Webbiquity

MAY 3, 2011

Few phenomena have ever spread as far and grown as rapidly as social media; obviously, this has tapped into something essential to our nature. That is what has driven social media adoption. Whatever your role in social media, we hope you find this list valuable in expanding your knowledge and your network. What is it?

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Martech

MARCH 11, 2024

While this approach works well for roughly 5% of actively in-market buyers, it creates a poor experience for the remaining 95% of future customers who aren’t yet ready to buy. However, this ignores the majority of potential customers. And for 95% of our future customers, a better brand experience. Brand association.

Efficiency 93

Efficiency Marketing Automation Services Lead Ranking Brand Identity 93

Brandwatch Marketing

MARCH 7, 2023

We come across all sorts of interesting stats about social media sites and users, so we’ve collated the best of them in this bumper facts list. And it comes as a great fact sheet to give context to your social media marketing efforts. Social media statistics For context, as of April 2018, total worldwide population is 7.6

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Webbiquity

FEBRUARY 23, 2021

Businesses have been trying for eons to gain competitive advantage by better understanding their customers. By 2011 at the start of the cloud era this had increased 4x to 2 ZB. Customers today expect businesses to personalize both messages and product offers, the way Netflix and Amazon do. ZB of data worldwide. The Services.

Enterprise Management 319

Enterprise Management Work Management Marketing Management Budget Programs 319

Buzz Marketing for Technology

DECEMBER 8, 2010

Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. Social Media Strategists will become Chief Customer Officers – ok so you know I am also @Avaya_Support on Twitter so perhaps this is a closet fantasy for me but it may just come true – perhaps not this coming year but in years to come.

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Martech

MARCH 6, 2023

Asked to list the hottest categories in martech, you might mention customer data platforms; you might mention identity resolutions platforms; perhaps data clean rooms. We initially came out as an ad network selling data and audiences. We were one of the first DMPs coming to market in 2011.” That was back in 2008.

Work Management 95

Work Management Marketing Management Paid Search Agency Advertising Agencies 95

KoMarketing Associates

SEPTEMBER 1, 2016

Instead, your new friends may ask if you have QQ, Qzone, WeChat, RenRen, Momo, or another social media platform popular in China. All these social media names may make you feel overwhelmed because there are so many, and many of them sound alike! Learning more about how social media is being used – and why – is a good start.

Social Media 162

Social Media Social Marketing B2B Marketing Media 162

Navigate the Channel

OCTOBER 5, 2022

This is good news for those who appreciate face-to-face networking and in-person viewing of product and service innovations. With a resurgence of in-person events and continuing demand for digital and hybrid events, it’s a pivotal time to apply a smart social media strategy to boost attendance, no matter the event format.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Customer Experience Matrix

SEPTEMBER 2, 2011

They plan to do this by becoming the platform for the “social enterprise”, which they see as the next major generation of computing. Their equivalent is Salesforce Chatter, the social network for company workers they see as connecting all company systems. Oh dear, I do sound pretty crotchety, don’t I?

Enterprise Management 120

Enterprise Management Marketing Automation Services Salesforce.com Work Management 120

MLT Creative

NOVEMBER 1, 2011

November 1, FUNNEL 2011. London, UK: FUNNEL 2011 will arm you with the insight and understanding you need to drive greater results for your business. November 1-2, MediaPro 2011. Atlanta, GA: This 2-day workshop will help your company achieve the return on social media investment you are looking for.

Top of Funnel 40

Top of Funnel B2B Marketing Advertising Agencies Enterprise Management 40

MLT Creative

SEPTEMBER 30, 2011

October 1-6, DMA2011 Boston, MA: With over 300 marketing experts talking about social, mobile, mail, search, data, attribution and more – you’ll be up to date with the latest trends. October 7, TAG Social Business Event Atlanta, GA: TAG Social Business Presents: Serious Gaming - Social Business Can Be Fun and Games.

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

MLT Creative

SEPTEMBER 30, 2011

October 1-6, DMA2011 Boston, MA: With over 300 marketing experts talking about social, mobile, mail, search, data, attribution and more – you’ll be up to date with the latest trends. October 7, TAG Social Business Event Atlanta, GA: TAG Social Business Presents: Serious Gaming - Social Business Can Be Fun and Games.

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

MLT Creative

MAY 31, 2011

June 1-3, Unleash 2011 Chicago, IL: Don’t miss the Business Marketing Association’s annual conference. June 3-4, Social Media Camp Victoria, BC, Canada: Last year’s largest social media event in the Pacific Northwest will feature more time, more sessions and more speakers than last year. June 29: Half the U.S.

