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Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

Started in 2008 as the world’s first open source video player, JW Player pioneered video on the Web and today has customers in 193 countries, ranging from Fortune 500 companies to individual bloggers.

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Best of 2008: SEM Landing Pages


Once you've optimized the list of keywords in your search engine marketing campaign, tweaked the bids and crafted stellar ad text to bring visitors to your site, landing page design is critical to converting those visitors into sales or leads.

Trending Sources

How to Develop an SEO Keyword List


It's critical, when starting work on a new website, to develop a list of the most productive keywords and phrases to work into the content and structure of the site. In Reader Poll: Best Keyword Research Tools , search guru Lee Odden reports on the popularity of 15 keyword tools.

Best of 2008 (So Far) - Search Engine Marketing, Part 1


In my continuing effort to clean out my bookmarks and stay ahead of the game for the Best of 2008 series in January, here are a dozen of the most linkworthy articles and posts on search engine marketing so far this year. SEO and SEM Shortcuts, Spying and Stats to Dominate Google!

Best of 2007: Articles and Blog Posts on SEM


Search engine marketing (SEM) is one of the fastest-growing categories in all of advertising, because it is both measurable and logical: present your ads when people are searching for what you're selling.

20 LinkedIn Groups Every Marketer Should Join


Created: March 3, 2008. Created: February 2, 2008. Created: November 4, 2008. Created: August 6, 2008. Created: March 27, 2008. Created: March 6, 2008. Created: March 6, 2008. Created: January 29, 2008. Need SEO help?

The Eight Best Social CRM Tools


Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year. Both help sales, marketing, and customer service personnel plan and schedule follow-up activities.

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What Works Now in B2B Lead Generation, Part 1


MarketingSherpa has just released its 2008 B2B Lead Generation Handbook (that's a link to the free executive summary PDF; the complete report will run you a cool $500).

What Works Now in B2B Lead Generation, Part 2


Getting a brand new URL ranked for important keywords can take six months or longer.If Ease —make your job easier, save time, reduce stress, how-to, assistance, help, quick-and-easy, simplify.

3 More Tips for Optimizing SEM Campaigns


The previous post on this topic advised search engine marketers to bid on their own company name and branded terms, keep keyword lists clean and cross-pollinate SEO and SEM efforts. Here are three more tips for optimizing results from SEM programs such as Google AdWords.

Best of 2007: Articles and Blog Posts on Google AdWords


This post focuses on interesting observations and helpful advice pertaining specifically to Google AdWords, the largest SEM platform. Who Uses Dynamic Keyword Insertion?

The 8 Layers of a B2B Web Marketing Plan


Ideally, a company eventually reaches the outer layer where pure branding activities (such as print advertising) help to maximize the effectiveness of lead generation programs (such as SEM) near the center of the circle.

Best of 2007: SEO Analysis Tools


SEO Analysis Tool from SEO Workers This free SEO analysis tool helps analyze and measure the ranking potential of web pages. You can see the top sites that pop up for your keyword(s) by mousing over the dots.


Best of 2008: SEO Guidance, Part 5


Which social media sites are most helpful for SEO? These include duplicate content, lack of keyword research, ignoring link building, her post ! Though one may quibble with details here (on-page optimization accounts for only 5% of search position for competitive keywords?!)

B2B Marketing Fast Fixes


If your website is still optimized for the same keywords as 18 months ago (or longer), now is a good time to re-validate your key search phrases. Next, run those phrases through a keyword tool to find similar phrases and their relative search frequency.

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Best of 2007: Articles and Blog Posts on SEO (Part 2)


Reviews Can Improve Your Local Search Rankings - SEO Tip Week 34 by Big Oak SEO Blog Search pro Shell Harris details how online reviews can help small businesses improve their organic position in local search results.

Best of 2008: SEO Guidance, Part 4


They not only provided practical, helpful information for SEO's trying to optimize for dominant search engine but legitimized the entire practice as well. Where can you find the best SEO tools and resources (I mean, other than here)?

Best of 2008: AdWords Tips and Tactics


Even features unique to AdWords often "migrate" to other services over time, so search engine marketing (SEM) mastery begins with AdWords. This is an automated keyword bidding tool that adjusts your keyword bids based on a CPA you specify.

Best of 2007: SEO Copywriting


SEO Copywriting by Shimon Sandler Search consultant Shimon Sandler provides an excellent post on SEO copywriting strategies and techniques, target keyword density and page design. The most crucial single element of SEO is the content on a website.

Best of 2007: Website Design


Before embarking on a serious search engine marketing (SEM) program, it's critical that your website is designed to take full advantage of the increased traffic. tags: search engine marketing, SEM, website design, Internet Search Engine Database, Stoney deGeyter, website redesign, Ralph F.

Best of 2008: SEO Guidance, Part 3


Titus Hoskins has compiled a useful list of 10 factors to include in SEO projects, from the basic content /keywords / links to taking advantage of Google Webmaster Tools , article marketing and building traffic hubs within your site structure.

