Adobe Experience Cloud Blog

MAY 11, 2009

Here at Marketo, everyone is very excited about the upcoming SiriusDecisions 2009 Summit being held May 13-15 in Scottsdale, Arizona.    Because of this, Marketo announced in November the development of Lead Insight for Sales.  through opportunity completion and beyond. 

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Adobe Experience Cloud Blog

NOVEMBER 13, 2009

If so, on Thursday night you will want to attend what is going to go to be remembered as the Marketing Party of 2009 ! They include: Jigsaw, Hoovers, Pivotlink, On24, Demandbase, and Marketo. Tags: Modern B2B Marketing B2B Marketing Dreamforce 2009 Marketing Party Salesforce Integration The Marketing Cloud.

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Jigsaw B2B Marketing Planning DemandBase 48

Adobe Experience Cloud Blog

NOVEMBER 26, 2009

At this Dreamforce 2009 session led by Fernando Obregon Almazan, salesforce.com; Lorena Vales, salesforce.com; and Jonathan Hersh, salesforce.com, marketers learned about how and why companies should participate in social networking to generate brand awareness and create a viral effect when clients or prospects recommend their products.

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Salesforce.com Social Networks Peer-to-peer Effectiveness 48

The Effective Marketer

MARCH 10, 2011

This means that is time to update my previous charts on marketing automation funding (see below) and the funding timeline, because HubSpot just surpassed Marketo as the highest funded marketing software vendor to date. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

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Work Management Marketing Management Marketing Automation Services Hubspot 100

The Effective Marketer

MAY 9, 2011

Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. The power of marketing automation is the ability to target your marketing database with specific content based on their behavior and stage in the purchasing process. What used to be clear roles (i.e.

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Planning Marketing Budget Creation Work Management Marketing Management 100

Ambal's Amusings

JULY 6, 2010

Organizations consider social media more seriously - If 2009 was the year where social media began to break properly into the corporate world, 2010 will be the year that companies start to fully integrate social media into their marketing efforts. Click and download FREE eBook from Marketo and ClickDocuments. Related Blog Posts.

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Webbiquity

FEBRUARY 14, 2010

Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement. Note: this post was originally published on the WebMarketCentral blog in August 2009. Post this on Diigo.

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Customer Experience Matrix

SEPTEMBER 1, 2010

Marketo , in its Webinar Secret Sauce for Demand Generation , generously revealed its own results comparing nurtured vs. non-nurtured leads. Tags: marketing system ROI marketing automation businses case software selection demand generation. That makes it a bit harder to use Aberdeen data to justify a marketing automation investment.

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Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Customer Experience Matrix

JULY 8, 2009

But Eloqua , Silverpop and Marketo remain industry leaders. The leaders among demand generation systems are still Eloqua , Silverpop and Marketo. Tags: vendor rankings demand generation marketing automation lead management. Pardot and (perhaps) Genius.com look particularly strong. David) There are no huge surprises.

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Marketing Automation Services Marketing Management Demand Generation Vendors 120

Webbiquity

FEBRUARY 14, 2010

It competes with vendors such as Marketo , Eloqua , Marketbright and Genoo. Note: this post was originally published on the WebMarketCentral blog in November 2009. Privately held and self-funded, Manticore has grown at a 50+% clip since 2005. Pricing for Manticore VII, delivered on a SaaS platform, starts at about $24,000 per year.

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Manticore Marketing Automation Services Lead Generation Marketing Automation 100

Ambal's Amusings

NOVEMBER 12, 2010

Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation. Marketo's Modern B2B Marketing. B2B Lead Generation Benchmark Study 2009. Maria Pergolino. MarketingSherpa.

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ROI Top of Funnel Work Management Marketing Management 100

Customer Experience Matrix

FEBRUARY 4, 2009

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. Marketo is certainly a fine product, but marketers should still look around before picking it by default. I did publish a real review in July 2009.]

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Demand Generation Cost Marketing Management Demand 120

Adobe Experience Cloud Blog

OCTOBER 4, 2010

Since our first entry in August of 2006, the Marketo team has published nearly 300 posts read by hundreds of thousands of marketers seeking to step up their b2b marketing game. Following are 19 of the most popular posts from Marketo’s Modern B2B Marketing Blog: 1. Online Marketing News in 2009: The Year’s Hottest Events.

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Adobe Experience Cloud Blog

NOVEMBER 6, 2009

Attend Dreamforce Global Gathering 2009, one of the year’s premier sales and marketing events, to gain proven best practices, how-tos and practical training on the latest Cloud Computing solutions. Join Marketo Vice President of Marketing Jon Miller at 3:30 pm on Wed., Bonus reason: Marketo will be represented in full force.