B2B Marketing 40

B2B Marketing Advertising Agencies Planning Paid Search Agency 40

Hubspot

FEBRUARY 18, 2020

In the early 2010s, social networks were only starting to gain traction. Snapchat didn't exist until 2011. Customer acquisition costs were low because we had new distribution platforms with hundreds of millions of users and only the early adopters within the marketing community trying to reach them. Fast forward to 2020.

Work Management 100

Work Management Planning Marketing Management Paid Search Agency 100

Zoominfo

MARCH 27, 2018

On the most basic level, customer engagement can be defined as the ongoing relationship between a brand and its customers. And, even though customer engagement is only a piece of the marketing puzzle, it shouldn’t be ignored. The Current State of Customer Engagement.

Statistics 196

Statistics Multi-Touch Attribution Multi-Channel Enterprise Management 196

Adobe Experience Cloud Blog

DECEMBER 22, 2010

The web and social networks have radically altered buying behavior, putting prospects and customers even more in the driver’s seat by enabling them to actively search and collect information before making their buying decisions. Sellers beware: it’s a buyer’s market out there. As the old saying goes, “Go big, or go home!”.

Lead Ranking 48

Lead Ranking Marketo Marketing Management Forecasting 48

The ROI Guy

APRIL 7, 2011

According to IDC’s annual “Tech Marketing Barometer Study”, marketing budgets are recovering with strength in 2011, with an expected 8% annual increase over 2010 levels. This shift is dramatic, with the traditional media spend reduced in half from 2009 to 2010, with expected continued declines into 2011.

Marketing Budget 40

Marketing Budget Budget Programs Allocation Paid Search Agency 40

Zoominfo

OCTOBER 31, 2018

These industry experts and thought leaders often have large, active social networks and are recognizable to a specific audience. Better yet, they’re seen as authority figures in the eyes of your customers. Now, more than ever, B2B customers don’t want to feel as if they are being sold to. PointBlank SEO.

Word of Mouth 153

Word of Mouth Peer-to-peer Zoominfo Paid Search Agency 153

MLT Creative

APRIL 29, 2011

Navy use social media. May 5 , Social-Loco San Francisco, CA: Leading executives and investors will discuss what the convergence of social and mobile web technologies mean for SMB, big brands and consumers. May 20-22 , SheCon’s 2011 New Media Expo Ft. and mobile applications. and mobile applications.

Advertising Agencies 40

Advertising Agencies B2B Marketing WOM Web 2.0 40

Convince & Convert

DECEMBER 29, 2011

I analyzed my Top 6 blog posts for 2011 by total page views, and am re-running them this week as a “greatest hits” compilation. Outstanding research from Tom Webster that debunks some common myths about social media. Social media is growing up fast. 9 Surprising New Facts About Social Media in America.

Social Media 166

Social Media Media Social Networks Ideal Customer Profiles 166

Martech

MAY 13, 2022

Mobile marketing allows marketers to meet their customers where they are, which today is the default. By posting content to social media platforms, optimising your website for Google, paying for digital ads, and using a mobile-friendly platform to build and manage your website, you’re participating in the mobile zeitgeist.

Mobile Marketing 125

Mobile Marketing Work Management Marketing Automation Services Marketing Management 125

MLT Creative

MARCH 1, 2011

Here's what's on tap for marketing industry events for March 2011. March 8-9, Enterprise Social 2.0: Brussels, Belgium: Attend this conference to share knowledge, challenges and experiences of social media CRM. March 23, The Social Consumer: Case Studies and Roundtables. March 23-24, Social Pulse 2011.

Paid Search Agency 40

Paid Search Agency B2B Marketing Advertising Agencies Enterprise Management 40

MLT Creative

JANUARY 31, 2011

February 2, BlogWell Austin: How Big Brands Use Social Media Austin, TX : Practical, how-to advice on creating great content, educating employees, engaging fans and more. Feb 4-5, SoCon11 Atlanta, GA: This event kicks off with a Friday night party followed by a day of networking and break-out sessions.

Paid Search Agency 40

Paid Search Agency B2B Marketing Advertising Agencies Web 2.0 40

Contently

OCTOBER 14, 2020

For example, LG announced that director David Nutter (known for TV’s Smallville and Supernatural ) had signed on to create a new network series named Scarlet. In 2011, the last recession was in full swing and many of my clients at Ogilvy were cutting budgets. The next year, I found myself on a jury at Cannes myself.

