Exo B2B

JUNE 18, 2019

What is the relevance of social media for B2B? We were asking ourselves this question almost ten years ago in this blog post , with statistics from eMarketer dating back to 2009. Is social media more of a B2C business? Is social media more of a B2C business? Stelzner, founder and CEO of Social Media Examiner.

Social Media 53

Social Media Emarketing Forrester Media 53

The Effective Marketer

OCTOBER 14, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Networker’s Dream Ever been in a situation where you are trying to get a hold of someone or get introduced to another person but just can’t figure out how? Look forward to meeting up with you at BOS 2009.)

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Budget Creation Marketing Management 100

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

Outbound Engine

MARCH 3, 2020

Not that long ago, having a social media presence wasn’t a must because not everyone used social media. However, over the past decade, the percentage of American adults on social media grew from 26 in 2009 to 72 percent in 2019 ! We’re talking basically 3 out of 4 people are now active on social media.

Social Media 58

Social Media Curation Social Marketing Promotion 58

The Effective Marketer

JUNE 21, 2009

Odden recommends: Search Engine Watch: www.searchenginewatch.com Search Engine Land: www.searchengineland.com WebPro news: www.webpronews.com HubSpot: blog.hubspot.com SEO MOZ: www.seomoz.org Top Rank Blog: www.toprankblog.com Veredict : If you have never done any SEO in your life, his presentation is excellent. and measure it religiously.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Valasys

DECEMBER 18, 2019

Read more: How to Assimilate Competitive benchmarking in Social Media. The website provides valued & well-researched pieces of content related to the cores of digital marketing, content marketing, social media, paid search, WordPress & SEO.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Exo B2B

MAY 30, 2019

But what served as a catalyst in 2009 is when we discovered that some blogs were dealing with marketing (like ClickZ and HubSpot for example). Remember that in 2009, blogs were not necessarily credible. We created one of the first ambassador-employee program on social networks and the blog: Exotypes.

Marketing AI 45

Marketing AI B2B Thought Leadership Blogger Thought Leadership 45

The Effective Marketer

MARCH 7, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How to Use Social Media – Lessons from AMA Digital Conference This past Friday (March 6) the AMA Tampa Bay chapter hosted an incredible full day event called the Digital Marketing Conference.

Conference 100

Conference Social Media Work Management Marketing Budget 100

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

WebMarketCentral

DECEMBER 31, 2009

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement? Is your social media strategy built on a solid foundation, or is it more like a Hollywood movie set—a pretty facade with nothing behind it?

Social Media 20

Social Media Social Marketing Burn Rate Web 2.0 20

Customer Experience Matrix

APRIL 20, 2010

For example, the State of Inbound Marketing 2010 survey from Hubspot found that outbound leads (from telemarketing, trade shows and direct mail) cost an average of $332, compared with $134 per inbound lead (from social media and Web sites). Events and trade shows actually rank below all of these.

Lead Scoring 120

Lead Scoring Lead Ranking Customer Surveys Sales Qualified Leads 120

Industrial Marketing Today

SEPTEMBER 20, 2010

HubSpot in their recent study of over 1,400 small- and medium-sized businesses, found that marketers with blogs generate 67% more leads. HubSpot results indicate that median leads start to grow once 24-51 articles are written and published. The chart below shows the difference between B2C and B2B companies.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Marketing Insider Group

OCTOBER 21, 2015

This of course does not include companies like HubSpot who went public last year after raising $100.5M, or companies like Sprinklr or HootSuite who have raised a substantial amount of money ($123.5M respectively) but are considered “social media” players by the industry. Vertically Integrated Network. CrunchBase. 11,000,000.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

The Effective Marketer

MARCH 9, 2010

Design #1 Email Sender: Marketo Email Title: Social Best Practices for Marketing in the Cloud What I Like: Clean design; date and time of the webinar on top easy to find; orange “Free Webinar&# button calls attention to the important action (register now!) Click on the images for larger version. So which one is it?

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

The Effective Marketer

MARCH 12, 2009

The Five Rules of Effective Meeting Scheduling For those of us networked and connected to a calendar system such as MS Outlook, we have the advantage of being able to share our calendars with the rest of the company. But seriously, I think that the networked calendar has more advantages than disadvantages if you know how to use it.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

Industrial Marketing Today

APRIL 26, 2010

However, to be successful with social media, you have to provide real value and that usually comes from great content. Using content for inbound marketing HubSpot , calls inbound marketing as flipping traditional outbound marketing on its head.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Hubspot

MARCH 15, 2019

We're losing more than we're gaining for the first time since those statistics have been tracked, and the crossover coincided with the recession of 2007-2009. Census Bureau, the overall number of business applications began to recover in late 2009 and has been trending up for the past ten years. Social media. Source: Capterra.

Tips 101

Tips Business Lead Scoring Lead Ranking 101

Industrial Marketing Today

MAY 21, 2010

If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? This is “social proof” and is how you begin to build a community around your business blog.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Porch Group Media

MAY 21, 2019

Email is nearly 40 times more effective than social channels in helping brands acquire new customers. Sprout Social). Social networks are the biggest source of inspiration for consumer purchases with 37% of consumers finding purchase inspiration through the channel. Sprout Social). eMarketer). Pew Research).

