Adobe Experience Cloud Blog

NOVEMBER 26, 2009

At this Dreamforce 2009 session led by Fernando Obregon Almazan, salesforce.com; Lorena Vales, salesforce.com; and Jonathan Hersh, salesforce.com, marketers learned about how and why companies should participate in social networking to generate brand awareness and create a viral effect when clients or prospects recommend their products.

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Salesforce.com Social Networks Peer-to-peer Effectiveness 48

Adobe Experience Cloud Blog

FEBRUARY 22, 2018

The customer should be carefully guided through the sales cycle with their needs as the priority. Not only are you upselling them from the bottle of box-worthy merlot to a 2009 Chateauneuf-du Pape (fancy French wine) prior to the event, you’re asking them to pay for it at the end. There is a similar correlation in sales.

Work Management 133

Work Management Marketing Management Sales Cycle Cold Calling 133

Adobe Experience Cloud Blog

SEPTEMBER 11, 2018

All this change is not just in your head; according to research from eMarketer, TV ad spending in 2017 dropped for the first time since 2009. Overall, this brief should focus on how to get potential customers intrigued enough to take the next step. Finally, figure out what converting a customer looks like for your company and goals.

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Top of Funnel Video Marketing Campaigns Paid Social Agency 113

Adobe Experience Cloud Blog

AUGUST 7, 2017

Many folks claim that brand loyalty is yet another thing that millennials have killed (insert eye roll here), but what truly drives a customer to say “this is the brand for me. In this blog, I’ll cover the important factors that make customers coming back for more, and more importantly, singing your praises to their friends and family.

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Brand Identity Branding Loyalty Paper 134

Adobe Experience Cloud Blog

JUNE 29, 2017

Use Your Best Customers as Your Research Lab. To achieve product/market fit, revamp your approach to innovation by using your best customers as your research laboratory. Use case: Instagram: In 2009, location-based mobile applications were skyrocketing. I’d love to hear about it in the comments below.

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Startups API Budget Programs Lead Ranking 134

The Effective Marketer

MARCH 10, 2011

This means that is time to update my previous charts on marketing automation funding (see below) and the funding timeline, because HubSpot just surpassed Marketo as the highest funded marketing software vendor to date. Great images and great ideas. Thanks for sharing it. I know these companies well. United States License.

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Work Management Marketing Management Marketing Automation Services Hubspot 100

NuSpark Consulting

MARCH 17, 2012

My goal was to seek out the best of the best, repurpose each research chart into a custom chart using the tool located at www.icharts.net , and present the trends in an orderly fashion. Here are links to the specific research studies noted on the Infographic: 2012 B2B Marketing Benchmark Report, Marketing Sherpa, Sponsored by Marketo.

Lead Generation 100

Lead Generation Trends B2B Marketing Generation 100

Engagio

JANUARY 27, 2021

And before that he created and co-founded the popular marketing automation software Marketo. In many ways, it feels like what happened with marketing automation back in 2009 where there started to be a handful of players with complete solutions. Needless to say, he has some serious street cred in B2B tech.).

CPO 71

CPO DemandBase Account Based Marketing ABM 71

Customer Experience Matrix

SEPTEMBER 1, 2010

Marketo , in its Webinar Secret Sauce for Demand Generation , generously revealed its own results comparing nurtured vs. non-nurtured leads. The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% But lots of people do anyway. 51% win rates 55.6%

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

The Effective Marketer

MAY 9, 2011

Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent. United States License.

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Planning Marketing Budget Creation Work Management Marketing Management 100

Customer Experience Matrix

JULY 8, 2009

But Eloqua , Silverpop and Marketo remain industry leaders. Note: after I posted this, it was pointed out to me that the bulk of traffic on several sites relates to customer log-ins rather than marketing prospects. The leaders among demand generation systems are still Eloqua , Silverpop and Marketo.

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Marketing Automation Services Marketing Management Demand Generation Vendors 120

Adobe Experience Cloud Blog

MARCH 9, 2020

Even further, potential customers who think at the margin carefully consider how much satisfaction they will receive from the next step they take. By understanding the basis of this macroeconomic thinking, it gives you the perspective that every interaction with a potential customer is influential. .

Search Marketing 160

Search Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 160

Conversica

OCTOBER 27, 2019

The Leader in Intelligent Virtual Assistants for Customer Engagement Poised for Next Stage of Growth. the leader in Intelligent Virtual Assistants for customer engagement, announced today that Jim Kaskade has been appointed Chief Executive Officer, effective immediately. FOSTER CITY, Calif. The company has also been named as an Inc.

