Everything Technology Marketing

MARCH 25, 2014

Our 60,000 member B2B Technology Marketing Community on LinkedIn conducted the 2014 study on alliance marketing to better understand how B2B marketers are adjusting to new alliance marketing challenges, and to identify new trends and best practices.

Marketing Report 100

Marketing Report Trends Marketing Budget Demand Generation Agencies 100

Adobe Experience Cloud Blog

JULY 5, 2016

Historically in B2B demand generation, more has been better too. This is a very important concept to understand in marketing, especially for demand generation. More is not more, and here are three reasons why you should be wary of focusing solely on volume in demand generation: 1. More leads?

Demand Generation Agencies 91

Demand Generation Agencies Demand Generation Demand Lead Ranking 91

ANNUITAS

MARCH 20, 2014

RT @RHsays What does sales need from marketing? RT @megheuer When they serve personalized industry content on website, 3x as likely to click thru vs generic content @DocuSign #marketingopssummit. “Marketing is now the strategy arm that is leading, sales is following.” megheuer how 2 get process adopted?

Work Management 100

Work Management Marketing Management Marketing Automation Services Demand Generation 100

Madison Logic

APRIL 9, 2024

where he was instrumental in driving global strategy and accelerating growth prior to its sale to Digimarc Corporation. Mr. Turco succeeds Tom O’Regan, who has served as CEO since 2014 and oversaw the Company’s transformation into the market leader it is today.

Demand Generation Agencies 52

Demand Generation Agencies Account Based Marketing Enterprise Management Advertising Agencies 52

Zoominfo

SEPTEMBER 22, 2023

At its core, intent data helps marketing and sales teams identify the companies and individuals most likely to make a purchase, especially in the near future. The more up-to-date information you can see on your future customers, the better equipped you’ll be throughout the entire sales process, which is why we focus on real-time intent.

Buyer Intent 130

Buyer Intent Intent Data Intent Marketing Analytics Tools 130

Customer Experience Matrix

FEBRUARY 13, 2014

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. Pepper Global is based on a survey of the B2B Technology Marketing Community on LinkedIn. Here’s how I see things. VEST data is self-reported by the vendors.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

FEBRUARY 4, 2014

I’ve just published the latest edition of our B2B Marketing Automation Vendor Selection Tool (VEST), with updated entries on all your favorites and several new entries to boot. Based on this data, I’m projecting a 60% increase in industry revenue for 2014, to $1.2 A few interesting trends stood out: revenue growth is accelerating.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Top of Funnel 120

PureB2B

SEPTEMBER 9, 2020

Danvers, MA, September 9, 2020 — Demand Science Group , the parent company of PureB2B , a leading global provider of full-funnel lead and demand generation for B2B technology companies, today announced the addition of two seasoned veterans to its senior executive team. Fazelpoor, Chief Operating Officer.

Demand 62

Demand Marketing Management Paid Search Agency Demand Generation Agencies 62

The Point

NOVEMBER 14, 2014

Research firm Software Advice have released their 2014 B2B Demand Generation Benchmark Report , a handy reference for anyone planning 2015 marketing spend. Again, this conclusion is based on more respondents naming demo offers as generating quality leads compared to other channels.

Trade Show 100

Trade Show Demand Generation Agencies BtoB Lead Scoring 100

ANNUITAS

MAY 22, 2014

Tony Jaros then perfectly translated Malcolm’s message for marketers, painting the very optimistic picture of B2B growth expectations with 90% of companies surveyed in the Intelligent Growth Study saying they expect to grow. Blog Demand Generation Strategy Malcom Gladwell sales and marketing alignment SiriusDecisions Summit transformation'

Validation 100

Validation Demand Generation Work Management Marketing Automation Services 100

Aberdeen

JANUARY 24, 2019

I recently stumbled across a 2014 video on YouTube and thought it was a good opportunity to reflect on the progress and advances made in the operationalization of buyer intent data. Back in 2014, marketers were hip to the power of predictive. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Intent Data 40

Intent Data Intent Intent Signal Buyer Intent 40

PureB2B

AUGUST 13, 2020

Magazine’s 42nd annual 5000 list with 842% growth since making the list in 2014. creates, nurtures and launches marketing technology companies that drive sales growth for businesses across a variety of industries. Demand Science. For the seventh consecutive year, Pure Incubation places on Inc. Danvers, MA – August 13, 2020.

