Customer Experience Matrix

MARCH 16, 2012

Here’s a piece from 2009.) And, as the two giants converge, the marketing automation industry stands between them like a mushroom, waiting to be crushed or gobbled up (if giants eat mushrooms). Web site management vendor SDL purchased Alterian last November and sales enablement vendor CallidusCloud bought LeadFormix in January.

Salesforce.com 120

Salesforce.com Enterprise Management Marketing Automation Services Marketing Management 120

The Effective Marketer

FEBRUARY 10, 2011

How many B2B vs. B2C companies, industries, and even job titles. No one knows your industry and customers better than you. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. United States License.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

The Effective Marketer

JANUARY 7, 2011

The first is an interesting research done by Jasmin Cheng (from Twist Image) about creative briefs in the industry, and the second is a presentation by Nick Emmel on how to properly write a creative brief. From the discussion thread I liked two presentations that were shared, posted below. Like Be the first to like this post.

Creativity 100

Creativity Planning Work Management Marketing Management 100

Heinz Marketing

SEPTEMBER 10, 2020

as senior leaders elevate digital as a strategic priority, they can look to B2C companies and industries for inspiration.” And just like B2C consumers, B2B buyers actually want to learn about a potential vendor through fun, interactive experiences (even if they don’t think they do)!

B2B Marketing 97

B2B Marketing B2B Marketing & Strategy Interactive Marketing 97

The Effective Marketer

FEBRUARY 7, 2011

Sure, depending on your industry the numbers might be skewed but at least you have a benchmark and something to show (or not!) Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. United States License.

Webinar Metrics 100

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100

The Effective Marketer

MAY 7, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Explaining Social Media If you need to explain what social media is and the impact it can have in your company or industry, the slideshow below might help. The presentation is not only funny is also engaging.

Social Media 100

Social Media Media Work Management Marketing Automation Services 100

Martech Advisor

SEPTEMBER 16, 2019

In total, marketing and experience cloud vendors invested over $8 billion to acquire open source companies in 2018, according to PitchBook. Many legacy vendors claim to be open to integrations. The more transparent and open vendors are with their data practices now, the better off they’ll be in the future.

CMS Development 55

CMS Development Enterprise Management Marketing Management Gartner 55

The Effective Marketer

SEPTEMBER 29, 2010

Questions about what the target market is, what industry are you talking about, and such are the first things that come to mind. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. United States License.

Marketing Budget 100

Marketing Budget Work Management Marketing Automation Services Marketing Management 100

Customer Experience Matrix

JANUARY 7, 2010

Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. 2009 was a year of tremendous growth for demand generation systems (a.k.a. So, on balance, I'd say the industry is still in a fairly early stage: late adolescence, if you will.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 120

The Effective Marketer

FEBRUARY 15, 2010

If I were to look at benchmark data from MailChimp we are doing way better than their published rate of 18% for companies in the software industry. Instead of asking how to match the industry averages, ask instead: How can we improve deliverability? Industry benchmarks are only useful for bathroom reading. from your boss.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Customer Experience Matrix

AUGUST 29, 2011

Revenue increased roughly $10 million per year from 2006 through 2010, which is nothing to sneeze at although the higher base meant the percentage rate slumped significantly in 2009 and 2010, to about 25%. The industry as a whole was almost certainly grew faster than 25% in 2009 and Raab Associates estimates it doubled in 2010.

Eloqua 120

Eloqua Marketing Automation Services Terms and Conditions Paid Search Agency 120

The Effective Marketer

AUGUST 5, 2010

Finding and retaining the best people has always been a challenge, no matter your industry. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. They offer them because the market for talent is fierce.

Marketing Budget 100

Marketing Budget Paid Search Agency Planning Work Management 100

The Effective Marketer

AUGUST 14, 2009

This entry was posted on Friday, August 14th, 2009 at 10:57 am and is filed under Hiring , Marketing Planning , Marketing Strategy. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. Happy salary negotiation!

