a reputation for generating accurate, reliable data. Though it was published in 2014, it’s still a great starting point for government research data in the US. Some focus on specific industries or technologies, while others try to cover them all.

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Stats Advertising Agencies Paid Search Agency Work Management 291

Adobe Experience Cloud Blog

DECEMBER 18, 2013

Author: Carra Manahan 2013 is coming to a close, which means it’s time to get a jumpstart on your 2014 event plan. Your presence at physical events is great for generating leads , but it also gives your audience opportunities to interact with your brand. These are our top marketing event picks for 2014: January.

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markempa

FEBRUARY 16, 2015

Tweet Generating leads organically can ease the qualifying process, throwing “bad” leads out that are simply not worth pursuing. George and the Plymouth Rock marketing team categorize bad leads, or leads that do not sell, in terms of how that lead was generated. Change the way leads are purchased.

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SnapApp

DECEMBER 23, 2014

Here’s our roundup of the best interactive infographics from 2014. NetProspex was looking for a way to generate new leads and increase their research report downloads by leveraging existing content. Bizo: B2B Buyer’s Journey. Bizo put together an interactive infographic allowing users to navigate through a B2B buyers' journey.

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SugarCRM

MAY 27, 2014

The post Seven Things I Learned at Digital Summit 2014 appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Email Marketing Events Social Media'

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ANNUITAS

FEBRUARY 5, 2015

*This post first ran September 11, 2014 in the ANNUITAS blog. However, when it comes to Demand Generation Strategy there are a few rules that if not followed, will lead to poor results, wasted money and effort, and a frustrated marketer. Blog business intelligence Buyer''s Journey Demand Generation Strategy Metrics'

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The Point

NOVEMBER 14, 2014

Research firm Software Advice have released their 2014 B2B Demand Generation Benchmark Report , a handy reference for anyone planning 2015 marketing spend. And here’s where I think that analysis goes astray: First, demand generation effectiveness is not best measured by which channel generates the highest number of “quality” leads.

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KoMarketing Associates

APRIL 1, 2014

Most of the link building tactics provided were around creating valuable content for your audience, identifying press opportunities, and generating links that make sense (i.e. However, it does go back to being a brand and doing things that help you as a business. identifying unlinked brand mentions).

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ANNUITAS

JANUARY 14, 2014

Blog content marketing Content Marketing Institute Demand Generation Strategy Hubspot optimize content perpetual revenue Tim Ash V3' A solid strategy is the key to driving more revenue in B2B, but you do need to maximize and optimize each step along the way. These pieces help you get there.

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SugarCRM

JANUARY 7, 2014

[button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post 14 Marketing Automation Benefits for 2014 appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion.

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Navigate the Channel

JANUARY 18, 2018

The new buzzword for improving interest in your products and services is demand generation , which is fast becoming a vital metric for many companies. Not only does good demand generation help the supply chain, it also leads to happier customers and more alignment between sales and marketing. Big data is so 2014.

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Demand Generation Agencies Demand Generation Marketing Qualified Leads Top of Funnel 62