Schubert B2B

FEBRUARY 18, 2022

On Christmas Day in 2013, Google reported for the first time that searches from mobile exceeded that of desktop. Google Analytics is a good tool to help with this exercise. Are you monitoring and acting on metric reports from tools like Google Analytics? So, they were a main driver in pushing us towards a mobile-first society.

Google 127

Google Lead Scoring Lead Ranking Marketing Analytics Tools 127

Content Standard

JANUARY 21, 2016

I’ve learned how to create and access Google Analytics (GA) views to help advance our content strategy at Skyword, and the result is as personally fulfilling as it is professionally valuable. What Skyword’s New Google Analytics Integration Means for Your Content Strategy. My Personal Evolution as a Digital Marketer.

Marketing Analytics Tools 40

Marketing Analytics Tools Storytelling Analytics Google 40

Content Standard

JANUARY 21, 2016

I’ve learned how to create and access Google Analytics (GA) views to help advance our content strategy at Skyword, and the result is as personally fulfilling as it is professionally valuable. What Skyword’s New Google Analytics Integration Means for Your Content Strategy. My Personal Evolution as a Digital Marketer.

Marketing Analytics Tools 40

Marketing Analytics Tools Storytelling Analytics Google 40

KoMarketing Associates

MAY 31, 2016

From AdWords to Analytics to Google Maps, Google plans on making big changes to some of their key platforms. Expanding the Display Network. With the use of their “cross-exchange inventory,” Google is allowing ads to be seen on more sites and apps across their Display Network. Separate Tablet Bidding (Finally!).

Adwords 120

Adwords Mobile Marketing Mobile Advertising Planning 120

Webbiquity

JANUARY 2, 2013

More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013. The majority (as much as 70%) is “dark social”—links shared through email or instant messaging that generally get lumped in with “direct” traffic in analytics programs like Google Analytics. (

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

ViewPoint

MARCH 6, 2014

According to Forrester’s “Q3 2013 North American and UK Digital Maturity Online” report (based on an August online survey of 395 marketers), onsite ratings and reviews are rated No. Following in 2nd through 7th place are paid search, email, branded communities and word-of mouth (tied), branded blogs, and online display advertising.

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

Customer Experience Matrix

MAY 24, 2014

See my 2013 post on Adometry for details.) But we’re not talking about just any type of customer data here: in each case, we’re talking about data related to display advertising, and about connecting that to data from a company’s direct customer interactions.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Acquisitions 120

Marketing Insider Group

DECEMBER 13, 2012

That is why, as part of my 2013 marketing predictions , I identified data scientists in marketing as one of the emerging roles. The key for 2013 with Big data is to figure out how to make a difference. All I Want For 2013 Is A Real-Time Marketing Dashboard. And this is also why I want a real-time, big data marketing dashboard.

Keywords 100

Keywords Mobile Marketing Analytics Search Marketing 100

SocialPilot

MARCH 12, 2024

Be more dog by O2 This diverse campaign released in 2013 included outdoor and digital applications, such as geo-specific mobile advertising, in addition to television and theatrical releases. House of Innovation by Nike Nike produced a mixed-media artwork product that was displayed in the midst of their main store in New York City in 2019.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

KoMarketing Associates

JULY 11, 2013

Analytics supports this assumption: Just over two-thirds of the B2B companies we have access to analytics for have “About” or “Company” section pages in their top 10 most viewed pages reports for 2013 year to date. How to Display Author Information in Organic Search Results.

Organization 120

Organization B2B Thought Leadership Work Management Marketing Management 120

markempa

JULY 15, 2013

However, I can see that the way we displayed the chart, with mobile marketing almost looking like a little moon orbiting social media, one could easily deduce that we implied for mobile marketing to be seen as a subset of social media. Related Resources: MarketingSherpa Lead Gen Summit 2013 – September 30 – October 3, San Francisco.

Lead Generation 120

Lead Generation Tactics Effectiveness Generation 120

Hubspot

JULY 25, 2018

As you enter, your smartphone pings, and you open it to find a map, showing you where the sunglasses you looked at online are on display in-store. The robot takes you to a jeans display, as you’ve requested, and finds your size. increase in revenues between 2013 and 2014.