Enterprise Management 40

Enterprise Management Marketing Management Gartner Sales Qualified Leads 40

Webbiquity

FEBRUARY 14, 2010

At the request of customers, email delivery and tracking capabilities were added in 2004, and the firm’s product has now evolved into a full marketing automation suite. It competes with vendors such as Marketo , Eloqua , Marketbright and Genoo. The company’s original focus was on web analytics. Share this on del.icio.us.

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Manticore Marketing Automation Services Lead Generation Marketing Automation 100

Ambal's Amusings

NOVEMBER 12, 2010

She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Marketo's Modern B2B Marketing. Get Customers. B2B Lead Generation Benchmark Study 2009.

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ROI Top of Funnel Work Management Marketing Management 100

Ambal's Amusings

JULY 22, 2010

She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. An example of a strategic objective: To increase interactive online dialogue with our prospects and customers about the benefits of collaboration technology. Maria Pergolino.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Adobe Experience Cloud Blog

NOVEMBER 6, 2009

Are you ready to improve sales, maximize marketing efforts and collaborate with 12,000 customers, partners and employees? Attend Dreamforce Global Gathering 2009, one of the year’s premier sales and marketing events, to gain proven best practices, how-tos and practical training on the latest Cloud Computing solutions.

B2B Sales 48

B2B Sales Peer-to-peer B2B Marketing Marketing Management 48

Conversica

NOVEMBER 11, 2019

the leader in Intelligent Virtual Assistants for Customer Engagement, today announced that it has again been named to Deloitte’s Technology Fast 500 , a listing of the 500 fastest-growing technology, media, telecommunications, life sciences, and energy technology companies in North America. FOSTER CITY, Calif.

Marketing AI 40

Marketing AI Lead Scoring Lead Ranking Sales Qualified Leads 40

The Effective Marketer

MARCH 9, 2010

Design #1 Email Sender: Marketo Email Title: Social Best Practices for Marketing in the Cloud What I Like: Clean design; date and time of the webinar on top easy to find; orange “Free Webinar&# button calls attention to the important action (register now!) Click on the images for larger version. will be presenting.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Customer Experience Matrix

FEBRUARY 4, 2009

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. Marketo is certainly a fine product, but marketers should still look around before picking it by default. I did publish a real review in July 2009.]

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Demand Generation Cost Marketing Management Demand 120

Customer Experience Matrix

NOVEMBER 4, 2010

When I reviewed Right On Interactive in a July 2009 post , the company was selling its 5Buckets marketing software as a multi-channel output generation tool that complemented conventional marketing automation systems. lead scoring: users can define separate scores for customer fit and activities. Contacts are rescored nightly.

Salesforce.com 120

Salesforce.com Lead Scoring Lead Ranking Marketing Automation Services 120

Customer Experience Matrix

APRIL 28, 2009

nbr responses vendor 8 Marketo 6 Eloqua 3 Genius.com 3 LoopFuse 3 Pardot 2 Market2Lead 2 Treehouse Interactive 1 eTrigue 1 Vtrenz (Silverpop) 7 No Response 36 Another intriguing bit of contextual information is the deployment date of the systems. One repondent reported deployment on 4/24/09 (i.e., Fair enough. the system itself 0.67

Demand Generation 120

Demand Generation Customer Surveys Demand Marketing Automation Services 120

Customer Experience Matrix

MARCH 8, 2011

Both Unica and Aprimo were long-established vendors with fundamentally stable products sold primarily to large enterprises: although their new owners may market them more broadly, they’ll be selling pretty much what IBM and Teradata always sold (big systems) to pretty much the same customers (big companies).

Salesforce.com 120

Salesforce.com Enterprise Management Hubspot Marketing Automation Services 120

Adobe Experience Cloud Blog

NOVEMBER 29, 2009

My boss, Jon Miller, VP of Marketing at Marketo was presenting with two of our awesome customers, Emily Salus of CollabNet, Inc. Dyke also described how he uses Marketo and Salesforce to do: Segmentation of his prospect database. Quantifying Ideal customer profiles. Highlighting “Fast Track” customer profiles.

Lead Ranking 48

Lead Ranking Lead Scoring Lead Nurturing Sales Leads 48

Adobe Experience Cloud Blog

DECEMBER 22, 2009

Here are some of my favorites of 2009: 1. Their Holiday 2009 Lost Phone card is great - reminding us of the fun and function we have with our iPhones. DCI Group's holiday card reminds B2B marketers of all the work in takes to make sure our customers know how much we appreciate them- but be careful with this one, it's Top Secret.

