Hinge Marketing

NOVEMBER 29, 2013

Top Professional Services Marketing Content from November 2013. How to Optimize Your YouTube Video for Maximum Traffic. YouTube is the second most popular search engine, but many companies overlook the video site as a possible lead development tool. 8 Key Business Takeaways From Yahoo! By Jeff Bullas.

Copywriting 48

Copywriting Eloqua Work Management Youtube 48

Contently

JANUARY 12, 2017

In December, Zuckerberg made some telling remarks in a video chat with Sandberg: Facebook is a new kind of platform. On Monday, Recode reported that Facebook will begin sharing video ad revenue with media partners. That means that video businesses can see immediate returns, just like on YouTube. Via Bloomberg.

Facebook 60

Facebook Video Marketing Advertising Agencies Mobile Advertising 60

Buffer

NOVEMBER 1, 2018

When GQ posted a video about Kylie Jenner and Travis Scott on its YouTube channel (with 2.5 The same video on their Facebook Page (2.8 A snippet of the video on their Instagram account (4.3 But when GQ posted the same video on IGTV (the video was cropped to fit the vertical format), it only generated 137,000 views.

Small Business Marketing 103

Small Business Marketing Verticals Business Social Media 103

SocialPilot

FEBRUARY 9, 2024

Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? Michael posts great videos on skill-building. Being a student of Business Psychology, her advice possess a unique edge.

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

Webbiquity

DECEMBER 11, 2013

Writing that “A sound strategic planning process is based on consistently applied business objectives that flow through functional areas and support each other,” John Gregory Olson presents a helpful model for planning, and makes a case for the one element that’s more important than strategy. by GO Marketing.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Hubspot

JULY 7, 2017

Have you heard the news about video? You know how important video is. In fact, 94% of marketers plan to add either YouTube or Facebook video to their content distribution efforts in the next 12 months. What makes a video viral ? 6 Viral Video Marketing Examples. 6 Viral Video Marketing Examples.

Viral Marketing 78

Viral Marketing Video Marketing Examples Planning 78

Webbiquity

JANUARY 2, 2013

21% plan to implement such a system in the coming year, but another 17% “don’t know what a social CRM system is and why businesses need it.” small businesses (20-99 employees) and a third of midsized companies say they use social media “to engage with customers and prospects in a strategic and structured way.”

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Content Standard

AUGUST 5, 2016

Everybody’s talking about video marketing strategy these days, but one video sharing platform seems to be shut out of the conversation: Vine. Research shows that Vine, the six-second video sharing app owned by Twitter, is hemorrhaging users. That shift is unusual, given how video views have dramatically risen in general.

Video Marketing 40

Video Marketing Marketing & Strategy Marketing Strategy Buzz 40

SugarCRM

FEBRUARY 18, 2016

A look at what’s fueling the growth of video in B2B marketing and how you can tap into this burgeoning field. We know what you’re thinking — do people really watch videos that relate to their jobs? Can we really believe that CEOs are sitting at their desks surfing YouTube? Why is Video Taking Off in B2B Marketing?

B2B Marketing 50

B2B Marketing Video Marketing B2B Multi-Channel 50

Vidyard

OCTOBER 19, 2016

YouTube and Vine star Zach King, Forrester analysts Nick Barber and Laura Ramos, Solarwinds video director René Lego join top voices in video, marketing, content and customer success. Video continues to be one of the fastest growing and most effective areas of modern digital marketing.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Vidyard

OCTOBER 19, 2016

YouTube and Vine personality Zach King headlines an impressive speakers list featuring industry analysts, video experts, marketing innovators and other business leaders. Video continues to be one of the fastest growing and most effective areas of modern digital marketing.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Convince & Convert

APRIL 29, 2015

Watching videos, browsing product assortments, and even making product purchases will also be possible without leaving the inbox. For instance, Lego used LiveClicker to deliver a 15-second video in a December 25 email that let you play, pause, and jump around in the timeline. Live Content. That’s a huge boost.

Microsite 164

Microsite Marketing Attribution Mobile Marketing Lock-In 164

Vidyard

MARCH 25, 2014

There are two main kinds of video marketers out there. Pete has been known to drool over a high video view count, and while the total viewership numbers are exciting, he doesn’t really know anything about who is watching his content. Sue, on the other hand, works in a department where tracking ROI is serious business.