Work Management 77

Work Management Loyalty Mobile Advertising Tagging 77

Valasys

SEPTEMBER 8, 2020

” The company headquartered in London, England was founded in the year 2013 and specializes in Marketing communications, Advertising, Media planning, Media buying, People-Based Marketing, Creative, Innovation, Data, and Technology.

iProspect 40

iProspect Enterprise Management Paid Search Agency Advertising Agencies 40

Convince & Convert

JUNE 2, 2013

The report for the first quarter of 2013 peered into more than 500 million online shopping browser sessions. In fact, of all the online behaviors studied by Google—which are almost identical to those examined by Monetate— social media is the second “earliest” (after only clicks on display advertising) in the average U.S.

eCommerce 148

eCommerce Social Media Tactics Word of Mouth 148

Hubspot

MARCH 21, 2018

After several days of silence, Facebook CEO Mark Zuckerberg has finally issued an official statement on the misuse of user data by analytics firm Cambridge Analytica. Update on March 21, 2018, 5:09 PM EST: Facebook COO Sheryl Sandberg has also issued a statement here.

Television marketing 76

Television marketing Facebook Rules Privacy 76

Digital B2B Marketing

DECEMBER 22, 2011

Fueled by availability of better data for display ad buying and increased accessibility of these platform, B2B marketers will use these platforms as a cost effective compliment to current online advertising. In September, pundits will point to 2013 as the year of mobile in B2B. Marketing Analytics 12. Demand generation 9.

B2B Marketing 100

B2B Marketing Mobile Advertising Paid Search Agency Marketing Automation Services 100

Digital B2B Marketing

DECEMBER 2, 2011

Fueled by availability of better data for display ad buying and increased accessibility of these platform, B2B marketers will use these platforms as a cost effective compliment to current online advertising. In September, pundits will point to 2013 as the year of mobile in B2B. Marketing Analytics 12. Demand generation 9.

B2B Marketing 100

B2B Marketing Mobile Advertising Paid Search Agency Marketing Automation Services 100

Valasys

JUNE 4, 2019

The HTML content displayed on landing pages, emails & forms that transforms according to the interest of the viewers on the website or according to their past browsing habits & even on the basis of their cookie data falls in the category of dynamic content. Implementing Dynamic Content.

Marketing AI 56

Marketing AI B2B Marketing Marketing Management Psychographics 56

Sword and the Script | B2B

SEPTEMBER 10, 2019

I’ve read and written about the survey since about 2013 and have found it to be an interesting indicator of industry benchmarks. That strength is likely due to analytics and the ability to prove the value marketing in a way that was not possible in a pre-digital world. That figure was higher among B2B product companies at 22.1%

CMO 65

CMO Advertising Benchmark Customer Surveys B2B Marketing 65

Optinmonster

MAY 25, 2020

OptinMonster launched back in 2013 with a simple goal: to level the playing field by giving small and medium-sized companies resources that can compete with the big guys. Then they set display rules and triggers to make sure these campaigns are seen by the right people and at the right time. Detailed analytic reports.

Trigger Marketing 78

Trigger Marketing Lead Ranking Pricing Price 78

Hubspot

SEPTEMBER 19, 2018

The Facebook user data breach by analytics firm Cambridge Analytica might be several months behind us, but Facebook CEO Mark Zuckerberg's testimony before Congress was just the beginning of the U.S. There was a time when Twitter's newsfeed displayed tweets from the people you followed in order of when the tweet was posted.

Facebook 73

Facebook Amazon Lead Scoring Lead Ranking 73

Sprout Social

JUNE 17, 2020

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. Another consideration for choosing the right platform for you is understanding what each one offers and what video dimensions can be displayed. To put that in perspective, that’s 25 whole days.

Social Media 144

Social Media Social Marketing Video Marketing Paid Search Agency 144

Brightedge

MAY 16, 2021

The Ten Principles Behind Great Customer Experiences by Matt Watkinson, 2013. It’s a very readable 300 pages and covers the customer journey, marketing planning, landing pages, blogging, SEO, SEM, social, display, email, and data and analytics. Highly recommended for all the marketers who write or edit content.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Webbiquity

JUNE 13, 2012

browsing the web using a smart phone or other mobile device) will eclipse desktop web browsing sometime in 2013. Check you website analytics to see what percentage of your visitors are coming from mobile devices. You’ve seen the statistics: mobile browsing (e.g., More than half of my website traffic coming from mobile phones?

Marketing Websites 100

Marketing Websites B2B Mobile Marketing Marketing Analytics Tools 100

Hinge Marketing

JANUARY 14, 2015

Litmus Email Analytics reports worldwide data on email client popularity. It’s important to note that email clients can only be detected if the images in the email are automatically displayed. Outlook 2000 and Apple iPhone are two email clients that display images by default.