Lead Scoring 118

Lead Scoring Lead Ranking Demand Generation Agencies Demand Generation 118

Biznology

JANUARY 19, 2018

My list is about the most interesting people that I came across in B2B marketing during 2017. So meet this year’s fascinating B2B marketers, and let’s not forget the outstanding members of my lists in 2016 and 2015. . Katie Martell coined the term “on-demand marketer” to describe herself and her business. The payoff?

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

ANNUITAS

JANUARY 13, 2015

In October of 2014, ANNUITAS published a Benchmark Study regarding B2B Enterprise Demand Generation. One of the key takeaways was that “Marketing departments are struggling to succeed with their Demand Generation.” Understand Your Buyer and Think Strategically About Demand Generation Programs.

Marketing Qualified Leads 100

Marketing Qualified Leads Lead Ranking Buyer Personas Demand Generation Agencies 100

Oktopost

NOVEMBER 28, 2021

Rich Stone, VP Sales at TechTarget takes the hot seat. Rich is a B2B intent data extraordinaire and SaaS sales VP with 13 years of experience across a number of sales and leadership functions within TechTarget. Intent data is a good thing, so why does Rich Stone, VP of Sales West of TechTarget classify it as a dirty word?

Intent Data 70

Intent Data Intent Peer-to-peer B2B Thought Leadership 70

ANNUITAS

OCTOBER 29, 2015

And, if you are a global organization with 250 million in revenue, a large dispersed sales force, selling multiple products, you might have different challenges and goals than a 20 million dollar B2B organization. However, they struggle on a bigger scale than most.

Advertising Benchmark 100

Advertising Benchmark Relevance Lead Scoring Lead Ranking 100

ANNUITAS

FEBRUARY 10, 2015

In November 2014, ITSMA took a poll to gain insight into the top priorities of B2B marketers over the next two years. The poll, as seen below, showed that Brand and Positioning was the number one focus at the time with Lead Generation as the second overall priority. kids and makes an annual salary of $135,000 a year.

Demand Generation 100

Demand Generation Marketing & Strategy Forecasting Lead Generation 100

ANNUITAS

DECEMBER 9, 2014

As the year draws to a close, I am looking back at content that has helped to make me a better marketer in 2014. A few weeks ago, we published the post, “ A Call for Marketing Enablement ” to bring this issue to light based on some shockingly bad statistics from the ANNUITAS B2B Enterprise Demand Generation Study.

Planning 100

Planning Gartner Demand Generation Budget Programs 100

Customer Experience Matrix

DECEMBER 13, 2020

I’ll list blockchain only to point out that’s been an underachiever in the hype-generation department. Bear in mind that live events are often the most important new business source for B2B marketers, so major changes in how they work will ramify throughout the marketing and sales process. blockchain will quiet down.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Directive Agency

MAY 24, 2017

B2B marketers frequently use the terms “demand generation” and “lead generation” interchangeably. In this post, I will focus on the individual value of each tactic and how striking a balance between them can empower your B2B marketing strategy. Demand Generation Versus Lead Generation.

Lead Gen 53

Lead Gen Demand Ideal Customer Profiles Lead Scoring 53

ANNUITAS

AUGUST 27, 2015

The latest results from the ANNUITAS B2B Enterprise Demand Generation study (due out in September), 54.1% of organizations have indicated that they are spending more on content development than they did in 2014. What’s happening? However, just producing this content is not enough as it is only a part of the equation.

Top of Funnel 100

Top of Funnel Relevance Lead Ranking Lead Scoring 100

ANNUITAS

DECEMBER 4, 2014

It serves as a catalyst to Engage, Nurture and Convert our prospects and customers and enables a strategic approach to Demand Generation. of Enterprise marketers feel they are effective in achieving their goals in demand generation programs/campaigns according the ANNUITAS B2B Enterprise Demand Generation Study.

Automation 100

Automation Demand Generation Agencies Marketing Automation Services Demand Generation 100

Vidyard

MAY 27, 2014

Marketing automation adoption is on the (rapid) rise What percentage of B2B companies have adopted a marketing automation platform (MAP)? More marketing teams are implementing sophisticated lead scoring programs, global demand generation methodologies, dynamic web content, split testing, and more. The results?

Lead Ranking 50

Lead Ranking Account Based Marketing Marketing Qualified Leads Lead Scoring 50

ANNUITAS

AUGUST 5, 2014

I read an article recently that discussed how content can “help push your prospects through the sales funnel.” While I am quite aware of B2B’s fascination and obsession with funnels and waterfalls, the truth is buyers couldn’t care less and certainly will not be pushed through anything. Pretty anemic!

