How Big Brands Get Permission to Use UGC
Convince & Convert
APRIL 20, 2015
In 2010, the CEO realized there was a content gap and acquired PetMD.com. Facebook has been the best platform to share content via social media because it makes it so easy for people to ask questions and share information. The challenge for Pet360 has been finding a way to gain explicit permission for UGC on such a large scale.
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