Webbiquity

MAY 3, 2011

The answer may come from the email marketing field. According to a recent study by email service provider Aweber, four simple words virtually guaranteed to get an email opened are: “You are not alone.”. This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog. What is it? Jennifer Aaker.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

SnapApp

AUGUST 20, 2015

To get the ebook, you have to fill out a lead form on a landing page — no big deal. It depends how badly you want that content. As a marketer, you are the brains behind the landing page. You balance the need for rich data and quality prospects with high numbers and low cost per lead. Advantages of Shorter Lead Forms .

Cost per Lead 48

Cost per Lead Sales Qualified Leads Conversion Lead Scoring 48

Customer Experience Matrix

OCTOBER 17, 2012

Microsoft today announced the acquisition of marketing management system vendor MarketingPilot , which will become part of its Dynamics CRM group. MarketingPilot is best described as integrated marketing management for mid-tier companies. I profiled them in a February 2011 post.) Financial terms were not disclosed.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

The Effective Marketer

SEPTEMBER 20, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Opposite of Advertising How can a company embark on an branding campaign without prominently displaying its logo? Sometimes going against established “best practices&# may pay off.

Work Management 100

Work Management Planning Marketing Management Advertisements 100

The Effective Marketer

JANUARY 11, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Choosing an Email Marketing Software Who’s the best email marketing company/software? Slides can be seen below. You get the point. Good question!

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

accelerate agency

OCTOBER 14, 2021

The SaaS business model How SaaS differs from traditional software Types of SaaS companies: B2B & B2C Why businesses use SaaS Stages of a SaaS company Top 20 SaaS companies of 2022 Top 6 SaaS companies to work for FAQ about SaaS Getting started with a SaaS company What is a SaaS company? billion by 2024.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

accelerate agency

OCTOBER 14, 2021

The SaaS business model. Why businesses use SaaS. As a subset within cloud computing, ‘Software as a Service’ or SaaS has transformed how we work and interact online. Essentially, Software as a Service (SaaS) is a solution model that provides users with externally managed, owned, and delivered software. What is SaaS?

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

The Effective Marketer

MAY 10, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Taming Your Brand Mascot From Tony The Tiger, Trix Rabbit and Energizer Bunny to Ronald McDonald and even John McCain (?!) brand mascots are a common tool to promote your product or service.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

Customer Experience Matrix

DECEMBER 13, 2011

The marketing automation industry continues to grow quickly, with many vendors announcing their client bases have more than doubled in 2011. But there’s also a growing realization that many marketing automation systems are used for only simple tasks – often no more than email, landing pages, and CRM integration.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120

Circle Studio

NOVEMBER 8, 2018

Over the last decade, marketing has become increasingly dependent on technology—requiring new skills and processes and creating new challenges. As A/E/C marketers look to empower their efforts with technology solutions, the challenge of keeping up with all the available tools—and deciding which ones to use—can be overwhelming.

Enterprise Management 84

Enterprise Management Digital Asset Management Work Management Marketing Management 84

Contently

OCTOBER 15, 2020

They’re looking for something that’ll give their products and services an extra edge. Great content has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post.

Lead Ranking 218

Lead Ranking Promotion Trends Top of Funnel 218

Contently

SEPTEMBER 30, 2021

Way back in 2011, some employees at HubSpot had an idea. They wanted to create an educational program on inbound marketing for HubSpot customers. At the time, we knew it wasn’t the best course on SEO or content marketing or email marketing,” the company wrote in a recent e-book.

Course 198

Course Lead Generation Leads Lead 198

Contently

OCTOBER 15, 2021

They’re looking for something that’ll give their products and services an extra edge. Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Best of all, anyone can access that information, and more just like it.

Lead Ranking 128

Lead Ranking Promotion Enterprise Management Trends 128

ConvertKit

MARCH 25, 2020

Video landing page best practices. It's no wonder, then, that so many online creators are turning to video content for their marketing. It's no wonder, then, that so many online creators are turning to video content for their marketing. But there's another option that can be a hidden gem for your online business.

