Marketing Insider Group

OCTOBER 21, 2015

On the heels of our own investment announcement , we wanted to know how much investor money is actually in the content marketing industry? These numbers were nearly impossible track down in one place so we did a little math. Oracle, IBM, NewsCred, Optimizely, Outbrain, Skyword, and Taboola all acquired smaller companies.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Marketing Craftmanship

JANUARY 10, 2015

This past September, the well-respected marketing firm, Peppercom, conducted in-depth research involving nearly 300 of the hedge fund industry’s largest firms, to measure how those funds are currently applying standard marketing tools & tactics including websites, social media, the financial press and advertising, one year after the JOBS Act.

Practices 100

Practices Planning Enterprise Management Transparency 100

seo.co

NOVEMBER 17, 2020

. + The Lowdown on Domain Names. + A domain name can answer any or all of these questions. Only one person or entity can own the rights to a domain name at one time. The Lowdown on Domain Names. In 2013, there were a total of 147.1 Why Domain Name Valuations Matter? Scale Your Website With SEO.co.

Domain 69

Domain Automation Pricing Price 69

Webbiquity

SEPTEMBER 9, 2013

According to research from BuzzFeed , “Search traffic to publishers has taken a dive in the last eight months, with traffic from Google dropping more than 30%…While Google makes up the bulk of search traffic to publishers, traffic from all search engines has dropped by 20% in the same period.” But what does it mean?

Paid Content 100

Paid Content Traffic Lead Ranking Lead Scoring 100

Hubspot

MARCH 14, 2017

In this post, we're going to review the business value of video and walk you through a step-by-step guide for using Wistia -- a video hosting platform -- to create video content for all of your marketing and business needs. And perhaps best of all, one video can speak to thousands of customers. Why Video Content.

Marketing Automation Services 93

Marketing Automation Services Top of Funnel Click Rate Budget Programs 93

Hubspot

FEBRUARY 26, 2015

If you want to get a full run-down on the metrics you should (and shouldn''t be tracking, tune into our webinar on March 11 called Smart Reporting: How to Stop Wasting Time and Make Better Marketing Decisions. This metric will allow you to see not just how many people are opening and clicking on your email. Yep, that''s better.

Clickthrough 28

Clickthrough Paid Search Agency Click Rate Open Rate 28

Hubspot

FEBRUARY 4, 2016

But one channel continued to hold the reputation of ‘ol reliable among marketing teams: email. Serving as one of the oldest digital mediums still in use, email is known for delivering the highest ROI among digital marketing channels. In 2015, opens across all of the major webmail clients decreased. Smith says: Webmail.

Mobile Marketing 28

Mobile Marketing Tagging Press Correlation 28

Hubspot

OCTOBER 23, 2013

Keywords placed properly in your content boosted your site''s relevancy to a given search, and inbound links from other sites acted as a vote of confidence for your site''s authority on the search topic. The deconstruction of search engine rank into those two main components made SEO more approachable to marketers of all company sizes.

Inbound Marketing 28

Inbound Marketing SEO Correlation Paid Search Agency 28

BuzzSumo

JANUARY 5, 2016

I first met James & Henley in December 2013, just as the snowflakes started to fall in New York. I first met James & Henley in December 2013, just as the snowflakes started to fall in New York. We formed the company in March 2014, and during the year we all left our previous jobs to focus on BuzzSumo.

Case Study 40

Case Study Case Studies Studies Paid Search Agency 40

Hubspot

DECEMBER 29, 2011

As more and more companies catch on to the most effective strategies for getting found online and generating more leads and customers, the future of inbound marketing is looking more competitive and fast-paced than ever. We all know that when consumers look for a product or service, they turn to search engines for answers.

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

Content Standard

OCTOBER 22, 2016

But I also think of the amazing conference they’ve been putting on for 10 years now, inviting some of the best B2B marketers from around the world to gather for four days of learning content strategy and being inspired. Then along came owned media, a website, an SEO strategy, content marketing, and on and on it went.

Marketing & Strategy 40

Marketing & Strategy Marketing Strategy B2B Marketing Work Management 40

ClearVoice

NOVEMBER 30, 2021

Appropriate content at each of these levels is the nudge that will move prospects through your sales funnel all the way to the point of conversion. Clicking on an email can lead them to an educational landing page on your website, which encourages signing up for a product demo.

Top of Funnel 122

Top of Funnel Content Marketing Planning Work Management 122

DivvyHQ

MARCH 28, 2019

There is no shortage of articles on the interwebs that talk ad nauseam about the benefits of having a company blog. Normally these posts focus in on the main benefit of website traffic acquisition, which is certainly a proven driver for just about every company who has deployed the tactic. Do not pass GO. The Most Important Blog KPIs.

Lead Ranking 91

Lead Ranking Marketing Analytics Tools Lead Scoring Generation 91

seo.co

FEBRUARY 8, 2023

While the data DOES show that backlinks are a critical factor website rankings, the truth is, there’s no instruction manual on how exactly to outrank your competition that has more content, more brand recognition, more backlinks, and more experience on the web. We discuss these and others in our complete on-page SEO guide here.

