KoMarketing Associates

AUGUST 22, 2012

Thirty- five percent of industrial companies are spending more on marketing in 2012 than they did in 2011, but the real shift comes in online marketing budget allocations. According to survey results, more than half (57 percent) of industrial companies are engaged in social media marketing efforts.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

KoMarketing Associates

DECEMBER 27, 2012

We welcomed new team members, delved deeper in search engine marketing, and became more adept in broader B2B marketing concepts. You can see more of the posts, articles, and information Casie likes on Twitter , LinkedIn , and Google+ and read her blog posts here. You can never stop learning and sharing.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

Conductor

JANUARY 4, 2022

Think back to 2011 when Google phased out keyword reporting and instead bucketed all organic search queries that drove users to your site under the phrase: (not provided). It’s about staying informed about current SEO trends, so you’re staying ahead of upcoming changes. But what isn’t new for SEOs is the need for adaptability.

Trends 115

Trends SEO Paid Search Agency Marketing Budget 115

Martech

OCTOBER 23, 2023

Hurst suggested this was because Google began sharing its own flight and hotel information in its search results pages, reports the Seattle Times. Apple considered creating its own search engine if Google deal wasn’t agreed (Sept. Google’s search engine default status on phones was a ‘priority’ (Sept.

Google 86

Google Lead Ranking Lead Scoring Paid Search Agency 86

KoMarketing Associates

NOVEMBER 28, 2012

GlobalSpec recommends industrial marketers use the following report highlights as a benchmark to measure their companies’ activities and to adjust their marketing strategies and positioning in 2013. More information about the report can be found here. Fuel Growth with Increased Spending.

Customer Surveys 120

Customer Surveys Paid Search Agency B2B Marketing Banner Ads 120

Webbiquity

MAY 3, 2012

. • 34% of marketers have generated leads using Twitter. Click-through rates on search result ads are higher on mobile, according to a Marin Software study. In the fourth quarter 2011, smartphone click-throughs were 1.25%, tablets were 1.31%, and desktop/laptops were.95%. What does mobile mean to your company?

Positioning 100

Positioning Business Mobile Marketing Stats 100

Marketing Insider Group

AUGUST 5, 2010

The way we consume information is changing rapidly as the growth rate for social media use online and on mobile devices proves. Should marketing spend in social media come close to matching the nearly 25% of online time spent there? Summit B2B Marketing Predictions For 2011 Need to Drive Leads?

Social Media 100

Social Media Web 2.0 Burn Rate Media 100

Marketing Insider Group

NOVEMBER 24, 2010

Table of Contents: • What a world view is and why you need one • Why B2B marketing ‘chops’ are essential to your success • How thinking beyond digital is the future • Why exposing your beliefs can be a powerful differentiator • The six things B2B marketing people really need to get good at, now. Share your thoughts, post a comment.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Online Marketing Institute

APRIL 4, 2011

Real-Time Activity Stream 4 Content Strategies for B2B Corporate Blogging Derek Edmond | Apr 1, 2011 | 0 Comments No matter how much planning and goal setting goes into a B2B corporate blog, the writing and content ultimately is what will make a blog successful. The key is figuring out the best way to present and share it.

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

Marketing Insider Group

JULY 21, 2010

For more questions or information about this study contact: Marilou Barsam TechTarget 117 Kendrick Street Needham, MA 02494 mbarsam@TechTarget.com www.TechTarget.com by Michael Brenner, July 21, 2010 Related Posts: How to Nurture The Great Unknown Leads Why Is Search…So…Darn…Hard?! Share your thoughts, post a comment.

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

Marketing Insider Group

SEPTEMBER 15, 2010

At the same time, it is just another marketing channel. The reason I believe marketers are so confused about social media is because of this paradox. Content: in building strong customer relationships, you have to provide valuable information that meets your customer needs. Channel: not every marketer belongs on Facebook.

Social Media 100

Social Media Media Customer Satisfaction Web 2.0 100

Marketing Insider Group

JULY 6, 2010

But free summaries and short video snapshots can tease recipients enough to gain contact information for longer, deeper and more valuable content. Trackbacks & Pingbacks Integrate Social Media Into Your Marketing Mix | Digital Cocktail Click here to cancel reply. Augmented Reality For B2B Marketing in 2011?"

