Video Tech Company Leverages SEM to Drive Enterprise Leads
NOVEMBER 10, 2016
Started in 2008 as the world’s first open source video player, JW Player pioneered video on the Web and today has customers in 193 countries, ranging from Fortune 500 companies to individual bloggers.
Best of 2008: SEM Landing Pages
APRIL 20, 2009
Once you've optimized the list of keywords in your search engine marketing campaign, tweaked the bids and crafted stellar ad text to bring visitors to your site, landing page design is critical to converting those visitors into sales or leads.
How to Develop an SEO Keyword List
JUNE 23, 2008
It's critical, when starting work on a new website, to develop a list of the most productive keywords and phrases to work into the content and structure of the site. In Reader Poll: Best Keyword Research Tools , search guru Lee Odden reports on the popularity of 15 keyword tools.
Best of 2008 (So Far) - Search Engine Marketing, Part 1
AUGUST 14, 2008
In my continuing effort to clean out my bookmarks and stay ahead of the game for the Best of 2008 series in January, here are a dozen of the most linkworthy articles and posts on search engine marketing so far this year. SEO and SEM Shortcuts, Spying and Stats to Dominate Google!
Pam O'Neal on How Companies of All Sizes Can Start a Social Media Marketing Program
DECEMBER 15, 2008
It levels the playing field and provides a low cost way to connect with customers and help them “find” your company and its products. So, I prefer the tweeps who post about interesting finds, helpful blog posts, or other resources that I can put to use. SEM or SEO?
The Eight Best Social CRM Tools
APRIL 6, 2017
Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year. Both help sales, marketing, and customer service personnel plan and schedule follow-up activities.
20 LinkedIn Groups Every Marketer Should Join
JANUARY 7, 2014
Created: March 3, 2008. Created: February 2, 2008. Created: November 4, 2008. Created: August 6, 2008. Created: March 27, 2008. Created: March 6, 2008. Created: March 6, 2008. Created: January 29, 2008. Need SEO help?
3 More Tips for Optimizing SEM Campaigns
MAY 22, 2009
The previous post on this topic advised search engine marketers to bid on their own company name and branded terms, keep keyword lists clean and cross-pollinate SEO and SEM efforts. Here are three more tips for optimizing results from SEM programs such as Google AdWords.
What Works Now in B2B Lead Generation, Part 1
JUNE 18, 2008
MarketingSherpa has just released its 2008 B2B Lead Generation Handbook (that's a link to the free executive summary PDF; the complete report will run you a cool $500).
What Works Now in B2B Lead Generation, Part 2
JULY 7, 2008
Getting a brand new URL ranked for important keywords can take six months or longer.If Ease â€”make your job easier, save time, reduce stress, how-to, assistance, help, quick-and-easy, simplify.
Best of 2007: Articles and Blog Posts on Google AdWords
JANUARY 24, 2008
This post focuses on interesting observations and helpful advice pertaining specifically to Google AdWords, the largest SEM platform. Who Uses Dynamic Keyword Insertion?
The 8 Layers of a B2B Web Marketing Plan
OCTOBER 8, 2008
Ideally, a company eventually reaches the outer layer where pure branding activities (such as print advertising) help to maximize the effectiveness of lead generation programs (such as SEM) near the center of the circle.
Best of 2007: SEO Analysis Tools
JANUARY 9, 2008
SEO Analysis Tool from SEO Workers This free SEO analysis tool helps analyze and measure the ranking potential of web pages. You can see the top sites that pop up for your keyword(s) by mousing over the dots.
Best of 2008: SEO Guidance, Part 5
AUGUST 17, 2009
Which social media sites are most helpful for SEO? These include duplicate content, lack of keyword research, ignoring link building, and.read her post ! Though one may quibble with details here (on-page optimization accounts for only 5% of search position for competitive keywords?!)
B2B Marketing Fast Fixes
JULY 14, 2008
If your website is still optimized for the same keywords as 18 months ago (or longer), now is a good time to re-validate your key search phrases. Next, run those phrases through a keyword tool to find similar phrases and their relative search frequency.
Best of 2007: Articles and Blog Posts on SEO (Part 2)
JANUARY 30, 2008
Reviews Can Improve Your Local Search Rankings - SEO Tip Week 34 by Big Oak SEO Blog Search pro Shell Harris details how online reviews can help small businesses improve their organic position in local search results.
Best of 2008: SEO Guidance, Part 4
JULY 6, 2009
They not only provided practical, helpful information for SEO's trying to optimize for dominant search engine but legitimized the entire practice as well. Where can you find the best SEO tools and resources (I mean, other than here)?
Best of 2008: AdWords Tips and Tactics
APRIL 7, 2009
Even features unique to AdWords often "migrate" to other services over time, so search engine marketing (SEM) mastery begins with AdWords. This is an automated keyword bidding tool that adjusts your keyword bids based on a CPA you specify.
Best of 2007: SEO Copywriting
FEBRUARY 18, 2008
SEO Copywriting by Shimon Sandler Search consultant Shimon Sandler provides an excellent post on SEO copywriting strategies and techniques, target keyword density and page design. The most crucial single element of SEO is the content on a website.