Resource Management 48

Resource Management Paid Search Agency B2B Marketing Advertising Agencies 48

Adobe Experience Cloud Blog

FEBRUARY 11, 2013

In a post from 2009, Why Thought Leadership Is Your Most Valuable Asset , I wrote that thought leaders: Develop relationships with customers, prospects and others by engaging them in non-sales, industry-relevant conversations. was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. My Thoughts.

Thought Leadership 48

Thought Leadership B2B Thought Leadership Top of Funnel Content Marketing 48

Adobe Experience Cloud Blog

OCTOBER 14, 2010

In a recent webinar which Marketo conducted with MarketingProfs, we looked at the tips and tricks you will need to develop a powerful content marketing strategy. Content Marketing Playbook - 42 Ways to Connect with Customers. Get Content Get Customers , by Joe Pulizzi (McGraw-Hill, 2009). Director of Marketing, Marketo.

Content Marketing 48

Content Marketing Lead Nurturing Webinar Metrics Marketo 48

Adobe Experience Cloud Blog

JUNE 9, 2010

Back in January 2009, Marketo came out with a webinar entitled, The Secret Sauce to Demand Generation: How Marketo Nurtures, Scores and Accelerates Leads through the Revenue Cycle. Originally created to illustrate how Marketo achieved booming marketing results, this webinar soon became Marketo’s most popular resource.

Demand Generation 48

Demand Generation Demand Generation Lead Nurturing 48

Adobe Experience Cloud Blog

JUNE 10, 2015

Let’s explore… As a sales rep, I have to admit that Twitter rubbed me the wrong way once it started to go mainstream circa 2009. Once you do this, your customers will buy more from you, they’ll refer their friends to you, and they’ll become your biggest advocates both personally and professionally.

Thought Leadership 48

Thought Leadership Cold Calling Marketo Twitter 48

Adobe Experience Cloud Blog

NOVEMBER 1, 2011

As a follow-up to their 2009 survey, they found the following results with regard to using social networking sites at work: 31% of companies prohibit all access (down from 54% in 2009). 51% of companies permit access for business purposes only (up from 19% in 2009). Collect Information On Your Target Market.

Paid Search Agency 48

Paid Search Agency Companies B2B Buzz 48

ClearVoice

MARCH 8, 2022

Here’s a fun fact: Well-known customer relationship management company Salesforce has a non-profit social impact center. In her current position at Tealium, she focuses on how to make the most of revenue generation across customer life cycles. Cristina Jones , chief marketing and engagement officer, Salesforce.org. Rebecca Lieb, Ph.D.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

MLT Creative

MAY 19, 2010

It's the only vendor that can guarantee customer success, and its customers range from small organizations to large corporations. They emphasize their ability to provide real-time alerts, and were rated #1 in Marketing Automation by Appexchange in 2009. They can have you up and running with their products in just one day.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Ambal's Amusings

MAY 27, 2010

She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Marketo's Modern B2B Marketing. Get Customers. B2B Lead Generation Benchmark Study 2009.

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B2B Marketing Content Marketing B2B Planning 100

Adobe Experience Cloud Blog

MAY 11, 2012

by Jason Miller Here at Marketo we are very excited about our upcoming 2012 Global User Summit. Please tell us a little bit about LeadMD and how your company aligns to deliver/support cloud services to your customers? LeadMD helps develop, streamline, and maximize lead generation programs for both SMB and enterprise customers.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Marketing Automation Services 48

markempa

AUGUST 1, 2007

MarketingSherpa just published an interview with Marketo CEO Phil Fernandez from a marketing view point and Barry Trailer, Co-Founder, CSO Insights who brings a sales perspective. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads Top of Funnel 120

Ambal's Amusings

SEPTEMBER 17, 2009

One of the many goals of B2B marketing is to continuously forge better customer relationship. We have invited B2B Experts to shed light on the following question: " What is your one tip on how B2B marketers should forge customer relationships by providing compelling content? Marketo's Modern B2B Marketing. Get Customers.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Ambal's Amusings

JANUARY 21, 2010

She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Marketo's Modern B2B Marketing. Get Customers. B2B Lead Generation Benchmark Study 2009. Marketing and Sales Alignment – Marketo eBook (New!).

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Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100