Social Media 100

Social Media Media Burn Rate Web 2.0 100

Marketing Insider Group

JULY 1, 2010

How to Monitor, Analyze and Participate in Customer Conversations using Social Media This post is filled with information surrounding three main topics: 8 Stages of Listening, Developing a Listening Program and Identifying Specific Business Objectives. Augmented Reality For B2B Marketing in 2011?" Click here to cancel reply.

Social Media 100

Social Media Resources Media Web 2.0 100

Marketing Insider Group

JUNE 9, 2010

Upon completion the next step is determining where your target audience is actively engaged, who the key influencers are and how does your target audience consume and share information. Augmented Reality For B2B Marketing in 2011?" The best way to answer these questions is to implement a social media monitoring program.

Social Media 100

Social Media Media Co-Registration Paid Search Agency 100

B2B Marketing Insights - WE

JUNE 8, 2022

These 7 tips will help you improve your SEO and reach the top of the search engines. Marketers will tell you that creating high-quality content takes a lot of work and getting page views and shares is difficult. Keep it short and link out to more information if necessary (more on linking later). Do your homework first.

Optimization 52

Optimization SEO Tips Long Tail Marketing 52

Online Marketing Institute

APRIL 4, 2011

Real-Time Activity Stream 5 Steps for Crafting an Effective B2B SEO Blogging Strategy Derek Edmond | Mar 4, 2011 | 0 Comments Search engine marketers frequently recommend blogging as a tactic for achieving search engine optimization ( SEO ) goals. Save up to $400!

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Marketing Insider Group

AUGUST 26, 2010

How to Monitor, Analyze and Participate in Customer Conversations using Social Media This post is filled with information surrounding three main topics: 8 Stages of Listening, Developing a Listening Program and Identifying Specific Business Objectives. Augmented Reality For B2B Marketing in 2011?"

Social Media 100

Social Media Resources Media Web 2.0 100

KEO Marketing

FEBRUARY 29, 2016

In addition to this award, she was honored in 2011 with the Local Hero Award at the ONE Community Spotlight on Success. Kloefkorn is a frequent national and local speaker on a wide variety of marketing, business, diversity and inclusion topics. For more information on HRC Arizona, visit [link]. About KEO Marketing.

Campaigns 48

Campaigns Advertising Agencies Paid Search Agency Mobile Advertising 48

Marketing Insider Group

NOVEMBER 9, 2010

Blogs Influence On Buyers When asked “what is your likelihood to purchase a brand, product or service from these information sources?&# 42% reported that blogs influence their purchase behavior. Blogs help deliver information from the company to the consumer. Augmented Reality For B2B Marketing in 2011?"

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Online Marketing Institute

JANUARY 4, 2011

› Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? Informative how-to blog posts? in journalism/advertising from the University of Texas at Arlington in 1993 and spent several years in traditional marketing (radio, television, and print) prior to venturing into all things "Web."

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Marketing Insider Group

AUGUST 24, 2010

A recent study from 360i showed that 75% of the tweets from brands/marketers can be classified as general brand information/news and only 16% are used to converse with consumers. Just like you said, it has become chaotic, yet informative method for engaging new contacts on twitter. I meet tons of smart marketing folks via chats.

Organization 100

Organization Planning Paid Search Agency Allocation 100

KoMarketing Associates

OCTOBER 22, 2012

However with an on-going stream of tweets and great recaps being posted across the web, you can get a lot of information even on the sessions you missed. There are a lot of very cool tools out there ready to give you some killer information. Links are Soooo 2011. Top Tips from Pubcon 2012. Turns out, that’s not the case.

Tools 120

Tools Trends Tips Social Networks 120

Marketing Insider Group

JUNE 18, 2010

When prospects are ready to buy, they will use keyword search to research products and solutions. And when prospects land on your website, it is important that they find the information they are seeking. Intuitive navigation, deep content, and obvious contact information are keys to utilizing your website to drive leads.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

EMagine B2B Blog

OCTOBER 3, 2013

The amount of keyword traffic data missing search queries (keywords) in web analytics has been steadily increasing each month since Google’s initial encryption of searches back in October 2011. The result was (not provided) being displayed in the place of actual keywords in organic search traffic reports.