Customer Surveys 100

Customer Surveys Work Management Marketing Budget Creation Marketing Automation Services 100

Customer Experience Matrix

JULY 8, 2009

Summary: Based on Web traffic rankings, new demand generation vendors with low prices are gaining market presence. But Eloqua , Silverpop and Marketo remain industry leaders. I revisited that data today, adding a few new vendors and dropping some of the very minor ones. Pardot and (perhaps) Genius.com look particularly strong.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Vendors 120

Customer Experience Matrix

MARCH 8, 2011

Salesforce.com and Google announced their long-anticipated entry into the marketing automation industry, in the baby-step form of investments in HubSpot. It’s not yet clear which vendors will dominate the industry or what form the successful systems will take.

Salesforce.com 120

Salesforce.com Enterprise Management Hubspot Marketing Automation Services 120

Vidyard

JULY 4, 2019

Balancing Trust with Innovation Financial services (often called “FinServ”) remains an industry built on relationships and trust. In fact, it’s already in play across many different areas of the FinServ Industry, such as wealth management, insurance, and banking.

Enterprise Management 87

Enterprise Management Work Management Marketing Management Service 87

ViewPoint

MAY 23, 2011

To get some answers to questions like these, Bernice Grossman and I have undertaken a series of research studies on the quality and quantity of data available to B-to-B marketers in various industries. Over the last two years, we published reports on the data coming from compiled data vendors.

Resources 120

Resources B to B Work Management Marketing Management 120

The Effective Marketer

MAY 9, 2011

Sales reps are sharing webinar recordings with prospects, the CEO is blogging his latest thoughts on the industry, the human resources manager is updating the company’s LinkedIn page. Interns are ‘liking’ pages on facebook while the events coordinator is Tweeting about the trade show giveaway at their booth.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Customer Experience Matrix

DECEMBER 13, 2012

In other words, SiteCore has been steadily executing on the strategy they described in 2009. I chalk this up to their heritage as a content management vendor. Each item can be assigned scores on several attributes, such as how much it relates to technology, product, or industry topics.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

The Effective Marketer

AUGUST 25, 2009

This entry was posted on Tuesday, August 25th, 2009 at 9:02 pm and is filed under Communication. 2 Responses to Killed By Powerpoint The captivated listener says: August 26, 2009 at 8:39 am I couldn’t agree more. You can follow any responses to this entry through the RSS 2.0 Like Be the first to like this post.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

Oktopost

JANUARY 13, 2020

The reason being, that industry publications are rife with advertisement, which makes it hard to judge a real review from one a vendor paid for. Launched in 2009, Quora has emerged as a viable platform for delving beyond surface-level information and trading in substantive analysis and discussion from actual thought leaders.

Paid Content 121

Paid Content Advertisements Advertising B2B 121

The Effective Marketer

JULY 16, 2009

This entry was posted on Thursday, July 16th, 2009 at 3:46 pm and is filed under Communication. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. You can follow any responses to this entry through the RSS 2.0

Paid Search Agency 100

Paid Search Agency Companies Marketing Budget Creation Work Management 100

B2B Marketing Traction

JUNE 15, 2011

If your sales team not only participates but is able to dominate these conversations on LinkedIn, you can build your brand and stand out as an industry leader. How Can Your Sales Team Dominate LinkedIn for Your Industry? Connect strategically with stakeholders – customers, prospects, partners, vendors and others.

B2B Sales 100

B2B Sales Linkedin Peer-to-peer Work Management 100

B2B Marketing Directions

SEPTEMBER 24, 2017

Survey respondents represented a wide range of industries and business functions. Specifically, B2B buying is all about minimizing fear by eliminating risk." ( The BuyerSphere Project , 2009). But, the importance of market leadership varies significantly across industries. First, the noncontroversial stuff.