Video Marketing 50

Video Marketing Optimization Work Management Lead Scoring 50

ConvertKit

MARCH 25, 2020

What are video landing pages? Why use video landing pages? Video landing page best practices. The average American spends nearly 40 hours a week watching videos. It's no wonder, then, that so many online creators are turning to video content for their marketing. Video landing pages. Video sales letters.

Landing Pages 46

Landing Pages Video Marketing Conversion Marketing Automation Services 46

Contently

JULY 7, 2016

If you really like ad parodies and disturbing sci-fi, then boy do I have the YouTube video for you. In 2013, it released “Dove Real Beauty Sketches: #Balls,” which lampooned Dove’s mega-viral advertising experiment. “We don’t see these videos as having a direct impact on our business or our deals.

Paid Search Agency 113

Paid Search Agency Ads Viral Marketing Youtube 113

illumin

SEPTEMBER 25, 2023

Social media companies need to make money in order to operate and since usership on these sites is free, social ads are a critical part of their business model. Instagram introduced its own advertising options in 2013, a full three years after the app first launched. In 2007 to 2008 Twitter also introduced Promoted Tweets.

Social Media 52

Social Media Social Marketing Media Paid Social Agency 52

Webbiquity

JUNE 16, 2015

And use video. Half of buyers say they are more likely to seek out more information about a product and more confident in making an online purchase after viewing related video. 42% of B2B marketers viewed themselves as successful with their content marketing efforts in 2014 – up from 36% in 2013. – Videos (63%).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Valasys

MARCH 4, 2020

LinkedIn helps fuel the personal branding endeavors & as a result over the past few years, its algorithms have been more video-friendly than ever. Also, it is quite obvious that video-based content is getting preferential treatment & increased visibility in the LinkedIn feeds. Early in 2019, LinkedIn Live was launched.

Linkedin 64

Linkedin Planning Thought Leadership Youtube 64

Content Standard

JUNE 15, 2015

It was like some temporal anomaly pulling me through past, present, and future each time I opened up the news feed and was forced to watch or rewatch a Facebook video autoplay. In December 2013, Facebook started autoplaying videos that were uploaded directly to Facebook in the news feed. Videos started autoplaying over and over.

Facebook 40

Facebook Video Marketing Content Marketing Content 40

Magisto

JANUARY 13, 2020

The story format emerged on Snapchat in 2013. 32% of Americans listen to podcasts monthly (and the number keeps on rising), podcast listeners tend to be more educated than average and they are more likely to follow brands and businesses on social media. Video Marketing. Instagram Stories. billion users according to Statista.

Trends 84

Trends Planning Lead Scoring Lead Ranking 84

Convince & Convert

APRIL 2, 2015

As a consumer, which would you prefer: watching a video of actor and martial artist Jean-Claude Van Damme do the splits between two heavy haul trucks moving in reverse, or read a white paper about the latest in motor vehicle steering mechanisms? The Value of Video. Image via Microsoft Stories. Visual Marketing Magic.

B2B Marketing 152

B2B Marketing Paid Search Agency B2B Advertising Agencies 152

ViewPoint

MARCH 6, 2014

But things can get murky when marketers are asked to rate social media in terms of contributing to business goals. Social distribution of content and messages isn’t considered all that effective in providing business value to companies, according to a recent analysis by Forrester Research. And YouTube in 10th place?

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

Convince & Convert

DECEMBER 4, 2014

This year I decided to make it a top priority in my business. Yet, when I look at the activities in 2013 that brought the biggest boost to my email list, webinars were hands-down the most successful. Your event is automatically recorded to YouTube so you won’t have to worry about forgetting to hit record. Is there a catch?

Webinar Metrics 166

Webinar Metrics Google Autoresponders Youtube 166

Buffer

SEPTEMBER 26, 2018

Since Snapchat debuted the Stories format back in 2013, it has taken over the social media landscape. In fact, the results for Hopper have been so great that the businesses has been “prioritizing designing ads for the Stories format, then adapting them to the other formats” Getting started with Facebook Stories ads.

Paid Search Agency 99

Paid Search Agency Facebook Advertising Agencies Ads 99

Brandwatch Marketing

JULY 4, 2022

in 2013 to 32.3% You can analyze your Instagram content, the interactions generated from your photos and videos, plus details on filter usage. Quintly also covers Facebook, Twitter, Google+, LinkedIn, and YouTube. If you want to go a bit deeper than Instagram’s own analytics offering, this list is for you.