Best of 2007: Articles and Blog Posts on SEO (Part 1)


”) and questionable ( Stop using keywords in your URLs. Because if you don't know how to optimize a page without slamming keywords into the URLs, you don't know how to optimize a Web page.) SEO is dead? Balderdash!

Best of 2008: Interactive PR, Part 2


Included on his list are Twitter, Peter Shankman's Help a Reporter Out (HARO), and online social media release service PitchEngine. PR Firms: Spend your Money on SEO by Orange Soda A helpful, if perhaps somewhat controversial, post about what's dead in PR (e.g.,


Best of 2007: Cool Online Tools


Here's a list of interesting and useful tools to help you convert files, find content, promote your blog, and add content to your website, among other activities.

Best of 2008: Search Engine Marketing


Is there SEM life beyond AdWords (and if so, where?)? What steps should take to optimize SEM campaigns—and which mistakes should you avoid? Discover the answers to all of these quandaries and more below, in some of the best blog posts and articles on search engine marketing from 2008.


Best of 2007: Web Analytics


Jordan supplies a 20-point website "fitness assessment" to help answer the question. You've heard it a million times: "You can't manage what you can't measure."

Best of 2007: Interactive PR


Polishing your story, aggregating data in a pretty format, citing sources, and stroking egos are crucial to helping your story spread.If Wikipedia defines interactive PR as "the practice of using Internet tools and technologies such as search engines, Web 2.0

Best of 2007: Articles and Blog Posts on Strategy and Branding


Here are a collection of the best online articles and blog posts to help you think about the big picture and answer the big questions about brand-building and marketing strategy.

Best of 2007: Web 2.0 Sites


People Search Engines In this post from the Search is the Internet OS blog, Arnaud Fischer provides helpful reviews of 10 people-search sites, including Spock , ZoomInfo and Naymz.

Why Marketers Should Act Like 3-Year Olds


You: Because that's what helps it turn sunlight into food. Sometimes the answer is a complete mystery; your CTR increased 50% this month even though you're running the same ads with the same keywords. Or, most likely, something you did that was totally unrelated to SEM that nevertheless had an effect? Brand advertising-yes, even print ads-support SEM success. Social media participation helps drive business. Granted, some people think we already do.


Best of 2008: Blogging for Business, Part 3


What techniques will help you write more compelling posts? I even have our website on my vehicle," and Mark Alves : " Participate in Yahoo Answers and LinkedIn Answers where you can demonstrate your expertise, get associated with relevant keywords and put your URL out there."

Best of 2008: Cool Web Tools, Part 3


Need a tool to help you collaborate with colleagues online? Or one to help you find just the right word, or submit content to all of your favorite social networking sites at once, or grab screen images, or test landing pages, or instantly perform special searches on Google?

Best of 2008: Cool Web Tools, Part 2


Helpful Firefox plugins and SEO analytics tools. You can select how many stories from each source to include, and the tool provides advanced filtering options to include or exclude posts based on keywords, author and date.

Best of 2008: Social Media Optimization, Part 5


Use Facebook fan pages to help with SEO? How can you make a big splash in social media without a huge budget? Attract lots of targeted Twitter followers in a short time? Turn your social media contacts into leads, and ultimately customers?

Online Marketing Tips: Thought Leadership with Neil Patel

Modern B2B Marketing

The next interview in the B2B Marketing thought leader interview series is with Neil Patel, co-founder of 3 Internet companies, ACS , Crazy Egg and KISSmetrics , through which he has helped Fortune 500 corporations make money via lead management from the web. I then found a few Internet marketing firms to help me, but six months later, I learned that they were not doing much work so I learned it on my own.

Best of 2008: AdWords Tips and Tactics, Part 2


Where can you find the best resources to help pass the AdWords certification exam? How can the Google AdWords search-based keyword tool be used for competitive research? When is it time to drop or rewrite an underperforming ad?

Best of 2008: Strategy and Branding, Part 2


You might be far better off looking for smaller gains on longer-tail keywords, 2nd-tier engines, or by using day-parting or other segmentation technologies."

Best of 2008: Social Media Optimization, Part 6


How can online video help with SEO and online reputation management ? Which social bookmarking sites have the most clout? Can social media really increase revenue? What common mistakes should you avoid in social media marketing?

Best of 2008: Social Media Optimization, Part 3


Steve details helpful tools and techniques for monitoring buzz, sharing information, promoting your product or service (carefully), and using Twitter as a platform for conversations—not monologues. How can you make more efficient use of social media?

Best of 2008: Random but Interesting, Part 2


Looking for some off-the-beaten-trail ideas for driving more site traffic? Getting more out of those expensive marketing conferences? Doing a better job of training employees and qualifying leads? Meeting the biggest challenges in b2b marketing head-on? Then you're in the right place!