Landing Pages 46

Landing Pages Video Marketing Conversion Marketing Automation Services 46

Inbox Insight

SEPTEMBER 26, 2017

Targeting the right prospects is central to B2B marketing but getting them to engage with you and your brand is the next biggest challenge. Creating and providing valuable content can be the catalyst to gaining the best results but what type of content should you be creating? The 6 illnesses are explained clearly.

Top of Funnel 40

Top of Funnel Work Management Marketing Management Marketing Funnels 40

Hubspot

DECEMBER 20, 2011

Having trouble wrapping your head all the way around inbound marketing? The links below will give you access to the best HubSpot ebooks of the last 18 months -- and they're organized in a way that makes it clear how they fit into the core inbound marketing methodology. Inbound Marketing Ebooks. 2) Convert.

Inbound Marketing 28

Inbound Marketing Landing Pages Marketing Automation Services Hubspot 28

Scoop.it

MARCH 17, 2022

One of the best ways to promote your products and services is with quality content. Almost 70% of SMBs that publish a blog get more leads than their non-blog counterparts. In this article, we talk about building a content strategy for your small business that brings consistent results over time.

Small Business Marketing 90

Small Business Marketing Webinar Metrics Top of Funnel Ad Building 90

MLT Creative

SEPTEMBER 22, 2011

If there was an underlying theme to the 2011 HubSpot User Group Summit (#HUGS2011), it was MoFu. As the name suggests, it refers to the area in your inbound marketing funnel (ahem, the middle) where all of your leads congregate before becoming your customers, your competitor’s customers, or otherwise becoming unqualified.

Top of Funnel 40

Top of Funnel Marketing Funnels Inbound Marketing Advertising Agencies 40

Hubspot

OCTOBER 17, 2013

As many of you know, creating remarkable content is a hallmark of both HubSpot as a company and the inbound marketing movement. The first piece of advice comes from a woman I deeply admire and who has a lot of fans in and around HubSpot.

Ad Exchange 28

Ad Exchange Work Management Inbound Marketing Marketing Management 28

Hubspot

DECEMBER 29, 2011

You're an inbound marketing convert. You believe in the importance of creating relevant and interesting content for your prospects to consume. You've been reading up on search engine optimization, and have started applying the best practices to your website. 57% of businesses have acquired a customer through their company blog.

Business Blogging 28

Business Blogging Stats Business Inbound Marketing 28

Hubspot

MAY 19, 2011

It's an inbound marketing no-brainer: the best way to get your prospects to find and learn about your company, its products, and its services is by publishing content. We think their most noteworthy finding is that, of all shares, 60% were of links to published content. What This Means for Marketers.

Social Media 28

Social Media Media Emarketing Stats 28

Hubspot

FEBRUARY 12, 2013

Blank screens are the enemy of inbound marketing. As an inbound marketer, your job is to take that empty page down a peg or two. When you're writing content as frequently as most inbound marketers do, you're bound to stumble over a few duds. So taunting. They think they're so great with all that empty, useless space.

Content 28

Content B2B Thought Leadership Keywords Hubspot 28

Hubspot

APRIL 17, 2012

It demonstrates that people can heavily influenced by others' experiences, making a case for why social proof is such a powerful concept for businesses to leverage. Are you giving the social proof of your business the visibility it deserves? As I mentioned, reviews aren't the only marketing tool that can be classified as social proof.

Social Marketing 28

Social Marketing Case Studies Case Study Classified Ads 28

Hubspot

NOVEMBER 11, 2012

We usually use this time to round up some marketing stories that we think you'd like to hear. But before we get into that, I think it's important we take some time to thank some veterans for their service. HubSpot has a number of extraordinary employees who served before joining us at HubSpot. billion in 2016.

Paid Content 28

Paid Content Mobile Marketing Paid Search Agency Cost Per Click 28

Hubspot

MARCH 21, 2011

There are compelling reasons to blog and while it’s sometimes a slow ramp, data shows that bloggers who are persistent and increase their blog frequency can yield leads and sales from their efforts. Recently, they topped 1,300 subscribers, driving increased traffic and leads to their business.

