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Part 1: Audit Your B2B CRM for a New Lead on Sales

Launch Marketing

Much like spring cleaning your home, businesses should take time to make sure their CRM is updated and ready for all sales efforts, as well as confirm staff are properly using the analytics tools they have in place for informed reporting. Importance of CRM Maintenance. A properly implemented CRM solution can yield an ROI of $2.50

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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

B2B organizations are breaking unhealthy habits and updating their approach as they adapt to shifting buyer expectations and behavior. You can put your organization on the right path by leaning into high-quality content, interactions, and experiences across multiple platforms with our 13-point checklist. Agility is key.

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SmartBug Media Is Now HubSpot Platform Enablement Accredited

SmartBug Media

We are thrilled to announce that we have earned HubSpot Platform Enablement accreditation —making us one of the few organizations around the globe to hold this recognition. We ensure all data is organized effectively in one place, which helps clients run more effective campaigns that reach the right customers at the right time.

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A sales-side view of marketing, automation and AI

Martech

Founded in Berlin, Germany in 2008, the company started a European business-focused division five years ago. A: Outside of regulated industries, like schools, municipalities and government, the majority of organizations where we find the most need are manufacturing, production, construction and agriculture services.

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The Entrepreneur Interview Series #1: Mark Galloway, OppSource

Webbiquity

OppSource helps B2B sales organizations improve their sales engagement and in turn improve their revenue productivity. OppSource’s sales engagement platform helps sellers execute more of the right touch points, with the right contacts, at a higher velocity than they could using their legacy CRM tools. Year founded: 2008.

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4 Ways Technology Has Changed B2B Selling

Zoominfo

Adoption of cloud-based CRM. A salesperson’s CRM—or customer relationship management platform—is one of the most used tools in their technology stack. And for good reason—your CRM manages customer and prospect data and contains valuable information regarding customer behavior and buying habits. in sales revenue ( source ).

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SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling

Customer Experience Matrix

I meant both that predictive models guide decisions at every stage in many marketing programs, and that models are used throughout the organization by marketing, sales, and service. Back in, say, 2008, a product like this would be big news. Results appear as lists in a CRM interface or as scores on a marketing databaset.