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B2B Sales Peer-to-peer B2B Marketing Marketing Management 48

Adobe Experience Cloud Blog

DECEMBER 22, 2009

Here are some of my favorites of 2009: 1. Their Holiday 2009 Lost Phone card is great - reminding us of the fun and function we have with our iPhones. Well if you tagged it #NewYearsResolution then AKQA's Resotweeetion included you in their holiday greeting. Taxi's Holiday Card 2009. 2009 Traction Holiday Card.

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Resource Management Paid Search Agency B2B Marketing Advertising Agencies 48

Adobe Experience Cloud Blog

JUNE 9, 2010

Back in January 2009, Marketo came out with a webinar entitled, The Secret Sauce to Demand Generation: How Marketo Nurtures, Scores and Accelerates Leads through the Revenue Cycle. Originally created to illustrate how Marketo achieved booming marketing results, this webinar soon became Marketo’s most popular resource.

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Demand Generation Demand Generation Lead Nurturing 48

Adobe Experience Cloud Blog

OCTOBER 14, 2010

In a recent webinar which Marketo conducted with MarketingProfs, we looked at the tips and tricks you will need to develop a powerful content marketing strategy. Get Content Get Customers , by Joe Pulizzi (McGraw-Hill, 2009). Director of Marketing, Marketo. Posting it on your website is just the beginning. Ann Handley.

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Content Marketing Lead Nurturing Webinar Metrics Marketo 48

The Effective Marketer

MARCH 9, 2010

Note: The emails are in no particular order and the senders were selected at random from a variety of emails I get. Click on the images for larger version. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

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Marketing Budget Creation Design Email Marketing Planning 100

Ambal's Amusings

JULY 22, 2010

Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation. Marketo's Modern B2B Marketing. B2B Lead Generation Benchmark Study 2009. Maria Pergolino. MarketingSherpa.

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B2B Marketing Planning B2B Trade Show 100

Customer Experience Matrix

APRIL 28, 2009

nbr responses vendor 8 Marketo 6 Eloqua 3 Genius.com 3 LoopFuse 3 Pardot 2 Market2Lead 2 Treehouse Interactive 1 eTrigue 1 Vtrenz (Silverpop) 7 No Response 36 Another intriguing bit of contextual information is the deployment date of the systems. One repondent reported deployment on 4/24/09 (i.e., Fair enough. the system itself 0.67

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Demand Generation Customer Surveys Demand Marketing Automation Services 120

Adobe Experience Cloud Blog

NOVEMBER 29, 2009

My boss, Jon Miller, VP of Marketing at Marketo was presenting with two of our awesome customers, Emily Salus of CollabNet, Inc. Dyke also described how he uses Marketo and Salesforce to do: Segmentation of his prospect database. Tags: Lead Nurturing Lead Scoring lead management lead nurturing lead scoring sales leads.

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Lead Ranking Lead Scoring Lead Nurturing Sales Leads 48

Customer Experience Matrix

NOVEMBER 4, 2010

When I reviewed Right On Interactive in a July 2009 post , the company was selling its 5Buckets marketing software as a multi-channel output generation tool that complemented conventional marketing automation systems. You can also view my Marketo-sponsored Webinar on the topic.) Either way, it’s worth a look to see what you’re missing.

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Salesforce.com Lead Scoring Lead Ranking Marketing Automation Services 120

Ambal's Amusings

MAY 27, 2010

Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation. Marketo's Modern B2B Marketing. B2B Lead Generation Benchmark Study 2009. Maria Pergolino. MarketingSherpa.

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B2B Marketing Content Marketing B2B Planning 100

Online Marketing Institute

NOVEMBER 1, 2010

April 30, 2009 — Laura Ramos Email, Search, and Direct Mail Deliver Results Over Time I am very appreciative to Roy Young and Ann Handley at MarketingProfs for partnering with Forrester and me on the B2B marketing budget trends and effectiveness survey. Pattie McBride Says: June 29, 2009 at 1:31 PM Enjoyed the Blog!

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Marketing Mix Tactics Work Management Marketing Management 40

Ambal's Amusings

JANUARY 21, 2010

Marketo's Modern B2B Marketing. B2B Lead Generation Benchmark Study 2009. Marketing and Sales Alignment – Marketo eBook (New!). Tags: ClickInsights: Expert Interviews. Rebel Brown's blog Phoenix Rising. Brian Carroll's blog B2B Lead Generation Blog. Patsi Krakoff's blog Writing on the Web. MarketingSherpa.