Promotion 28

Promotion Blogger Hubspot Tactics 28

Hubspot

FEBRUARY 3, 2011

Chris is the President of Human Business Works, a blogger extraordinaire, co-founder of PodCamp, a New York Times Best Seller and co-author of the book Trust Agents , and he's also a member of the Advisory Board here at HubSpot. A look into the future of marketing on the web. Marketers Should Grow Bigger Ears.

Blogger 28

Blogger Trust Marketing CAN-SPAM Communities 28

Hubspot

JULY 14, 2011

John Jantsch joins us for another exciting episode of Inbound Now, HubSpot's social media and inbound marketing podcast ! John is creator of the Duct Tape Marketing audio podcast , which was named a "must-listen" by Fast Company. John also owns his own marketing agency and has done so for the past 25 years.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Lead Scoring Lead Ranking 28

Hubspot

SEPTEMBER 12, 2011

This is a guest blog post by Samantha Schultz, an online marketing specialist and project manager at LyntonWeb. LyntonWeb helps companies grow with creative inbound marketing and technology solutions. Visit them at HUGS 2011 and join their Birds of a Feather roundtable discussion, “Using Analytics Tools for Business Growth.".

Analytics 28

Analytics Work Management Marketing Management Long Tail Marketing 28

Hubspot

JANUARY 4, 2012

This is a classic example of how listening to your customers can actually be the worst business decision you can make. Any market research Google conducted likely told them that people didn't want yet another social network. It's taken a HUGE lead in market share for search. But that didn't matter. Features Don't Matter.

Google 28

Google Work Management Marketing Management Social Networks 28

Online Marketing Institute

MARCH 13, 2011

Demandbase Stream, which is aimed primarily at companies marketing to other companies, cross-references the Internet Protocol (IP) addresses of computers accessing a website with publicly accessible information and data from business databases. “How do you leverage otherwise anonymous traffic? 6) ERP (17) Internet Cust.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Hubspot

JUNE 7, 2012

And you know how to deliver great content. Here are a few more advanced tips for marketers looking to kick their email expertise up a notch. When you move to a new IP address for sending your emails, it’s very important not to send emails to your whole list all at once. How to Warm Up an IP Address.

Email Marketing 28

Email Marketing Tips Ad Frequency Planning 28

Hubspot

APRIL 6, 2012

How many ebooks does your marketing team have in its content arsenal? According to a newly released report by Pew Internet , in mid-December 2011, 17% of American adults had reported they read an ebook in the previous year; by February, 2012, the share increased to 21%. Importance of a Brand Style Guide.

Design 28

Design Top of Funnel Work Management Marketing Management 28

Hubspot

APRIL 18, 2012

After all, the main reason you even have one is to attract visitors that you can market to and later convert into leads and customers for your business, right? ” And as a marketer, you need to be able to deliver an experience that makes it clear to those visitors exactly what's in it for them, and why they should care.

Design 28

Design Marketing Websites Buyer Personas Case Study 28

Hubspot

MARCH 21, 2012

Unless you’re measuring your efforts along the way, Twitter marketing can be a shot in the dark for many marketers. Only through analyzing Twitter marketing data can you pull insights and evaluate whether you’re spending your time wisely to benefit your business. To bring in new customers?

Twitter 28

Twitter ROI Marketing Management Marketing Analytics Tools 28

Hubspot

APRIL 8, 2013

But you can teach a good, old-school agency how to adapt to changes in the marketplace, and transform themselves into a sleek, high-performance inbound marketing machine. Make a very tangible, meaningful commitment to inbound marketing.”. Inbound agencies must be their own best case study -- but more on this in a later step.).

Demand Generation Agencies 28

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 28

Martech

FEBRUARY 24, 2022

The global pandemic has confirmed what many marketers already knew: the telephone is an integral part of the consumer purchase journey. Consumers crisscross multiple online and offline channels, often from the comfort of their own homes, to research products and services and make informed purchase decisions. Target customers.

Marketing Attribution 98

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 98

Hubspot

DECEMBER 14, 2012

Contrary to rumor, email is not dead. According to our 20 Marketing Trends & Predictions for 2013 , email will live on longer than you might think. Because email is alive and kicking, email marketing is still an incredibly important channel for most businesses. Email Performance Trends.

Stats 28

Stats Email Marketing Clickthrough Click Rate 28