Marketing Insider Group

JANUARY 2, 2015

56 Reasons Why Content Marketing Works: 2014 Edition from NewsCred. The best content marketers prove the value of their efforts, showing how content drives brand awareness, lead generation, engagement, and sales. Email marketing generates revenue. The average click-through rate for display ads is 0.11%.

Content Marketing 100

Content Marketing Banner Ads Paid Search Agency Banners 100

SnapApp

MAY 2, 2018

These campaigns are usually delivered on social media, with the goal of generating followers, engagement, and/or plain old impressions. Mobile app creation software company Apptive partnered with Shopify in 2014 to launch an integration between Apptive’s platform and Shopify’s API. IBM on Snapchat? Definite branding play. .

Top of Funnel 98

Top of Funnel Marketing Funnels Enterprise Management Work Management 98

SnapApp

MAY 2, 2018

These campaigns are usually delivered on social media, with the goal of generating followers, engagement, and/or plain old impressions. Mobile app creation software company Apptive partnered with Shopify in 2014 to launch an integration between Apptive’s platform and Shopify’s API. IBM on Snapchat? Definite branding play.

Top of Funnel 98

Top of Funnel Marketing Funnels Enterprise Management Work Management 98

LeanData

APRIL 8, 2015

As an example, the marketing automation platforms market including Marketo ( NASD: MKTO ), Oracle Eloqua ( NYSE: ORCL ), Pardot – a salesforce.com company ( NYSE: CRM ), Hubspot ( NYSE: HUBS ), and quickly growing Act-On, and a few others combined to make this a $1.2Billion market in 2014, a 60% growth from 2013. ABM Metrics.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

LeanData

APRIL 8, 2015

As an example, the marketing automation platforms market including Marketo ( NASD: MKTO ), Oracle Eloqua ( NYSE: ORCL ), Pardot – a salesforce.com company ( NYSE: CRM ), Hubspot ( NYSE: HUBS ), and quickly growing Act-On, and a few others combined to make this a $1.2Billion market in 2014, a 60% growth from 2013. ABM Metrics.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

LeanData

APRIL 8, 2015

As an example, the marketing automation platforms market including Marketo ( NASD: MKTO ), Oracle Eloqua ( NYSE: ORCL ), Pardot – a salesforce.com company ( NYSE: CRM ), Hubspot ( NYSE: HUBS ), and quickly growing Act-On, and a few others combined to make this a $1.2Billion market in 2014, a 60% growth from 2013. ABM Metrics.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

SnapApp

APRIL 25, 2018

From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics--there are no limits to the glass ceilings they are smashing. . Dunja has been working in B2B marketing since 2014, and she’s worked at activeCollab and Toggl on user acquisition / marketing.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics–there are no limits to the glass ceilings they are smashing. Much of B2B demand generation is all about content. Dunja Lazic. S hedugram | VP of Marketing.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Vidyard

SEPTEMBER 18, 2019

Cut costs: Videos can lower your cost per lead 19%. Not every email client supports them—Outlook 2007, 2010, 2014, and Windows 7 phones only show the first frame—but the vast majority do. Increase clicks: Video thumbnails can increase clicks 50%.

Video Marketing 107

Video Marketing Email Marketing Paid Search Agency Marketo 107

Vidyard

SEPTEMBER 14, 2020

Not every email client supports them—Outlook 2007, 2010, 2014, and Windows 7 phones only show the first frame—but the vast majority do. Use an Animated Thumbnail Animated thumbnails attract even more clicks than images, and with a video platform, they’re easy to insert.

Video Marketing 65

Video Marketing Email Marketing Paid Search Agency Work Management 65

Hubspot

DECEMBER 16, 2013

Email, Social, Demand Generation, etc.) You''ll have field marketing over here, demand generation over there, customer marketing on a different planet, and so on. Here''s one tip that marketers often forget is an option for idea generation: Talk to people in your industry. Cost-per-lead?

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28

Single Grain

APRIL 28, 2020

Bonus Material : Discover the unorthodox digital marketing campaigns we use to generate predictable traffic, leads, clients and revenue (even during uncertain times). So it’s quite likely that even if you get the clicks, you won’t generate any sales without remarketing. Click here to get instant access to the masterclass.

Marketing Budget 141

Marketing Budget Campaigns Paid Search Agency Work Management 141