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Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100

Ambal's Amusings

FEBRUARY 18, 2010

Marketo's Modern B2B Marketing. B2B Lead Generation Benchmark Study 2009. Marketing and Sales Alignment – Marketo eBook (New!). Tags: ClickInsights: Expert Interviews. Rebel Brown's blog Phoenix Rising. Brian Carroll's blog B2B Lead Generation Blog. Patsi Krakoff's blog Writing on the Web. MarketingSherpa.

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Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Ambal's Amusings

AUGUST 27, 2010

Marketo's Modern B2B Marketing. B2B Lead Generation Benchmark Study 2009. Marketing and Sales Alignment – Marketo eBook (New!). Tags: ClickInsights: Expert Interviews. Rebel Brown's blog Phoenix Rising. Brian Carroll's blog B2B Lead Generation Blog. Patsi Krakoff's blog Writing on the Web. MarketingSherpa.

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Work Management Marketing Management B2B Business 100

Adobe Experience Cloud Blog

NOVEMBER 11, 2009

In our newest B2B marketing thought leadership interview , Mark Fidelman is the EVP of Sales at MindTouch and author of " Open Source Best Practices 2009 " talks about open source success and using marketing automation to achieve it. What prompted you to launch the Open Source Success Best Practices 2009 survey?

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Thought Leadership Practices Marketing Automation Services Lead Ranking 48

Adobe Experience Cloud Blog

MAY 25, 2010

In addition, 8 in 10 marketers (79%) indicate that the need to measure, analyze and report marketing effectiveness was greater in 2009. was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Lenskold Group/MarketSphere Marketing ROI and Measurements Study.). How does Time affect Marketing Accountability?

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CMO Forecasting Budget Programs ROI 48

Adobe Experience Cloud Blog

SEPTEMBER 29, 2009

Marketo's Modern B2B Marketing blog is read by an organically formed community of thousands of marketing professionals interested in the B2B space. (As As of September 2009, we have more than 4,500 subscribers and 10,000 weekly visitors.) Tags: Social Media b2b marketing Marketo social media.

Social Media 48

Social Media Social Marketing B2B Marketing Peer-to-peer 48

Ambal's Amusings

APRIL 29, 2010

Marketo's Modern B2B Marketing. B2B Lead Generation Benchmark Study 2009. Marketing and Sales Alignment – Marketo eBook (New!). Tags: ClickInsights: Expert Interviews. Rebel Brown's blog Phoenix Rising. Brian Carroll's blog B2B Lead Generation Blog. Patsi Krakoff's blog Writing on the Web. MarketingSherpa.

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Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Ambal's Amusings

MARCH 18, 2010

Marketo's Modern B2B Marketing. B2B Lead Generation Benchmark Study 2009. Marketing and Sales Alignment – Marketo eBook (New!). Tags: ClickInsights: Expert Interviews. Rebel Brown's blog Phoenix Rising. Brian Carroll's blog B2B Lead Generation Blog. Patsi Krakoff's blog Writing on the Web. MarketingSherpa.

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Adobe Experience Cloud Blog

JUNE 2, 2009

But now, after using products like Marketo that start at less than a sixth of that cost, I realized that the time for this effort is gone.   As we are almost half way through 2009, I encourage marketers to look at what they have spent on utilizing multiple systems and what return was achieved from all this time and cost.

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Marketing Automation Services Enterprise Management Marketing Automation Cost 48

Adobe Experience Cloud Blog

JANUARY 19, 2009

What innovative or overlooked demand generation tactics do you think will become more important in 2009? We’ve just completed research on B2B marketing priorities for 2009, and I got a peek at the preliminary results just today. Looking at the new year, what is your most important advice for B2B Marketers in 2009?

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Demand Generation Agencies Demand Generation Thought Leadership Demand 48

B2B Marketing Zone Posts

MARCH 3, 2010

Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 - Webbiquity , February 1, 2010 Social media marketing activity exploded in 2009, and so did coverage of these practices. Tags: Best. Best of B2B Marketing. February 2010. Great stuff in February. I usually read it cover to cover.

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B2B Marketing B2B Webinar Metrics Marketing & Strategy 40

Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. 9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging. Posted by: Jeff Paul Internet Millions | February 23, 2009 at 11:10 PM The comments to this entry are closed.

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Enterprise Management Work Management DemandBase Marketing Management 40

Adobe Experience Cloud Blog

JUNE 12, 2009

After July 2009, you can create Custom Fields on Campaign Member Records. Tags: Lead Nurturing Auto-response emails Email Marketing Landing Pages Lead nurturing Marketing Analytics Marketing Automation Marketing Dashboards Salesforce.com Marketing.   Either way, it's a win for marketers!

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Features Salesforce.com Top of Funnel Landing Pages 48