Best of 2007: Website Design
FEBRUARY 4, 2008
Before embarking on a serious search engine marketing (SEM) program, it's critical that your website is designed to take full advantage of the increased traffic. tags: search engine marketing, SEM, website design, Internet Search Engine Database, Stoney deGeyter, website redesign, Ralph F.
Best of 2008: SEO Guidance, Part 3
MAY 11, 2009
Titus Hoskins has compiled a useful list of 10 factors to include in SEO projects, from the basic content /keywords / links to taking advantage of Google Webmaster Tools , article marketing and building traffic hubs within your site structure.
Best of 2007: Articles and Blog Posts on SEO (Part 1)
JANUARY 28, 2008
â€) and questionable ( Stop using keywords in your URLs. Because if you don't know how to optimize a page without slamming keywords into the URLs, you don't know how to optimize a Web page.) SEO is dead? Balderdash!
Best of 2008: Interactive PR, Part 2
MAY 4, 2009
Included on his list are Twitter, Peter Shankman's Help a Reporter Out (HARO), and online social media release service PitchEngine. PR Firms: Spend your Money on SEO by Orange Soda A helpful, if perhaps somewhat controversial, post about what's dead in PR (e.g.,
Best of 2008: Search Engine Marketing
JANUARY 30, 2009
Is there SEM life beyond AdWords (and if so, where?)? What steps should take to optimize SEM campaigns—and which mistakes should you avoid? Discover the answers to all of these quandaries and more below, in some of the best blog posts and articles on search engine marketing from 2008.
Best of 2007: Cool Online Tools
MARCH 3, 2008
Here's a list of interesting and useful tools to help you convert files, find content, promote your blog, and add content to your website, among other activities.
Best of 2007: Web Analytics
FEBRUARY 25, 2008
Jordan supplies a 20-point website "fitness assessment" to help answer the question. You've heard it a million times: "You can't manage what you can't measure."
Best of 2007: Interactive PR
FEBRUARY 13, 2008
Polishing your story, aggregating data in a pretty format, citing sources, and stroking egos are crucial to helping your story spread.If Wikipedia defines interactive PR as "the practice of using Internet tools and technologies such as search engines, Web 2.0
Best of 2007: Articles and Blog Posts on Strategy and Branding
FEBRUARY 20, 2008
Here are a collection of the best online articles and blog posts to help you think about the big picture and answer the big questions about brand-building and marketing strategy.
Best of 2007: Web 2.0 Sites
FEBRUARY 27, 2008
People Search Engines In this post from the Search is the Internet OS blog, Arnaud Fischer provides helpful reviews of 10 people-search sites, including Spock , ZoomInfo and Naymz.
Why Marketers Should Act Like 3-Year Olds
DECEMBER 11, 2008
You: Because that's what helps it turn sunlight into food. Sometimes the answer is a complete mystery; your CTR increased 50% this month even though you're running the same ads with the same keywords. Or, most likely, something you did that was totally unrelated to SEM that nevertheless had an effect? Brand advertising-yes, even print ads-support SEM success. Social media participation helps drive business. Granted, some people think we already do.
Best of 2008: Blogging for Business, Part 3
SEPTEMBER 10, 2009
What techniques will help you write more compelling posts? I even have our website on my vehicle," and Mark Alves : " Participate in Yahoo Answers and LinkedIn Answers where you can demonstrate your expertise, get associated with relevant keywords and put your URL out there."
Best of 2008: Cool Web Tools, Part 3
SEPTEMBER 14, 2009
Need a tool to help you collaborate with colleagues online? Or one to help you find just the right word, or submit content to all of your favorite social networking sites at once, or grab screen images, or test landing pages, or instantly perform special searches on Google?
Best of 2008: Cool Web Tools, Part 2
AUGUST 3, 2009
Helpful Firefox plugins and SEO analytics tools. You can select how many stories from each source to include, and the tool provides advanced filtering options to include or exclude posts based on keywords, author and date.
Best of 2008: Social Media Optimization, Part 5
SEPTEMBER 3, 2009
Use Facebook fan pages to help with SEO? How can you make a big splash in social media without a huge budget? Attract lots of targeted Twitter followers in a short time? Turn your social media contacts into leads, and ultimately customers?
Best of 2008: AdWords Tips and Tactics, Part 2
MAY 28, 2009
Where can you find the best resources to help pass the AdWords certification exam? How can the Google AdWords search-based keyword tool be used for competitive research? When is it time to drop or rewrite an underperforming ad?
Online Marketing Tips: Thought Leadership with Neil Patel
Modern B2B Marketing
DECEMBER 30, 2008
The next interview in the B2B Marketing thought leader interview series is with Neil Patel, co-founder of 3 Internet companies, ACS , Crazy Egg and KISSmetrics , through which he has helped Fortune 500 corporations make money via lead management from the web. I then found a few Internet marketing firms to help me, but six months later, I learned that they were not doing much work so I learned it on my own.
Best of 2008: Strategy and Branding, Part 2
JULY 20, 2009
You might be far better off looking for smaller gains on longer-tail keywords, 2nd-tier engines, or by using day-parting or other segmentation technologies."