Paid Content 40

Paid Content Keywords Adwords Landing Pages 40

KoMarketing Associates

MAY 31, 2012

As Carroll points out in this example of marketing to a Scandinavian audience without understanding that it was more private than other cultures, it’s important to first know your audience. Ask questions and anticipate their answers: Where is your audience gathering information about your product or services?

Social Media 120

Social Media Media Work Management Marketing Management 120

Online Marketing Institute

DECEMBER 23, 2010

Using the power of website analytics can help make that search a little easier. By understanding the type of information your prospects are looking for, you can create unique Calls-To-Action specific to their needs. Just by looking at a few reports, you can identify what types of information your prospects are interested in.

Paid Content 40

Paid Content Marketing Websites Paid Search Agency Webcast 40

Marketing Insider Group

JULY 13, 2010

While social media is all part of a consumer revolution of peer-to-peer conversations and consumer-generated content, the Toolbox.com report states there is room for marketers to contribute since “online communities are open for participation and welcome the information and insights that their companies can add to the conversation.”

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Marketing Insider Group

DECEMBER 9, 2010

I could not imagine how-to properly do my job anymore without all the information and resources I get served on a silver plate by the people I follow and interact with. I agree on the value of the information. In Germany I concentrate myself on xing, which is big enough and gives a lot of informations. Keep up the good work!

Peer-to-peer 100

Peer-to-peer B2B Thought Leadership Paid Search Agency Social Media 100

Marketing Insider Group

NOVEMBER 4, 2010

and then provide targeted content based on that information. Augmented Reality For B2B Marketing in 2011?" Landing page segmentation means giving users simple choices that let them put themselves into a bucket. With segmentation you ask “who are you” and “what are you looking for?” Click here to cancel reply.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

and then provide targeted content based on that information. Augmented Reality For B2B Marketing in 2011?" Landing page segmentation means giving users simple choices that let them put themselves into a bucket. With segmentation you ask “who are you” and “what are you looking for?” Click here to cancel reply.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

JUNE 2, 2010

In contrast to traditional marketing methods that aim to increase sales or awareness through interruption techniques, content marketing subscribes to the notion that delivering high-quality, relevant and valuable information to prospects and customers drives profitable consumer action. Sounds easy right?

B2B Marketing 100

B2B Marketing Top of Funnel Paid Search Agency Content Marketing 100

Online Marketing Institute

DECEMBER 23, 2010

This can provide both the sales person and the marketing team with information that can improve communications with prospects and customers. Buyer Hubs: Cheaper – Often hubs can provide a cheaper Cost/Lead than other marketing channels. TODAY ON SEARCH ENGINE LAND TOP STORIES Google’s 2010 Holiday Logo: From St.

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

Hubspot

JULY 19, 2011

This guest post was written by Christine Herrington, Co-Founder of SEO Skye , a search engine marketing firm based out of Denver, Colorado. It is a brave new world for mobile marketing , and without a proper guide, you could get lost in all the new developments. million by the end of 2011.

Mobile Marketing 28

Mobile Marketing Trends Emarketing Mobile Advertising 28

Marketing Insider Group

OCTOBER 7, 2010

Glad you shared this information, it could be very useful for those needing to close a sales. Augmented Reality For B2B Marketing in 2011?" I have used the visual close many times over the years exp when I was in the mortgage business.It is a great closing tool with a product that has many clear benefits. Happy to help.

Top of Funnel 100

Top of Funnel Telemarketing Work Management Marketing Management 100

Webbiquity

JANUARY 2, 2013

While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Marketing Charts ). Marketing Charts ). Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012. Marketing Charts ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Online Marketing Institute

DECEMBER 23, 2010

Make your IT people & your CRM system work for you In B2B lead generation via PPC, there is no more important information than “which keywords are generating the best return?&# Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land. Not all leads are created equal.

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

Marketing Insider Group

MAY 12, 2010

Share: Read more from Demand Generation B2B Marketing , Content Marketing , Online Demand Generation 15 Comments Post a comment Debra Murphy May 14 2010 Michael, First, thank you for the reference in your awesome blog post! To be included as the base information for your practical guide to generating real results is an honor.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100