Lead Scoring 98

Lead Scoring Lead Ranking Paid Content Ad Building 98

Valasys

AUGUST 9, 2019

It was a time for a renaissance in the SEO world when the SEO strategists had already started thinking of integrating with Social Media strategists & working on the optimization of video-based content vis-à-vis the text-based ones for keyword mining & targeting. Before that, the role of content was viewed as secondary.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

KoMarketing Associates

DECEMBER 22, 2015

One of the ways our team remains competitive and successful is through the constant review and distribution of industry-related information discovered online. We make it a point to regularly communicate new discoveries, innovation, and industry news meant to improve performance on behalf of clients and in our own individual growth.

CTR 120

CTR Lead Scoring Lead Ranking SERP 120

KoMarketing Associates

JANUARY 24, 2017

This is due to a variety of factors including algorithm updates, changing user behavior, new platforms or features launching, industry findings, and more. As we enter 2017, I thought it would be helpful to establish a set of best practices that will have the most positive impact on your SEO strategies.

Organization 120

Organization SEO Practices Best Practices 120

Webbiquity

FEBRUARY 25, 2014

Despite the reputation Google+ has in some circles for being the social network that everyone has joined but no one uses , marketers are increasing viewing it as a vital platform for branding and engagement. Effective Content Marketing on Google Plus: 5 Tools to Measure Success by Content Marketing Institute. by SteamFeed.

Google 100

Google Business Lead Scoring Lead Ranking 100

Hubspot

JUNE 9, 2016

With over 400 million active users , brands are quickly recognizing the need to have a presence on Instagram. But, as with any social network, the brands that are getting the most out of Instagram are the ones who are smart about what they post, when they post, how often they post, and whom they're targeting. 48 Instagram Stats.

Stats 28

Stats Marketing & Strategy Emarketing Social Networks 28

Scoop.it

OCTOBER 29, 2020

The one with the most attention can profit from it significantly. We have all been on the internet for most of our lives, and inevitably we had to ask ourselves a question – why is this viral and this is not. Put in writing on paper the type of people you want to talk to. But there are some common denominators.

Viral Marketing 86

Viral Marketing Tips Curation Paid Search Agency 86

seo.co

DECEMBER 17, 2020

The search engine giant can now tell easily whether your link is built “naturally,” with the intention to increase value to web users, or “unnaturally,” with the sole intention of increasing your rank. SPAM is as old as the Internet itself , so most people will know what it is, at least in a general way, just from hearing the word in context.

SEO 111

SEO CAN-SPAM Lead Scoring Lead Ranking 111

Hubspot

AUGUST 30, 2013

I''m so passionate about integrating your social media efforts that I presented on it at INBOUND 2013 with my session titled, Social Domination: How to Conquer ''The Big 3'' Social Media Networks. Social Domination: How to Conquer ''The Big Social Media Networks from HubSpot All-in-one Marketing Software.

Twitter 28

Twitter Linkedin Facebook Social Media 28

Hubspot

MAY 25, 2015

And thanks to marketing initiatives like these ones, you’re getting traffic to your site. It’s an unfortunate truth, but we all judge books by their covers. On his blog "Social Triggers," Derek Halpern shared a fascinating study that backs up the impact a site’s design can have on its perceived trustworthiness.

Marketing Websites 28

Marketing Websites Landing Pages Top of Funnel Mobile Advertising 28

Webbiquity

FEBRUARY 7, 2012

We’re all hungry for data. Who is actually consuming all of this content? Also noted: • One in four Americans watches a YouTube video every day. • 53% of employers now research candidates on social networks before hiring. • 71% of companies now have a presence on Facebook. hours to 6.3 for the year).

Paid Content 100

Paid Content Social Media Statistics Research 100

Webbiquity

NOVEMBER 26, 2013

Given all of this change, what are the best practices for SEO as we head into 2014? Find the answers to these questions and more here in more than two dozen of the best SEO guides of 2013 so far. Find the answers to these questions and more here in more than two dozen of the best SEO guides of 2013 so far.

Resources 100

Resources SEO Best Practices Burn Rate 100

Webbiquity

NOVEMBER 26, 2013

Given all of this change, what are the best practices for SEO as we head into 2014? Find the answers to these questions and more here in more than two dozen of the best SEO guides of 2013 so far. Find the answers to these questions and more here in more than two dozen of the best SEO guides of 2013 so far.

Resources 100

Resources SEO Best Practices Burn Rate 100

SendX

MARCH 11, 2020

Let’s move on to the juicy, useful stuff. Ok, I see you rolling eyes and saying, ‘what about jpg, png and all those beautiful images?’ Visuals, especially moving ones, express not just what you say, but how you say. Supported across email clients, unlike videos Videos are poorly supported across all major email clients.

Ideal Customer Profiles 195

Ideal Customer Profiles Click Rate Open Rate Email Marketing 195

Contently

NOVEMBER 16, 2016

And on Monday, BuzzFeed News reported: “ Renegade Facebook Employees Form Task Force To Battle Fake News.” Disturbingly, there was a strong correlation between fake news and engagement. ” The post is a week old and has racked up an astounding 480,000 shares, reactions, and comments on Facebook. .”

Facebook 60

Facebook Classified Ads Opinions Correlation 60

Hubspot

AUGUST 25, 2014

If you''re running experiments and optimizing your presence on social media, it''s easy to get stuck in the weeds. We collaborated with BuzzSumo to analyze the top one million articles by 190 top publishers across the five most popular social platforms over the past six months -- which totals more than 2.6 billion shares.

Social Media 28

Social Media Media Viral Marketing Network Marketing 28