Buy 53

Buy Research B2B Sales Vendors 53

Customer Experience Matrix

MAY 31, 2013

But this doesn’t mean the industry has been stagnant. New developments have come from established vendors who are steadily expanding their products. One of its offerings, originally launched in 2009, is its real-time interaction manager, Neolane Interaction.

Enterprise Management 120

Enterprise Management Interactive Marketing Marketing Management Campaigns 120

Vidyard

JULY 9, 2019

Balancing Trust with Innovation Financial services (often called “FinServ”) remains an industry built on relationships and trust. In fact, it’s already in play across many different areas of the FinServ Industry, such as wealth management, insurance, and banking.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Service 65

The Effective Marketer

FEBRUARY 16, 2009

Regardless of what you are offering (and the offer should vary based on your target population for the survey, your industry, etc.) This entry was posted on Monday, February 16th, 2009 at 10:13 pm and is filed under Communication , Marketing Management , Marketing Planning. Like Be the first to like this post. United States License.

Customer Surveys 100

Customer Surveys Marketing Automation Services Work Management Marketing Management 100

Customer Experience Matrix

APRIL 28, 2009

As of April 29, I've received 40 responses, of which I've discarded two as incomplete and two because they related to vendors I considered irrelevant ( Zoho and Ad Giants PitchRocket). One measure of this is the distribution of vendors reported by the respondents, which clearly doesn't reflect the installed base of the industry.

Demand Generation 120

Demand Generation Customer Surveys Demand Marketing Automation Services 120

The Effective Marketer

APRIL 6, 2009

You should also be checking for industry related news and is a good idea to email the hiring manager a link to an interesting article or press release that might be relevant to the company, this shows you’re up to date on the industry and is really interested. You’ll be seen as more professional and will stand out.

Planning 100

Planning Work Management Marketing Management Trade Show 100

The Effective Marketer

FEBRUARY 15, 2009

Who in your industry is the king of PPC and SEO? This entry was posted on Sunday, February 15th, 2009 at 10:02 pm and is filed under Communication , Marketing Planning , Marketing Strategy. One Response to If you’re gonna copy, make it right Jason Cohen says: February 16, 2009 at 10:14 am Thanks for the great write-up!

Work Management 100

Work Management Marketing Budget Marketing Automation Services Marketing Management 100

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs. Not every action needs to be scored.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

The Effective Marketer

JUNE 23, 2009

While the decision on whether to nurture or pass leads directly to sales will vary based on your own industry and experience, the concept is a powerful one. This entry was posted on Tuesday, June 23rd, 2009 at 9:17 pm and is filed under Marketing Strategy , Marketing Training , Online Marketing , Webinars. United States License.

Training 100

Training Planning Marketing Budget Creation Work Management 100

SpotMe Blog

JUNE 13, 2023

These companies have expertise in the healthcare industry and understand the unique needs of pharma companies and professionals, as well as HCP expectations. They also have established vendor relationships and buying power that can save you money, for example with event technology specifically tailored to the life sciences industry.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

JULY 29, 2010

Also see a very interesting post from Junta42, “Engage and Inspire Employees First, Customers Second.” ) Because of the longer cycles and the complexities of B2B and industrial sales, marketers find it very difficult to associate leads to specific marketing content. Achinta offers his industrial clients marketing for engineers by an engineer.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

NuSpark Consulting

NOVEMBER 30, 2011

Among the more commonly used segmentation criteria are things like job title, industry, company size and the company’s position in the buying cycle. For example, a vendor that makes process control software might emphasize efficiency to small businesses and growth potential to larger ones.

Segmentation 100

Segmentation Work Management Marketing Management Paid Search Agency 100

Customer Experience Matrix

FEBRUARY 4, 2009

I do recognize that they are the best known vendors in the space (with apologies to Vtrenz , whose identity is somewhat blurred since its purchase by Silverpop ). To be fair, many of the vendors below charge an installation of that can be several thousand dollars or more, while Marketo doesn't. I did publish a real review in July 2009.]

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120