Email Marketing 48

Email Marketing B2B Marketing Planning Mobile Advertising 48

Vidyard

MAY 26, 2015

In research conducted by Forrester in 2013 on how marketers manage performance, only 10% of respondents felt that their marketing teams were effective at using data analytics to make decisions. More than half (61%) admitted that most of their data work went into reporting on how they did.

Work Management 51

Work Management Marketing Management Word of Mouth Paid Search Agency 51

Content Standard

OCTOBER 31, 2014

Display advertising was the most common channel where retargeting was used, with search ads serving as the second most popular medium. “Clearly Google has been effective in using its market leadership to drive retargeting adoption across its display and search properties,” the report states.

Paid Content 40

Paid Content Tools Content Marketing Planning 40

Litmus

AUGUST 22, 2023

Email client Web font support Apple Mail ✓ Yes Outlook 2013-2021 ✘ No Outlook Office 365 (Win & Mac) ✘ No Outlook for Mac ✓ Yes Windows 11 ✘ No* Gmail App ✘ No** iOS ✓ Yes Outlook App ✘ No Samsung Mail ✘ No AOL Mail ✘ No Gmail ✘ No ** Office 365 ✘ No Outlook.com ✘ No Yahoo! Get the insights you need to optimize your emails and beyond.

Paid Search Agency 69

Paid Search Agency Terms and Conditions Design Google 69

Online Marketing Institute

NOVEMBER 16, 2012

Media Planning Media Buying Publishing Display Advertising Video Mobile. You might think it is good personalization by displaying the consumers account number or her home address within the content. Social Analytics Workshop: Measuring the ROI of Social Media. 2013: The Year of Social Merchandising. February 18-21, 2013.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Email Marketing 40

Hubspot

FEBRUARY 7, 2018

This is a lesson Facebook has perfected over the last year as it continues to launch products to compete with Snapchat, the app it tried and failed to purchase back in 2013. The distinguishing factor is that unread stories display horizontally along the top, rather than vertically down the left side like in Snapchat.

Facebook 77

Facebook Curation First-Mover Advantage Social Networks 77

Strategic-IC

FEBRUARY 20, 2018

Regarding audience targeting options , when selecting targeting options for LinkedIn campaigns, LinkedIn displays an estimate of the audience size you’ll be able to reach. A 2013 GE case study on Sponsored InMails suggests some very positive campaign outcomes, especially open rates which reached 13%. Lead Generation.

Account Based Marketing 48

Account Based Marketing Linkedin Planning Paid Search Agency 48

SmartBug Media

MARCH 19, 2020

Wistia is a professional video hosting platform with analytics and video marketing tools (it also has HubSpot integration). To address this, tools like Vidyard and Wistia have created ways for marketers to display a simple form in the video player, ensuring you grab that lead’s information before the video plays.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Funnelholic

NOVEMBER 4, 2015

This allows you to target your marketing messages to your best-fit customers on the channels where your ads are most likely to be seen, whether that’s social media, display advertising, video, or mobile. Before Terminus, Sangram headed up Marketing at Pardot, which was acquired by Salesforce in 2013.

Account Based Marketing 66

Account Based Marketing Enterprise Management Top of Funnel Paid Search Agency 66

Hinge Marketing

DECEMBER 3, 2014

This tool will display the overall “interest over time” of a keyword and also includes a forecast for certain terms. Notice “content marketing” didn’t really become a relevant search term until about 2013. 6) Google Analytics. 5) Google Trends.

Keywords 48

Keywords Optimization Marketing Websites Marketing Analytics Tools 48

Martech

NOVEMBER 15, 2021

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Founded in 2013, the company has 90 employees. Click here to download!

Marketing Attribution 110

Marketing Attribution Marketing Automation Services Enterprise Management Full Circle Insights 110

Webbiquity

DECEMBER 30, 2013

Find the answers to those questions and many more here in ten of the best posts and articles about web analytics from the past year. 9 downloadable custom Google Analytics reports by iMedia Connection. Know Your Social Traffic With These 3 Google Analytics Powerviews by Search Engine People. To PR professionals? To bloggers?

Paid Content 100

Paid Content Analytics Marketing Analytics Tools Tips 100

Hubspot

MARCH 10, 2017

This is a lesson Facebook has perfected over the last year as it continues to launch products to compete with Snapchat, the app it tried and failed to purchase back in 2013. Like Snapchat Stories and WhatsApp Status, Messenger Day displays users’ ephemeral messages in a vertical list. “If you can’t beat ‘em, join ‘em.”. Commonalities.

Facebook 78

Facebook Curation First-Mover Advantage Social Media 78