Advertising Agencies 211

Advertising Agencies Campaigns Paid Search Agency Television marketing 211

Hubspot

APRIL 21, 2020

In fact, offering free content to your target audience and prospective customers can actually do the opposite. Quality content shows prospective customers that your business is a thought-leader and authority in the industry, which translates into initial trust in your paid products and services. Free content drives traffic.

Education 98

Education Sales Qualified Leads Content Inbound Marketing 98

Optinmonster

MAY 10, 2023

It stems from the innate desire to participate in social activities, events, or opportunities others enjoy. According to other data , more than half of people using social networks suffer from FOMO. With more than 3 billion active social media users worldwide, according to We are Social , that’s a huge potential audience.

Examples 108

Examples Urgency Marketing Planning Trigger Marketing 108

Biznology

JANUARY 13, 2016

This video with Paul Gillin is about the basics of writing engaging social media messages. With so many posts, tweets and chatter filling social media, it’s almost impossible to get a message through. In this free 30-minute Biznology® webinar, you’ll learn: How to fine-tune messages for each of the major social networks.

Social Media 80

Social Media Media BtoB Webinar Metrics 80

Hubspot

MAY 10, 2017

Ephemeral social media app Snapchat's parent company, Snap Inc., There were never announcements in advance of the arrival of Snapbots -- most awareness was generated on social media channels , and huge lines of people would queue hoping to purchase Spectacles before the Snapbot ran out of stock for the day. 1) Snap Inc. 2) Google.

Demand 93

Demand Brand Identity Branding Social Networks 93

Adobe Experience Cloud Blog

FEBRUARY 14, 2018

Second, live video is great for engaging your followers, increasing awareness about your business and brand, and ultimately, generating leads and driving more customers your way. And of course, I don’t have to tell you that Facebook is the most prominent social media platform of them all. Engagement.

Youtube 134

Youtube Facebook Video Marketing Viral Marketing 134

Convince & Convert

OCTOBER 12, 2013

Much of what we’ve come to believe about social media and content marketing is wrong. I crushed them originally a few weeks ago on a webinar for the Content Marketing Institute : Myth 1: My customers are not social. Even among Americans 65 years old and better, 43% of them use social. They are myths.

Social Media 167

Social Media Social Marketing Top of Funnel Work Management 167

Tomorrow People

OCTOBER 24, 2012

You don''t need to be a big name brand with a six figure marketing budget to make social media work. In fact, recent research has shown that small businesses are more likely to succeed within the social media arena than their supposedly all-powerful, ''jump in feet first'' corporate counterparts. Building customer relationships.

Social Media 120

Social Media SME Media Marketing Budget 120

Tomorrow People

OCTOBER 24, 2012

You don't need to be a big name brand with a six figure marketing budget to make social media work. In fact, recent research has shown that small businesses are more likely to succeed within the social media arena than their supposedly all-powerful, 'jump in feet first' corporate counterparts. Building customer relationships.

Social Media 120

Social Media SME Media Marketing Budget 120

Brandwatch Marketing

JANUARY 2, 2019

We come across all sorts of interesting stats about social media sites and users, so we’ve collated the best of them in this bumper facts list. And it comes as a great fact sheet to give context to your social media marketing efforts. Social media statistics. billion active social media users. social media accounts.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

markempa

JANUARY 11, 2011

Ann wanted to know how happy the group was with the lead generation results of their social media campaigns. Her question, and too many of her 30-plus responses, illustrated the disconnection between the expectations of marketers who are out on the frontlines every day and marketing gurus proclaiming the wonders of social media.

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

markempa

JANUARY 11, 2011

Ann wanted to know how happy the group was with the lead generation results of their social media campaigns. Her question, and too many of her 30-plus responses, illustrated the disconnection between the expectations of marketers who are out on the frontlines every day and marketing gurus proclaiming the wonders of social media.

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

Convince & Convert

AUGUST 4, 2015

But it’s not just me saying it, as I am thrilled to announce right here at Convince & Convert that our Social Pros Podcast won the 2015 Content Marketing Award for best podcast! Each week on the Social Pros podcast my co-host and I interview a leading figure in the world of social media. Why Social Pros Works.

Social Media 167

Social Media Social Marketing Paid Search Agency Media 167

KoMarketing Associates

DECEMBER 6, 2016

How have B2B marketers changed the way they use LinkedIn to discover new opportunities/leads/customers over the past few years? (Or Should B2B marketers focus on LinkedIn ads over ads on other social networks? At Bizible , we’ve found LinkedIn to be the most effective social channel. Why or why not? “At About Jordan Con.

Paid Search Agency 120

Paid Search Agency Top of Funnel Linkedin B2B Marketing 120