Top of Funnel 100

Top of Funnel Forrester Marketing Funnels B2B Sales 100

ANNUITAS

JANUARY 21, 2016

B2B marketers need to understand how to approach demand generation strategically, and the first step is identifying the aspects of your demand generation efforts that aren’t delivering meaningful business outcomes. The problem with being a tactical marketer is that it doesn’t typically drive perpetual revenue.

Tactics 100

Tactics Top of Funnel Demand Generation Buyer Personas 100

Zoominfo

OCTOBER 5, 2021

Though Gro was founded in 2014, it gained prominence in 2019 during the government shutdown. During this time the USDA announced that it would delay its monthly report on supply and demand for 20 crops. To learn more about ZoomInfo’s leading B2B contact database , contact our sales teams today.

Examples 130

Examples Business Budget Programs Advertising Agencies 130

ANNUITAS

JANUARY 20, 2015

Several days ago I had dinner with a long-time friend who is a self-employed B2B entrepreneur. You may have the right content marketing strategy to fuel your Demand Generation program, however, you may need to take a step back and evaluate if you truly have a Demand Process that will drive perpetual revenue.

Top of Funnel 100

Top of Funnel Lead Ranking Demand Generation Agencies Demand Generation 100

Kabbage

NOVEMBER 9, 2016

Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. Here are our lists from previous years: The 25 Best Marketing Blogs of 2014. B2B Marketing Blogs. What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Marketing Insider Group

AUGUST 4, 2015

So many great research reports coming out of last year that provide us with a chance to reflect on our B2B marketing strategies and compare it to our peers. One new set of insights published by DemandGen Report and Marketo is the 2015 Demand Gen Report Benchmark Study. Once they’re passed to sales, our job isn’t done.

Top of Funnel 100

Top of Funnel B2B Marketing Buyer Personas Peer-to-peer 100

ANNUITAS

DECEMBER 23, 2014

In their 2012 study End of Solution Sales , the Corporate Executive Board (CEB) revealed that 57 percent of a typical B2B purchase decision is made before a customer even talks to a supplier. CEB states the following as part of the study: “ The hardest thing about B2B selling today is that customers don’t need you the way they used to.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Forrester Content Marketing 100

PureB2B

SEPTEMBER 9, 2020

Danvers, MA, September 9, 2020 — DemandScience a leading global provider of full-funnel lead and demand generation for B2B technology companies, today announced the addition of two seasoned veterans to its senior executive team. 5000 Fastest-Growing Private Companies in America for the past seven years.

Marketing Management 62

Marketing Management Paid Search Agency Demand Generation Agencies Digital Marketing Funnels 62

The Point

SEPTEMBER 17, 2014

Sungard AS runs a highly successful demand generation program, an integrated mix of both online and offline campaigns, to generate a consistent flow of leads to the company’s sales force. This article originally appeared in Demand Gen Report. Re-posted with permission.

Conversion Rate 100

Conversion Rate Marketing Qualified Leads Demand Generation Agencies Lead Ranking 100

Kabbage

NOVEMBER 9, 2016

Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. Here are our lists from previous years: The 25 Best Marketing Blogs of 2014. B2B Marketing Blogs. What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

PureB2B

JUNE 28, 2017

Pure Incubation creates, nurtures and launches marketing technology companies that drive sales growth for businesses across a variety of industries. 500’s 2014 Advertising & Media Company List , and #10 on the 2014 Woman-Led List. The company ranked #23 on Inc.

Paid Search Agency 0

Paid Search Agency Lead Scoring Lead Ranking Companies 0

PureB2B

AUGUST 18, 2020

Danvers, MA, August 18, 2020 DemandScience Group , the parent company of PureB2B , a leading global provider of full-funnel lead and demand generation for B2B technology companies, today announced that Peter Cannone has been named Chief Executive Officer. Founder and CEO transitions to board chair.

Paid Search Agency 62

Paid Search Agency Positioning Work Management Marketing Management 62

ANNUITAS

DECEMBER 16, 2014

As 2014 comes to a close, we get to turn our sights to 2015 and prognosticate on what may be in store for those in B2B Marketing in the coming year. of those in B2B Enterprises who are responsible for Demand Generation state they are highly effective in reaching their goals – ANNUITAS.

Forrester 100

Forrester Demand Generation Top of Funnel Marketing & Strategy 100

Only B2B

AUGUST 22, 2017

ABM has broken the traditional sales funnel, flipped it completely and become a preferred choice in marketing strategies. B2B marketers are planning to increase their budget for account based marketing next year along with investing in educationg their teams about it. Why Account Based Marketing is worthy of Iron Throne in marketing?

Account Based Marketing 115

Account Based Marketing ABM Top of Funnel B2B Sales 115