Analytics 85

Analytics Tools Best Practices Tagging 85

Content Standard

JUNE 17, 2015

There are some brands that have mastered the art of engaging their audiences through video content campaigns. Lego may be one of the most unsuspecting companies to have dominated video with its unique approach to developing long-term video content campaigns. – iframe –> 3. – iframe –> 4.

Video Marketing 40

Video Marketing Campaigns Brand Identity Branding 40

Content Standard

DECEMBER 19, 2015

Facebook is poised to go all-in on the live stream video trend. The social media giant is testing live video for all users, expanding a feature once available only to public figures and celebrities. The new feature aligns with Facebook’s aggressive emphasis on video. Facebook’s video prowess now rivals YouTube.

Video Marketing 40

Video Marketing User-Generated Content Broadcasting Youtube 40

Optinmonster

JANUARY 13, 2020

After reading this post, you’ll be able to save that aimless wandering for your next road trip and keep your business moving forward! Quick Note: Even though this editorial calendar example comes from 2013, its core principles are still just as relevant today. Finally, we’ll create a YouTube video.

Conversion 97

Conversion Youtube Hubspot Planning 97

Vidyard

SEPTEMBER 22, 2014

KITCHENER, Ontario – September 23, 2014 – As word continues to spread about the effectiveness of video marketing, organizations are flocking to Vidyard to help them optimize the performance of video assets and identify and convert online video viewers. “Simply having a presence on YouTube is no longer enough.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

KITCHENER, Ontario – September 23, 2014 – As word continues to spread about the effectiveness of video marketing, organizations are flocking to Vidyard to help them optimize the performance of video assets and identify and convert online video viewers. “Simply having a presence on YouTube is no longer enough.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

KITCHENER, Ontario – September 23, 2014 – As word continues to spread about the effectiveness of video marketing, organizations are flocking to Vidyard to help them optimize the performance of video assets and identify and convert online video viewers. Simply having a presence on YouTube is no longer enough.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Hinge Marketing

AUGUST 1, 2014

And under this content marketing umbrella falls online video, a format that 63% of respondents find effective. Here are a few more statistics from a Forbes survey that enforce the value of online video for professional service firms: 65% of corporate executives have visited a vendor’s website after watching a video.

Video Marketing 48

Video Marketing Service Case Study Case Studies 48

Hubspot

MARCH 14, 2017

Whether you're a B2B or B2C business, videos can help you strengthen relationships with your customers, save time, and boost conversion rates. Businesses that have fully adopted video are constantly coming up with new ways to make meaningful connections with their audiences through video content. Why Video Content.

Marketing Automation Services 93

Marketing Automation Services Top of Funnel Click Rate Budget Programs 93

Hubspot

FEBRUARY 12, 2020

The tweet included a short and simple video which announced the promotion and showed two Panera employees cheering, as if they were witnessing a proposal. This is a quick and sweet way to leverage the holiday and social media to gain foot traffic into a physical business. Love is in the air. Facebook Messenger Heart Feature.

Campaigns 101

Campaigns Planning Paid Search Agency Sample 101

Content Marketing Institute

DECEMBER 4, 2018

Barnum knew well that it was good business to make sure customers got what they expected. As he wrote in 1880’s The Art of Money Getting : You may advertise a spurious article and induce many people to call and buy it once, but they will denounce you as an imposter and swindler, and your business will gradually die out and leave you poor.

Content 99

Content Click Rate Classified Ads Youtube 99

Exo B2B

OCTOBER 16, 2020

Who has been able to take advantage of next-generation virtual tools such as Zoom, Facebook LIVE, Hopin and others to complement blogs, videos and webinars in quality? Marketing influencers are not the young YouTubers or Instagram maniacs who get fame and easy money. In fact, are we still talking about influencers?

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

ViewPoint

MARCH 13, 2014

The interviews are available on our blog and YouTube channel. Click to start video at this point —The young people entering the sales force are changing the dynamic between managers and their reps. Click to start video at this point —Are you a sales rep in the high-tech industry? Their comments will surprise and enlighten you.

Lead Ranking 120

Lead Ranking Social Marketing Paid Search Agency Leads 120