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Hubspot

MAY 11, 2018

Since their launch in 2009, the company has helped 15 million people pledge $3.7 Acquire starter capital and find out quickly whether your idea has legs with Indiegogo’s “global network of early adopters.”. Best Crowdfunding Sites. Kickstarter. billion to successfully fund more than 143,000 projects. View more of their criteria here.

Product 90

Product Business Best Practices Startups 90

Hubspot

JANUARY 7, 2014

To get a glimpse of just what kinds of popular marketing groups -- and even niche communities within marketing, like blogging and social -- there are on the social media site, check out our list below. Type: Networking Group. Chances are, you’ll run into tons of HubSpotters and HubSpot customers in this group too!

Linkedin 28

Linkedin B2B Thought Leadership Planning Demand Generation Agencies 28

Hubspot

FEBRUARY 27, 2012

HubSpot's 2012 State of Inbound Marketing Report is now available! This is the fourth consecutive year HubSpot has conducted this study, so the latest report includes not only current data, but also trends from 2009 to 2012. 5) The average budget spent on company blogs and social media increased from 9% in 2009 to 21% in 2012.

Cost per Lead 28

Cost per Lead Inbound Marketing Allocation Stats 28

Online Marketing Institute

DECEMBER 1, 2010

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. Social Fresh and Social Media Week NY are good examples of event blogs that generate marketing value. What is Your B2B Company About?

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Online Marketing Institute

NOVEMBER 8, 2010

Home » B2B Marketers Have Little Social Media Engagement B2B Marketers Have Little Social Media Engagement Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Atomic Reach

JANUARY 3, 2019

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. She has been cited by Forbes as “The Most Influential Woman on Social Media,” and recognized by ForbesWoman as one of “The Top 20 Women Bloggers.”. Neal Schaffer - Speaker and CEO at Maximize Your Social.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Online Marketing Institute

JULY 31, 2009

I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. Social networking stuff fits here too. Finally, for those that don’t know me by name – I want to point out I am 100% biased since I work at HubSpot. I have checked out Hubspot and LeadLander.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

NOVEMBER 8, 2010

Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. Sep, 2010 in Uncategorized There’s no shortage of social media case study posts online these days.

Case Studies 40

Case Studies Case Study Social Media Studies 40

Hubspot

FEBRUARY 14, 2011

eCommerce spending increased by 9 percent from 2009, reaching 227.6 Some would hypothesize that the growth can be attributed to a rise in participation and spending in social media, search engine optimization, and search engine marketing. Social Media's Role. Connect with HubSpot : Instead, total U.S billion last year.

eCommerce 28

eCommerce Inbound Marketing Long Tail Marketing Amazon 28

Hubspot

MAY 13, 2015

When we think of marketers, we often think of using social media to promote content and engage with consumers online. When you're working within the highly regulated finance industry, there can be legal implications for companies that are seen as being "over-promotional" on social networks like Twitter and Facebook. The result?

Social Media 28

Social Media Social Marketing Terms and Conditions Media 28

Hubspot

JUNE 27, 2011

Last week, Foursquare published a cool new infographic to announce a major milestone for the location-based social network: 10 million users! Based in New York, Foursquare has offered its check-in service since March 2009 and, in addition to 10 million users, has some pretty amazing stats to share. Connect with HubSpot :

Stats 28

Stats Case Study Case Studies Mobile Marketing 28

Hubspot

APRIL 22, 2010

You understand the appeal from the social and networking perspectives -- but you're still stuck on one question: What, exactly, can social media do for your business? If you look at our experience here at HubSpot, one answer is clear: leads. Based on the leads alone, social media is worth the time we put into it.

Social Media 28

Social Media Top of Funnel Media Marketing Qualified Leads 28

Hubspot

NOVEMBER 30, 2011

Or will it take off, catch up to, and surpass the existing social networks like Facebook? Even at its peak, with all of the hype of the public launch, Google+'s 15 million visits accounted for less than 1% of social network traffic. Facebook currently has over 800 million members, but back in April 2009 - over 2.5

Facebook 28

Facebook Google Buzz Social Networks 28

Webbiquity

JANUARY 10, 2010

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement? Is your social media strategy built on a solid foundation, or is it more like a Hollywood movie set—a pretty facade with nothing behind it?

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Hubspot

APRIL 5, 2011

We can largely thank the Internet for this, and the constant emergence of new marketing communications channels such as social networking and mobile. Companies spent 17% less on trade shows in 2009 verses 2008 4. US internet spend 3x more minutes on blogs and social networks than on email 5. Even 5 years ago.

Allocation 28

Allocation Inbound Marketing Paid Search Agency Telemarketing 28

Hubspot

NOVEMBER 15, 2010

In “ Technorati State of the Blogosphere 2009 ,” author Matt Sussman writes: “While blog postings often focus on the local issues of the specific blogger, the audience of such blogs is much less limited than other forms of media have been historically. Connect with HubSpot :

Blogger 28

Blogger Aggregators Opinions Small Business Marketing 28

Hubspot

JUNE 19, 2013

Not to mention, small businesses have been responsible for over 67% of the net new jobs created from mid-2009 to 2011, according to the Bureau of Labor Statistics. The Best Advice For Small Businesses From Experts Who Have Lived It from HubSpot All-in-one Marketing Software. Brian Halligan, Co-Founder & CEO, HubSpot.

Small Business Marketing 28

Small Business Marketing Marketing Budget Work Management Business 28